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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRIMOR Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Ekonomi Islam IJBE (Integrated Journal of Business and Economics) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL PANGAN Journal of Digital Marketing and Halal Industry AGRISCIENCE Agrica Ekstensia Jurnal Penyuluhan Pertanian Aptekmas : Jurnal Pengabdian Kepada Masyarakat East Java Economic Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agrimics Journal IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Benefit: Jurnal Manajemen dan Bisnis
Destiarni, Resti Prastika
Department Of Agribusiness, Faculty Of Agriculture, University Of Trunojoyo Madura, Bangkalan City, East Java
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Strategi pengembangan UMKM Bakso Wijaya Arema melalui Business Model Canvas di Kabupaten Pamekasan Andriansyah, Muhammad Nizar; Nugroho, Taufik Rizal Dwi Adi; Destiarni, Resti Prastika
Agriscience Vol 6, No 3: November 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v6i3.31206

Abstract

The Bakso Wijaya Arema Micro, Small, and Medium Enterprise (MSME), established in 2007, faces fundamental operational and developmental challenges. Key issues include an unrepresentative sales location, lack of structured financial records, absence of branches, and suboptimal promotion. Internally, the MSME exhibits weaknesses in market segmentation understanding, a lack of clear value proposition, and manual financial management. This research aims to formulate a comprehensive development strategy for Bakso Wijaya Arema MSME in Pamekasan Regency by evaluating its existing business model and enhancing marketing, promotion, and overall performance. Employing a descriptive qualitative approach, data was collected through observation, interviews, and documentation. Analysis utilized the Business Model Canvas (BMC) to describe the business model and identify influencing factors, along with SWOT analysis (IFAS and EFAS matrices) to pinpoint strengths, weaknesses, opportunities, and threats. Findings position the MSME in Quadrant III (W-O) of the SWOT matrix (IFAS = -1.06; EFAS = 9.17), indicating significant internal weaknesses alongside substantial external opportunities. Consequently, a Weaknesses-Opportunities (W-O) strategy is recommended, focusing on leveraging these opportunities to overcome internal deficiencies. Proposed strategies include developing digital distribution channels, partnering with online ride-hailing services, enhancing product value through innovation, implementing promotions and discounts, establishing dedicated digital marketing and customer relations divisions, and transitioning to more accurate and efficient digital financial management. These strategies seek to expand market reach, boost competitiveness, and address internal weaknesses by capitalizing on external opportunities.
What Makes Cocoa Farmers Convert Cocoa Land? Case Study: Two Cocoa Producing Districts in Southeast Sulawesi Province, Indonesia Prihantini, Campina Illa; Jamil, Ahmad Syariful; Risna; Iksan; Masitah; Joka, Umbu; Septiadi, Dudi; Destiarni, Resti Prastika
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.163-180

Abstract

Southeast Sulawesi province, as one of the cocoa baskets and the center of the National Cocoa Movement (GERNAS), continues to experience a decline in cocoa production and land area. One factor is the widespread conversion of cocoa land. This phenomenon needs to be highlighted and studied further because it can affect the sustainability of the cocoa value chain in Southeast Sulawesi. This study aims to determine what factors influence cocoa farmers in converting cocoa farmland to other farms in Southeast Sulawesi Province's two leading cocoa-producing districts. The research sites were purposely selected because they are the two leading cocoa-producing districts in the province. This study used logistic regression analysis. Cocoa farmers in Kolaka district converted cocoa land to patchouli farming, while cocoa farmers in East Kolaka district converted their cocoa land to rice farming. The analysis results show that the main factors that significantly influence cocoa farmers' decision to convert cocoa land are cocoa farming experience and the price of other commodities (including the level of income farmers receive from farming other commodities). The primary policy that the government can take in maintaining cocoa land area is to provide price certainty for cocoa itself. So far, cocoa farmers have always faced price uncertainty, and cocoa's value chain and sustainability in Southeast Sulawesi Province need to be clarified.
Strategic Architecture for Sustainable Halal-Certified Food MSMEs in the Digital Market Era Isdiana Suprapti; Vegyta Irna Agustin; Resti Prastika Destiarni
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.25403

Abstract

The sustainability of certified halal food businesses increasingly depends on the ability of entrepreneurs to transform viral product popularity into long-term competitive advantages. This study aims to develop a strategic architecture for the growth of certified halal food businesses through internal-external environment analysis, strategic priority setting, and implementation mapping. Using a case study approach and mixed methods including observation, interviews, questionnaires, documentation, and literature review, data were analyzed with IFE and EFE matrices, IE matrix, SWOT, QSPM, and strategic architecture. The results show that the business is in a growth and build position, with internal strengths and external opportunities more dominant than weaknesses and threats. The main strategy is strengthening branding through NIB and halal certification, followed by product innovation with sweet potatoes, increasing customer loyalty, and optimizing modern technology-based production processes. The strategic architecture is planned over three years: the first year focuses on strengthening customer relationship management and human resources, the second year on developing digital marketing and financial management, and the third year on enhancing production technology and product innovation. This research confirms that halal certification is not merely about regulatory compliance but also functions as a branding tool to increase consumer trust and the competitiveness of local food businesses.  
Valuasi Ekonomi Destinasi Ekowisata Muara Mbaduk Taman Nasional Meru Betiri Banyuwangi Jawa Timur Nashoihul Ibad; Resti Prastika Destiarni; Ihsannudin
Agrimics Journal Vol. 3 No. 1: Januari 2026
Publisher : PT. Sativa Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64118/aj.v3i1.73

Abstract

Ekowisata Muara Mbaduk di Kabupaten Banyuwangi merupakan bagian dari Taman Nasional Meru Betiri yang menampilkan keindahan panorama alam dan keunikan budaya. Meskipun demikian, jumlah kunjungan di Ekowisata ini mengalami fluktuasi, dan masyarakat setempat belum menunjukkan kepedulian yang cukup terhadap pengelolaannya. Penelitian ini mengintegrasikan valuasi ekonomi berbasis pendekatan Metode biaya perjalanan/travel cost method (TCM) dengan analisis faktor kunjungan wisata pasca pandemi covid-19 terjadi. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi intensitas kunjungan serta menilai kontribusi nilai ekonomi wisata terhadap perekonomian desa. Sampel penelitian terdiri dari 30 responden, dan data dianalisis menggunakan metode regresi linier berganda serta metode biaya perjalanan. Hasil penelitian menunjukkan bahwa biaya perjalanan, pendapatan, dan atraksi wisata tidak mempengaruhi intensitas kunjungan ke Ekowisata Muara Mbaduk. Potensi nilai ekonomi yang bisa dihasilkan dari pengelolaan Muara Mbaduk mencapai Rp15.486.416.873 per tahun. Untuk meningkatkan kunjungan, diperlukan upaya perbaikan fasilitas wisata serta sosialisasi terhadap masyarakat mengenai kontribusi ekonomi dari Muara Mbaduk perlu dilakukan. Langkah-langkah ini penting agar masyarakat setempat termotivasi untuk berpartisipasi dalam pengelolaan ekowisata.
Co-Authors Ahmad Syariful Jamil Ahmad Syariful Jamil Ahmad Syariful Jamil Ahmad Zainuddin AISYA, SITI Ali Djamhuri Alvianita, Nuri Aminah Happy Moninthofa Ariyani Andriansyah, Muhammad Nizar Arfiyanti, Nurul Arifiyanti, Nurul Asshagab, Sri Milawati Dewi Muti’ah Elys Fauziyah Fadhlan Zuhdi, Fadhlan Febrianti, Salsabila Atikah Fuad Hasan Ifan Rizky Kurniyanto Ihsannudin Iksan Isdiana Suprapti Jamil, Ahmad Syariful Jamil, Ahmad Syariful Kembaren, Emmia Tambarta Kholifah, Aisyah Nur Maidatatia, Al Masitah Maulana, Achmad Subchiandi Maulana, Eri Muslimah Muslimah Musyafak Nashoihul Ibad Nurhayati Nurhayati Nussyifa', Ilma Prihantini, Campina Illa Putra, Rico Ardiansyah Rambe, Khoiru Rizqy Risna Rizkiana Safitri rizky, Ifan Rohematus Solehah Rohematus Solehah Septiadi, Dudi Silviana Dewi Slamet Subari Slamet Widodo Slamet Widodo SRI RAHAYU Sri Ratna Triyasari Sugiarti, Teti Taufik Rizal Dwi Adi Nugroho Umbu Joka Vegyta Irna Agustin Wanti Nawangsari Yanuba Cahya Ramadhanti Zakiyyah, Ela Muthi'atin