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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi dan Bisnis JER INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Accounting, Management, and Economics Research : Ijamer
Piji Pakarti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Keberhasilan Peserta Program Perkebunan Inti Rakyat Pola Pir-Trans Desa Sungai Melayu Jaya Kalimantan Barat Tahun 1995-2021 Suhandoko, Dicky; Pakarti, Piji
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Maret 2023
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v2i1.7948

Abstract

Entering the New Order government, the government carried out various ways to be able to increase the country's foreign exchange earnings, create job opportunities and create welfare for the people. Therefore, the government implemented a PIR pattern plantation improvement program linked to the transmigration program. However, this program run by the government did not succeed optimally because many transmigration residents lived their lives without any success in life and chose to return to their respective hometowns. The purpose of this research is to analyze the influence of motivation, training and work ethic on the performance of plasma farmers in achieving success in transmigration communities. The population in this study were the original participants of the transmigration program which was implemented in 1995. The sample used was 98 respondents who were taken using the Non Probability Sampling method with saturated sampling with the analytical method using multiple regression analysis. The results showed that motivation, training and work ethic had a positive and significant effect on the performance of plasma farmers. Memasuki pemerintahan orde baru, pemerintah melakukan berbagai cara untuk bisa meningkatkan pendapatan devisa negara, menciptakan peluang kerja dan menciptakan kesejahteraan untuk rakyat. Oleh karena itu Pemerintah menjalankan sebuah program peningkatan perkebunan pola PIR yang dikaitkan dengan program transmigrasi. Namun program yang dijalankan pemerintah ini tidak berhasil dengan maksimal karena banyak penduduk transmigrasi yang menjalani kehidupan tanpa adanya keberhasilan hidup dan memilih untuk pulang ke kampung halaman masing-masing. Tujuan dari peneltian ini adalah untuk menganalisis pengaruh motivasi, pelatihan dan etos kerja terhadap kinerja petani plasma dalam mencapai keberhasilan hidup masyarakat transmigrasi. Populasi dalam penelitian ini adalah peserta asli program transmigrasi yang dilaksanakan pada tahun 1995. Sampel yang digunakan adalah 98 responden yang diambil dengan metode Non Probability Sampling dengan sampling jenuh dengan Metode analisis menggunakan analisis regresi berganda.  Hasil penelitian menunjukkan bahwa motivasi, pelatihan dan etos kerja berpengaruh positif dan signifikan terhadap kinerja petani plasma. Keywords:Work environment, Work stress, Work discipline, Employee performance 
IMPLICATIONS OF PRICE CONSCIOUSNESS AND PRODUCT QUALITY ON IPHONE USERS' PURCHASE INTENTION: THE ROLE OF SALE PRONENESS AS A MEDIATION FACTOR Thoriqotul A'iniyah; Wismantoro, Yohan; Mahmud, Mahmud; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

The iPhone is a premium smartphone product that has a higher price than competing brands So not everyone can afford it. Therefore, someone who wants to use an iPhone can find ways to get the product at a cheaper price. This study was conducted to determine the extent to which price consciousness and product quality contribute to purchase intentions, as well as the role of sale proneness as a mediating variable. The objects of this study are Generation Z and Millennials who have an interest in the old version of the iPhone. With sample criteria: consumers who buy their own iPhone, live in Semarang City, and are aged 17-44 years. The method used in this study is quantitative, with data collection carried out through questionnaires answered by 144 respondents. The analytical tool used in this study is SmartPLS software. The results of this study indicate that price consciousness has a positive and significant effect on sale proneness. In addition, product quality is also proven to have a positive and significant effect on sale proneness. Furthermore, both price consciousness and product quality have a positive and significant effect on purchase intention. Meanwhile, sale proneness also has a positive and significant effect on purchase intention. These findings indicate that both price consciousness, product quality, and sale proneness play an important role in shaping consumer purchase intention.
THE ROLE OF CELEBRITY ENDORSEMENT AND ONLINE CUSTOMER REVIEWS OF PURCHASE INTENTION OF MAKE OVER COSMETIC PRODUCTS WITH PURCHASES ON SHOPEE THROUGH BRAND TRUST AS AN INTERVENING VARIABLE Suryananda, Triska Marta; Mahmud, Mahmud; Amron, Amron; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

This study analyzes the effect of celebrity endorsement and online customer review on purchase intention of Make Over cosmetic products, with brand trust as an intervening variable on the Shopee platform. The research is based on the growing consumption of cosmetics through e-commerce and the crucial role of public figures and consumer reviews in influencing buying intentions. The study employs a quantitative method using the Partial Least Square (PLS) approach and purposive sampling of 126 respondents who have purchased Make Over products via Shopee. The results show that celebrity endorsement and online customer review have a significant positive effect on brand trust, which in turn affects purchase intention. Both factors also have an indirect effect through brand trust. These findings highlight the importance of building brand trust through appropriate endorser selection and active management of consumer reviews.
Peran Harga, Citra Merek dan Celebrity Endorser dalam Membentuk Keputusan Pembelian Konsumen Skincare MS Glow di Kota Pati Widyaningrum, Mami Stya; Chasanah, Amalia Nur; Pakarti, Piji; Anomsari, Ariati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2271

Abstract

Riset ini bertujuan untuk menganalisis pengaruh harga, citra merek, dan celebrity endorser pada keputusan pembelian produk skincare ms glow di kota pati. ketiga variabel dipilih karena dinilai penting dalam industri skincare, namun temuan penelitian sebelumnya masih beragam, sehingga perlu diuji kembali pada konteks ms glow. studi ini dilatarbelakangi oleh pertumbuhan industri kecantikan di indonesia serta fluktuasi penjualan ms glow selama 2023–2024. riset menerapkan pendekatan kuantitatif dengan kuesioner online kepada konsumen berusia ≥17 tahun yang pernah membeli ms glow di kota pati. analisis data dilakukan dengan partial least square (pls). hasil memperlihatkan bahwasannya harga, citra merek, dan celebrity endorser berpengaruh positif serta signifikan pada keputusan pembelian. ketiga variabel tersebut mampu menerangkan 37,2% keputusan pembelian, sementara sisanya dipengaruhi faktor lain, sehingga kemampuan prediksi model tergolong sedang. temuan ini menegaskan pentingnya penetapan harga yang tepat, penguatan citra merek, serta pemanfaatan celebrity endorser dalam mendorong keputusan pembelian konsumen. secara praktis temuan ini memberikan implikasi bagi perusahaan skincare, khususnya ms glow untuk memfokuskan strategi pemasaran pada penetapan harga yang kompetitif, penguatan citra merek, serta pemilihan celebrity endorser yang relevan guna meningkatkan keputusan pembelian konsumen. penelitian ini memperkaya kajian pemasaran dengan memberikan bukti empiris mengenai peran harga, citra merek dan celebrity endorser dalam konteks industri skincare lokal.
MODEL PENGELOLAAN PASAR TRADISIONAL BERDASARKAN PEMASARAN DIGITAL ROGOWONGSO PATI aditya, aditya; Ariati Anomsari; Piji Pakarti; Awanis Linati Haziroh
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

The development of digital technology and the internet has driven significant changes in consumer behavior, requiring traditional markets to adapt to remain relevant and competitive with modern markets and e-commerce. The purpose of this study was to find a traditional market management model based on digital marketing that is suitable for the Rogowongso Pati traditional market. This study used a quantitative method by distributing questionnaires to 157 traders at Rogowongso Pati Market. The analysis used PLS-SEM through SmartPLS version 3. The results showed that the use of e-commerce and training and digital literacy had a positive and significant effect on the success of market management, while the use of social media had no significant effect. In addition, government support strengthened the relationship between the use of e-commerce and the success of market management, but weakened the relationship between social media use and did not moderate the relationship between training and digital literacy on the success of market management. These findings confirm that the success of traditional markets in the digital era is more determined by the ability of traders to utilize e-commerce technology and digital literacy than simply using social media. This study recommends that the government focus on improving the digital capacity of traders through ongoing training, strategic assistance in the use of social media, and the provision of secure online infrastructure and payment systems.
Co-Authors Adhi Purusa, Nanda Aditya Aditya Alfatika, Fienska Chufina Allaitsi, Haula Amron Amron, Amron ANNISA RAHMAWATI Arafah, Shafira Dina Ariati Anomsari Ariati Anomsari Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Puspitasari Eric S.W, Mochammad Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Maharani, Ovin Mahmud Mahmud Martiyanti, Dwi Masitha Fahmi Wardhani Mila Sartika, Mila Nadia Pramudita Nila Tristiarini, Nila Nur Safitri, Putri Indah Oktavia, Vicky Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Rizkynugraheny, Andien Dwi Ruslani, Ruslani Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Suhandoko, Dicky Suryananda, Triska Marta Thoriqotul A'iniyah Usman Dachlan Usman Usman Widyaningrum, Mami Stya Wijaya, Aisyah Ayu Sigit Yohan Wismantoro Yohan Wismantoro