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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi dan Bisnis INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Riset dan Inovasi Manajemen
Piji Pakarti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IMPLICATIONS OF PRICE CONSCIOUSNESS AND PRODUCT QUALITY ON IPHONE USERS' PURCHASE INTENTION: THE ROLE OF SALE PRONENESS AS A MEDIATION FACTOR Thoriqotul A'iniyah; Wismantoro, Yohan; Mahmud, Mahmud; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

The iPhone is a premium smartphone product that has a higher price than competing brands So not everyone can afford it. Therefore, someone who wants to use an iPhone can find ways to get the product at a cheaper price. This study was conducted to determine the extent to which price consciousness and product quality contribute to purchase intentions, as well as the role of sale proneness as a mediating variable. The objects of this study are Generation Z and Millennials who have an interest in the old version of the iPhone. With sample criteria: consumers who buy their own iPhone, live in Semarang City, and are aged 17-44 years. The method used in this study is quantitative, with data collection carried out through questionnaires answered by 144 respondents. The analytical tool used in this study is SmartPLS software. The results of this study indicate that price consciousness has a positive and significant effect on sale proneness. In addition, product quality is also proven to have a positive and significant effect on sale proneness. Furthermore, both price consciousness and product quality have a positive and significant effect on purchase intention. Meanwhile, sale proneness also has a positive and significant effect on purchase intention. These findings indicate that both price consciousness, product quality, and sale proneness play an important role in shaping consumer purchase intention.
THE ROLE OF CELEBRITY ENDORSEMENT AND ONLINE CUSTOMER REVIEWS OF PURCHASE INTENTION OF MAKE OVER COSMETIC PRODUCTS WITH PURCHASES ON SHOPEE THROUGH BRAND TRUST AS AN INTERVENING VARIABLE Suryananda, Triska Marta; Mahmud, Mahmud; Amron, Amron; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

This study analyzes the effect of celebrity endorsement and online customer review on purchase intention of Make Over cosmetic products, with brand trust as an intervening variable on the Shopee platform. The research is based on the growing consumption of cosmetics through e-commerce and the crucial role of public figures and consumer reviews in influencing buying intentions. The study employs a quantitative method using the Partial Least Square (PLS) approach and purposive sampling of 126 respondents who have purchased Make Over products via Shopee. The results show that celebrity endorsement and online customer review have a significant positive effect on brand trust, which in turn affects purchase intention. Both factors also have an indirect effect through brand trust. These findings highlight the importance of building brand trust through appropriate endorser selection and active management of consumer reviews.
MODEL PENGELOLAAN PASAR TRADISIONAL BERDASARKAN PEMASARAN DIGITAL ROGOWONGSO PATI aditya, aditya; Ariati Anomsari; Piji Pakarti; Awanis Linati Haziroh
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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The development of digital technology and the internet has driven significant changes in consumer behavior, requiring traditional markets to adapt to remain relevant and competitive with modern markets and e-commerce. The purpose of this study was to find a traditional market management model based on digital marketing that is suitable for the Rogowongso Pati traditional market. This study used a quantitative method by distributing questionnaires to 157 traders at Rogowongso Pati Market. The analysis used PLS-SEM through SmartPLS version 3. The results showed that the use of e-commerce and training and digital literacy had a positive and significant effect on the success of market management, while the use of social media had no significant effect. In addition, government support strengthened the relationship between the use of e-commerce and the success of market management, but weakened the relationship between social media use and did not moderate the relationship between training and digital literacy on the success of market management. These findings confirm that the success of traditional markets in the digital era is more determined by the ability of traders to utilize e-commerce technology and digital literacy than simply using social media. This study recommends that the government focus on improving the digital capacity of traders through ongoing training, strategic assistance in the use of social media, and the provision of secure online infrastructure and payment systems.
Peran Brand Attachment dan Brand Love dalam memediasi pengaruh Brand Satisfaction terhadap Repurchase Intention dan Brand Loyalty pada penggunaan iPhone di Kota Semarang Pambudi, Hizkia Bagus; Piji Pakarti; Diana Puspitasari; Ida Farida
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16329

Abstract

Penelitian ini menganalisis pengaruh Brand Attachment dan Brand Love terhadap Brand Satisfaction, Repurchase Intention, dan Brand Loyalty pada pengguna iPhone di Semarang. Fokusnya pada peran faktor emosional dalam membentuk loyalitas dan niat beli ulang pada merek premium. Data dikumpulkan dari 166 responden menggunakan kuesioner Likert dan dianalisa dengan PLS-SEM melalui SmartPLS. Hasil menunjukkan Brand Satisfaction berpengaruh positif terhadap Brand Attachment, Brand Love, Repurchase Intention, dan Brand Loyalty. Brand Love memengaruhi Repurchase Intention dan Brand Loyalty, sementara Brand Attachment signifikan terhadap Brand Loyalty. Analisis mediasi menunjukkan Brand Attachment dan Brand Love menjadi penghubung antara Brand Satisfaction dan Brand Loyalty, dengan Brand Love dominan pada Repurchase Intention. Model memiliki kemampuan penjelasan yang kuat. Kesimpulannya, loyalitas dan niat beli ulang pada merek premium dipengaruhi bukan hanya oleh kepuasan fungsional, tetapi juga oleh keterikatan emosional. Perusahaan disarankan memperkuat strategi pemasaran berbasis pengalaman dan emosi untuk meningkatkan keterikatan dan kecintaan terhadap merek.
Pengaruh Online Customer Reviews, Live Streaming, dan Affiliate Marketing terhadap Impulse Buying melalui Customer Trust Parfum Evangeline pada Pengguna TikTok Shop di Indonesia Anggraeni, Alfina Fatika; Hariyadi, Guruh Taufan; Pakarti, Piji; Fatmawati, Elia Resha
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6688

Abstract

This study investigates the influence of Online Customer Reviews, Live Streaming, and Affiliate Marketing on Impulse Buying behavior, mediated by Customer Trust. Employing a quantitative methodology with SmartPLS 4.0 analysis, the research reveals that these three digital marketing variables exert a positive and significant effect in fostering consumer trust and prompting unplanned purchases. In particular, Affiliate Marketing stands out as the predominant predictor of impulsive buying. The analysis of indirect effects confirms that Customer Trust functions as a partial mediator, amplifying the influence of marketing strategies on Impulse Buying. These results underscore that, in addition to technical marketing elements, cultivating customer trust is essential for enhancing impulsive purchasing decisions within digital platforms.
Peran Brand Image, Kualitas Produk, Promosi Online dan Tingkat Kepercayaan Produk pada Pengambilan Keputusan Pembelian: Studi Kasus pada CV. Tenun Mulia Gemilang Galang Eko Prabowo; Vincent Didiek Wiet Aryanto; Mahmud Mahmud; Piji Pakarti
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 1 (2025): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i1.4414

Abstract

The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showed that brand image, product quality, online promotion and product trust level have a significant influence on consumer purchasing decisions for woven products. This study suggests that business actors pay attention to brand image, product quality, and online promotion to increase customer trust and ultimately influence their purchasing decisions. Thus, CV. Tenun Mulia Gemilang can increase consumer product purchasing decisions.
Co-Authors Aditya Aditya Allaitsi, Haula Amron Amron, Amron Anggraeni, Alfina Fatika ANNISA RAHMAWATI Arafah, Shafira Dina Ariati Anomsari Ariati Anomsari Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Puspitasari Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Galang Eko Prabowo Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Ida Farida Maharani, Ovin Mahmud Mahmud Mahmud Mahmud Martiyanti, Dwi Masitha Fahmi Wardhani Mila Sartika, Mila Nadia Pramudita Nila Tristiarini, Nila Nur Safitri, Putri Indah Oktavia, Vicky Pambudi, Hizkia Bagus Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Rizkynugraheny, Andien Dwi Ruslani, Ruslani Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Suhandoko, Dicky Suryananda, Triska Marta Thoriqotul A'iniyah Usman Dachlan Usman Usman Wijaya, Aisyah Ayu Sigit Yohan Wismantoro Yohan Wismantoro