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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi dan Bisnis INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Accounting, Management, and Economics Research : Ijamer
Piji Pakarti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Green Advertising and It's Impact on Green Purchase Behavior among Gen-Z Rizkynugraheny, Andien Dwi; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Fatmawati, Elia Resha
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29538

Abstract

Abstract This study aims to identify the effect of green advertising and environmental quality awareness on green purchase behavior through environmental attitude as an intervening variable on Milo gen-Z consumers in Semarang City. This research uses quantitative methods. Data collection used a questionnaire instrument distributed online and analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The result showed that green advertising has no effect on green purchase behavior. Environmental quality awareness and environmental attitude have a positive effect on green purchase behavior. Green advertising and environmental quality awareness have a positive effect on environmental attitude. Therefore, Milo is expected to deepen the green advertising message and prove that they really want to commit to the environment, not just a marketing strategy. Future researchers are expected to explore other generation and other related variables, such as influencer campaigns, and the level of customer satisfy action in sustainable products.
Studi Terhadap Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Variabel Kepuasan Kerja sebagai Variabel Intervening pada PT. Pelindo Pelabuhan Tanjung Emas Himawan, Evelyne Ayu Febriany Putri; Purusa, Nanda Adhi; Pakarti, Piji; Setiawan, Aries
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19593

Abstract

Penelitian ini menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi, di PT Pelindo Pelabuhan Tanjung Emas. Menggunakan metode kuantitatif dengan SmartPLS, penelitian ini melibatkan seluruh 92 pegawai PT Pelindo Pelabuhan Tanjung Emas. Hasil menunjukkan beban kerja dan lingkungan kerja signifikan positif terhadap kepuasan kerja. Beban kerja juga signifikan positif terhadap kinerja karyawan. Namun, lingkungan kerja dan kepuasan kerja tidak signifikan terhadap kinerja karyawan. Kepuasan kerja tidak memediasi hubungan antara beban kerja atau lingkungan kerja terhadap kinerja karyawan.
PERAN MEDIASI BRAND IMAGE DALAM HUBUNGAN ANTARA LIFESTYLE, E-WOM, DAN BRAND TRUST TERHADAP MINAT PEMBELIAN SEPATU ADIDAS Cahyono, Okky Dwi; Pakarti, Piji; Chasana, Amalia Nur; Fatmawati , Elia Resha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3242

Abstract

Introduction: The research conducted aims to analyze the influence of lifestyle, E-WOM, and brand trust on the purchase intention of Adidas shoes with brand image as a mediating variable. Methods: This research was conducted with a quantitative approach, where a questionnaire was used as the main tool for data collection. The sampling technique applied was purposive sampling, by applying the Hair formula to determine the number of samples, which amounted to 150 respondents. The respondents were consumers who had purchased Adidas brand shoes. Data analysis was carried out using SmartPLS 4 software. Results: The results of the study revealed that lifestyle, E-WOM, and brand trust had a positive and significant effect on purchase intention, then lifestyle, E-WOM, and brand trust also had a significant positive effect on brand image. Meanwhile, brand image was not able to mediate the influence of lifestyle, E-WOM, and brand trust on the purchase intention of Adidas shoes. Keywords: Lifestyle, E-WOM, Brand Trust, Minat Beli, Brand Image.  
ANALISIS LITERASI KEUANGAN, GAYA HIDUP TERHADAP PERILAKU KONSUMTIF DENGAN KONTROL DIRI SEBAGAI VARIABEL MEDIASI (STUDI PADA MAHASISWA FEB UNIVERSITAS DIAN NUSWANTORO) PENGGUNA E-COMMERCE Claudia riska, Riska claudia; Safitri, Maria; Pakarti, Piji; Puspitasari, Diana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3932

Abstract

 Penelitian ini bertujuan untuk menilai analisis Literasi Keuangan, Gaya Hidup terhadap Perilaku Konsumtif dengan Kontrol Diri sebagai variabel mediasi pada studi kasus mahasiswa FEB Universitas Dian Nuswantoro Angkatan 2021 pengguna e-commerce. Penelitian ini melibatkan 109 responden dengan menerapkan metode purposive sampling untuk memilih responden. Survei online dengan skala likert dilakukan melalui Google Forms untuk pengumpulan data.Penelitian ini memanfatkan data kuantitatif yang dianalisi melalui perangkat Smart-pls 4. Temuan penelitian ini memperlihatkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif, gaya hidup juga berpengaruh positif dan signifikan terhadap perilaku konsumtif, Literasi keuangan dan gaya hidup berpengaruh positif dan signifikan terhadap kontrol diri, kontrol diri berpengaruh positif terhadap perilaku konsumtif, dan Kontrol diri secara signifikan memediasi hubungan antara literasi keuangan dan gaya hidup terhadap perilaku konsumtif.
THE INFLUENCE OF ENVIRONMENTAL, SOCIAL, GOVERNANCE & INSTITUTIONAL OWNERSHIP ON FIRMVALUE WITH FIRM SIZE AS A MODERATION VARIABLE Wijaya, Aisyah Ayu Sigit; Subagyo, Herry; Tristiarini, Nila; Amron, Amron; Pakarti, Piji
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2988

Abstract

Introduction: Firm value reflects the firm's capacity to improve efficiency and strategy in resource utilization; various aspects are capable of encouraging an increase in firm value, including environmental, social, governance, and institutional ownership. Recent PricewaterhouseCoopers (PwC) Indonesia data illustrates this transformation in corporate reporting practices. As of December 30, 2022, 653 listed companies submitted their 2021 Sustainability Reports, representing 79% of all listed companies. This marked a dramatic 324% increase compared to the 154 companies that produced such reports in 2021 (www.pwc.com). This substantial growth demonstrates the rapidly evolving corporate landscape where sustainability reporting has transitioned from an optional practice to an essential business component. Methods: The research applies a quantitative approach, utilizes saturated sampling, and analyzes the data using panel data regression. Results: The finding that environmental, social, and governance affect the value of the firm's ESG Leader Index. Firm size moderates the effect of environmental, social, and governance factors on firm value, and firm size is unable to moderate the influence of institutional ownership on firm value. Keywords: Environmental Social Governance, Institutional Ownership, Firm Value, Firm Size, ESG Leader Index
PERAN BRAND AMBASSADOR, BRAND IMAGE DAN VIRAL MARKETING PADA MINAT BELI KONSUMEN PRODUK SKINCARE SCARLETT WHITENING Maharani, Ovin; Aqmala, Diana; Pakarti, Piji; Hariyadi, Guruh Taufan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4302

Abstract

Kajian mengenai pengaruh brand ambassador, brand image dan viral marketing terhadap minat beli konsumen produk skincare Scarlett Whitening dilakukan guna melakukan pengujian pengaruh setiap indikator. Populasi riset yang di gunakan adalah wanita di Semarang yang berminat atau memiliki riwayat pembelian produk skincare Scarlett Whitening. Adapun sampel menggunakan purposive sampling sejumlah 140 responden dalam. Alat analisis yang diimplementasikan yakni IBM SPSS versi 29 sebagai intrumen penelitian. Analisis Deskriptif, Uji Instrumen, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Koefisien Determinasi,dan Uji Hipotesis menjadi instrumen analisis kajian. Dalam analisis regresi linier berganda terdapat temuan kajian yang membuktikan bahwasannya brand ambassador tidak memiliki kesinambungan terhadap minat beli, brand image dan viral marketing memiliki peran positif dan signifikan terhadap minat beli produk skincare Scarlett Whitening.
PERAN POSITIVE EMOTION DALAM FASHION INVOLVEMENT DAN SALES PROMOTION TERHADAP IMPULSE BUYING JINISO DI SHOPEE Nur Safitri, Putri Indah; Pakarti, Piji; Farida, Ida; Sartika, Mila
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5489

Abstract

Penelitian ini bertujuan untuk menganalisa peran positive emotion dalam fashion involvement dan sales promotion terhadap impulse buying Jiniso di Shopee. Metode penelitian yang digunakan adalah kuantitatif dengan teknik purposive sampling. Sampel yang digunakan sebanyak 136 responden. Data dianalisis menggunakan Metode Structural Equation Model-Partial Least Square (PLS-SEM). Hasil penelitian menyatakan bahwa (1) fashion involvement tidak berpengaruh terhadap impulse buying, (2) fashion involvement berpengaruh positif dan signifikan terhadap positive emotion, (3) positive emotion berpengaruh positif dan signifikan terhadap impulse buying, (4) sales promotion berpengaruh positif dan signifikan terhadap impulse buying, (5) sales promotion berpengaruh positif dan signifikan terhadap positive emotion, (6) fashion involvement berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion, dan (7) sales promotion berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion. Hasil ini menekankan pentingnya strategi promosi yang mampu menarik perhatian sekaligus membangkitkan emosi positif untuk mendorong impulse buying pada konsumen Jiniso di Shopee.
Pengaruh Kualitas Layanan Aplikasi Terhadap Kepuasan Konsumen dalam Membentuk Niat Beli Ulang Tiket Kereta Api Pada KAI Acces Ruslani, Ruslani; Mahmud, Mahmud; Pakarti, Piji; Wardhani, Masitha Fahmi
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11186

Abstract

Dengan berkembangnya teknologi menciptakan berbagai inovasi baru dari para pelaku bisnis, yang termasuk di dalamnya yaitu kualitas layanan untuk pemesanan tiket dengan cara online. Pada terjadinya era digital, pelanggan memfokuskan pada nilai kepraktisan melalui memanfaatkan teknologi. Tujuan atas dilaksanakannya penelitian ini yaitu agar dapat melakukan pengembangan tipe penelitian mutu pelayanan. Penelitian ini juga mengkaji pengaruh mediasi kepuasan konsumen terhadap niat beli ulang. Metode yang digunakan adalah kuantitatif. Dengan Kriteria responden berusia 20-30 tahun, yang menggunakan aplikasi yang berupa KAI Access dimana paling sedikitnya sebanyak 1 kali pernah melakukan transaksi. Proses analisis data menggunakan SEM-PLS. Hasil analisis menyatakan bahwasanya kualitas layanan aplikasi mempengaruhi dengan positif signifikan kepada aspek kepuasan konsumen serta adanya niat membeli kembali. Kepuasan konsumen mempengaruhi dengan positif dan signifikan kepada niat yang berupa membeli ulang. Kepuasan pelanggan berhasil memberikan mediasi pada kualitas layanan aplikasi kepada niat beli ulangnya.Kata Kunci: kualitas layanan aplikasi, kepuasan konsumen, niat beli ulang, kemudahan penggunaan, kemudahan pemesanan, kegunaan informasi, keamanan & privasi, desain website.
Pengaruh Kepercayaan, Brand Image dan Cashback Terhadap Keputusan Pembelian Konsumen Melalui Minat Beli Adidas pada Market Place Shopee Alfatika, Fienska Chufina; Pakarti, Piji; Adhi Purusa, Nanda; Eric S.W, Mochammad
Jurnal Pendidikan Indonesia Vol. 5 No. 12 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i12.6315

Abstract

The aim of this analysis is to test and evaluate the effect of trust, brand image, and cashback on consumer buying interest in adidas in the shopee market place. To test and assess the effect of trust, brand image, cashback, and purchase intention on adidas consumer purchasing decisions in the shopee market place. The population studied was all adidas consumers in the shopee market place in Semarang City. This study used purposive sampling technique with 190 respondents. SEM PLS is the data analysis tool used. Based on empirical facts and the SEM PLS research model, it is found that trust has a positive and insignificant impact on the purchase intention of Adidas customers on the Shopee e-commerce website. Brand image has a positive and significant effect on buying interest in adidas consumers in Shopee e-commerce. Cashback has a positive and significant effect on buying interest in adidas consumers in Shopee e-commerce. Trust has a positive and insignificant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Brand image has a positive and significant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Cashback has a positive and significant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Purchase interest has a positive and insignificant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Purchase intention cannot mediate the influence of trust on purchasing decisions for adidas consumers in Shopee e-commerce through purchase intention. Purchase intention cannot mediate the influence of brand image on purchasing decisions for adidas consumers in Shopee e-commerce through purchase intention. Purchase intention cannot mediate the effect of cashback on purchasing decisions for adidas consumers in Shopee e-commerce through purchase intention
Pengaruh Lingkungan Kerja, Stress Kerja, dan Disiplin Kerja Terhadap Kinerja Karyawan DR’s Clinique Batam di Masa Pandemi Covid-19 Arafah, Shafira Dina; Pakarti, Piji
Jurnal Ekonomi dan Bisnis Vol. 1 No. 1 (2022): Desember 2022
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v1i1.7688

Abstract

The purpose of this study was to determine the effect of the work environment, work stress, and work discipline on employee performance during the Covid-19 pandemic. The research method used in this study is a quantitative research method with descriptive data analysis techniques to determine symptoms of work stress and multiple linear regression analysis to determine the effect between variables. The population in this study were all employees of Dr's Clinique Batam, while the samples were 72 employees of Dr's Clinique Batam using a saturated sample. Based on the results of data analysis it is known that the work environment has a positive effect on employee performance, work stress has a positive effect on employee performance and work discipline has a positive effect on employee performance.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lingkungan kerja, stress kerja, dan disiplin kerja terhadap kinerja karyawan selama pandemi covid-19. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan teknik analisis data deskriptif untuk mengetahui gejala stress kerja dan analisis regresi linier berganda untuk mengetahui pengaruh antar variabel. Populasi pada penelitian ini merupakan seluruh karyawan Dr’s Clinique Batam, adapun yang menjadi sampel penelitian adalah 72 karyawan Dr’s Clinique Batam dengan menggunakan sampel jenuh. Berdasarkan hasil analisis data diketahui bahwa lingkungan kerja berpengaruh positif terhadap kinerja karyawan, stress kerja berpengaruh positif terhadap kinerja karyawan dan disiplin kerja berpengaruh positif terhadap kinerja karyawan.Keywords:Work environment, Work stress, Work discipline, Employee performance
Co-Authors Adhi Purusa, Nanda Alfatika, Fienska Chufina Allaitsi, Haula Amron Amron, Amron ANNISA RAHMAWATI Arafah, Shafira Dina Ariati Anomsari Aryanto, Vincent Didiek Wiet Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Puspitasari Eric S.W, Mochammad Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Maharani, Ovin Mahmud Mahmud Martiyanti, Dwi Masitha Fahmi Wardhani Mila Sartika, Mila Nadia Pramudita Nila Tristiarini, Nila Nur Safitri, Putri Indah Oktavia, Vicky Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Rizkynugraheny, Andien Dwi Ruslani, Ruslani Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Suhandoko, Dicky Suryananda, Triska Marta Thoriqotul A'iniyah Usman Dachlan Usman Usman Wijaya, Aisyah Ayu Sigit Yohan Wismantoro Yohan Wismantoro