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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Accounting, Management, and Economics Research : Ijamer
Piji Pakarti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Co-creation value: From time to time Barus, Alexander; Martiyanti, Dwi; Sembiring, Hendri; Pakarti, Piji; Fajrillah, Fajrillah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2972

Abstract

This literature review uses a systematic review approach and bibliographic analysis. The data source is google scholar, and the search for article data uses PoP by using the terms: "co-creation", "co-create", "value-in-use" and service-dominant logic. The articles sampled are articles of the Q1 / Q2 category based on the Scimagojr. Books, book sections, conferences, Indonesian and foreign languages ​​(except English) were not included as sample articles. The sample of articles is limited to the period 2014 – 2019. This literature review uses software assistance: Excel, PoP, Mendeley and VOS viewer. Co-creation or the perspective of service-dominant logic has received great attention by researchers and has been studied in a wide variety of research fields. The systematic review that was carried out resulted in several theories that were often used, namely, social exchange theory, social role theory, planned behavior theory, self-identity theory and self-determination theory. Co-creation as a study is implemented in various research contexts, such as: tourism, hospitality and so on. The authors with the most cited articles are: Lusch & Nambisan (2015), with a total of 950 citations. Researchers who produced the most articles in the period 2014 - 2019 are Edvardsson, Bo (12 documents); Brodie, Roderick J. (7 documents). Co-creation variables are generally used as independent and dependent variables, but some researchers have used them as mediating and moderating variables. During the period the samples were taken, qualitative research dominated over empirical test research. The journal with the most prolific publication of articles is the Journal of Business Research. The most prolific publisher is Emeraldinsight.com. China is the country that most often research on co-creation. Co-creation research with a focus on dyadic relationships is still very limited
The Role of Social Media Marketing in the Formation of Brand Loyalty with Brand Trust and Brand Engagement as Mediating Variables (Case Study of NPure Skincare Products) Hartono , Soraya Farahdilla Dwi; Pakarti, Piji; Chasanah, Amalia Nur; Putra , Febrianur Ibnu Fitroh Sukono
Jurnal Ilmu Manajemen dan Ekonomika Vol. 17 No. 2 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 17, No.2, Juni 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v17i2.732

Abstract

This study aims to determine the role of social media marketing in building brand loyalty for Npure skincare products, with a focus on brand trust and brand engagement as mediating variables. The method used in this research is to collect data obtained from distributing questionnaires totaling 115 respondents with the criteria of active social media users, have seen Npure skincare advertisements on Instagram social media and have made purchases at least 2 times and use Npure skincare. In analyzing data using SEM analysis assisted by smartPLS. From the results of the hypothesis testing that the researchers have done, the researchers found a positive influence between the two variables (social media marketing, brand engagement on brand loyalty) and the absence of the influence of brand trust on brand loyalty. The managerial implications of this study include the importance of developing interesting and interactive digital marketing strategies.
Green Advertising and It's Impact on Green Purchase Behavior among Gen-Z Rizkynugraheny, Andien Dwi; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Fatmawati, Elia Resha
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29538

Abstract

Abstract This study aims to identify the effect of green advertising and environmental quality awareness on green purchase behavior through environmental attitude as an intervening variable on Milo gen-Z consumers in Semarang City. This research uses quantitative methods. Data collection used a questionnaire instrument distributed online and analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The result showed that green advertising has no effect on green purchase behavior. Environmental quality awareness and environmental attitude have a positive effect on green purchase behavior. Green advertising and environmental quality awareness have a positive effect on environmental attitude. Therefore, Milo is expected to deepen the green advertising message and prove that they really want to commit to the environment, not just a marketing strategy. Future researchers are expected to explore other generation and other related variables, such as influencer campaigns, and the level of customer satisfy action in sustainable products.
Studi Terhadap Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Variabel Kepuasan Kerja sebagai Variabel Intervening pada PT. Pelindo Pelabuhan Tanjung Emas Himawan, Evelyne Ayu Febriany Putri; Purusa, Nanda Adhi; Pakarti, Piji; Setiawan, Aries
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19593

Abstract

Penelitian ini menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi, di PT Pelindo Pelabuhan Tanjung Emas. Menggunakan metode kuantitatif dengan SmartPLS, penelitian ini melibatkan seluruh 92 pegawai PT Pelindo Pelabuhan Tanjung Emas. Hasil menunjukkan beban kerja dan lingkungan kerja signifikan positif terhadap kepuasan kerja. Beban kerja juga signifikan positif terhadap kinerja karyawan. Namun, lingkungan kerja dan kepuasan kerja tidak signifikan terhadap kinerja karyawan. Kepuasan kerja tidak memediasi hubungan antara beban kerja atau lingkungan kerja terhadap kinerja karyawan.
Peran Brand Trust dalam Memediasi Dampak Brand Image, Electronic Word of Mouth, dan Influencer terhadap Purchase Desicion Sunscreen Facetology Nayla Salsabila Putri Arshinta; Piji Pakarti; Ariati Anomsari; Tito Aditya Perdana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8853

Abstract

This study analyzes the role of brand trust in mediating the influence of brand image, electronic word of mouth, and influencer on the purchase decision of Facetology products in Semarang. Using a quantitative approach, this study involved 149 Facetology consumers as respondents selected through purposive sampling. The results showed that brand image, electronic word of mouth, and influencer had a positive and significant effect on brand trust and purchase decision. Brand trust was also proven to have a positive and significant effect on purchase decision with the strongest influence compared to other variables. In addition, brand trust effectively mediated the relationship between the third independent variable on purchase decision. This study reveals Facetology's success in addressing the "comedogenic" issue through clarification based on scientific evidence, which strengthens brand image and builds consumer trust. These findings emphasize the importance of building and maintaining brand trust as a strategic asset in the beauty industry, especially in the digital era with a variety of product choices and information sources available.
Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
PERAN MEDIASI BRAND IMAGE DALAM HUBUNGAN ANTARA LIFESTYLE, E-WOM, DAN BRAND TRUST TERHADAP MINAT PEMBELIAN SEPATU ADIDAS Cahyono, Okky Dwi; Pakarti, Piji; Chasana, Amalia Nur; Fatmawati , Elia Resha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3242

Abstract

Introduction: The research conducted aims to analyze the influence of lifestyle, E-WOM, and brand trust on the purchase intention of Adidas shoes with brand image as a mediating variable. Methods: This research was conducted with a quantitative approach, where a questionnaire was used as the main tool for data collection. The sampling technique applied was purposive sampling, by applying the Hair formula to determine the number of samples, which amounted to 150 respondents. The respondents were consumers who had purchased Adidas brand shoes. Data analysis was carried out using SmartPLS 4 software. Results: The results of the study revealed that lifestyle, E-WOM, and brand trust had a positive and significant effect on purchase intention, then lifestyle, E-WOM, and brand trust also had a significant positive effect on brand image. Meanwhile, brand image was not able to mediate the influence of lifestyle, E-WOM, and brand trust on the purchase intention of Adidas shoes. Keywords: Lifestyle, E-WOM, Brand Trust, Minat Beli, Brand Image.  
ANALISIS LITERASI KEUANGAN, GAYA HIDUP TERHADAP PERILAKU KONSUMTIF DENGAN KONTROL DIRI SEBAGAI VARIABEL MEDIASI (STUDI PADA MAHASISWA FEB UNIVERSITAS DIAN NUSWANTORO) PENGGUNA E-COMMERCE Claudia riska, Riska claudia; Safitri, Maria; Pakarti, Piji; Puspitasari, Diana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3932

Abstract

 Penelitian ini bertujuan untuk menilai analisis Literasi Keuangan, Gaya Hidup terhadap Perilaku Konsumtif dengan Kontrol Diri sebagai variabel mediasi pada studi kasus mahasiswa FEB Universitas Dian Nuswantoro Angkatan 2021 pengguna e-commerce. Penelitian ini melibatkan 109 responden dengan menerapkan metode purposive sampling untuk memilih responden. Survei online dengan skala likert dilakukan melalui Google Forms untuk pengumpulan data.Penelitian ini memanfatkan data kuantitatif yang dianalisi melalui perangkat Smart-pls 4. Temuan penelitian ini memperlihatkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif, gaya hidup juga berpengaruh positif dan signifikan terhadap perilaku konsumtif, Literasi keuangan dan gaya hidup berpengaruh positif dan signifikan terhadap kontrol diri, kontrol diri berpengaruh positif terhadap perilaku konsumtif, dan Kontrol diri secara signifikan memediasi hubungan antara literasi keuangan dan gaya hidup terhadap perilaku konsumtif.
Co-Authors Allaitsi, Haula ANNISA RAHMAWATI Ariati Anomsari Ariati Anomsari Aryanto, Vincent Didiek Wiet Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Aqmala Diana Puspitasari Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Guruh Taufan Hariyadi Hartono , Soraya Farahdilla Dwi Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Luky Indra Mustofa Mahmud Martiyanti, Dwi Mila Sartika Nadia Pramudita Nayla Salsabila Putri Arshinta Oktavia, Vicky Ovin Maharani Perdana, Tito Aditya Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Putri Indah Nur Safitri Rizkynugraheny, Andien Dwi Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Usman Dachlan Usman Usman Yohan Wismantoro