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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura MIX : Jurnal Ilmiah Manajemen Distribusi International Journal of Social Science and Business International Journal of Supply Chain Management Warmadewa Management and Business Journal (WMBJ) Forum Manajemen Enrichment : Journal of Management JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Bisnis dan Kewirausahaan Journal of Innovation in Management, Accounting and Business International Journal of Asian Business and Management (IJABM) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Bisnis (J-Mabis)
Rahmayanti, Putu Laksmita Dewi
Fakultas Ekonomi, Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : International Journal of Asian Business and Management (IJABM)

 1 
The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists I Putu Gde Sukaatmadja; I Gusti Ngurah Jaya Agung Widagda; Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5787

Abstract

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism industry to focus on among order to foster a positive attitude among visitors and increase their intention to return to Bali, perceived travel risk, celebrity endorsements, and destination image are used which is increasing
The Role of Self-Efficacy Mediates the Influence of Attitudes, Subjective Norms, and Language Competency on the Behavior of Using Balinese Language Continuously Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gst Ngurah Jaya Agung Widagda; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i3.9132

Abstract

The objective of this study is to examine and elucidate the mediating effect of self-efficacy on the influence of attitudes, subjective norms, language competency, and the desire to consistently utilize the Balinese language. The study's population comprises a younger generation of individuals from the Balinese community who have the responsibility of upholding the local culture through consistent utilization of the Balinese language. A purposive sampling strategy was employed, utilizing a sample size of 200 individuals. The used analytical methodology involves the utilization of Path Analysis through the implementation of Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings indicate that attitude does not exert any influence on the continuous usage intention of Balinese. However, subjective norms demonstrate a positive and statistically significant impact on the continuous usage intention of Balinese. Additionally, Balinese language competence also exhibits a positive and statistically significant effect on the continuous usage intention of Balinese. Subsequently, the variables of attitude, subjective norm, and Balinese language competence exhibit a noteworthy and constructive impact on self-efficacy in Balinese language proficiency. Furthermore, self-efficacy demonstrates a positive and substantial influence on the intention to consistently utilize the Balinese language
Co-Authors Agung Widagda, Anak Agung Ngurah Jaya Ambalika, Ni Komang Ayu Diah Azzahra, Hurul A'ini Sekar Buditama, Wayan Satya Pariana Cok Istri Anastasia Wedari Daru Asih Dewi Adnyani, Gusti Ayu Dharmanegara, Ida Bagus Agung Ditha, I Gusti Ayu Tara Laksemiyasa I G. A. Dewi Adnyani I G. A. Ketut Giantari I G.N. Jaya Agung Widagda I Gst Ayu Dewi Adnyani I Gst Ngurah Jaya Agung Widagda I Gst. Ngr. Jaya Agung Widagda K I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Komang Sumerta I Komang Sumerta I Made Darsana I Nyoman Rasmen Adi I Putu Gde Sukaatmadja I Wayan Suartina Ida Ayu Putu Widani Sugianingrat Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Juliartini, Ketut Kayama, I Gusti Ngurah Ary Ketut Subawa Komang Ary Pratiwi Komang Sumerta Komang Sumerta Marzio, Komang Viar Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Ni Wayan Ekawati Ni Wayan Ekawati Pratiwi, Komang Ary Purba, Ida Ayu Putri Laksmidewi Putu Gde Sukaatmadja Putu Yudi Setiawan Rahcmad Budi Suharto Septiani, Emilia Setini, Made Surya Wijaya, Nyoman Wardana, Miko Andi Widagda, I Gst. Ngr. Jaya Agung Winata, I Made Budi Ari