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All Journal Jurnal Penyuluhan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmu Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya Journal of Management and Bussines (JOMB) Economics and Digital Business Review Prosiding Konferensi Nasional PKM-CSR Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Tarandhika Tantra
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN LINKAJA Fadhlurrahman, Afdhal; Tantra, Tarandhika
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3175

Abstract

Dalam kemajuan di bidang perekonomian yaitu berkembangnya system pembayaran yang secara bertahap dapat mengubah uang tunai untuk metode pembayaran menjadi bentuk pembayaran non tunai yang lebih efektif serta efisien. Perkembangan penyedia jasa dompet digital (e-wallet) di Indonesia juga pesat ditandai dengan besarnya persaingan antar penyedia jasa dompet digital (e-wallet) untuk menjadi top of mind atau menjadi yang paling sering digunakan oleh kalangan pengguna Indonesia. LinkAja adalah salah satu dari penyedia e-wallet menggunakan aplikasi yang ditujukan untuk mempermudah transaksi penggunanya. Dengan demikian tujuan dari penelitian ini ialah guna menganalisis adanya pengaruh antara brand awareness serta brand image terhadap keputusan penggunaan aplikasi LinkAja. Metode penelitian yang dijalankan didalam penelitian ini ialah metode kuantitatif dengan jenis penelitian deskriptif-kausalitas. Data diperoleh dari hasil penyebaran kusioner kepada 385 responden yang menjadi sampel penelitian dengan menerapkan metode non-probability sampling, kemudian, data dianalisis dengan menerapkan teknik analisis deskriptif serta analisis regresi linear berganda. Hasil penelitian memperlihatkan jika brand awareness serta brand image berpengaruh secara signifikan terhadap keputusan penggunaan pelayan LinkAja. Serta ditemukan hasil yang memperlihatkan jika variabel brand awareness (X1) dan brand image (X2) memiliki pengaruh terhadap keputusan penggunaan layanan (Y) LinkAja sebesar 55,35%, sementara sisanya sebesar 44,65% merupakan pengaruh dari variabel-variabel lainnya penulis tidak teliti.
Pengaruh Store Atmosphere, Sales Promotion, dan Hedonic Shopping Motivation terhadap Impulsive Buying dimediasi oleh Positive Emotional Response pada Toko Ritel Sepatu Kulit Lokal: Toko XYZ Agios Gerasimos Bisotwo Purnomo; Tarandhika Tantra
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.368

Abstract

The fashion industry in globalization is on the rise. These changes have an impact on the way we produce and look fashion. Impulsive Buying such a problem that has an impact on consumers and business health. It was found that Store Atmosphere, Promotion, Hedonic Shopping, and Positive Emotion were the driving factors for the problem. The study aims to determine the effect of Store Atmosphere, Sales Promotion, Hedonic Shopping Motivation on Impulsive Buying in XYZ store as a leather shoe store mediated by Positive Emotional Response. This study is descriptive-causal with quantitative approach. The population in the study is Indonesian people who have shopped at XYZ store. The research sample was 414 with non-probability sampling technique. Data collection was conducted through questionnaires, analyzed quantitatively with SEM using of Smart-PLS. The results of the study stated that Hedonic Shopping has a positive and significant effect on Positive Emotional and Impulsive Buying same as Positive Emotional did. Positive Emotion successfully mediates the influence of Hedonic Shopping on Impulsive Buying. Store Atmosphere, and Sales Promotion had no influence on Impulsive Buying and Positive Emotion. Suggestions were given to XYZ store to maximizing quality control, store atmosphere, and interesting events in the store.
OPTIMIZATION AND EMPOWERMENT OF VILLAGE POTENTIALS IN NAGROG TOURISM VILLAGE Yunani, Akhmad; Astuti, Yuhana; Nurhazizah, Eva; Rubiyanti, Nurafni; Ahmad, Mokhtarrudin; Fazrin bin Abu Sujak, Aznul; Zahid, Azham; Raja Razali, Raja Razana; Mangsor, Miza; Pradana, Mahir; Tantra, Tarandhika; Silvianita, Anita
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.50107

Abstract

Pengembangan desa Nagrog sebaga destinasi desa wisata dilakukan dengan mengidentifikasi destinasi atau objek wisata yang ada, melakukan pemetaan untuk membuat model bisnis yang sesuai dan memberikan ekomendasi prototype desa, serta melakukan rancangan desa wisata yang akan dibangun serta iklan untuk promosinya.Hasil pengabdian masyarakat ini diharapkan dapat memberikan pemetaan potensi wisata yang dimiliki oleh desa Nagrog, model bisnis yang dapat dilaksanakan guna mendukung pogram desa wisata mandiri, juga lebih memahami pentingnya iklan melalui video profile desa guna mempromosikan lokasi wisata. Selain itu, hasil pengabdian masyarakat ini diharapkan dapat menjadi rekomendasi kebijakan bagi pemerintah daerah atau pihak-pihak terkait. Diskusi kelompok terfokus (FFGD) dengan pemangku kepentingan desa adalah beberapa pendekatan multi-tahun (bertahun-tahun) yang digunakan dalam kegiatan ini, seperti halnya mempromosikan desa wisata menggunakan strategi seperti pemasaran media sosial. Dekan FAC Multimedia University, Dr. Mokhtarrudin Ahmad, yang juga memberikan kuliah kepada pengelola desa, mewakili Universitas Multimedia Malaysia dan mengawasi proyek tersebut. Kunjungan pertama ke Desa Nagrog menandai dimulainya inisiatif pengabdian masyarakat Telkom University dan Universitas Multimedia di wilayah ini karena telah dilakukan selama beberapa tahun.  The development of Nagrog village as a tourist village destination is carried out by identifying existing destinations or tourist attractions, carrying out mapping to create an appropriate business model and providing village prototype recommendations, as well as planning the tourist village to be built and advertising for its promotion. It is hoped that the results of this community service will provide an overview of the tourism potential of Nagrog village, business models that can be implemented to support the independent tourism village program, and also better understand the importance of advertising through village profile videos to promote tourist locations. Apart from that, it is hoped that the results of this community service can become recommendations for local governments or related parties. Focus group discussions (FGD) with village stakeholders are some of the multiyear (many years) approaches employed in this activity, as is promoting tourist villages using strategies like social media marketing. The Dean of the Faculty of Applied Communication, Dr. Mokhtarrudin Ahmad, who also gave a lecture to the village management, represented Multimedia University Malaysia and oversaw the project. The first trip to Nagrog Village marked the start of Telkom University and Multimedia University's community service initiatives in this region since they would be carried out over several years. 
UPAYA PENINGKATAN PRODUKTIVITAS CWS BATUNUNGGAL BANDUNG MELALUI PENGGUNAAN AUGMENTED REALITY, SOCIAL MEDIA ANALYTICS DAN ENTERPRISE RESOURCE PLANNING Suryawardani, Bethani; Febrianta, Mochamad Yudha; Wulandari, Astri; Marcelino, Dandy; Prawita, Fat’hah Noor; Tantra, Tarandhika; Satrya, Gandeva Bayu
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2109

Abstract

Coworking Space Batununggal (CWS Batununggal) adalah pusat kolaborasi masyarakat yang bertujuan untuk meningkatkan kreativitas warga, menjadi sarana lokasi aktivitas para pelaku usaha pemula (start up) di lingkungan Kecamatan Batununggal. Berdasarkan hasil wawancara tim dengan Ketua CWS Batununggal dapat diketahui beberapa permasalahan yang dihadapi yaitu: (1) Kurangnya kemampuan pengelolaan operasional usaha yang terintegrasi (2) Belum adanya aplikasi pendukung operasional bisnis yang dapat mengefektifkan usaha; (3) Kurangnya pengetahuan dan keahlian pengurus dan anggota CWS Batununggal mengenai pemanfaatan social media marketing; (4) Kurang optimalnya pemanfaatan digital marketing dengan teknologi terbaru pada akun-akun yang dikelola CWS Batununggal Bandung. Mengacu pada situasi dan permasalahan-permasalahan yang dihadapi oleh mitra sasar, maka solusi yang kami laksanakan yaitu: (1) Memberikan workshop serta pendampingan terkait penggunaan sistem enterprise resource planning; (2) Mengimplementasikan sistem pengelolaan dan pengintegrasian keuangan dan operasional bisnis pada CWS Batununggal Bandung; (3) Memberikan pelatihan mengenai pemasaran sosial media dan social media analytics; (4) Memberikan workshop Augmented Reality Based Social Media Content. Pengabdian masyarakat kolaborasi eksternal ini mempunyai mitra sasar pelaku UMKM, anggota Coworking Space dan warga di Kecamatan Batununggal Bandung. Respon peserta sangat antusias dalam menerima materi dan melaksanakan praktik langsung menggunakan aplikasi. Hasil yang diperoleh dari rangkaian kegiatan pengabdian masyarakat ini adalah: (1) Bertambahnya wawasan secara teoritis dan praktis mengenai penggunaan sistem ERP dan pemanfaatannya di bisnis yang mereka miliki; (2) Meningkatkan wawasan mengenai social media marketing dan social media analytics sehingga admin sosial media bisnis yang mereka miliki menjadi lebih efektif dan efisien; (3) Hasil AR dari produk sebagai media promosi produk yang mereka tawarkan.
The Influence Of Celebrity Endorsers On Social Media Instagram On Buying Interest In Avoskin Alvionita, Audy; Tantra, Tarandhika
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8737

Abstract

It is estimated that the beauty product sector will continue to experience growth every year, especially in the skin care category which has become the most popular. In fact, Avoskin's achievement in becoming one of the best-selling skin care brands in ecommerce demonstrates this trend. This study aims to evaluate the effect of Celebrity Endorser on the Instagram social media platform on the intention to buy Avoskin products. There are three dimensions to the Celebrity Endorser variable, namely attractiveness, trustworthiness, and expertise. This study aims to identify whether there is a positive and significant effect of Celebrity Endorsers on Instagram on the intention to buy Avoskin products, and to consider the influence of each dimension. This type of research is quantitative and descriptive. Primary data was collected by distributing questionnaires via Google Form to 385 respondents. Based on the results of simultaneous hypothesis testing, the use of Celebrity Endorser on Instagram social media has a significant effect on Avoskin's purchase intention. This is evidenced by the value of Fcount (43,042) Ftable (3.089) with a significance level of 0.000 0.05. Based on the results of partial hypothesis testing (t test) it is found that the attractiveness, trustworthiness, and expertise variables have a significant effect on Avoskin's buying interest. Based on the coefficient of determination, it is found that celebrity endorsers are able to explain buying interest by 59% and the remaining 41% is explained by other factors outside the research variables. In this study, the variable trustworthiness was obtained as the variable with the highest value. It is necessary to emphasize the value of honesty in Celebrity Endorsers because it has a high influence on consumer buying interest
The Effect Of Tiktok Content Based Social Media Marketing On Dear Me Beauty Brand Image Nadhira Alya Zahira Danuwijaya; Tarandhika Tantra
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.313

Abstract

The large number of active social media users in Indonesia are taking advantage of opportunities as marketing media. One of them is through the Tiktok application. Because the Tiktok application is the right medium in marketing strategies, especially for the Dear Me Beauty brand. The purpose of this study was to find out how influential social media marketing in the form of Tiktok content is on the formation of a brand image for Dear Me Beauty products. This research was conducted using multiple linear regression analysis techniques and descriptive analysis with an associative approach. The results of this study were obtained from the large number of 400 respondents who resulted that social media marketing in the Tiktok application is very influential in forming a brand image for Dear Me Beauty products, especially in content sharing variable in spreading Tiktok social media content. For future researchers, it is suggested to study more deeply related to what factors can influence the formation of brand image. For Dear Me Beauty, it is hoped that this will be a unique consideration, always improving the quality of Tiktok ads to attract consumers' attention and always being consistent with a good sales system to improve performance that is considered unsatisfactory.
Influence Of Social Media Marketing Activity Instagram Towards Purchase Intention With Brand Equity And Electronic Word Of Mouth As Intervening Variables In Pass The Trend Bandung Fariza Nurfaida Putri; Tarandhika Tantra
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.318

Abstract

The advancement of internet technology and the existence of social media is the right opportunity to open an online business amid the development of the internet in all aspects of society. One of the applications of this technology is the use of marketing strategies that can be carried out through social media. This study aims to determine whether social media marketing activities carried out by Pass The Trend have a positive influence on brand equity, the spread of e-WOM on social media, and customer purchase intention. The SEM-PLS measurement model and quantitative approach are used in this research methodology. Respondent data was collected through distributing questionnaires to 400 participants of Instagram social media users who had accessed Pass The Trend's Instagram account. The research shows that social media marketing activity has a positive impact on purchase intention. In addition, brand equity is also considered to have a positive effect on e-WOM and e-WOM still positively affects purchase intention. The results of this study are intended as an evaluation for Pass The Trend, providing insight into how to improve and implement social media marketing activities on Instagram effectively. This is expected to increase Pass The Trend's brand equity and e-WOM.
Analisa Pengaruh Kualitas Pelayanan Terhadap Loyalitas Dimediasi Kepuasan Pasien Pada Cv. Della Medika Dwi Fauzi, Degista; Tantra, Tarandhika
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini ialah guna melihat pengaruh Kualitas Pelayanan terhadap Loyalitas dimediasi Kepuasan Pasien pada CV Della Medika. Strategi penelitian kausal kuantitatif digunakan dalam penyelidikan ini. Populasi studi ini ialah pelanggan CV. Della Medika pada Juni Tahun 2024 sebanyak 293. Sebanyak 170 sampel dikumpulkan menggunakan pendekatan non-probability sampling berdasarkan rumus Slovin. Studi ini memanfaatkan Component ataupun Variance Based Structural Equation Model untuk analisis, dengan data diolah menggunakan alat Smart-PLS. Temuan studi menunjukkan bahwasanya kualitas pelayanan positif dan signifikan memengaruhi kepuasan pelanggan, kualitas pelayanan CV. Della Medika positif dan signifikan memengaruhi loyalitas pelanggan, kepuasan pelanggan CV. Della Medika positif dan signifikan memengaruhi loyalitas pelanggan serta kualitas pelayanan positif dan signifikan memengaruhi loyalitas pelanggan dimediasi kepuasan pelanggan. Kata Kunci-loyalitas pelanggan, kepuasan pelanggan, kualitas pelayanan
Analisis Sikap Dan Niat Penggunaan Mobil Listrik Di Dki Jakarta Dengan Pendekatan Model Meta-Utaut Asshidqi, Muhammad Rafli; Tantra, Tarandhika
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

Indonesia menghadapi tantangan serius terkait polusi udara, khususnya di Jakarta, yang menjadi salah satu kota palingberpolusi di dunia. Kendaraan listrik, terutama mobil listrik, dianggap sebagai solusi transportasi berkelanjutan untukmengurangi emisi karbon dan meningkatkan kualitas udara. Penelitian ini dimaksudkan untuk menganalisis faktorfaktor utama yang berpengaruh pada sikap dan niat masyarakat dalam mengadopsi kendaraan listrik di Jakartamenggunakan model Meta-UTAUT Theory, yang melibatkan variabel seperti performance expectancy, effortexpectancy, social influence, facilitating conditions, perceived risk, dan environmental concerns. Data dikumpulkanmelalui survei mandiri terhadap 242 responden dan dianalisis menggunakan Structural Equation Modelling (SEM).Hasil penelitian memperlihatkan bila performance expectancy, social influence, dan environmental concerns secarasignifikan memengaruhi sikap masyarakat, sedangkan perceived risk menjadi hambatan utama terhadap niat adopsikendaraan listrik. Sementara itu, effort expectancy dan facilitating conditions tidak memberikan pengaruh signifikan.Temuan ini memberikan kontribusi teoretis terhadap pengembangan Meta-UTAUT serta wawasan praktis bagipemerintahuntuk merancang kebijakan dan strategi yang mendukung adopsi kendaraan listrik, sekaligus mendorongpengembangan teknologi transportasi yang ramah lingkungan di Jakarta Kata kunci-sikap, niat untuk menggunakan, mobil listrik, Meta-UTAUT, DKI Jakarta.
Pengaruh Electronic Word Of Mouth (ewom) Terhadap Niat Beli Produk Scarlett Di Shopee Oktaviani, Amelia; Tantra, Tarandhika
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

In the digital era, electronic word of mouth (e-WOM) has become an important marketing strategy to increaseconsumer buying interest. With more than 212 million Indonesian internet users as of January 2023, the growth of ecommerce platforms is increasing rapidly. The Internet gives consumers more choices according to their preferences,which are now often influenced by e-WOM. Expression of products is now more often done electronically, so e-WOMcan change consumer preferences. This research aims to analyze the influence of e-WOM on consumer buying interestin Scarlett products on Shopee. To understand the impact of e-WOM, this research adopts a model from previousresearch. It is hoped that the results of this research will help Scarlett improve its marketing strategy and provideguidance for MSMEs in the beauty industry in developing their business through e-WOM and Shopee. Research datawas collected from 401 respondents who filled out a Google Form questionnaire with certain criteria, such asIndonesian people who are male and female and buyers of Scarlett products on Shopee. The methodology used isdescriptive quantitative with data collection techniques via Likert scale questionnaires, then processed using SMART - PLS. The research results show that the application of information has a positive and significant influence onpurchasing interest. This model is able to predict interest in purchasing Scarlett products by 90.5%. Apart from that,a significant indirect effect on purchase intention was also found in the structural model. This research is limited tothe beauty business sector and the majority of respondents are women, so the findings cannot be generalized to otherbusiness sectors or various genders. Future research is recommended to consider additional factors that may improvethe model's ability to predict information adoption. In addition, future research can apply this model to other businesssectors or different e-commerce platforms. Keywords-information adoption model, purchase intention, electronic word-of-mouth, Shopee.
Co-Authors Abdurochman, A Fadlan Agios Gerasimos Bisotwo Purnomo Ahmad, Mokhtarrudin Ainun, Hasnah Akhmad Yunani Alvian Putra Pamungkas Alvionita, Audy Amelia Oktaviani, Amelia Anita Silvianita Asshidqi, Muhammad Rafli Astri Wulandari Bethani Suryawardani Daffa Danendra Dandy Marcelino Dina Fadhilah Dwi Fauzi, Degista Elfrida Ratnawati Eva Nurhazizah Fadhlurrahman, Afdhal Fahri Muhammad Fasya Fariza Nurfaida Putri Fat’hah Noor Prawita Fauzi, Helmi Ismara Fazrin bin Abu Sujak, Aznul Fitria Aji Widya Visvasanti Gandeva Bayu Satrya Helni Mutiarsih Jumhur Heppy Millanyani Ilham Meidarlis Yefri Indira Rachmawati Kautsar, Razaqa Naufal Khanza Nafira Fitri Latuconsina, Zalfa Maritza Aulia Mahir Pradana Mangsor, Miza Marcelino, Dandy Mochamad Yudha Febrianta Muhamad Gaddy Aushaf Fais Muhammad Baariq Ahkbar Muhammad Iqbal Darmawan Nadhira Alya Zahira Danuwijaya Prawita, Fat’hah Noor R. Nurafni Rubiyanti Raja Razali, Raja Razana S, Fakhira Nendrawati Siti Sarah Hanifa Apriandhita Steven Dava Rivaldy Yohanes Tafiana, Adinda Kalitta Tara Diva Azura Yuhana Astuti Zahid, Azham