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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Efektor ACCRUALS (Accounting Research Journal of Sutaatmadja) Journal Of Management Science (JMAS) MANAJEMEN DEWANTARA Prosiding Temu Profesi Tahunan PERHAPI Syntax Idea Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Kesehatan Tambusai Jurnal Pengabdian Masyarakat Indonesia Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Economic, Business and Engineering (JEBE) Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Enrichment: Journal of Multidisciplinary Research and Development JCRIM (Journal of Current Research In Multidisciplinary)
Muhammad Dhafi Iskandar
Universitas Esa Unggul, Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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CUSTOMER BEHAVIOR AS AN OUTCOME OF SOCIAL MEDIA MARKETING: THE ROLE OF CUSTOMER EXPERIENCE ON SKINCARE SALES ON SHOPEE Pavitram, Sarasvati Devi Raja Guhyam; Iskandar, Muhammad Dhafi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 1 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i1.341

Abstract

This study uses relationship quality as a mediating variable to examine how customers experience participation intention, loyalty, and purchase intention on Shopee for skincare items. Through an online survey, a 4-point Likert scale was used to gather primary data from citizens of Jakarta and Tangerang, aged 18 to 36. The findings demonstrate that satisfying interactions on Shopee social media considerably improve participation, loyalty, and intention to buy, while the quality of relationships increases consumer engagement. This study highlights the significance of personal connections, loyalty intention, and interactive content creation in increasing skincare sales. These implications are important to more successful e-commerce marketing methods, and more research is advised to include a larger sample and take into account other variables like promotions and customer reviews.
HUMAN CAPITAL MANAGEMENT AND COMPANY PERFORMANCE; CASE STUDY OF COFFEE DREGS BRIQUETTES; ALTERNATIVE FUELS Hartoyo; Iskandar, Muhammad Dhafi
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16513

Abstract

The success of an organization is contingent on the commitments and outcomes of human resource management, which is able to transform employee development into an increase in the individual value of human capital (human capital) as an investment in company assets in a competitive labour market. The purpose of this paper is to conduct a literature review to assess the human capital management strategies implemented by PT Energia Kopi Kreasindo in response to the evolution of human resources. When discussing HR governance, strategy, management, and human capital, leadership and human capital income factors should be considered. The study's findings indicate that there are a number of things that can be done to improve the management of employees, which will ultimately increase the productivity of the investment company's "employees"; preparation for the development of skills, knowledge, and competencies; and education to create superior human capital.
Marketing Management Plan Infinity Workspace Rahmat, Didi; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61550

Abstract

This research aims to develop a model of travel patterns and regular tour packages as an effort to support the development of leading tourist destinations of Bima Bay in Bima City. The Bima Bay area has marine, cultural, and natural tourism potential that has not been fully utilized optimally within the framework of sustainable tourism development. This research uses a qualitative approach with exploratory descriptive methods, supported by SWOT analysis and field observations, as well as in-depth interviews with local tourism stakeholders, including business actors, local governments, and tourism communities. The results of the study show that the development of structured and scheduled regular travel patterns and tour packages can increase tourist visits and extend the length of stay in Bima City. The model developed includes the integration of tourist attractions around Bima Bay, such as Lawata Beach, Kambing Island, to traditional villages and snorkeling spots, which are packaged in the form of daily and weekly packages. In addition, the model considers aspects of sustainability, infrastructure readiness, and local community involvement. The main recommendation of this study is the need for synergy between the government, tourism actors, and the community in the implementation of the proposed model. Strengthening promotions, increasing the capacity of tourism human resources, and improving accessibility and supporting facilities are the keys to the successful development of Bima Bay as a leading tourist destination in the eastern region of Indonesia.
Operational Management Plan Infinity Workspace Isworo, Joko; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61594

Abstract

The digital economy transformation has significantly increased the demand for flexible workspaces, particularly in Jakarta as a business hub. Coworking spaces are now perceived not merely as office alternatives but as strategic platforms supporting productivity, innovation, and collaboration. This study aims to develop an operational plan for PT. Infinity Workspace (IWS), a coworking space provider with three strategic locations in South, Central, and West Jakarta. Using a descriptive qualitative method, the study examines business establishment procedures, operational objectives, service design, quality management, and financial projections. The findings reveal that IWS implements phased operational strategies: short-term standardization, medium-term service improvement and technology integration, and long-term sustainable innovation. The service design emphasizes differentiation through modern interiors, app-based access, and a transparent service blueprint. Financially, detailed capital expenditure, pre-operational, and operational cost planning ensure efficiency and sustainability. By integrating location strategy, service quality, technology, and financial management, IWS is positioned as a competitive player in Jakarta’s coworking space industry.
Risk Management Plan Infinity Workspace Bakar, Lintang Abu; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61602

Abstract

Hybrid and remote working models have become a major trend since the COVID-19 pandemic. This has created a growing demand for flexibility in the workplace. With the increasing demand for work flexibility, the growth of the startup economy, the adoption of hybrid work patterns, and the rising popularity and adoption of remote education, there is a significant opportunity for the establishment of Infinity Workspace (IWS) in Jakarta, which promises to become a reliable partner for professional workers, students, small and medium-sized enterprises (SMEs), startups, and corporations, while contributing to a sustainable and innovative business ecosystem. Porter’s Five Forces Analysis is used by IWS to analyze and identify external factors that may influence the company. Subsequently, IWS conducts an analysis using the VRIO (Valuable, Rare, Inimitable, Organized) framework to identify internal resources and capabilities that can serve as sources of competitive advantage for the company’s business sustainability. The Lean Canvas Model is also used by IWS to identify, eliminate, and minimize risks in product or business development. IWS provides flexible and innovative workspace solutions tailored to diverse user needs, targeting students and individuals, Small and Medium Enterprises (SMEs), startups, medium to large-sized companies, and content creators/podcasters. Investment feasibility analysis is conducted as a measure to assess the prospects of an investment project in decision-making regarding whether to accept or reject an investment. The ROI calculation for Infinity Workspace is positive. This indicates that Infinity Workspace will generate significant profits and can sustain the investment. Furthermore, the NPV calculation yields an NPV > 0, meaning it is predicted to generate profits and Infinity Workspace is viable to operate. The Payback Period (PP) calculation results in 1.84 years, equivalent to 1 year and 10 months. The IRR is 92%, concluding that the investment can proceed. Risk management is structured based on the ISO 31000:2018 standard to address potential risk events that may occur in the operations of Infinity Workspace.
The Influence of Digital Marketing and Consumer Engagement on Purchase Intention with Brand Equity Moderation on Gen Z Lambacing, Nuur Madinah Bone; Iskandar, Muhammad Dhafi
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the influence of digital marketing variables mediated by consumer engagement and moderated by brand equity on purchase intention on K-pop concert ticket purchases among Generation Z. This research method involved 135 respondents from Generation Z in the JABODETABEK area who were selected through a purposive sampling method. Data collection was carried out using a questionnaire and data analysis was carried out using PLS-SEM. The results of the study highlight the significant influence of digital marketing, consumer engagement, and brand equity on the tendency to purchase K-pop concert tickets among Generation Z. The contribution of this study provides valuable insights for the business world in utilizing effective digital marketing strategies and building strong brand equity to influence consumer purchasing behavior, especially in the entertainment industry such as music concerts. For further research, it is recommended to explore other factors that can influence purchase intention in more depth. In addition, expanding the geographical coverage of respondents is also important to obtain a wider representation.
ANALISA STRATEGI OPERASIONAL DAN SDM PADA PERENCANAAN BISNIS PT. BHAKTI LELANG INDONESIA Rinaldy, Rinaldy; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6367

Abstract

Bhakti Lelang Indonesia (BIDKU) adalah entitas dalam industri lelang otomotif dengan rencana khusus dalam mengadakan lelang kendaraan roda dua dan roda empat, yang direncanakan akan didirikan pada tahun 2025. BIDKU bertujuan untuk membangun reputasi sebagai salah satu balai lelang terkemuka di Indonesia. Sebagai pemain utama dalam industrilelangotomotif, BIDKU secara berkala mengadakan lelang yang memberikan peluang kepada berbagai pihak, termasuk perusahaan dan individu, untuk berpartisipasi dalam proses lelang. BIDKU menyediakan platform yang memastikan akses yang mudah dan aman untuk membeli kendaraan berkualitas dengan harga yang kompetitif. Proses lelang yang transparan dan profesional memastikan pengalaman yang memuaskan bagi setiap peserta, dengan komitmen untuk menjaga integritas dan etika dalam setiap tahap lelang, sehingga membangun kepercayaan pelanggan. Dengan lokasi cabang tersebar di seluruh Indonesia dan dua kantor wilayah di Tangerang untuk Indonesia Bagian Barat dan Surabaya untuk Indonesia Bagian Timur, BIDKU berencana untuk mengadakan lelang secara rutin di berbagai wilayah, memudahkan partisipasi bagi pembeli dan penjual baik dalam format online maupun hybrid. BIDKU berambisi memiliki lebih dari 50.000 peserta terdaftar dalam proses lelangnya. BIDKU berencana menjalin kemitraan dengan lebih dari 350 dealer kendaraan bekas dan 250 perusahaan untuk mengadakan lelang kendaraan di bawah bendera BIDKU.
Risk Management VoltWave Networks eV-Station (Electric Vehicle Charging Station) Kurniawan, Kurniawan; Indradewa, Rhian; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62269

Abstract

The development of electric vehicle (EV) technology has led to an increase in the need for supporting infrastructure such as Electric Vehicle Charging Stations (EVCS). However, these service providers face various risks, both internal and external, that can hinder the achievement of business goals. This study aims to analyze and design risk management strategies in VoltWave eV-Station in order to anticipate and minimize potential losses. This research uses a qualitative method with a case study approach that focuses on risk management design based on the ISO 31000:2018 framework. Data was obtained through observations, interviews, and internal company documentation. The results of the study show that the main risks faced include market uncertainty, regulatory changes, operational disruptions, and human resource factors. The proposed risk mitigation strategy includes the preparation of SOPs, employee training, service innovation, product diversification, and continuous evaluation. The implications of this study provide practical guidance for startups in the electric vehicle sector in building a risk management system that is adaptive, sustainable, and supports long-term business growth.
Strategic Financial Planning of Ev-Station Voltwave Network: A Case Study From Indonesia's Ev Infrastructure Sector Fathoni, Rialdi Fuad; Indradewa, Rhian; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62274

Abstract

This article explores the strategic financial planning of eV-Station Voltwave Network, a startup focused on developing Electric Vehicle Charging Station (SPKLU) infrastructure in Indonesia. The financial model is built upon five core pillars: financial objectives, planning elements, revenue projection, investment feasibility and financial performance analysis. Over a five-year horizon, total projected revenue reaches approximately IDR 48.49 billion, sourced from ultra- fast charging services, event space rentals, robotic carwash operations and tenant leasing for commercial zones such as food courts and ATM galleries. Cost planning covers marketing, operations, human resources and risk management incorporating a straight-line depreciation model to stabilize financial reporting. The company’s targets include a minimum Return on Investment (ROI) of 10% annually and a cost-to-income ratio below 60%. The financial viability is affirmed by positive Net Present Value (NPV) an Internal Rate of Return (IRR) exceeding the borrowing rate, and a payback period of 4.8 years. Risk mitigation strategies are aligned with the ISO 31000 framework, ensuring operational and financial resilience. This financial planning approach offers a scalable and sustainable model for emerging startups in Indonesia’s electric mobility ecosystem.
Human Resources Projection on Business planning PT. Franchise Center Indonesia Manu, Bheryl; Rahmat Syah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Abadi, Ferryal
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The strategic planning process that must be carried out by organizations is to be able to develop and align human resource management policies and practices for organizational success. The aim of this service is to create human resource planning to determine the organization's needs in terms of employee quality and quantity. This research on human resource planning using qualitative research methods is intended to obtain more comprehensive information regarding the strategic planning process which is integrated with business planning. By analyzing the data and documents found as well as the researcher's interpretation, it can be concluded that research on strategic human resource planning at PT. FCI, from planning to implementation and evaluation, is in accordance with planning and strategy theories and concepts, such as HR planning which has been integrated with business planning outlined in short-term and medium-term targets. When planning human resource management, more attention should be paid to facilities and infrastructure so that activities in human resource planning can be carried out well.
Co-Authors Abadi, Ferryal Adi Asriadi Sutisna Agus Multino Rohmansyah Ahembang Ahembang Anggriwan, Phellano Awang Awang Bakar, Lintang Abu Christa, Ade Christian, Eric Denito, Steven Stevu Edi , Edi Edi Hamdi Edi Hamdi Edward Makaronna Sinulingga Fahrizal, Garsa Fathoni, Rialdi Fuad Gultom, Martina Hamdi , Edi Hanny Yuliani Hartoyo Hartoyo Hasan Al Mufarrid Drihim Hendy Radja Willyanto Hesti Wulandari Hesti Wulandari Ichksanto Wahyudi Indradewa, Rhian Indradewa, Rian Isworo, Joko Jamal, Robi Ketut Sunaryanto Ketut Sunaryanto Kurniawan Kurniawan Kurniawan, Djoko Kustiawan, Unggul Kusuma, Helmy Hendra Lambacing, Nuur Madinah Bone Manu, Bheryl Manurung, Teddi Marudut Sitanggang Negoro, Dimas Angga Pavitram, Sarasvati Devi Raja Guhyam Phing, Lie Pramono, Hendrio Rahmansyah, Tantry Yanuar Rahmat Syah, Tantry Yanuar Rahmat, Didi Rinaldy Rinaldy Selfiani Selfiani, Selfiani Siagian, Theresia V Siti Nur Hidayati Sukmo Hadi Nugroh Sukmo Hadi Nugroho Syah, Tantry Yanuar Syah, Tantry Yanuar Rahmat Tanti Yanuar Rahmad Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Virtadaniati, Wenny Wibisono, Kristian Wiejaya, Septian Zaini Abdilah Zulhamiadi M