Article Per Year (5 Year)
p-Index From 2021 - 2026
5.827
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Proceeding SENDI_U Stability: Journal of Management and Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Management Analysis Journal (BMAJ) EconBank : Journal Economics and Banking Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ekuilnomi Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Bussman Journal : Indonesian Journal of Business and Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Bisnis Kolega Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Economics and Public Health E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Fokus Abdimas Horizon: Indonesian Journal of Multidisciplinary Moneta : Journal of Economics and Finance Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi KIC Journal of Islamic Entrepreneurship and Business Research
Ratih Hesty Utami Puspitasari
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 48 Documents
Search

 1   2   3   4   5 
Pengaruh Kepercayaan dan Kualitas Pelayanan Tehadap Keputusan Pembelian Di Lazada: Peran Minat Beli Sebagai Variabel Intervening Santoso, Ahmad Rofiq; Puspitasari, Ratih Hesty Utami; Indriasari, Ika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4651

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan kualitas pelayanan terhadap keputusan pembelian pada platform e-commerce Lazada dengan minat beli sebagai variabel intervening. Latar belakang penelitian ini didasari oleh semakin ketatnya persaingan antar-platform e-commerce di Indonesia serta pentingnya pemahaman terhadap faktor psikologis dan perilaku konsumen dalam proses pengambilan keputusan pembelian secara online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna aktif Lazada. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan pendekatan purposive sampling. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) untuk menguji hubungan langsung maupun tidak langsung antarvariabel. Variabel yang dianalisis meliputi kepercayaan (X1), kualitas pelayanan (X2), minat beli (Z), dan keputusan pembelian (Y). Hasil penelitian menunjukkan bahwa kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli dan keputusan pembelian. Selain itu, minat beli terbukti berperan sebagai variabel intervening yang memperkuat pengaruh kepercayaan dan kualitas pelayanan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan kepercayaan konsumen dan kualitas pelayanan dapat mendorong terbentuknya minat beli yang lebih tinggi, sehingga berdampak pada peningkatan keputusan pembelian. Penelitian ini memberikan implikasi praktis bagi pihak Lazada untuk terus meningkatkan kualitas layanan, transparansi informasi, dan strategi pembangunan kepercayaan konsumen guna mempertahankan daya saing di industri e-commerce.
Pengaruh Struktur Modal, Profitabilitas, Keputusan Investasi dan Kebijakan Pajak terhadap Kebijakan Dividen (Studi pada Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2021-2023) Rikawati, Yeni; Violinda, Qristin; Puspitasari, Ratih Hesty Utami
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.1093

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, profitabilitas, keputusan investasi, dan kebijakan pajak terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2021-2023. Kebijakan dividen masih menjadi teka-teki dalam teori keuangan modern dengan hasil penelitian empiris yang beragam dan kontradiktif. Penelitian menggunakan metode kuantitatif dengan pendekatan explanatory research. Sampel penelitian sebanyak 142 observasi dari 31 perusahaan manufaktur yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan SPSS versi 27. Hasil penelitian menunjukkan bahwa struktur modal (DER), profitabilitas (ROA), dan kebijakan pajak (ETR) berpengaruh positif dan signifikan terhadap kebijakan dividen (DPR). Sementara itu, keputusan investasi (CAPBVA) tidak menunjukkan pengaruh yang signifikan terhadap kebijakan dividen. Nilai Adjusted R² sebesar 0,334 menunjukkan bahwa 33,4% variasi kebijakan dividen dapat dijelaskan oleh keempat variabel independen tersebut. Implikasi praktis dari penelitian ini adalah bahwa manajemen perusahaan perlu mempertimbangkan struktur modal, profitabilitas, dan aspek perpajakan dalam merumuskan kebijakan dividen yang optimal.
PENGARUH PACKAGING DAN PROMOSI DENGAN MINAT BELI TERHADAP KEPUTUSAN PEMBELI DI NYAH LIEM HERBAL FARM KABUPATEN KENDAL Faiz Maulana Majid; Ratih Hesty Utami Puspitasari; Shofif Sobaruddin Akbar
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/f4sg2q68

Abstract

This study aims to analyze the influence of packaging and promotion along with purchase intention on buying decisions at Nyah Liem Herbal Farm in Kendal Regency. It is based on the idea that purchasing decisions for a product are influenced by several factors, including the product itself, promotion, packaging, and marketing strategy. This research focuses on examining purchase intention and buying decisions for Nyah Liem Herbal feed concentrate products made from herbal ingredients. This study uses quantitative research, which is causal or associative in nature. The sampling technique used is total sampling of all consumers who purchased Nyah Liem Herbal concentrate products, totaling 38 people. Data collection in this study was carried out using a questionnaire. Data analysis employed instrument testing, prerequisite testing, and hypothesis testing with the help of the SmartPLS application. The research results show a Goodness of Fit index value of 0.698, which is higher than the normative value of 0.36, indicating that the GoF value is considered large. The percentage of the questionnaire items used shows an R-Square value for the variables of packaging and promotion on buyer decisions of 48%. Packaging and promotion on purchase intention is 92.7%. The model has an average effect size of 0.226, indicating that the model has an effect size categorized as medium or moderate. The conclusions are: (1) there is an influence of packaging and promotion on purchase intention and buyer decisions, (2) there is no significant influence of purchase intention on buyer decisions, (3) purchase intention cannot mediate the influence of promotion and packaging on buyer decisions for consumers of Nyah Liem Herbal Farm livestock concentrate products in Kendal Regency. For future researchers, it is hoped that subsequent research will add several factors that affect buyer decisions.
Pengaruh Pengetahuan Kewirausahaan, Motivasi Berwirausaha, Ekspektasi Pendapatan, dan Peran Media Sosial Terhadap Minat Berwirausaha Siti Fatimah Nurul’aini; Ika Indriasari; Ratih Hesty Utami Puspitasari
Journal of Islamic Entrepreneurship and Business Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/jiebr.v1i2.39

Abstract

Unemployment remains a persistent challenge for many developing countries, including Indonesia, and addressing it requires innovative approaches. One potential solution is fostering entrepreneurship, which can enhance creativity and provide individuals with opportunities to develop and implement their ideas. Entrepreneurship not only supports personal economic independence but also contributes to broader economic growth. This study focuses on analyzing the factors that influence entrepreneurial interest among university students, particularly at Universitas PGRI Semarang. Specifically, it examines the impact of entrepreneurial knowledge, entrepreneurial motivation, income expectations, and the role of social media on students' entrepreneurial interest. The research employs a quantitative approach using multiple linear regression analysis and involves a sample of 100 respondents. Data were collected through structured questionnaires and analyzed using SPSS 25 for hypothesis testing. The results reveal that entrepreneurial knowledge (X1) and entrepreneurial motivation (X2) do not significantly influence students’ entrepreneurial interest (Y). However, income expectations (X3) and the role of social media demonstrate a significant positive effect on entrepreneurial interest. These findings highlight the importance of external factors, such as financial incentives and technological tools, in shaping students’ inclination toward entrepreneurship. Social media, in particular, plays a crucial role as a platform for marketing, networking, and idea generation, emphasizing its relevance in contemporary entrepreneurial ecosystems. This study underscores the need for educational institutions to integrate practical entrepreneurial strategies and digital literacy into their curricula to better prepare students for entrepreneurial ventures.
Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening Munaya Ayu Prasasti; Mochamad Fadjar Darmaputra; Ratih Hesty Utami Puspitasari
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1102

Abstract

The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image on purchasing decisions for Lifebuoy bath soap in Semarang City, with purchase intention as an intervening variable. This study used a quantitative approach with explanatory research. The population in this study was all Lifebuoy bath soap users in Semarang City. The sample was determined using a non-probability sampling method using the Lemeshow formula, resulting in 96 respondents. Data analysis techniques used Descriptive Statistical Analysis, Measurement Model Evaluation (Outer Model), and Structural Model Evaluation (Inner Model) using the SmartPLS 0.4 application. The results of the study indicate that advertising has a direct influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, advertising does not have a significant direct influence on purchase intention, brand image has a positive and significant influence on purchase intention, purchase intention has a positive and significant influence on purchase decisions, purchase intention mediates the relationship between advertising and purchase decisions, and purchase intention mediates the relationship between brand image and purchase decisions.
Inovasi Berkelanjutan Dan Strategi Pemasaran Efektif Sebagai Penggerak Daya Saing Motor Listrik Ika Menarianti; Shofif Sobaruddin Akbar; Ratih Hesty Utami Puspitasari; I’tishom Al Khoiry
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/dh6txa55

Abstract

Penelitian ini membahas inovasi dan strategi pemasaran motor listrik dalam menghadapi persaingan global yang semakin ketat. Permasalahan utama yang diangkat adalah lambatnya penetrasi motor listrik di pasar negara berkembang, termasuk Indonesia, meskipun dukungan regulasi pemerintah dan kesadaran lingkungan meningkat. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan strategi pemasaran terhadap penerimaan konsumen serta niat beli motor listrik. Selain itu, penelitian ini juga mengkaji faktor kepercayaan konsumen dan citra merek sebagai variabel mediasi dalam membangun ekuitas merek motor listrik. Penelitian ini saat ini berada pada tahap transisi dari TKT 2 menuju TKT 3, di mana konsep dasar yang telah dirumuskan sebelumnya mulai diuji melalui kajian eksperimental awal untuk membuktikan prinsip kerja dan kelayakan konsep. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap calon konsumen motor listrik di wilayah kota Semarang. Data dianalisis dengan SmartPLS untuk menguji hubungan antar variabel. Tahapan penelitian ini diawali dengan adanya fenomena di masyarakat tetang daya saing pemasaran mobil listrik, penentuan rumusan masalah, pengumpulan data, analisis data dan hasil penelitian diharapkan dapat memberikan kontribusi bagi industri otomotif dan pembuat kebijakan dalam merancang strategi pemasaran yang efektif sekaligus mendukung transisi menuju transportasi berkelanjutan
Pengaruh Struktur Modal, Profitabilitas, Keputusan Investasi dan Kebijakan Pajak terhadap Kebijakan Dividen (Studi pada Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2021-2023) Yeni Rikawati; Qristin Violinda; Ratih Hesty Utami Puspitasari
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.1093

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, profitabilitas, keputusan investasi, dan kebijakan pajak terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2021-2023. Kebijakan dividen masih menjadi teka-teki dalam teori keuangan modern dengan hasil penelitian empiris yang beragam dan kontradiktif. Penelitian menggunakan metode kuantitatif dengan pendekatan explanatory research. Sampel penelitian sebanyak 142 observasi dari 31 perusahaan manufaktur yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan SPSS versi 27. Hasil penelitian menunjukkan bahwa struktur modal (DER), profitabilitas (ROA), dan kebijakan pajak (ETR) berpengaruh positif dan signifikan terhadap kebijakan dividen (DPR). Sementara itu, keputusan investasi (CAPBVA) tidak menunjukkan pengaruh yang signifikan terhadap kebijakan dividen. Nilai Adjusted R² sebesar 0,334 menunjukkan bahwa 33,4% variasi kebijakan dividen dapat dijelaskan oleh keempat variabel independen tersebut. Implikasi praktis dari penelitian ini adalah bahwa manajemen perusahaan perlu mempertimbangkan struktur modal, profitabilitas, dan aspek perpajakan dalam merumuskan kebijakan dividen yang optimal.
Analisis Pengaruh Kualitas Produk, Brand Image, Self-Image, dan Word of Mouth Terhadap Keputusan Pembelian Produk Wardah pada Konsumen Multi-Generasi Karimah, Zulfathin Salma; Setyorini, Noni; Puspitasari, Ratih Hesty Utami
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6917

Abstract

This study aims to analyze the influence of product quality, brand image, self-image, and word of mouth on purchasing decisions of Wardah products among multigenerational consumers in Boja District. This study uses a quantitative approach with a survey method through questionnaires distributed to 150 respondents who are evenly divided into three generational groups, namely Generation X, Millennial Generation, and Generation Z, selected using purposive sampling techniques. Data were analyzed using multiple linear regression and One-Way ANOVA tests with the help of IBM SPSS Statistics software. The results showed that product quality has a positive and significant effect on purchasing decisions (β = 0.195; p < 0.001), brand image has a positive and significant effect (β = 0.199; p = 0.001), self-image has a positive and significant effect (β = 0.278; p < 0.001), and word of mouth has a positive and significant effect (β = 0.145; p < 0.001). Self-image is the variable that has the most dominant influence. Simultaneously, the four independent variables were able to explain 55.4% of the variation in purchasing decisions (R² = 0.554). In addition, the results of the One-Way ANOVA test showed no significant difference in the influence of the four variables on purchasing decisions among Generation X, Millennials, and Generation Z. This finding indicates that generational characteristics are not the main differentiating factor in Wardah product purchasing behavior.
Co-Authors Abdika, Mohammad Festin Aditya Pamungkas Adrianto, Syahrul Akbar, Shofif Shobaruddin Akbar, Shofif Sobarrudin Arsyadi, Muhammad Sani Bawazir, Muhammad Najib BAYU KURNIAWAN Dian Apradika Kusumawati Efriyani Sumastuti Ervina I, Rr. Hawik Fadel EL Mahdi, Raynaldo Fadhioma Ammarendra Faiz Maulana Majid Fatkhul Amin Firdaus, Nada Nisrina Fitri Yulianti Fitriana, Lisa Ghazien, Fuadhi Gultom, Henry Casandra Heri Prabowo Ika Menarianti, Ika Inayah Adi Sari Inayah Adi Sari Indah Novita Sari Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Iwan Suroso I’tishom Al Khoiry kamala, zubdatul Karimah, Zulfathin Salma Khasan, Muhammad Zaki Fatkhurrohman Lia Ariani Marlien, RA Meiriyanti, Rita Meta Ika Andrayani Mochamad Fadjar Darmaputra Munaya Ayu Prasasti Nugraheni, Nadea Lathifah Prasetyo, Ramadhan Prianka Ratri Nastiti, Prianka Ratri Putra, Adimas Roki Putra, Edo Cahya Putri, Adinda Meilanny Qristin violinda Rahmad, Moh. Adib Nur Ratih Milati Ilham Ratna Yulia Wijayanti Renorian Ranandaru Rikawati, Yeni Ristianto Wahyudi Irwan Rita Meiriyanti Rochmad Winarso Romadhon, Ilham Zakaria Rosidah, Inayatur Rr Hawik Ervina Indiworo Santoso, Ahmad Rofiq Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Sijabat, Rauly Siti Fatimah Nurul’aini Sobaruddin A, Shofif Syahbana, Ardiansyah Ali Trisan, Arlhenthia Putri Nur Ulya, Mira Seftiana Rif’atul Yeni Rikawati