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Pengaruh E-learning, Knowledge Sharing, dan Job Rotation Terhadap Kinerja Karyawan dengan Pengembangan Diri sebagai Variabel Intervening [Studi pada Generasi Z di Kota Semarang] Prasetyo, Ramadhan; Hawik Ervina Indiworo; Ratih Hesty Utami Puspitasari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i6.1383

Abstract

The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-development affects employee performance; (5) E-learning affects self-development; (6) Knowledge sharing has no effect on self-development; (7) Job rotation affects self-development; (8) Self-development mediates e-learning on employee performance; (9) Self-development does not mediate knowledge sharing on employee performance; (10) Self-development does not mediate job rotation on employee performance.
Green Marketing Influence: Examining Its Impact On Purchase Decision In Sustainable Halal Cosmetics Rosidah, Inayatur; Puspitasari, Ratih Hesty Utami; Arsyadi, Muhammad Sani; Putri, Adinda Meilanny
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7gqx4280

Abstract

Research aim: This study aims to determine the influence of Green Marketing on purchasing literature through brand awareness as a mediator. Design/Methode/Approach: This research used quantitative methods and took a sample of 121 respondents in Semarang who used Wardah halal cosmetics. Data management using SEM. Help. 4.0. The data obtained comes from primary data. The data collection technique using questionnaire distribution is a data collection method that is carried out by giving a collection of questions or written statements to respondents. Research Finding: The result of this study is that based on the composite reliability value of each variable, it is proven that all research variable indicators have a composite reliability value greater than (0.7). And this research that the hypothesis can be accepted and there is a relationship between variables, especially in (Product Green Marketing → Brand Awareness), (Product Green Marketing → Purchase Decision), (Price Green Marketing → Purchase Decision) and (Brand Awareness → Purchase Decision). So, halal cosmetics have a significant effect on the product, price and purchasing decision