Article Per Year (5 Year)
p-Index From 2021 - 2026
5.693
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Proceeding SENDI_U Stability: Journal of Management and Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Management Analysis Journal (BMAJ) EconBank : Journal Economics and Banking Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ekuilnomi Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Bisnis Kolega Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Economics and Public Health E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Fokus Abdimas Moneta : Journal of Economics and Finance Jurnal Ilmiah Manajemen dan Akuntansi KIC Journal of Islamic Entrepreneurship and Business Research
Ratih Hesty Utami Puspitasari
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 47 Documents
Search

 1   2   3   4   5 
Pengaruh E-learning, Knowledge Sharing, dan Job Rotation Terhadap Kinerja Karyawan dengan Pengembangan Diri sebagai Variabel Intervening [Studi pada Generasi Z di Kota Semarang] Prasetyo, Ramadhan; Hawik Ervina Indiworo; Ratih Hesty Utami Puspitasari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i6.1383

Abstract

The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-development affects employee performance; (5) E-learning affects self-development; (6) Knowledge sharing has no effect on self-development; (7) Job rotation affects self-development; (8) Self-development mediates e-learning on employee performance; (9) Self-development does not mediate knowledge sharing on employee performance; (10) Self-development does not mediate job rotation on employee performance.
Green Marketing Influence: Examining Its Impact On Purchase Decision In Sustainable Halal Cosmetics Rosidah, Inayatur; Puspitasari, Ratih Hesty Utami; Arsyadi, Muhammad Sani; Putri, Adinda Meilanny
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7gqx4280

Abstract

Research aim: This study aims to determine the influence of Green Marketing on purchasing literature through brand awareness as a mediator. Design/Methode/Approach: This research used quantitative methods and took a sample of 121 respondents in Semarang who used Wardah halal cosmetics. Data management using SEM. Help. 4.0. The data obtained comes from primary data. The data collection technique using questionnaire distribution is a data collection method that is carried out by giving a collection of questions or written statements to respondents. Research Finding: The result of this study is that based on the composite reliability value of each variable, it is proven that all research variable indicators have a composite reliability value greater than (0.7). And this research that the hypothesis can be accepted and there is a relationship between variables, especially in (Product Green Marketing → Brand Awareness), (Product Green Marketing → Purchase Decision), (Price Green Marketing → Purchase Decision) and (Brand Awareness → Purchase Decision). So, halal cosmetics have a significant effect on the product, price and purchasing decision
PENGARUH PACKAGING DAN PROMOSI DENGAN MINAT BELI TERHADAP KEPUTUSAN PEMBELI DI NYAH LIEM HERBAL FARM KABUPATEN KENDAL Faiz Maulana Majid; Ratih Hesty Utami Puspitasari; Shofif Sobaruddin Akbar
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/f4sg2q68

Abstract

This study aims to analyze the influence of packaging and promotion along with purchase intention on buying decisions at Nyah Liem Herbal Farm in Kendal Regency. It is based on the idea that purchasing decisions for a product are influenced by several factors, including the product itself, promotion, packaging, and marketing strategy. This research focuses on examining purchase intention and buying decisions for Nyah Liem Herbal feed concentrate products made from herbal ingredients. This study uses quantitative research, which is causal or associative in nature. The sampling technique used is total sampling of all consumers who purchased Nyah Liem Herbal concentrate products, totaling 38 people. Data collection in this study was carried out using a questionnaire. Data analysis employed instrument testing, prerequisite testing, and hypothesis testing with the help of the SmartPLS application. The research results show a Goodness of Fit index value of 0.698, which is higher than the normative value of 0.36, indicating that the GoF value is considered large. The percentage of the questionnaire items used shows an R-Square value for the variables of packaging and promotion on buyer decisions of 48%. Packaging and promotion on purchase intention is 92.7%. The model has an average effect size of 0.226, indicating that the model has an effect size categorized as medium or moderate. The conclusions are: (1) there is an influence of packaging and promotion on purchase intention and buyer decisions, (2) there is no significant influence of purchase intention on buyer decisions, (3) purchase intention cannot mediate the influence of promotion and packaging on buyer decisions for consumers of Nyah Liem Herbal Farm livestock concentrate products in Kendal Regency. For future researchers, it is hoped that subsequent research will add several factors that affect buyer decisions.
Pengaruh Kepercayaan dan Kualitas Pelayanan Tehadap Keputusan Pembelian Di Lazada: Peran Minat Beli Sebagai Variabel Intervening Santoso, Ahmad Rofiq; Puspitasari, Ratih Hesty Utami; Indriasari, Ika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4651

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan kualitas pelayanan terhadap keputusan pembelian pada platform e-commerce Lazada dengan minat beli sebagai variabel intervening. Latar belakang penelitian ini didasari oleh semakin ketatnya persaingan antar-platform e-commerce di Indonesia serta pentingnya pemahaman terhadap faktor psikologis dan perilaku konsumen dalam proses pengambilan keputusan pembelian secara online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna aktif Lazada. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan pendekatan purposive sampling. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) untuk menguji hubungan langsung maupun tidak langsung antarvariabel. Variabel yang dianalisis meliputi kepercayaan (X1), kualitas pelayanan (X2), minat beli (Z), dan keputusan pembelian (Y). Hasil penelitian menunjukkan bahwa kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli dan keputusan pembelian. Selain itu, minat beli terbukti berperan sebagai variabel intervening yang memperkuat pengaruh kepercayaan dan kualitas pelayanan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan kepercayaan konsumen dan kualitas pelayanan dapat mendorong terbentuknya minat beli yang lebih tinggi, sehingga berdampak pada peningkatan keputusan pembelian. Penelitian ini memberikan implikasi praktis bagi pihak Lazada untuk terus meningkatkan kualitas layanan, transparansi informasi, dan strategi pembangunan kepercayaan konsumen guna mempertahankan daya saing di industri e-commerce.
Pengaruh Struktur Modal, Profitabilitas, Keputusan Investasi dan Kebijakan Pajak terhadap Kebijakan Dividen (Studi pada Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2021-2023) Rikawati, Yeni; Violinda, Qristin; Puspitasari, Ratih Hesty Utami
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.1093

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, profitabilitas, keputusan investasi, dan kebijakan pajak terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2021-2023. Kebijakan dividen masih menjadi teka-teki dalam teori keuangan modern dengan hasil penelitian empiris yang beragam dan kontradiktif. Penelitian menggunakan metode kuantitatif dengan pendekatan explanatory research. Sampel penelitian sebanyak 142 observasi dari 31 perusahaan manufaktur yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan SPSS versi 27. Hasil penelitian menunjukkan bahwa struktur modal (DER), profitabilitas (ROA), dan kebijakan pajak (ETR) berpengaruh positif dan signifikan terhadap kebijakan dividen (DPR). Sementara itu, keputusan investasi (CAPBVA) tidak menunjukkan pengaruh yang signifikan terhadap kebijakan dividen. Nilai Adjusted R² sebesar 0,334 menunjukkan bahwa 33,4% variasi kebijakan dividen dapat dijelaskan oleh keempat variabel independen tersebut. Implikasi praktis dari penelitian ini adalah bahwa manajemen perusahaan perlu mempertimbangkan struktur modal, profitabilitas, dan aspek perpajakan dalam merumuskan kebijakan dividen yang optimal.
Inovasi Berkelanjutan Dan Strategi Pemasaran Efektif Sebagai Penggerak Daya Saing Motor Listrik Menarianti, Ika; Akbar, Shofif Sobaruddin; Puspitasari, Ratih Hesty Utami; Khoiry, I’tishom Al
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/dh6txa55

Abstract

Penelitian ini membahas inovasi dan strategi pemasaran motor listrik dalam menghadapi persaingan global yang semakin ketat. Permasalahan utama yang diangkat adalah lambatnya penetrasi motor listrik di pasar negara berkembang, termasuk Indonesia, meskipun dukungan regulasi pemerintah dan kesadaran lingkungan meningkat. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan strategi pemasaran terhadap penerimaan konsumen serta niat beli motor listrik. Selain itu, penelitian ini juga mengkaji faktor kepercayaan konsumen dan citra merek sebagai variabel mediasi dalam membangun ekuitas merek motor listrik. Penelitian ini saat ini berada pada tahap transisi dari TKT 2 menuju TKT 3, di mana konsep dasar yang telah dirumuskan sebelumnya mulai diuji melalui kajian eksperimental awal untuk membuktikan prinsip kerja dan kelayakan konsep. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap calon konsumen motor listrik di wilayah kota Semarang. Data dianalisis dengan SmartPLS untuk menguji hubungan antar variabel. Tahapan penelitian ini diawali dengan adanya fenomena di masyarakat tetang daya saing pemasaran mobil listrik, penentuan rumusan masalah, pengumpulan data, analisis data dan hasil penelitian diharapkan dapat memberikan kontribusi bagi industri otomotif dan pembuat kebijakan dalam merancang strategi pemasaran yang efektif sekaligus mendukung transisi menuju transportasi berkelanjutan
Pengaruh Marketing Mix dan Kualitas Pelayanan terhadap Keputusan Masuk Universitas dengan Kepercayaan sebagai Variabel Mediasi: Studi Kasus Maba Manajemen Universitas Persatuan Guru Republik Indonesia Semarang Atania Rosyada; Bayu Kurniawan; Ratih Hesty Utami Puspitasari
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7865

Abstract

This study examines the influence of marketing mix and service quality on university enrollment decisions, with trust as a mediating variable, among new students of the Management Study Program at Universitas Persatuan Guru Republik Indonesia Semarang in 2025. Employing a quantitative approach and Structural Equation Modeling (SEM) with AMOS on 159 respondents, results reveal that service quality positively and significantly affects enrollment decisions (p=0.018), as does trust (p=0.011). Conversely, marketing mix shows no significant effect on trust or enrollment decisions, either directly or through trust mediation. The failure of marketing mix as a predictor is attributed to the post-pandemic homogenization of promotional strategies among private universities, where prospective students — increasingly positioned as rational consumers — no longer differentiate institutions based on conventional marketing signals. Instead, they rely on direct experiential evidence such as staff responsiveness, administrative clarity, and facility availability as primary decision-making anchors. Theoretically, this study reinforces service-dominant logic by confirming the primacy of service quality over marketing mix in competitive private higher education markets, while affirming a paradigm shift from marketing-driven toward service-driven institutional strategy. Practically, university management is advised to reallocate resources from conventional promotional budgets toward frontline staff training, administrative process optimization, and campus facility upgrading as the primary strategy for attracting prospective students.
Co-Authors Abdika, Mohammad Festin Adelia Sandra Swastika Putri Aditya Pamungkas Adrianto, Syahrul Akbar, Shofif Shobaruddin Akbar, Shofif Sobarrudin Arsyadi, Muhammad Sani Atania Rosyada Bawazir, Muhammad Najib BAYU KURNIAWAN Dian Apradika Kusumawati Efriyani Sumastuti Ervina I, Rr. Hawik Fadel EL Mahdi, Raynaldo Fadhioma Ammarendra Faiz Maulana Majid Fatkhul Amin Firdaus, Nada Nisrina Fitri Yulianti Fitriana, Lisa Ghazien, Fuadhi Gultom, Henry Casandra Heri Prabowo Ika Menarianti, Ika Inayah Adi Sari Inayah Adi Sari Indah Novita Sari Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Iwan Suroso kamala, zubdatul Khasan, Muhammad Zaki Fatkhurrohman Khoiry, I’tishom Al Lia Ariani Marlien, RA Meiriyanti, Rita Meta Ika Andrayani Nugraheni, Nadea Lathifah Prasetyo, Ramadhan Prianka Ratri Nastiti, Prianka Ratri Putra, Adimas Roki Putra, Edo Cahya Putri, Adinda Meilanny Qristin violinda Rahmad, Moh. Adib Nur Ratih Milati Ilham Ratna Yulia Wijayanti Renorian Ranandaru Rikawati, Yeni Ristianto Wahyudi Irwan Rita Meiriyanti Rochmad Winarso Romadhon, Ilham Zakaria Rosidah, Inayatur Rr Hawik Ervina Indiworo Santoso, Ahmad Rofiq Shofif Sobaruddin Akbar Shonda Paulina Martines Sijabat, Rauly Siti Fatimah Nurul’aini Sobaruddin A, Shofif SUTRISNO Syahbana, Ardiansyah Ali Trisan, Arlhenthia Putri Nur Ulya, Mira Seftiana Rif’atul