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Journal : Prosiding Seminar Nasional Program Pengabdian Masyarakat

Meningkatkan Kesejahteraan Masyakarat Dusun Srikoyo Melalui Pemberdayaan SDM dan Pengembangan UMKM Pratama, Yuda; Putri, Imael Maelani; Imaniyya, Najma Wahida; Nabila, Zalwa Lutfiatu; Khairul, Muhammad Afnan Mardhi; Kemal, Dimas Raffi Arya; Adani, Kindana Wira; Ni’ammah, Ummah Qudrotun; Kurniawan, Muhamad Dary Farhan; Pefrina, Octisha Nia; Wirasenjaya, Ade Marup
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1383

Abstract

Padukuhan Srikoyo which is located in Playen District, Gunungkidul, has local-based economic potential which includes the production of thiwul, herbal medicine, mushroom cultivation, as well as corn and rice farming. However, society still faces challenges in digital marketing of business results, product processing innovation, and suboptimal utilization of agricultural waste. The community service team is here with an initiative to empower the local economic sector which aims to increase community knowledge and skills in digitalizing and branding Micro, Small and Medium Enterprises (MSMEs) products. Apart from that, this program also aims to increase farmers' knowledge and skills regarding innovations in processing corn products and processing corn waste. The methods applied include outreach and assistance to business actors and farmer groups to improve their skills in online marketing and managing agricultural by-products. The results of this program show that business actors have a better understanding of effective marketing strategies by utilizing social media and are able to create attractive content and product photos to upload on digital platforms. Apart from that, farmer groups gained new insight into the use of corn waste as animal feed and organic fertilizer, so that they could increase the added value of their agricultural products. With this program, it is hoped that business actors and farmer groups in Srikoyo Hamlet can develop more competitively and sustainably, so as to improve the economic welfare of the local community.
Co-Authors Adani, Kindana Wira Ade Marup Wirasenjaya Afrida Nur Laili Agusti, Ghifari Ammar Ahmad, Durrotun Nafisah Ahpas, Ahpas Andri Andrian Rusman Andriyani, Dita Alvina Ansori, Muhamad Assadah, Nur Sabiq Atik Ratnawati Bambang Ngaji Utomo Bhimo Rizky Samudro, Bhimo Rizky Bidawati, Arini Lilin Boy Suzanto Budhi Oktavia Dewiyanti, Rina Diah Ananda Kharisma Dwi Endrawati Dyah Ayu Hewajuli Ermayati, Ermayati Fabeane, Ajeng Fairusya, Nuha Fitria Sari, Cucun Cundaya Fitrine Ekawasti, Fitrine Harahap, Muhammad Ikhsan Hendra Erik Rudyanto Hendri, Yon Hoerudin, Heri HR, Hafif Ilma Fiddiyanti Imaniyya, Najma Wahida Indah Purnamasari Isnaini, Annisa Jejen Jaelani Kemal, Dimas Raffi Arya Khairul, Muhammad Afnan Mardhi Khairullah, Luthfi Krisnadi, Eka Kharisma Kurniawan, Muhamad Dary Farhan Laila Fitria Liansi, Tomi Manalu, Evan Erik Loloan Mialasmaya, Siti Miftahul Khair Mubarok, Achmad Sofiyul Nabila, Zalwa Lutfiatu Ningsih, Tri Ni’ammah, Ummah Qudrotun NLP Indi Dharmayanti Nuradji, Harimurti Nurhayati, Syifah Pambudi, Bintang Asda Eko Pefrina, Octisha Nia Permana, Jatra Pradila, Tasa Purwani, Ani Putra, Andreyana Pratama Putra, Rafa Dwi Putri, Ajeng Fabeana Putri, Imael Maelani Rahdiana, Nana Rahma, Tri Inda Fadillah Rahmat Setya Adji Rahmini, Latifa Rajasa, Resta Ramadhan, Wafa Aulia Fazri Retno Wulandari Riani Prihatini Ishak Rifai, Asep Achmad RISA INDRIANI Rosyadi, Ilham Saepulloh, Muharram Sansabela, Aurera Stevani Hetris Saputra, Dedi Dwi Sari, Trisna Kumala sekarmila, Gita septana pribadi Silvi Tri Wardani Siti Aisyah Suhara, Ade Suhardiman, Sani sukawi sukawi sukawi sukawi Suryani Afifah, Early Suryatmiati, Sri Suyatno, Teguh Tansar, Indri Ayu Ulistina, Atika Umaruddin, Muhammad Masdar Wardhani, Aurelia Vestrina Wawan Gunawan Winarsongko, Agus Yudistira, Bintang