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Apriatni Endang Prihatini
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan dan Corporate Social Responsibility Terhadap Reputasi Perusahaan (Studi Pada UMKM Rumah Bumn Pengguna BRI di Kota Semarang) Kurniawan, Riki; Prihatini, Apriatni Endang; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.44416

Abstract

Abstract: Rumah BUMN, managed by BRI as part of its CSR initiatives, aims to empower SMEs while requiring its members to use BRI's products and services. Of the 7,746 registered SMEs, only 300 (4%) actively participate. According to the Banks' Policy Assessment 2022, BRI ranks sixth out of 11 banking institutions, indicating a less than optimal reputation. This explanatory research employs probability sampling with a simple random sampling approach to investigate the impact of service quality and CSR on reputation. Data were collected via questionnaires from 172 Rumah BUMN members and analyzed using regression analysis. The findings demonstrate that optimal service quality and empowering CSR have a positive and significant impact on long-term service usage and membership, leading to enhanced corporate reputation. Service quality (X1) and CSR (X2) collectively exhibit a strong relationship, contributing positively and significantly, accounting for 54.2% of the company's reputation (Y). Partially, service quality contributes 47.0% and CSR 25.5% to the corporate reputation. Non-transparent communication and inadequate service provision lead to unmet expectations among BRI members and customers. A monitoring system is needed to track member activities and ensure fair and equitable programs. BRI must innovate in service provision to meet SME needs.Keywords: Corporate Reputation; Corporate Social Responsibility; Service Quality.Abstraksi: Rumah BUMN adalah program CSR kelolaan BRI dengan tujuan memberdayakan UMKM yang mewajibkan anggotanya menggunakan produk layanan BRI. Dari 7.746 pelaku UMKM yang terdaftar, hanya 300 (4%) yang aktif terlibat. Menurut Banks' Policy Assessment 2022, BRI menempati peringkat keenam dari 11 lembaga perbankan, menunjukkan reputasi yang belum optimal. Jenis penelitian ini adalah explanatory research dan menggunakan teknik probability sampling dengan pendekatan  simple random sampling, serta bertujuan untuk menyelidiki pengaruh kualitas layanan dan CSR terhadap reputasi. Data dikumpulkan melalui kuesioner dari 172 anggota Rumah BUMN dan dianalisis menggunakan analisis regresi. Hasil penelitian membuktikan kualitas layanan yang optimal dan CSR yang memberdayakan berdampak positif dan signifikan pada penggunaan layanan jangka panjang dan keanggotaan, berimplikasi pada peningkatan reputasi perusahaan. Kualitas pelayanan (X1) dan CSR (X2) secara simultan memiliki hubungan kuat, memberikan pengaruh secara positif dan signifikan, serta menyumbang 54,2% bagi terciptanya reputasi perusahaan (Y). Secara parsial, kualitas pelayanan mampu menyumbang sebesar 47,0% dan CSR menyumbang sebesar 25,5% terhadap reputasi perusahaan. Komunikasi yang tidak transparan dan penyediaan layanan yang tidak memadai menyebabkan harapan anggota dan pelanggan BRI tidak terpenuhi. Diperlukan sistem pemantauan untuk melacak aktivitas anggota dalam menciptakan program yang adil dan merata. BRI harus berinovasi dalam penyediaan layanan untuk memenuhi kebutuhan pelaku UMKM.Kata kunci: Corporate Social Responsibility; Kualitas Pelayanan; Reputasi Perusahaan.
Economic Rationalities of Loksado Indigenous in a Redenomination Perspective Prabawani, Bulan; Prihatini, Apriatni Endang; Purbawati, Dinalestari
JURNAL ILMU SOSIAL Vol 18, No 1 (2019)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (42.375 KB) | DOI: 10.14710/jis.18.1.2019.1-16

Abstract

Dayak Meratus is one of the tribes in Indonesia consisting about 633 ethnic groups in total. The Dayak Meratus tribe represents the majority of the tribe in Indonesia which tends to be isolated, has a low formal education, and lacks of public facilities. This research was aimed at describing the economic rationalities of Tribe Dayak Meratus, a Loksado Indigenous in the Regency of Hulu Sungai Selatan, Borneo Island in term of redenomination perspective. This research is important since redenomination has potential to create hyperinflation if it was not implemented properly, especially related to the inland community in Indonesia which is more than 13,000 islands. The data collecting applied focus group discussion which involved the chair and member of the Tribe, also survey as the data triangulation of method. This research applied explanation building and frequency distribution for the data analysis. The results show that the Loksado Indigenous has a  marginal economy and formal education,but the Tribe has high social capital for its gotong royong (mutual cooperation) spirit and has sufficiently good financial literacy that forms good economic rationalities. In the term of redenomination, the economic rationalities would be essential to maintain so that economic crashes would not be occured. Redenomination for indigenous people would be considered the same as the change in currency that has occurred several times in Indonesia, in wchich the socialization was through conventional media.
Co-Authors Adin, Alexander Michel Syach Putra Agnes B. Sibagariang Agung Budiatmo Amanah, Kurnia Fatma Andi Wijayanto Anggraeni, Octovia Dwi Apong Utami Ardhian Prima Satya Ashfia, Sumayyah Ashfa Bahaudin Kahar, Bahaudin Bulan Prabawani Cintia Maharani Putri, Cintia Maharani Crismonita, Raisa Diah Kenanga Herukalpiko Diffa, Sovy Rahma Fahry Akbar Wiranda, Fahry Akbar Faizani, Risma Devita Fitria Febrianti, Fitria Ghaitsani, Sabrina Hari Susanta Nugraha Herlina Pujiastuti Ilham Alamsyah Ilham Ramadhan Iman, Clara Monica Kholifah Kholifah Latanba Via Tavisar, Latanba Via Maulida, Maria Maulidia, Ana Muhammad Ashari Munthalib, Nurul Nuha Suliestyana Nadia Lona Trista Nandha Meta K. D. Ngatno Ngatno Nur Fitriasih, Rika Nurulia, Maylinda Olvie Okta Prasetyo Paramesthi, Rica Anindita Parmana, Affan Eka Perkasa, Aditya Prasiwy, Deatamy Puspa Putri, Amanda Rizkya Putri, Anggia Rindra Ramadhan, Dimas Ramadhani, Ritma Ratih Nugraheni Renggowati, Wyanet Jolieane Riana Aprilia, Riana Riddho Perdana Putra Riki Kurniawan Rodhiyah Rodhiyah Sari Listyorini Saryadi Saryadi sayoga, juvella sega dian Sendhang Nurseto Simanjuntak, Laela Siswanty, Yuliana Eka Sri Suryoko Sudharto P Hadi Sukmawati Resa Putri Wahyu Hidayat Widayanto Widayanto Widhi Widyasari Widyadana, Danis Yuaninda, Silvia