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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum Jurnal Hukum Respublica Martabe : Jurnal Pengabdian Kepada Masyarakat Riau Journal of Empowerment JOURNAL EQUITABLE Indonesian Journal of Economics, Social, and Humanities Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan Journal of English Language and Education Journal of Community Engagement Research for Sustainability Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Ilmu Hukum Riau Law Journal QISTINA: Jurnal Multidisiplin Indonesia Joong-Ki Joong-Ki
Andrikasmi, Sukamarriko
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Kolaborasi Perguruan Tinggi Dan Masyarakat Dalam Meningkatkan Kesehatan Lingkungan Melalui Praktek Eco Enzyme Dan Biopori Di Desa Suak Lanjut Andrikasmi, Sukamarriko; Zalukhu, Agustina; Khairunnisa, Syahfitri; Fitri, Mulia; Putri, Nia Ramadhani; Gustina, Adelia; Utami, Fitri; Lubis, Teza Aulia; Mardotilla, Fitri Vani; Ardhana, Arya; Thariq, Ilham At; Ginting, Rahma Damena
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.455-461

Abstract

Collaboration between universities and communities plays a crucial role in addressing environmental issues, particularly in the management of organic waste in rural areas. This article presents the results of a community service program by the University of Riau through the Kuliah Kerja Nyata (Kukerta) Tematik Literasi program in Suak Lanjut Village, Siak Regency, Riau. The program aimed to improve environmental health by introducing simple technologies, such as eco enzyme and biopori absorption pits. The method used was a participatory approach combining qualitative and quantitative methods through three stages: The first stage involved field observations, interviews with housewives from the PKK, and an analysis of data from the Siak Regency Environmental Protection Agency (2023), which showed that 67% of waste was organic material. The main activity involved 25 participants and three sessions: a lecture, a demonstration of eco enzyme production, and a practice of biopori creation using plastic bottles. The results showed an increase in environmental awareness. The positive impacts are reduced methane gas emissions, increased production of compost, and eco ezymes that are environmentally friendly. The program aligns with the Tridharma of Higher Education, supports the Siak Green program, and contributes to SDG goals 3 and 12.
Branding Riau University as an International Education Destination for Foreign Students Andrikasmi, Sukamarriko; Indra, Mexsasai; Amir, Yufitriana; Junaidi, Junaidi; Rozi, Fahrur
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.2207

Abstract

The globalization of higher education has intensified competition, compelling universities to develop strong international brands. Universitas Riau (UNRI), with its strategic location and distinctive Malay cultural identity, possesses significant potential to attract foreign students but currently lacks a structured and integrated branding strategy. This research addresses the problem of UNRI's underdeveloped international brand by analyzing the successful strategies of comparable institutions. The objectives are to (1) analyze the international student recruitment strategies of BINUS University, Universitas Andalas (UNAND), and the Indonesian Institute of the Arts (ISI) Padangpanjang; (2) incorporate stakeholder perspectives from the Malaysian Consulate; and (3) formulate a comprehensive branding model for UNRI. This study employs a qualitative, multi-case design conducted in October 2025. Data were collected through in-depth interviews with key informants and document analysis at each institution. The findings show that successful strategies vary: BINUS emphasizes service excellence and exchange programs, UNAND adopts aggressive scholarship schemes and digital promotion, while ISI Padangpanjang capitalizes on its cultural and arts niche. The Malaysian Consulate highlighted the appeal of Islamic values and scholarship opportunities. The study concludes that UNRI should adopt an “Integrated Niche-Excellence Branding” model by leveraging its unique Malay culture, supported by competitive scholarships, simplified administration, and excellent student services, to position itself as a leading international education destination in ASEAN.
Co-Authors Abda Abda Adabi, Chesta ADLIN, ADLIN Afifah Mutiarani Agusri, M. Adib Aidil Fitriansyah Al-Asri, Ibnu Nurul Abi Alfarezy, Muhammad Alya Oktari Rahma Amir, Yufitriana Amirah, Kamilia Andika, Restu Andreas Leonardo Anggaraini Pohan, Chintya Apilla Rahma Putri Ardhana, Arya As Syahidah, Fauziah Asiska, Yosi Frens Asyraf Aufa Azril Audya, Herlina Aufa Azril, Asyraf Belli Nasution Chesta Adabi Chintya Anggaraini Pohan Dariska, Rahama Septia Davit Rahmadan Deansya, Yafinda Dessy Artina Dewita, Salsa Gading Dian Pratiwi Diyandra, M. Zaky Dodi Haryono Dwijayanti, Luthfiyah Efendi, Al Fazri Emilda Firdaus Erdianto Erdianto Fadillah, Farhan Marsha Fadyah, Husnaini Fahrur Rozi Farhan Hevin Pratama Firdaus Firdaus Fitiansyah, Aidil Fitri S, Rahmi Pramulia Fitri, Mulia Frinaldi Samuel Sirait Ginting, Rahma Damena Gusliana HB Gustina, Adelia Habibie, Dedi Kusuma Hadisti, Indriani Haiqal, Muhammad Rafi Haura, Awwalia Puti Hengki Firmanda Hesti Lestari Irfan Ariski Jahwara, Ibnu Habib Julranda, Rizky Junaidi Junaidi Kartika, Rona Kevin Mandala Khairunnisa, Syahfitri Kurnia, Deby Laila Fitria Ledy Diana Lubis, Teza Aulia Lumbantoruan, Astri Monica Luthfialdo Mu’ayyadi Mardalena Hanifah Mardiansyah, Risky Mardotilla, Fitri Vani Mexsasai Indra Mubarak Mubarak Muhammad A. Rauf Muhammad Adil. MA Muhammad Fadhil Muzzammil Muhammad Harifki Muhtadeebillah, Hussein Al Mukhlis R Musliadi, Ricki Mutiarani, Afifah Nasution, Linda Anna Sari Nelson, Abdi Julka Neni Hermita Nurul fadillah, Nurul Panjaitan, Ribka Mattathiah Parsaroan, Jarga Juara Uli Pedrochi, Boges Permatasari, Mutiara Pramudita, Galuh Pratama, Abzar Pratama, Mario Aji Putri, Nia Ramadhani Putri, Winda Ersa Rahmalia, Rahmalia Ramadhan, Zacki Ramadhani, Syakirah Rani Sri Wahyuni Sabila, Nursal Salsabila, Vania Mahfira Santi Santi Sarach, Ct Sari, Efilda Silalahi, Yohana Elfrida Simanungkalit, Fransiska Dwiana Simarmata, Lasmaria Qoretti Sinaga, Wan Boyke Pande Sitanggang, Dina Sesilia BR Siti Nurjanah Somayani, Somayani Syahbani, Arif Syahid, Abdillah Syaifullah Yophi Ardiyanto Syerin Aurellia Thariq, Ilham At Thika Shalsabillah Utami, Fitri Utari Inaldha Vira Andina Putri Wan Muhammad Yunus, Wan Muhammad Wasillah, Asiah Wijaya Saputra, Wijaya Yani, Gusnovia Windri Yani, Reny Fitri Zalukhu, Agustina Zulfikar Jayakusuma Zulhidayat, Muhammad Zulwisman, Zulwisman