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Journal : Dynamic Management Journal

Pengaruh Site Characteristics terhadap e-WOM melalui Customer Satisfaction, e-trust dan e-commitment PADA PENGGUNA APLIKASI situs belanja online “Tokopedia” (Studi kasus Tangerang Raya) Susiati, Asriani; Puspitasari, Ria
Dynamic Management Journal Vol 6, No 1 (2022): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v6i1.6245

Abstract

AbstractThe purpose of this paper is to highlight the positif significance of site characteristics (shopping convenience, site design, informativeness, security and communication) with e-WOM mediated customer satisfaction, e-trust and e-commitment. The objectives of this research was : (a) the positive effect of shopping convenience to customer satisfaction, (b) the positive effect of site design to customer satisfaction, (c) the positive effect of informativeness to customer satisfaction, (d) the positive effect of security to customer satisfaction, (e) the positive effect of communication to customer satisfaction, (f) the positive effect of customer satisfaction to e-trust, (g) the positive effect of customer satisfaction to e-commitment, (h) the positive effect of e-trust to e-commitment. (i) the positive effect of e-trust to e-word of mouth, (i) the positive effect of e-commitment to word of mouth. The design of this research applies a survey toward unit of analysis on Application Tokopedia to interview the customers for testing hypothesis. Meanwhile the required data consist of nine variables; shopping convenience, site design, informativeness, security, communication, customer satisfaction, e-trust, e-commitment and e-word of mouth. The aggregate numbers of customer being respondent of the study are 180. Data analysis used in this research was consists Structutal Equation Modelling (SEM) of Path Method by AMOS 7.0 as software. The result of this research conclude that variable of shopping convenience, site design, informativeness, security and communication attributehad a positive effect to customer satisfaction, and variable customer satisfaction had positive effect to e-trust and had negative effect to e-commitment, and than variable e-trust had negative effect to e-WOM but e-commitment had positive effect to e-WOM.Keywords: customer satisfaction; e- commitment, e-trust; and e-WOM.  
ANALISA PENYEBAB KEPUASAN KERJA YANG DIAKIBATKAN OLEH ETIKA KEPEMIMPINAN DAN KOMITMEN ORGANISASI KARYAWAN PT ECOSIF MULTI KREASI Megaster, Tekni; Puspitasari, Ria
Dynamic Management Journal Vol 2, No 1 (2018): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v2i1.588

Abstract

The purpose of this study was to analyze the Causes of Job Satisfaction Involved by Leadership Ethics and Organizational Commitment of Employees. The design of this study is a descriptive study that describes the information and characteristics of the population or phenomenon being studied. The description used is for statistical calculation, whereas survey investigation is conducted to measure the variables with questionnaires spread by 18 questions using five points LIKERT SCALE. The method used to evaluate the survey results of several studies with regression, primary data collected from the respondents and also secondary data to support information. From the results of this study indicate that there is a positive and significant relationship between leadership ethics, organizational commitment and employee job satisfaction. Data analysis used in this study is SPSS. The results of this study conclude that leadership ethics has a certain influence on organizational commitment and employee job satisfaction. Keywords: Leadership Ethics, Organizational Commitment, Employee Job Satisfaction.
ANALISIS VALUASI HARGA WAJAR SAHAM DENGAN METODE FREE CASH FLOW TO EQUITY (FCFE) DAN METODE RELATIVE VALUATION PADA SAHAM-SAHAM IDX30 TAHUN 2012 Puspitasari, Ria; Megaster, Tekni
Dynamic Management Journal Vol 2, No 2 (2018): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v2i2.1100

Abstract

Penelitian ini bertujuan untuk menguji relevansi penilaian harga wajar saham dengan metode Discounted Cash Flow Model (DCF) dengan pendekatan valuasi Free Cash Flow to Equity (FCFE) dan metode relative valuation pada saham-saham yang terdaftar di Bursa Efek Indonesia. Obyek penelitian pada karya tulis ini adalah saham-saham yang terdaftar pada IDX30. Hasil penelitian ini menunjukan bahwa harga wajar saham IDX30 dengan metode relative valuation dengan pendekatan Price to Book Value (PBV) menghasilkan 6 saham perusahaan mengalami undervalued dan 24 saham mengalami overvalued dan dengan pendekatan Price Earning Ratio (PER) menghasilkan 12 saham mengalami undervalued dan 18 saham mengalami overvalued. Sedangkan dengan menggunakan metode Discounted Cash Flow Model dengan pendekatan Free Cash Flow to Equity menghasilkan 19 saham yang mengalami undervalued dan 11 saham yang mengalami overvalued.Kata Kunci : Valuasi, DCF, FCFE, Indeks IDX30, Relative valuation, Price to Book Value dan Price Earning Ratio