Articles
<![CDATA[Pengaruh harga dan promosi terhadap keputusan pembelian sepeda motor honda beat pada CV. Prima Motor Pasirpangaraian (Studi Kasus Masyarakat Desa Rambah Jaya Kabupaten Rokan Hulu) ]]>
<![CDATA[Adellia Nur Anggraini]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ SYNERGY: Jurnal Bisnis dan Manajemen Vol 2, No 2 (2022) ]]>
Publisher : <![CDATA[Pelantar Press ]]>
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DOI: 10.52364/synergy.v2i2.18
<![CDATA[The purpose of this study is to analyze, find out, and explain the effect of price and promotion on the purchase decision of Honda Beat motorcycles on a CV. Prima Motor Pasirpangaraian (Case Study of Rambah Jaya Village Community, Rokan Hulu Regency). This study used quantitative methods by managing data obtained from the population and a research sample of 100 respondents and 1 PIC dealer CV. Prima Motor and 1 marketing chairman. The type and source of data used in this study were to use secondary data and primary data where data collection was through the dissemination of questionnaires and conducting interviews. Then the data that has been collected by the author identifies and groups data using a descriptive analysis method, namely conducting research from data that has been found in the field. From the results of the study, the price variable was in the agree-on category, the promotion variable was in the agreed category and the purchase decision was in the agreed category. Then from the statistical calculations, there are results where the price and promotion have a significant effect on the purchase decision of the Honda Beat motorcycle on the CV. Prima Motor Pasirpangaraian (Case Study of Rambah Jaya Village Community, Rokan Hulu Regency).]]>
<![CDATA[Pelatihan Pemanfaatan Limbah Lidi Kelapa Sawit Menjadi Produk Kreatif di Rokan Hulu ]]>
<![CDATA[Annisa Mardatillah]]>;
<![CDATA[Sri Rezeki]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2022): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat ]]>
Publisher : <![CDATA[Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang ]]>
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DOI: 10.24036/abdi.v4i2.371
<![CDATA[The abundance of potential resources from the oil palm plantation business creates business opportunities from upstream to downstream. Palm oil stick waste has not been explored optimally for its utilization so far it is only burned or thrown away to rot. The aim of this Community Service activity is to provide counseling and training on the use of palm oil stick waste into creative products of environmentally friendly woven crafts to a group of women in Kecepatan District, Rokan Hulu Regency, Riau to increase family income. The limited knowledge and skills of the partner groups in Kecepatan District, Rokan Hulu, Riau is a problem that limits the perception of business opportunities for partner groups in capturing potential business opportunities from palm oil stick waste. Basic counseling and training on making woven plate crafts from palm oil stick waste was carried out as a solution to the problems of the partner group. The result of this activity is an increase in the knowledge and skills of partner groups in utilizing palm oil stick waste into environmentally friendly creative products with high economic value so that they have the potential to increase family income.]]>
<![CDATA[Pemanfaatan Limbah Lidi Kelapa Sawit Ecofriendly Sebagai Zero Waste Style Untuk Peningkatan Pendapatan Pada Kelompok Ibu Rumah Tangga di Rokan Hulu, Provinsi Riau ]]>
<![CDATA[Annisa Mardatillah]]>;
<![CDATA[Sri Rezeki]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ CANANG: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2022) ]]>
Publisher : <![CDATA[PELANTAR PRESS ]]>
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DOI: 10.52364/canang.v2i2.25
<![CDATA[Oil palm plantations store a lot of potential resources that open up business opportunities in the upstream and downstream sectors. Unfortunately, this activity creates a new problem, namely generating waste that has not been utilized optimally. So far, waste from palm oil production has not been utilized optimally, including palm oil stick waste which is only wasted until it rots. Meanwhile, it helps create new business opportunities in the eco-friendly creative economy by utilizing palm oil waste. The partner group in this PKM activity is a group of housewives who are less productive in Kepenuhan District, Rokan Hulu Regency, Riau. The reason why the less productive group of housewives should be employed is because the prices of basic goods do not increase in proportion to household income, which leads to household stability and growth due to uncertainty. This situation encourages women, especially housewives, not only to do housework, but also to involve them in the business world to support the family economy. The activity provides counseling materials related to zero waste style and entrepreneurship as well as training on the utilization of palm oil stick waste into creative products with economic value.]]>
<![CDATA[EFFECT OF MANAGEMENT OF VILLAGE FUNDS ON DEVELOPMENT OF RURAL INFRASTRUCTURE IN BENGKATAN BENGKALIS BENGKALIS REGENCY ]]>
<![CDATA[A. Tarmizi Yussa]]>;
<![CDATA[Rosmayani]]>;
<![CDATA[Jordy Putra Prananda]]>
<![CDATA[ Jurnal Administrasi Publik dan Bisnis (JaPaBis) Vol 2 No 2 (2020): September ]]>
Publisher : <![CDATA[LPPM STIA Lancang Kuning Dumai ]]>
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DOI: 10.36917/japabis.v2i2.28
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh pengelolaan Dana Desa terhadap pembangunan infrastruktur perdesaan di Kecamatan Bengkalis Kabupaten Bengkalis.Penelitian ini menggunakan pendekatan kuantitatif. Wilayah sampel penelitian ini terdiri dari 28 Desa dengan jumlah responden sebanyak 56 orang yang terdiri dari Kepala Desa dan Pelaksana Teknis Pengelolaan Keuangan Desa (PTKD) se Kecamatan Bengkalis.Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif dengan menggunakan analisis regresi linear sederhana.Dari hasil penelitian diketahui bahwa pengelolaan Dana Desa yang dilaksanakan di Kecamatan Bengkalis Kabupaten Bengkalis telah dilaksanakan sesuai dengan Peraturan Menteri Dalam Negeri Nomor 113 Tahun 2014 Tentang Pengelolaan Keuangan Desa. Dari hasil penelitian yang dilakukan terhadap pengaruh pengelolaan Dana Desa terhadap pembangunan infrastruktur perdesaan diketahui bahwa pengelolaan Dana Desa berpengaruh positif dan signifikan terhadap pembangunan infrastruktur perdesaan di Kecamatan Bengkalis Kabupaten Bengkalis dengan hasil perhitungan analisis regresi linier sederhana sebesar 0,843 atau 84,3% dengan pengaruh sangat kuat. Artinya terjadi hubungan positif antara Pengelolan Dana Desa dengan Pembangunan Infrastruktur Perdesaan. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa dengan semakin meningkatnya kualitas Pengelolan Dana Desa yang dilaksanakan oleh timPelaksana Teknis Pengelolaan Keuangan Desa (PTKD) maka akan semakin meningkat pula hasil pembangunan infrastruktur perdesaan di Kecamatan Bengkalis Kabupaten Bengkalis]]>
<![CDATA[Pengaruh Kompensasi Terhadap Kinerja Karyawan Bagian Pabrik Kelapa Sawit (PKS) Studi PT. Sawit Asahan Indah di Kabupaten Rokan Hulu ]]>
<![CDATA[Dandy Adrian]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ SYNERGY: Jurnal Bisnis dan Manajemen Vol 3, No 1 (2023) ]]>
Publisher : <![CDATA[Pelantar Press ]]>
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DOI: 10.52364/synergy.v3i1.28
<![CDATA[Compensation is something received by employees in lieu of their service contribution to the company. Compensation is an award or reward for workers who have contributed in realizing their goals, through activities called work. Compensation is also an award given by employees, both directly and indirectly, financially and non-financially, to employees for their contribution to achieving organizational goals, so that compensation is needed by the company and to improve the performance of its employees. The purpose of this study was to find out how the provision of incentives and the performance of the employees of the Palm Oil Mill (PKS) at PT. Sawit Asahan Indah Rokan Hulu Regency and its influence. The population in this study were all employees of the palm oil mill (PKS) at PT. Sawit Asahan Indah in Rokan Hulu Regency in 2021 totaling 106 people, while the sample determined using the Slovin formula was obtained as many as 51 people. This research was carried out using a quantitative descriptive method using primary data and secondary data obtained through interviews or research questionnaires. From the research results it is known that the compensation received by the employees is good so that the performance they produce is also good. From the test results it is known that compensation has an effect on employee performance variables at PT. Asahan Indah Oil Palm, Rokan Hulu Regency.]]>
<![CDATA[Pelatihan Capacity Building Bagi Guru-Guru Bimbingan Konseling SMA/SMK di Kabupaten Kuantan Singingi ]]>
<![CDATA[Zulfan Saam]]>;
<![CDATA[Elni Yakub]]>;
<![CDATA[Donal Donal]]>;
<![CDATA[Dhina Yuliana]]>;
<![CDATA[Ria Asmerry Jafra]]>;
<![CDATA[Retni Pratiwi]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ CANANG: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2023) ]]>
Publisher : <![CDATA[PELANTAR PRESS ]]>
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DOI: 10.52364/canang.v3i1.33
<![CDATA[The Target Group In This Training Activity Is Teachers Of Bk Sma/Smk In Kuantan Singingi Regency. The Target Group Is 32 Bk Teachers. Community Service Activities Through Capacity Building Training Will Be Held On Wednesday, May 10, 2023. The Training Participants Were Bk Teachers In Kuantan Singingi District. The Main Activity Of This Capacity Building Training Is Outbound Activities. This Training Aims To Provide Skills To Bk Teachers On How To Build The Capacity Or Capability Of Students Through Activities Outside The Classroom Or In The Open Field By Using A Personality Development Approach Through Games Or Various Games. The Game Aims To Build And Improve Aspects Of Student Personality Such As Cooperation, Courage, Honesty, Patience, Expression Of Feelings, Emotional Control, And Positive Thinking As Well As Create Superior Strategies In Achieving Goals. Training Participants Can Already Understand The Concepts Of Capacity Building And The Importance Of Outbound Activities In The Context Of Fostering Student Personality. Capacity Building Training Through Out Bound Can Be Done As A Form Of Service In Developing Aspects Of Student Personality That Students Are Directly Involved In Games.]]>
<![CDATA[Program Penyuluhan Kewirausahaan Berbasis Digital Marketing Pada Desa Koto Sentajo, Sentajo Raya, Kabupaten Kuantan Singingi ]]>
<![CDATA[Annisa Mardatillah]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ CANANG: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2023) ]]>
Publisher : <![CDATA[PELANTAR PRESS ]]>
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DOI: 10.52364/canang.v3i1.35
<![CDATA[This digital marketing-based entrepreneurship counseling activity was carried out at the PKK women's partner group in Koto Sentajo Village, Kuantan Singingi. The limited knowledge and skills oriented towards digital marketing-based entrepreneurship in the partner group of housewives of Sentajo Raya District, Kuantan Singingi is a problem that needs to be given a solution. The purpose of this PKM activity is to provide counseling and training to partner groups on digital marketing-based entrepreneurship in order to increase family income. The method provided is by conducting counseling or socialization programs and training related to entrepreneurship and digital marketing materials. The findings in the field after the service activities were that the PKK group of mothers in the village of koto sentajo, sentajo raya, Kuantan singing already had micro and small scale businesses with traditional food businesses such as puluik pucung, galamai, sago crackers and also sewing businesses. However, their marketing skills and limited capital make them less able to access a wider market. Utilization of digital media for online marketing can be utilized by using organic e-commerce media such as Facebook, WhatsApp and Instagram. The future target is to create a special website for marketing MSME products produced by local women.]]>
<![CDATA[Implikasi Kearifan Lokal terhadap Loyalitas Konsumen dalam Pembelian Kain Tenun Melayu Riau ]]>
<![CDATA[Rosmayani Rosmayani]]>;
<![CDATA[Annisa Mardatillah]]>
<![CDATA[ Dinamika Lingkungan Indonesia Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Riau ]]>
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DOI: 10.31258/dli.10.2.p.138-141
<![CDATA[This study purpose to examine in depth about consumer loyalty as an implication of lokal wisdom through consumer trust of Riau Malay woven fabric buyers. This research was conducted descriptively and verifiably with a survey method on 100 buyers of Riau Malay woven fabric. The analytical tool used is SEM-PLS. The results showed that consumers of Riau Malay woven fabric related to lokal wisdom believe that each pattern and color on the fabric contains noble values of Malay culture, consumer confidence in Riau Malay woven fabric is also still good and consumers remain loyal and continue to make repeat purchases of the woven fabric. the results also show that lokal wisdom affects consumer loyalty through consumer confidence in accordance with the model built.]]>
<![CDATA[Keunggulan Bersaing Pada Usaha Rumah Makan Padang di Pekanbaru Berbasiskan Kearifan Lokal ]]>
<![CDATA[Annisa Mardatillah]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ Dinamika Lingkungan Indonesia Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Riau ]]>
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DOI: 10.31258/dli.10.2.p.112-119
<![CDATA[This study aims to analyze the effect of knowledge management on sustainable competitive advantage through local wisdom in a Padang restaurant business in Pekanbaru. Knowledge-sharing activities in the Padang restaurant business in Pekanbaru are an essential problem to study because this still needs to be optimally implemented. The low understanding of business actors in carrying out knowledge-sharing activities is challenging to achieve competitive competitiveness. Even though the same cultural background can be a potential strength in this knowledge-sharing activity. The sample for this research was employees of a Padang restaurant business in Pekanbaru, which was determined by purposive sampling. The analysis technique uses SEM PLS, with the study results showing that knowledge management influences sustainable competitive advantage through local wisdom in the Padang restaurant business in Pekanbaru. This research contributes empirically to an essential understanding of knowledge management based on local learning to achieve sustainable competitive advantage in Padang restaurant businesses in Pekanbaru and successfully tests local wisdom as a moderating variable.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMBELI PRODUK ORIFLAME PADA PT. ORINDO ALAM AYU CABANG PEKANBARU ]]>
<![CDATA[Zea Peberita]]>;
<![CDATA[Rosmayani Rosmayani]]>
<![CDATA[ VALUTA Vol. 1 No. 2 (2015): Jurnal Valuta ]]>
Publisher : <![CDATA[UIR Press ]]>
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<![CDATA[Perilaku konsumen merupakan kegiatan individu yang secara langsung terlibat dalam menilai, mendapatkan, mempergunakan barang maupun jasa termasuk proses pengambilan keputusan yang mendahului dan mengikuti tindakan tersebut. Keputusan seorang konsumen melakukan pembelian terhadap suatu produk baik itu barang maupun jasa untuk dapat memenuhi kebutuhan dan keinginannyatidak saja dipengaruhi oleh jenis produk dan tingkat pendidikan serta penghasilan konsumen tersebut tetapi juga dipengaruhi oleh faktor kebudayaan, faktor sosial, faktor pribadi, dan faktor psikologis. alam melakukan pembelian terhadap produk baik itu barang maupun jasa. Penelitian ini dilaksanakan Di PT. Orindo Alam Ayu (Oriflame) Cabang Pekanbaru, ada pun yang menjadi responden dalam penelitian ini adalah 122 orang. Teknik penarikan sampel yang digunakan dalam penelitian ini adalah teknik sensus dan Accidental Sampling yaitu apa saja atau siapa saja yang kebetulan ditemui penulis dijadikan sampel. Jenis dan sumber data yang dikumpulkan meliputi yaitu data primer dan data sekunder. Data Primer adalah data mentah yang perlu diolah kembali, yang diambil langsung dari objek penelitian, dalam hal ini diperoleh langsung dari responden atau sumber asli dalam bentuk kuisioner. Sedangkan Data Sekunder adalah data dan informasi serta keterangan dari karyawan yang terkait sehubungan dengan penelitian ini. Untuk mendapatkan data dan informasi yang valid, teknik penggumpulan data yang digunakan adalah kuisioner dan wawancara. Penelitian ini berbentuk analisis deskriptif Kualitatif, yaitu menggambarkan data yang telah berkumpul, Setelah data di peroleh kemudian dikelompokkan menurut jenis dan bentuk data dalam bentuk tabel dengan penjelasannya. Penelitian ini bertujuan untuk mencari faktor-faktor apa saja yang mempengaruhi perilaku konsumen dalam membeli produk oriflame pada PT. Orindo Alam Ayu Cabang Pekanbaru.]]>
