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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MENDAPATKAN DANA PINJAMAN MODAL USAHA PADA UNIT LAYANAN MODAL MIKRO (ULAMM) DI KECAMATAN UJUNG BATU KABUPATEN ROKAN HULU Ririn Desrika Asman; Rosmayani Rosmayani
VALUTA Vol. 3 No. 1 (2017): Jurnal Valuta
Publisher : UIR Press

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Abstract

Unit Layanan Modal Mikro (ULAMM) merupakan layanan pinjaman modal untuk usaha mikro dan kecil yang disertai bimbingan untuk mengembangkan usahanya. Adapun penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku konsumen dalam mendapatkan dana pinjamn modal usaha di Unit Layanan Modal Mikro (ULAMM) Ujung Batu. Tipe penelitian yang digunakan adalah tipe penelitian kuantitatif, yaitu penelitian yang menekankan analisis pada data-data numerical (angka) yang diolah dengan metode estatistika, sehingga dapat diperoleh hasil penilain terhadap setiap variabel. Metode pengumpulan data dilakukan dengan cara daftar pertanyaan (kuisioner), wawancara, observasi. Dan menggunakan teknik penarikan sampel yaitu teknik insidintal sampling untuk penarikan sampel pada 30 konsumen.Adapun operasional variable penelitian ini adalah Kebudayaan, Sosial, Pribadi, Psikologis. Hasil penelitian ini untuk semua indikator yaitu kategori mempengaruhi. Kesimpulan dari penelitian menunjukan bahwa analisis faktor-faktor yang mempengaruhi perilaku konsumen dalam mendapatkan dana pinjaman modal usaha di Unit Layanan Modal Mikro (ULAMM) di Ujung Batu dari 4 indikator adalah mempengaruhi. Saran penulis adalah Unit Layanan Modal Mikro (ULAMM) Ujung Batu untuk lebih mempromosikan prodaknya kemasyarakat agar masyarakat luas mengetahui unit layanan modal mikro (ULAMM).
ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI SALURAN DISTRIBUSI USAHA KECIL MENENGAH (UKM): (Survei Pada Kue Bangkit “Syempana” Di Kota Pekanbaru) Mela Apniza Putri; Rosmayani Rosmayani; Rosmita Rosmita
VALUTA Vol. 4 No. 2 (2018): Valuta
Publisher : UIR Press

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Abstract

This research is done on a household industry that can also be categorized as Small-Medium Enterprises that makes tradisional riau pastries that produces product. Kue Bangkit “Syempana” is made in a industrial company which purpose is to conserve that traditional pastries such as Kue Bangkit in Pekanbaru. The Syempana company has its own distribution channel. Trere are 4 indicators of Syempana’s distribution channel which are Market Considerations, Product Considerations, Company Considerations, and Intermediary Considerations. The distribution of the products from producer to consumen will be easier by having an effective distribution channel resulting in satisfacation of the consumen and in the end it will create a long term relation between the producer and the consumen. The type of the research is quantitative research (a research that uses numerical data and process with statistical method). The data was collected by handing out questionnaire, interview, observation, and documentation. The result of the research in evey indicator is good. The writer sugges’ts Syempana to expand ts company and to enhance its product’s taste, packaging and volume.
ANALISIS DAYA SAING EKONOMI KREATIF DI KOTA PEKANBARU : Studi Usaha Sektor Kerajinan Galeri Batik Tabir Riau Rani Rosmayani Rosmayani; Rosmita Rosmita; Shafira Amalia Ramadhani
VALUTA Vol. 6 No. 1 (2020): Valuta
Publisher : UIR Press

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Abstract

The purpose of the research is for beeing up the competitiveness of the creative economy in Pekanbaru city in the craft sub sector Galeri Batik Tabir Riau Rani.This research arranged in descriptive type and quantitative methods. Research data consists of primery and secondary data. Primary data obtain from observation, focused discussion, interview, and SWOT questionnaire, secondary data obtain from statistics Indonesia, literature book, journal and internet. Collected data will be analyzed with descriptive analysis and SWOT analysis techniques (Strenght, Weakness, Opportunity, Threat). From this research by way of questionnaire and fosuc discussion with the Galeri Batik Tabir Riau Rani owner,concluded that of increasing the competitiveness Galeri Batik Tabir Riau Rani it uses SO strategi, that is harnessing strength owned to get the opportunities that exist.
The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru Annisa Mardatiilah; Rosmayani Rosmayani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232586

Abstract

Business competition due to a dynamic business environment that makes Padang restaurant businesses must have the ability to have a sustainable competitive advantage. This study aims to analyze the effect of innovation on sustainable competitive advantage through local wisdom as a mediating variable. A quantitative explanatory approach was used in this study with 100 respondents. It uses the accidental sampling technique of the Padang restaurant business in Pekanbaru. The analytical tool used is PLS, with research showing that innovation affects competitive advantage through local wisdom as a mediating variable. Local wisdom as a mediating variable shows the novelty of this research as a form of cultural integration to achieve sustainable competitive advantage. The unique value contained in the product is a symbol of a strong identity so that it can appear different from competitors. The value of the authenticity and uniqueness of Padang food as a culinary and cultural heritage passed down from generation to generation is different from competitors. So, every innovation made by Padang restaurants in Pekanbaru based on the values of local wisdom will increase sustainable competitive advantage.
Pengaruh Keragaman Produk Terhadap Keputusan Pembelian Pada Vierra Oleh-Oleh Kota Pekanbaru Nurul Ilmi; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 3, No 2 (2023)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v3i2.32

Abstract

The purpose  of this study was to analyze, know and explain  the effect of product  diversity  on purchasing decisions at Viera Souvenirs in Pekanbaru City. This research uses quantitative methods by processing the data obtained from the population and research sample of 100 respondents. The type and source of data used in this research is using secondary   data  and  primary   data  where  data  collection  is  through  distributing  questionnaires  and  conducting interviews.  Then  from  the  data  that  has  been  collected  the authors identify and classify the data using  descriptive analysis methods, namely conducting research from data that has been found in the field. From the results of the study, it was obtained that the product diversity variable was in the strongly agree category, and the purchase decision variable was in the strongly agree category. Then from statistical calculations  there are results where product  diversity  has a significant effect on purchasing decisions at Viera Souvenirs in Pek anbaru City.
Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Mito Energi Indonesia Suyade Hariyani; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 1 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i1.69

Abstract

This study aims to determine and analyze the effect of work discipline on employee performance at PT Mito Energi Indonesia. High work discipline has a significant impact on employee performance and organizational success. Using the type of research with a quantitative method approach. The population in this study included all employees who worked at PT Mito Energi Indonesia. The sample in this study consisted of 40 respondents using saturated sampling technique (census). Data collection was carried out through interviews, observations, and distributing questionnaires to all respondents. The analysis techniques used include validity test, reliability test, simple regression analysis, t test, coefficient of determination test, and statistical hypothesis testing. The results of this study indicate that the Work Discipline variable, with indicators such as accuracy in coming to work, accuracy in leaving time, compliance with applicable regulations, use of work uniforms, and responsibility in doing tasks, received responses from respondents in the Good category. While in the Employee Performance variable, which is measured through indicators of quality, quantity, and timeliness, the results of responses from respondents are also in the Good category. The results of the simple linear regression analysis show that Work Discipline has a significant relationship to Employee Performance.
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan di Pabrik Kelapa Sawit (Studi Kasus Pada PT. Flora Wahana Tirta Rifansi Kabupaten Kampar) Imroatun Fadillah; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.50

Abstract

The purpose of this study is to analyze, find out, and explain the influence of leadership style on employee motivation in palm oil mills (case study on Pt. Flora Wahana Tirta Rifansi, Kampar Regency). The type of research used by the author is a descriptive survey and uses quantitative research methods using SPSS 26 software. The population in this study is an employee of PT: Flora Wahana Tirta Rifansi, Kampar Regency which totaled 55 respondents. The results of this study show that in the leadership style variables with indicators of instructive behavior, consultative behavior, participatory behavior, negative behavior, and supportive leadership behavior, the respondents agreed. As for the work motivation variable with behavioral direction indicators, the level of effort and persistence obtained the results of respondents with the category of agree. Then from the statistical calculation, it was found that the leadership style had a significant effect on the work motivation of employees at the PT. Flora Wahana Tirta Rifansi, Kampar Regency.
Pengaruh Price Discount Terhadap Keputusan Pembelian Pada Store Azwa Perfume Rahmad Irfando; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 1 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i1.39

Abstract

This research was conducted using two variables where variable X is Price Discount and variable Y is Purchase Decision. The aim of using these two variables is to see the influence of the price discount variable on the purchasing decision variable at the Azwa Perfume store Jl. Teuku Umar. In this research, researchers used a census method on Azwa Perfume and all consumers who shopped at Azwa Perfume were used as samples in this research. The data obtained was through observation, questionnaires and interviews which were then analyzed using SPSS Version 22, with the results of testing the hypothesis, which showed that the price discount variable had a significant effect on purchasing decisions. The determination efficiency value was influenced by 0.432 or 43.2%. It can be concluded The influence of price discounts on purchasing decisions at the Azwa Perfume Jl store. Teuku Umar amounted to 0.432 or 43.2%, and the remaining 56.8% was influenced by other factors not examined in this study.  
Pelatihan dan Sosialisasi Peraturan Pemerintah Nomor 55 Tahun 2022 Tentang Penyesuaian Pengaturan Dibidang Pajak Penghasilan Bagi UMKM di Kabupaten Bengkalis Alfiati Silfi; Meilda Wiguna; Eka Hariyani; Nita Wahyuni; Rosmayani Rosmayani
CANANG: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2025)
Publisher : PELANTAR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/canang.v5i2.66

Abstract

This community service activity aims to enhance the understanding of Micro, Small, and Medium Enterprises (MSMEs) in Bengkalis Regency regarding the new provisions of Government Regulation Number 55 of 2022 on the Adjustment of Income Tax Regulations. This regulation introduces significant changes to the taxation mechanisms and rates for MSMEs, making it essential for business actors to receive accurate information and guidance. The activity was carried out through training sessions, socialization, and interactive discussions involving 25 MSME participants. The materials covered included MSME tax obligations, changes in tax rates and reporting procedures, and strategies for effective tax compliance. The results showed an increase in participants’ knowledge of the new tax regulations, as indicated by pre-test and post-test scores and the high level of engagement during the QA sessions. This activity is expected to encourage better tax compliance, increase tax contributions from the MSME sector, and strengthen the synergy between business actors and local governments in achieving transparent and fair tax governance
Edukasi Penyusunan Laporan Keuangan Berdasarkan SAK EMKM Bagi UMKM di Kabupaten Siak Alfiati Silfi; Poppy Nurmayanti M; Eka Hariyani; Nita Wahyuni; Rosmayani Rosmayani
CANANG: Jurnal Pengabdian Masyarakat Vol 5, No 1 (2025)
Publisher : PELANTAR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/canang.v5i1.56

Abstract

This community service activity aims to provide education to Micro, Small, and Medium Enterprises (MSMEs) in Siak Regency regarding the preparation of financial reports in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The lack of understanding of MSMEs regarding the importance of systematic and standardized financial records is an obstacle to accountable and sustainable business management. Through training and mentoring, participants are given an understanding of basic accounting concepts, financial report structures, and practical steps in preparing reports based on SAK EMKM. The methods used in this activity include delivering materials, interactive discussions, and financial report preparation simulations with 20 participants. The results of the activity showed an increase in participants' understanding and ability in preparing simple financial reports that meet standards. This education is expected to help MSMEs in increasing financial transparency and access to formal financing.