Article Per Year (5 Year)
p-Index From 2021 - 2026
3.911
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Indonesian Tourism and Development Studies SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Dinamisia: Jurnal Pengabdian Kepada Masyarakat DIJB (Diponegoro International Journal of Business) Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research International Journal of Community Service Journal of Tourism Sustainability Accounting and Finance Studies Industrial Research Workshop and National Seminar International Journal of Applied Sciences in Tourism and Events Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Wahyu Rafdinal
Politeknik Negeri Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Community Service

 1 
Increasing The Competitiveness of Msmes In Parongpong District Through The Use of E-Commerce and Branding Strategies Wahyu Rafdinal, Wahyu; Kusdibyo, Lusianus; Hardiyanto, Nugroho; Setiawardani, Maya; Rizal Gaffar, Mohammad; Malik Sayuti, Abdul; Dwi Pramono, Tangguh; Sandya Sari Putri, Ivon
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.253

Abstract

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.
Co-Authors Abdul Malik Sayuti Abdul Malik Sayuti Agri Qisthi Agustunus Februadi Annisa Rachman Arie Indra Gunawan Arie Indra Gunawan Bieke Fameyola Arassy Cahaya Juniarti Cahaya Juniarti Cahaya Juniarti Carolina Magdalena Lasambouw Chandra Budi Septyandi Deddy Saefuloh Dedy Saefuloh Dhea Rahmayanti DWI SUHARTANTO Eko Susanto Fatya Alty Amalia Fatya Alty Amalia Fitria Ridhaningsih Hardiyanto, Nugroho Hasna Wijaya Iwan Mulyawan Iwan Mulyawan Iwan Mulyawan Juniarti, Cahaya Khintan Evia Tulsi Kurniawan, Dede Ananta Kusdibyo, Lusianus Lina Setiawati Lina Setiawati Malik Sayuti, Abdul Maylani Nurul Rizqiah Mega Fitriani Adiwarna Prawira Mitha Septiany Moh Farid Najib Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhammad Hilmy Naufal Neneng Nuryati Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Putri, Ivon Sandya Sari Rayhan Naovalda Anhar Rizal Gaffar, Mohammad Septian Ihsan Nugraha Septyandi, Chandra Budhi Setiawardani, Maya Sharnuke Asrilsyak Sosianika, Adila Syifaa Novianti Tanti Anisa Putri Tjetjep Djarnika Vivi Novyanti Wibisono, Nono Widi Senalasari Yaya Firmansyah YAYAN FIRMANSYAH, YAYAN Yuliarni Putri Yuliarni Putri