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Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.392 KB)

This study aims to analyze the importance of online store features in influencing customer’spurchasing decisions on online stores. This study uses the theory of acceptance model inanalyzing the factors of technology acceptance in online stores and effect of lifestyle, product,trust on online purchase decision. Respondents in this study are 180 peoples who have boughtfashion products in the online stores. The selection of samples using convenience samplingtechnique is a sampling procedure that selects samples from people or units that are most easilyfound or accessed. The data analysis technique used is Structural Equation Model based onPartial Least Square (SEM-PLS). The results show that perceived usefulness of the technologyacceptance model in the online store affect purchasing decisions at the online store. Lifestyle,products, usefullnes of technology in online stores, and trust play an important role in influenceon Purchase Decisions on the online store. The results have no moderating effect on onlinepurchase decision.

Combating Overtourism: The Use of Web-GIS in Visualizing Tourist Distribution and Travel Patterns Cholid Fauzi; Syifaa Novianti; Chandra Budhi Septyandi
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Web-GIS in the tourism sector can be done using website technology, namely by visualization based on tourism spatial attributes that display polygon-based patterns and points of tourist attraction locations to combat overtourism in tourist attractions. With the development of geospatial technology, tourists' distribution and travel patterns can be visualized by collecting data on tourist visits to tourist attractions and their routes. With the YWDM method, this web-gis was developed using the YWDM methodology with several phases according to the methods used. This application uses an open-source programming language, namely Javascript, and uses JSON as an upstream geodatabase. The results show that Web-GIS visualization of the distribution and travel patterns can make it easier to monitor the density of a tourist attraction. It is well developed in providing more accurate information on the distribution and density of tourist attractions. With the YWDM methodology, visualization can be done like the software development stage and equipped with steps in need for spatial data management.

Coffee Product Tourism Development Plan In Mekarsari Gambung Village Chandra Budhi Septyandi; Gundur Leo; Marceilla Suryana; Syifaa Novianti; Rikantini Widiyanti; Sherly Raka Siwi Putri Utomo
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 1 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i1.679

This article contains the Community Partnership Program (PKM) activities process, the Bandung State Polytechnic (Polban) collaboration with Mekarsari Gambung Village as its partner, which is in its second year. The problems faced by Mekarsari Gambung Village include the lack of competence of human resources in compiling and presenting qualified tourism products and not having adequate promotional tools to market these tourism products to prospective tourists. Solutions to partner problems offered from this PKM activity include preparing tourism products and making digital marketing tools. The output of the compiled PKM activities is in the form of trekking tour packages which are recorded in the form of an electronic guidebook and a website containing comprehensive information about Mekarsari Gambung Village as a tourism destination along with activities that tourists can carry out during their visit.

Empirical Study of Bandung Basin Tourist Behavior: Visitor Journey Analysis Marceilla Suryana; Eko Susanto; Syifaa Novianti; Chandra Budhi Septyandi
Journal of Business Management Education (JBME) Vol 8, No 1 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i1.59496

This study aims to provide a comprehensive understanding of tourist travel in the Bandung Basin and formulate strategic recommendations to improve the tourist experience in the area. Using quantitative research methods involving 300 tourist respondents visiting destinations in the Bandung Basin, this study examines travel in various stages, including pre-visit, in-visit, and post-visit. It highlights the implications for DMO and stakeholders in the tourism industry. This study found that this region's dreaming and planning phases are largely determined by the trend and influence of digital information received by travelers. While at the booking stage, the role of online travel agents in the younger generation of travelers dominates its utility above direct bookings. This study provides several strategic recommendations for DMO to follow up on the profile of tourist behavior in the Bandung Basin.

Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the importance of online store features in influencing customer’s purchasing decisions on online stores. This study uses the theory of acceptance model in analyzing the factors of technology acceptance in online stores and effect of lifestyle, product, trust on online purchase decision. Respondents in this study are 180 peoples who have bought fashion products in the online stores. The selection of samples using convenience sampling technique is a sampling procedure that selects samples from people or units that are most easily found or accessed. The data analysis technique used is Structural Equation Model based on Partial Least Square (SEM-PLS). The results show that perceived usefulness of the technology acceptance model in the online store affect purchasing decisions at the online store. Lifestyle, products, usefullnes of technology in online stores, and trust play an important role in influence on Purchase Decisions on the online store. The results have no moderating effect on online purchase decision.

A Review of Sustainable Tourism Curriculum on Higher Education Chandra Budhi Septyandi; Mega Fitriani Adiwarna Prawira
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.37

Global researchers have widely carried out publications on the tourism curriculum. The issue of sustainable tourism has been agreed upon as a platform for the development of world tourism. This study was conducted by studying reputable scientific articles on the tourism curriculum by connecting the two perspectives. Using the Systematic Literature Review (SLR) approach in the 2017-2022 scientific article, it was found that there are various pedagogical approaches to delivering sustainable tourism materials in universities. Student-based learning techniques were the determining factors for learning success, supported by the strategic partnership of higher education institutions with the tourism industry. Sustainable tourism learning in higher education was a long-term investment in tourism's human resources to realize tourism that can balance business, ecological and social benefits in the present and future.

Combating Overtourism: The Use of Web-GIS in Visualizing Tourist Distribution and Travel Patterns Cholid Fauzi; Syifaa Novianti; Chandra Budhi Septyandi
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.44

Web-GIS in the tourism sector can be done using website technology, namely by visualization based on tourism spatial attributes that display polygon-based patterns and points of tourist attraction locations to combat overtourism in tourist attractions. With the development of geospatial technology, tourists' distribution and travel patterns can be visualized by collecting data on tourist visits to tourist attractions and their routes. With the YWDM method, this web-gis was developed using the YWDM methodology with several phases according to the methods used. This application uses an open-source programming language, namely Javascript, and uses JSON as an upstream geodatabase. The results show that Web-GIS visualization of the distribution and travel patterns can make it easier to monitor the density of a tourist attraction. It is well developed in providing more accurate information on the distribution and density of tourist attractions. With the YWDM methodology, visualization can be done like the software development stage and equipped with steps in need for spatial data management.

Perancangan Cinematic Video Profil Sebagai Media Promosi Destinasi Wisata Kampung Adat Cireundeu Ladistin, Reyganis; Erwin, Tamara Herlinda; Septyandi, Chandra Budhi
Prosiding Industrial Research Workshop and National Seminar Vol. 13 No. 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Semin
Publisher : Politeknik Negeri Bandung

Pembuatan cinematic video profil sebagai media promosi kampung adat Cireundeu dilatar belakangi oleh adanya tren wisatawan pada masa recovery ini yang menyukai berwisata di alam terbuka dengan suasana baru seperti destinasi desa wisata kampung adat. Terdapat destinasi kampung adat di kota Cimahi yang memiliki jenis wisata alam, budaya dan sejarah yaitu kampung adat Cireundeu. Maka dari itu dibuatnya perancangan media promosi berupa video karena efektif dan menampilkan efek visual yang menarik dengan tujuan untuk mempromosikan kembali. Menggunakan konsep cinematic karena dapat menampilkan efek visual yang menarik dan dinilai sesuai dengan kondisi desa. Dan menerapkan konsep video profil untuk menyampaikan informasi mengenai profil destinasi yang dikemas melalui narasi. Perancangan video dilakukan dengan menggunakan data primer seperti observasi, wawancara dan melakukan survei pra perancangan dan pasca perancangan. Pada saat proses pengeditan proyek dilakukan menggunakan aplikasi Vegas Pro 11.0. Mengunakan metode AIDA (Attention, Interset, Desire, and Action) sebagai acuan bahwa efektivitas iklan perlu memenuhi unsur AIDA sebagai uji akhir untuk mengukur hasil dari produk yang telah dirancang dengan mengumpulkan pendapat dari responden melalui penyebaran kuesioner. Berdasarkan uji produk yang dilakukan, dapat disimpulkan bahwa perancangan video yang telah dibuat sudah memuat informasi yang lengkap, efektif, sesuai, dan membuat responden tertarik.

Does a Memorable Experience Exist During the Covid-19 Pandemic? a Natural Attraction Study Andrianto, Tomy; Septyandi, Chandra Budhi; Hukma Shabiyya, Agustin
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.31

During Pandemic Covid-19 natural attractions have become one of the favorite place to visit even though there are various restrictions on movement and activities. Most of the visitors try to explore unforgettable visiting experience during their visit. The aim of this research is to understand whether the visitors able to access a memorable experience during the Covid-19 pandemic at natural tourist attractions. This research aplied quantitative methods by using descriptive analysis from online survey of 100 respondents who visited Situ Pattengang as one of natural attraction from May to July 2021. As a result, visitors still able to access several memorable experiences but lacking several others. The highest dimension turns out to be refreshment out of daily activities, then hedonism experience and uniqueness in novelty. Then followed by interaction with local communities. While the third lowest dimension is involvement with activities, meaningfulness, and knowledges.

The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price Asrilsyak, Sharnuke; Putri, Yuliarni; Sayuti, Abdul Malik; Septyandi, Chandra Budhi; Rafdinal, Wahyu
Jurnal Riset Bisnis dan Investasi Vol. 7 No. 2 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i2.2909

This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.

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