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Exploring the Implementation of Digitalization and Business Innovation on SME Performance of at Gudang Ayam Potong Bu Haji Mala Rosalinda Rosalinda; I Gusti Ngurah Widya Hadi Saputra; Putu Dyah Permatha Korry; Nilna Muna
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7202

Abstract

This study explores the implementation of digitalization and business innovation to improve the performance of MSMEs at Gudang Ayam Potong Bu Haji Mala, Denpasar, Bali. The background of this research is the need for digital transformation in the Industry 4.0 era in the dynamic food sector, where MSMEs, as the backbone of Indonesia’s economy, must adapt to face globalization. This research uses an exploratory qualitative method with triangulation techniques, namely in-depth or semi-structured interviews, observation, and documentation of the owner, manager, administrative staff, and social media staff at Gudang Ayam Potong Bu Haji Mala. The choice of qualitative method aims to understand in depth the processes, strategies, and challenges encountered in adopting digitalization and business innovation. The results show initial digitalization through social media, QRIS/bank transfer transactions, and digital record-keeping, but are constrained by human resources and infrastructure. Business innovation includes product diversification (fillet, marinades, hampers), production efficiency through modern tools, and digital marketing strategies that increase sales, efficiency, and customer satisfaction. This research contributes theoretically to MSME innovation management and practically as a reference for digital strategies for business actors and the government.
MEMBACA NIAT KUNJUNGAN KEMBALI MELALUI ANALISIS SENTIMEN PEMASARAN SENSORIK Korry, Putu Dyah Permatha; I Gede Rangga Weda Adi Nugraha
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.15.NO.01.TAHUN.2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2026.v15.i01.p07

Abstract

Persaingan intens di sektor restoran kawasan wisata menuntut diferensiasi beyond kualitas makanan, khususnya melalui pemasaran sensorik yang mempengaruhi keputusan pembelian konsumen di era transformasi digital. Penelitian ini menganalisis sentimen ulasan Google Maps Amarta Penida Restaurant untuk memahami dampak pemasaran sensorik terhadap persepsi dan niat berkunjung kembali konsumen. Metode kuantitatif deskriptif diterapkan melalui analisis sentimen berbasis leksikon VADER pada 1.195 ulasan pelanggan periode 2021 - 2025, analisis TF-IDF untuk identifikasi kata diskriminatif, dan validasi menggunakan algoritma Naive Bayes. Hasil menunjukkan dominasi sentimen positif sebesar 90,0 persen dengan rasio positif-negatif 24:1. Analisis TF-IDF mengidentifikasi kata "view" dan "sunset" sebagai prediktor utama sentimen positif, mengonfirmasi elemen visual merupakan stimulus pemasaran sensorik terpenting. Terdapat kongruensi antara rating numerik tinggi dan sentimen tekstual positif, dengan akurasi validasi Naive Bayes mencapai 91,38 persen. Penelitian mengonfirmasi aplikasi Teori Stimulus-Organism-Response dan Theory of Planned Behavior dalam konteks restoran wisata, memberikan implikasi manajerial untuk optimalisasi pengalaman sensorik dan kontribusi teoretis signifikan bagi literatur pemasaran sensorik.   Intense competition in the restaurant sector of the tourist area demands differentiation beyond food quality, in particular through sensory marketing that influences consumer purchasing decisions in the era of digital transformation. This study analyzed the sentiment of Google Maps reviews of Amarta Penida Restaurant to understand the impact of sensory marketing on the perception and intention of revisiting consumers. Descriptive quantitative methods were applied through sentiment analysis based on VADER lexicon on 1,195 customer reviews for the period 2021-2025, TF-IDF analysis for discriminative word identification, and validation using Naive Bayes algorithm. The results showed a predominance of positive sentiment by 90.0 percent with a positive-negative ratio of 24:1. The TF-IDF analysis identified the words "view" and "sunset" as key predictors of positive sentiment, confirming the visual element is the most important sensory marketing stimulus. There is a congruence between high numerical ratings and positive textual sentiment, with Naive Bayes ' validation accuracy reaching 91.38 percent. The research confirms the application of Stimulus-organism-response theory and Theory of Planned Behavior in the context of restaurant tourism, providing managerial implications for the optimization of sensory experience and significant theoretical contributions to the sensory marketing literature.
The effect of product quality, price, and distribution on customer satisfaction with korigengi products on Tokopedia Tapa, I Gede Fery Surya; Korry, Putu Dyah Permata; Widiantari, Komang Sri; Danuarta, Maulana Ari
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1433

Abstract

The expansion of digital commerce in Indonesia has reshaped the way local creative brands compete in online marketplaces. Although platforms such as Tokopedia enable sellers to reach a wider audience, maintaining customer satisfaction has become increasingly challenging due to market saturation. KORIGENGI is a local brand specializing in otaku-themed merchandise that operates through Tokopedia, yet its competitive position remains weaker than that of several rival stores. This study aims to analyze how product quality, price perception, and distribution performance influence customer satisfaction with KORIGENGI products on Tokopedia. This research applies a quantitative approach using survey data collected from customers who have previously purchased KORIGENGI products. Structured questionnaires were distributed online and measured using a Likert scale. The collected data were examined through instrument testing, classical assumption testing, and multiple linear regression analysis. The findings indicate that product quality, price, and distribution exert positive and statistically significant effects on customer satisfaction. When examined simultaneously, these variables collectively explain the variations in customer satisfaction. Product quality was the most influential factor, followed by price and distribution. The results highlight the importance of delivering high-quality products, applying appropriate pricing strategies, and ensuring reliable distribution processes to enhance customer satisfaction in competitive e-commerce environments.
The Correlation of Social Media, Influencers, and Brand Awareness of Y.O.U Products on Purchase Intention at Murni Stores Pika, Putu Ayu Titha Paramita; Suari, Ni Made Mirah; Korry, Putu Dyah Permatha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9469

Abstract

The purpose of this study is to examine the influence of social media marketing, influencer marketing, and brand awareness on consumers’ purchase intention toward Y.O.U products at the Murni Store. This research applies a quantitative approach, with data collected through observation, documentation, and questionnaires. A total of 170 respondents were involved in the study, and the data obtained were analyzed using multiple linear regression analysis, the coefficient of determination, and t-tests.The results indicate that influencer marketing has a positive and significant effect on purchase intention toward Y.O.U products at the Murni Store. This is reflected in a regression coefficient of 0.269, which implies that an increase in influencer marketing activities leads to a higher level of consumer purchase intention. The t-test results support this finding, with a t-value of 3.783 and a significance value of 0.000, which is below the 0.05 significance level. These findings confirm that influencer marketing plays an important role in shaping consumer attitudes and encouraging purchasing decisions. Furthermore, brand awareness is also found to have a positive and significant influence on purchase intention. The regression coefficient of 0.107 indicates that higher brand awareness increases consumers’ interest in purchasing Y.O.U products at the Murni Store. This effect is supported by the t-test results, which show a t-value of 2.042 and a significance value of 0.043, lower than 0.05. Overall, the study concludes that influencer marketing and brand awareness are key determinants of purchase intention, highlighting the importance of effective marketing strategies in increasing consumer engagement levels.
FLEKSIBILITAS KERJA DAN PERSEPSI KESEJAHTERAAN PEKERJA PLATFORM DIGITAL Desideria Cempaka Wijaya Murti; Putu Dyah Permatha Korry
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22083

Abstract

Penelitian ini melakukan kajian pada kondisi ekosistem kerja gig melibatkan sektor on demand transportation services (ODTS) di Indonesia yang menghadapi tantangan dalam hal insentif, perlindungan jaminan sosial, dan komunikasi kebijakan publik. Pengemudi dalam kondisi yang rentan karena relasi kerja yang kurang simetris, kinerja algoritma dari platform, kebijakan pemerintah yang belum memiliki aturan definitif pada pekerja gig, dan tekanan produktivitas yang tinggi karena minat pasar yang meningkat. Penelitian ini mengambil kasus di tiga kota besar yakni Jakarta, Yogyakarta, dan Bali yang dapat memberikan gambaran karakteristik demografis dan geografis. Studi ini menggunakan metode kualitatif dengan mengumpulkan data melalui pembicaraan dan pendapat di sosial media, analisis kebijakan publik, dan diskusi terpumpun pada komunitas pengemudi ODTS di tiga kota. Hasil penelitian menunjukkan bahwa mayoritas pengemudi memiliki persepsi skema insentif sebagai hal yang tidak transparan dan sulit dicapai sehingga berdampak pada ketidakstabilan pendapatan dan meningkatnya tekanan kerja. Akses jaminan sosial yang terbatas juga memperkuat kerentanan ekonomi secara jangka panjang. Selain itu cara komunikasi platform yang cenderung satu arah berkontribusi pada terbentuknya sentiment negative dan rendahnya legitimasi kebijakan. Disis lain, pengemudi memandang upskilling sebagai peluang strategis meningkatkan kesejahteraan dan mobilitas sosial. Temuan ini menegaskan pentingnya integrasi insentif, perlindungan sosial dan komunikasi public yang partisipatif dalam membangun ekosistem kerja gig yg adil dan berkelanjutan di Indonesia.
Inclusive Entrepreneurship Education through Symbolic Capital and Entrepreneurial Marketing: Empowering Women in Sustainable SME Leadership Putu Dyah Permatha Korry; Nyoman Sri Manik Parasari; Putu Irma Yunita; Caren Angelina Mimaki
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 13 No. 1 (2026): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.13.1.2026.190-207

Abstract

Women entrepreneurs in developing economies, particularly in culturally complex regions like Bali, face structural challenges beyond finance and markets, including limited social legitimacy and leadership visibility. Despite their critical contributions to the MSME sector, especially in tourism and creative industries, they remain marginalized in decision-making and control over resources. This study investigates how symbolic and social capital interact with entrepreneurial marketing (EM) to foster sustainable marketing practices. Using a quantitative explanatory approach with SEM on 220 women entrepreneurs in Bali, the study examines the influence of symbolic and social capital on EM, and EM’s mediating role in achieving sustainability. Results show that symbolic capital, reflected in credibility and public recognition, has a stronger impact than social capital, and EM serves as a crucial mediator that transforms these resources into adaptive marketing strategies. The findings inform the design of inclusive, context-sensitive entrepreneurship education grounded in experiential and transformative learning.
MEMBANGUN MINAT BERTRANSAKSI PADA BANK DIGITAL MELALUI KEAMANAN, KEPERCAYAAN, DAN LITERASI KEUANGAN: PERSPEKTIF PENGGUNA DI KOTA DENPASAR Dharmaswari, Ni Putu Ananda; Korry, Putu Dyah Permata
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i01.54506

Abstract

Abstrak Penelitian ini bertujuan untuk mengkaji pengaruh persepsi keamanan terhadap niat perilaku dalam menggunakan layanan perbankan digital dengan memasukkan kepercayaan digital dan persepsi kegunaan sebagai variabel mediasi, serta literasi keuangan sebagai variabel moderasi. Pendekatan kuantitatif dengan desain asosiatif kausal digunakan dalam penelitian ini, dengan responden masyarakat di Kota Denpasar yang aktif menggunakan layanan perbankan digital. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa persepsi keamanan berpengaruh positif terhadap kepercayaan digital, sementara kepercayaan digital dan persepsi kegunaan secara signifikan meningkatkan niat perilaku. Kepercayaan digital berperan sebagai mediator penuh antara persepsi keamanan dan niat perilaku, yang mengindikasikan bahwa keamanan teknis harus diterjemahkan menjadi kepercayaan psikologis sebelum dapat membentuk niat pengguna. Selain itu, literasi keuangan memperkuat hubungan antara kepercayaan digital dan niat perilaku, yang menunjukkan bahwa pemahaman keuangan yang memadai meningkatkan efektivitas kepercayaan dalam mendorong minat bertransaksi. Temuan ini menegaskan pentingnya integrasi faktor fungsional, psikologis, dan kognitif dalam mendorong penggunaan perbankan digital. Penelitian ini memberikan kontribusi teoretis terhadap model adopsi teknologi serta implikasi praktis bagi pengelola dan regulator perbankan digital dalam merancang strategi komunikasi keamanan, edukasi pengguna, dan kebijakan yang mendukung ekosistem keuangan digital yang lebih aman dan inklusif.  Kata kunci: niat perilaku; kepercayaan digital; literasi keuangan; persepsi keamanan; persepsi kegunaan
PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng) I Gusti Ayu Agung Mitha Saritha Dian Ajnya; Putu Dyah Permatha Korry
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of purchase intention in mediating the influence of social media, price perception, and service quality on purchasing decisions at CV Catering Nyonya Warti Buleleng. The research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through online questionnaires distributed to 150 consumers of CV Catering Nyonya Warti Buleleng in Denpasar City using purposive sampling techniques. The variables examined in this study include social media, price perception, service quality, purchase intention, and purchasing decisions. The results reveal that service quality and price perception have a positive and significant effect on purchase intention, while social media does not significantly affect purchase intention. Furthermore, purchase intention has a positive and significant influence on purchasing decisions. The mediation analysis indicates that purchase intention significantly mediates the relationship between service quality and purchasing decisions, as well as between price perception and purchasing decisions. However, purchase intention does not mediate the relationship between social media and purchasing decisions. These findings suggest that service quality and price perception are essential factors in increasing consumer purchase intention and purchasing decisions in the catering business sector. The study contributes to the development of consumer behavior theory and provides managerial implications for MSMEs in designing effective marketing strategies in the digital era.
Membedah Greenwashing : Implikasinya Terhadap Perilaku Konsumen Dan Loyalitas Pelanggan Melalui Entrepreneurial Marketing (Studi Kasus Industri Tenun Bali) Delin Ananda; Putu Dyah Permatha Korry
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 2 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i2.7453

Abstract

Perkembangan wacana keberlanjutan dalam industri tekstil mendorong meningkatnya klaim penggunaan bahan ramah lingkungan. Namun, tren tersebut juga memicu praktik greenwashing, yaitu penyampaian klaim lingkungan yang tidak sepenuhnya sesuai kenyataan sehingga menurunkan kepercayaan dan memengaruhi keputusan pembelian konsumen. Berdasarkan Theory of Planned Behavior dan Sustainability, perilaku serta niat membeli dilakukan oleh sikap, norma, persepsi kontrol, dan transparansi informasi. Entrepreneurial marketing dipandang sebagai strategi yang mampu meredam dampak negatif greenwashing melalui inovasi, penciptaan nilai, dan orientasi terhadap konsumen. peneliti menggunakan kuantitatif dengan menyebar kuesioner sebanyak 100 responden melalui teknik purposive sampling. Analisis dilakukan dengan SEM-PLS yang menghasil penelitian bahwa greenwashing berpengaruh negatif terhadap perilaku pembelian dan loyalitas konsumen tenun pewarna alami di Bali. Sebaliknya, entrepreneurial marketing memiliki pengaruh positif dan terbukti memediasi hubungan X terhadap Y secara signifikan. Temuan tersebut mengindikasikan bahwa penerapan strategi pemasaran berbasis kreativitas, transparansi, dan nilai budaya mampu memulihkan kepercayaan konsumen serta memperkuat keunggulan kompetitif industri tenun lokal. Secara keseluruhan, penelitian ini menegaskan pentingnya pendekatan pemasaran yang jujur, adaptif, dan inovatif agar industri tenun Bali tetap berkelanjutan tidak hanya secara ekonomi, tetapi juga dari sisi budaya dan kepercayaan pasar dalam jangka panjang.
Multichannel Information and Choice Overload, Decision Fatigue, and Delayed Purchase Decisions Among Gen Z Consumers Ketut Ari Satya Utami; Putu Dyah Permatha Korry; Kadek Wulandari Laksmi P; I Gusti Ngurah Oka Ariwangsa
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.339

Abstract

Background: The high level of transactions that are not completed in the digital shopping process shows a gap between consumer interest and the realization of final purchases. Data covering 200 million customers from Dynamic Yield shows that the global shopping cart abandonment rate remains relatively high at 76.99%. At the regional level, Asia-Pacific (APAC) recorded the highest abandonment rate at 79.94%, followed by EMEA at 79.02% and the Americas at 73.25%. The data indicate that most consumers who place products in the cart do not complete the purchase process. Objective: This study aims to examine the effects of information overload and choice overload on delay purchase decisions, with decision fatigue serving as a mediating variable among Generation Z consumers in selecting sunscreen products in Bali Province, Indonesia. Method: The study employed a quantitative approach using a survey method by distributing questionnaires to Generation Z consumers who had previously searched for information and considered purchasing sunscreen products. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Result: The findings reveal that information overload has a positive and significant effect on both delay purchase decisions and decision fatigue. Meanwhile, choice overload has a positive but insignificant effect on delay purchase decisions, while exerting a positive and significant effect on decision fatigue. The results further indicate that decision fatigue has a positive and significant effect on delay purchase decisions. Moreover, decision fatigue is proven to mediate the relationships between information overload and delay purchase decisions, as well as between choice overload and delay purchase decisions. These findings reinforce the Stimulus–Organism–Response (S-O-R) Theory and Cognitive Load Theory in explaining the purchasing behavior of Generation Z consumers in digital environments characterized by abundant information and extensive product choices. Conclusion: This study is expected to provide practical implications for the skincare industry and digital platforms in designing more effective marketing communication strategies that minimize consumers' cognitive burden.
Co-Authors adi, I made guna Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Budi Shantika Bulan Fitriani Caren Angelina Mimaki Danuarta, Maulana Ari Delin Ananda Desak Made Febri Purnama Sari Desideria Cempaka Wijaya Murti Dharmaswari, Ni Putu Ananda Dwiya, Ketut Gede Sri Gede Sri Darma Gusti Ayu Alit Cantika Dewi I G. N. Oka Ariwangsa I Gede Fery Surya Tapa I Gede Odi Pradika I Gede Rangga Weda Adi Nugraha I Gst. Ayu Wirati Adriati I Gusti Agung Ananda Putra I Gusti Ayu Agung Mitha Saritha Dian Ajnya I Gusti Ayu Agung Pradnya Dewi I Gusti Ayu Dinda Kusuma Dewi I Gusti Ngurah Widya Hadi Saputra I Gusti Ngurah Widya Hadi Saputra I Komang Cahya Patu Darma I Made Chandra Mandira I Made Sindhu Yoga I Nyoman Gede Arya Diatmika I Putu Dharmawan Pradhana Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Ari Satya Utami Ketut Gede Sri Dwiya Komang Sri Widiantari Komang Sri Widiantari Laksmi, Kadek Wulandari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maria Karina Winny Naro Marshanda Chelsea Sivora Moriste Maulana Ari Danuarta Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Ngakan Nyoman Kutha Krisnawijaya Ni Kadek Raytha Susan Julianti Ni Ketut Yuliani Pramesti Ni Komang Yuni Anita Sari Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Ari Aira Jasmin Ni Putu Ayu Rishya Maharani Ni Putu Bayu Widhi Antari Nilna Muna Nuraga, Ketut Nyoman Sri Manik Parasari Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Intan Nazlia Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Irma Yunita Putu Ratna Juwita Sari Putu Wuku Anuang Rafelito Kharisma Rahardjo Rosalinda Rosalinda Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera