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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Minds: Manajemen Ide dan Inspirasi Binus Business Review Ngayah: Majalah Aplikasi IPTEKS Jurnal Pengabdian UntukMu NegeRI International Research Journal of Management, IT & Social Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL AKUNIDA Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ilmiah Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha International Journal of Social Science TIERS Information Technology Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Innovation Research and Knowledge Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Center of Economic Students Journal (CSEJ) Research Horizon IIJSE Journal of Innovative and Creativity Review of Management, Accounting, and Business Studies ManBiz: Journal of Management and Business J-CEKI E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Putu Dyah Permatha Korry
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Application of the House of Risk for Operational Risk Mitigation in Regional Public Water Utilities Yogaswara, Komang Bagas Ary; Korry, Putu Dyah Permata
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.903

Abstract

Clean water is a fundamental public service, and rising customer demand often coincides with increasing operational disturbances at water treatment plants. Current risk management practices remain reactive and are not yet fully aligned with ISO 31000:2018, with no structured method to map relationships between risk events and their causes or to prioritize preventive actions based on effectiveness and implementation difficulty. This study aims to systematically identify, analyze, and mitigate water treatment plant operational risks using the house of risk framework integrated with ISO 31000:2018. A qualitative case study was through in-depth interviews and field observations supported by triangulation. HOR Phase I applied aggregate risk potential analysis to rank risk agents, while Phase II used effectiveness-to-difficulty ratios to prioritize mitigation measures. The study identified fourteen risk events and twelve risk agents, with key contributors including inadequate maintenance scheduling, river landslides or floods, and distribution pipe leakage. Ten mitigation actions were proposed, such as pump performance monitoring, development of technical SOPs, network inspection and flushing, technical training, coordination with dam operators, provision of PPE, and safety enforcement.
Exploring the Implementation of Digitalization and Business Innovation on SME Performance of at Gudang Ayam Potong Bu Haji Mala Rosalinda Rosalinda; I Gusti Ngurah Widya Hadi Saputra; Putu Dyah Permatha Korry; Nilna Muna
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7202

Abstract

This study explores the implementation of digitalization and business innovation to improve the performance of MSMEs at Gudang Ayam Potong Bu Haji Mala, Denpasar, Bali. The background of this research is the need for digital transformation in the Industry 4.0 era in the dynamic food sector, where MSMEs, as the backbone of Indonesia’s economy, must adapt to face globalization. This research uses an exploratory qualitative method with triangulation techniques, namely in-depth or semi-structured interviews, observation, and documentation of the owner, manager, administrative staff, and social media staff at Gudang Ayam Potong Bu Haji Mala. The choice of qualitative method aims to understand in depth the processes, strategies, and challenges encountered in adopting digitalization and business innovation. The results show initial digitalization through social media, QRIS/bank transfer transactions, and digital record-keeping, but are constrained by human resources and infrastructure. Business innovation includes product diversification (fillet, marinades, hampers), production efficiency through modern tools, and digital marketing strategies that increase sales, efficiency, and customer satisfaction. This research contributes theoretically to MSME innovation management and practically as a reference for digital strategies for business actors and the government.
Preferensi Insentif Dan Motivasi Kerja: Dampaknya Pada Kinerja Mitra Melalui Kepuasan Kerja Ojek Online GRAB Denpasar Sampurna, I Gede Adimerta; Korry, Putu Dyah Permatha
Center of Economic Students Journal Vol. 8 No. 4 (2025): October-December (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/zpr3da02

Abstract

Pandemi COVID-19 menyebabkan penurunan ekonomi yang signifikan di Bali, mendorong pergeseran tenaga kerja menuju sektor gig economy, khususnya sebagai mitra pengemudi Grab. Ketimpangan jumlah mitra dan pelanggan pasca-pandemi menuntut strategi manajemen insentif dan motivasi yang efektif untuk menjaga kinerja. Penelitian ini bertujuan untuk menganalisis pengaruh preferensi insentif dan motivasi kerja terhadap kinerja mitra Grab di Denpasar, dengan kepuasan kerja sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 110 responden mitra pengemudi. Data dianalisis menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa preferensi insentif dan motivasi kerja memiliki pengaruh positif dan signifikan, baik secara langsung terhadap kinerja mitra maupun terhadap kepuasan kerja. Lebih lanjut, kepuasan kerja terbukti berperan penting sebagai mediator yang menjembatani pengaruh insentif dan motivasi terhadap kinerja. Kesimpulannya, strategi pemberian insentif yang bervariasi serta peningkatan motivasi kerja sangat krusial dalam menciptakan kepuasan kerja, yang pada akhirnya mengoptimalkan produktivitas dan kinerja mitra pengemudi di era pemulihan ekonomi saat ini.
Pengaruh Komunikasi Interpersonal dan Keterampilan Sosial Terhadap Perkembangan Sosial Emosional Siswa SLBN 2 Denpasar Moriste, Marshanda Chelsea Sivora; Latupeirissa, Jonathan Jacob Paul; Haes, Putri Ekaresty; Korry, Putu Dyah Permatha
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13520

Abstract

Pendidikan bagi anak berkebutuhan khusus merupakan bagian penting dari sistem pendidikan nasional yang bertujuan memastikan pemerataan hak belajar. Anak berkebutuhan khusus memiliki karakteristik beragam yang menyebabkan mereka mengalami kesulitan dalam berinteraksi sosial dan mengelola emosi. Kendala utama yang dihadapi siswa di SLBN 2 Denpasar meliputi perbedaan sistem bahasa isyarat antara guru dan siswa, serta rendahnya keterampilan sosial dan perkembangan emosional. Tujuan penelitian untuk menganalisis pengaruh komunikasi interpersonal dan keterampilan sosial terhadap perkembangan sosial emosional siswa berkebutuhan khusus. Metode yang digunakan adalah kuisioner dengan Skala Likert, disebarkan pada 88 responden dan dianalisis menggunakan Smart PLS 3.0. Hasil menunjukkan bahwa komunikasi interpersonal dan keterampilan sosial berpengaruh signifikan terhadap perkembangan sosial emosional siswa dengan nilai t-statistic yang tinggi dan p-value < 0,05. Temuan ini menegaskan pentingnya peningkatan komunikasi dan pengembangan keterampilan sosial dalam pendidikan siswa berkebutuhan khusus untuk mencapai perkembangan sosial emosional yang optimal. Hasil penelitian ini menjadi acuan penting dalam meningkatkan kualitas pembelajaran dan interaksi sosial siswa di SLB.
MEMBACA NIAT KUNJUNGAN KEMBALI MELALUI ANALISIS SENTIMEN PEMASARAN SENSORIK Korry, Putu Dyah Permatha; I Gede Rangga Weda Adi Nugraha
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.15.NO.01.TAHUN.2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2026.v15.i01.p07

Abstract

Persaingan intens di sektor restoran kawasan wisata menuntut diferensiasi beyond kualitas makanan, khususnya melalui pemasaran sensorik yang mempengaruhi keputusan pembelian konsumen di era transformasi digital. Penelitian ini menganalisis sentimen ulasan Google Maps Amarta Penida Restaurant untuk memahami dampak pemasaran sensorik terhadap persepsi dan niat berkunjung kembali konsumen. Metode kuantitatif deskriptif diterapkan melalui analisis sentimen berbasis leksikon VADER pada 1.195 ulasan pelanggan periode 2021 - 2025, analisis TF-IDF untuk identifikasi kata diskriminatif, dan validasi menggunakan algoritma Naive Bayes. Hasil menunjukkan dominasi sentimen positif sebesar 90,0 persen dengan rasio positif-negatif 24:1. Analisis TF-IDF mengidentifikasi kata "view" dan "sunset" sebagai prediktor utama sentimen positif, mengonfirmasi elemen visual merupakan stimulus pemasaran sensorik terpenting. Terdapat kongruensi antara rating numerik tinggi dan sentimen tekstual positif, dengan akurasi validasi Naive Bayes mencapai 91,38 persen. Penelitian mengonfirmasi aplikasi Teori Stimulus-Organism-Response dan Theory of Planned Behavior dalam konteks restoran wisata, memberikan implikasi manajerial untuk optimalisasi pengalaman sensorik dan kontribusi teoretis signifikan bagi literatur pemasaran sensorik.   Intense competition in the restaurant sector of the tourist area demands differentiation beyond food quality, in particular through sensory marketing that influences consumer purchasing decisions in the era of digital transformation. This study analyzed the sentiment of Google Maps reviews of Amarta Penida Restaurant to understand the impact of sensory marketing on the perception and intention of revisiting consumers. Descriptive quantitative methods were applied through sentiment analysis based on VADER lexicon on 1,195 customer reviews for the period 2021-2025, TF-IDF analysis for discriminative word identification, and validation using Naive Bayes algorithm. The results showed a predominance of positive sentiment by 90.0 percent with a positive-negative ratio of 24:1. The TF-IDF analysis identified the words "view" and "sunset" as key predictors of positive sentiment, confirming the visual element is the most important sensory marketing stimulus. There is a congruence between high numerical ratings and positive textual sentiment, with Naive Bayes ' validation accuracy reaching 91.38 percent. The research confirms the application of Stimulus-organism-response theory and Theory of Planned Behavior in the context of restaurant tourism, providing managerial implications for the optimization of sensory experience and significant theoretical contributions to the sensory marketing literature.
The effect of product quality, price, and distribution on customer satisfaction with korigengi products on Tokopedia Tapa, I Gede Fery Surya; Korry, Putu Dyah Permata; Widiantari, Komang Sri; Danuarta, Maulana Ari
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1433

Abstract

The expansion of digital commerce in Indonesia has reshaped the way local creative brands compete in online marketplaces. Although platforms such as Tokopedia enable sellers to reach a wider audience, maintaining customer satisfaction has become increasingly challenging due to market saturation. KORIGENGI is a local brand specializing in otaku-themed merchandise that operates through Tokopedia, yet its competitive position remains weaker than that of several rival stores. This study aims to analyze how product quality, price perception, and distribution performance influence customer satisfaction with KORIGENGI products on Tokopedia. This research applies a quantitative approach using survey data collected from customers who have previously purchased KORIGENGI products. Structured questionnaires were distributed online and measured using a Likert scale. The collected data were examined through instrument testing, classical assumption testing, and multiple linear regression analysis. The findings indicate that product quality, price, and distribution exert positive and statistically significant effects on customer satisfaction. When examined simultaneously, these variables collectively explain the variations in customer satisfaction. Product quality was the most influential factor, followed by price and distribution. The results highlight the importance of delivering high-quality products, applying appropriate pricing strategies, and ensuring reliable distribution processes to enhance customer satisfaction in competitive e-commerce environments.
The Correlation of Social Media, Influencers, and Brand Awareness of Y.O.U Products on Purchase Intention at Murni Stores Pika, Putu Ayu Titha Paramita; Suari, Ni Made Mirah; Korry, Putu Dyah Permatha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9469

Abstract

The purpose of this study is to examine the influence of social media marketing, influencer marketing, and brand awareness on consumers’ purchase intention toward Y.O.U products at the Murni Store. This research applies a quantitative approach, with data collected through observation, documentation, and questionnaires. A total of 170 respondents were involved in the study, and the data obtained were analyzed using multiple linear regression analysis, the coefficient of determination, and t-tests.The results indicate that influencer marketing has a positive and significant effect on purchase intention toward Y.O.U products at the Murni Store. This is reflected in a regression coefficient of 0.269, which implies that an increase in influencer marketing activities leads to a higher level of consumer purchase intention. The t-test results support this finding, with a t-value of 3.783 and a significance value of 0.000, which is below the 0.05 significance level. These findings confirm that influencer marketing plays an important role in shaping consumer attitudes and encouraging purchasing decisions. Furthermore, brand awareness is also found to have a positive and significant influence on purchase intention. The regression coefficient of 0.107 indicates that higher brand awareness increases consumers’ interest in purchasing Y.O.U products at the Murni Store. This effect is supported by the t-test results, which show a t-value of 2.042 and a significance value of 0.043, lower than 0.05. Overall, the study concludes that influencer marketing and brand awareness are key determinants of purchase intention, highlighting the importance of effective marketing strategies in increasing consumer engagement levels.
Strategi Pemasaran Restoran Cucina dalam Meningkatkan Daya Saing di Industri Hospitality Premium Jasmin, Ni Putu Ari Aira; Antari, Ni Putu Bayu Widhi; Korry, Putu Dyah Permatha; Diatmika, I Nyoman Gede Arya
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1100

Abstract

The development of the tourism industry in Bali has significantly contributed to the growth of the hospitality sector, particularly restaurants located in star-rated hotels. This situation has increased competition among restaurants in attracting both international tourists and local customers. Cucina Restaurant, located at Sofitel Bali Nusa Dua Beach Resort, is a fine dining restaurant that offers authentic Italian cuisine combined with premium service standards. In order to face the growing competition, restaurants need to implement effective marketing strategies to maintain their existence and improve their competitiveness in the premium hospitality industry. This study aims to analyze the marketing strategies implemented by the management of Cucina Restaurant in improving the restaurant’s competitiveness. This research uses a qualitative method with a descriptive approach. Data collection techniques include observation, interviews with management staff involved in operational and marketing activities, and documentation related to the restaurant’s marketing efforts. The collected data were analyzed using the marketing mix concept which includes product, price, place, promotion, people, process, and physical evidence. The results show that the marketing strategies implemented by Cucina Restaurant include developing high-quality food products with an authentic Italian concept, setting prices that align with the premium market segment, utilizing its strategic location in the Nusa Dua tourism area, and conducting promotional activities through social media, collaborations with influencers, and various culinary events. In addition, service quality, professional human resources, and an elegant restaurant atmosphere play an important role in creating a memorable dining experience for customers. Through the implementation of these marketing strategies, Cucina Restaurant is able to enhance its competitiveness within the premium hospitality industry.
FLEKSIBILITAS KERJA DAN PERSEPSI KESEJAHTERAAN PEKERJA PLATFORM DIGITAL Murti, Desideria Cempaka Wijaya; Korry, Putu Dyah Permatha
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22083

Abstract

Penelitian ini melakukan kajian pada kondisi ekosistem kerja gig melibatkan sektor on demand transportation services (ODTS) di Indonesia yang menghadapi tantangan dalam hal insentif, perlindungan jaminan sosial, dan komunikasi kebijakan publik. Pengemudi dalam kondisi yang rentan karena relasi kerja yang kurang simetris, kinerja algoritma dari platform, kebijakan pemerintah yang belum memiliki aturan definitif pada pekerja gig, dan tekanan produktivitas yang tinggi karena minat pasar yang meningkat. Penelitian ini mengambil kasus di tiga kota besar yakni Jakarta, Yogyakarta, dan Bali yang dapat memberikan gambaran karakteristik demografis dan geografis. Studi ini menggunakan metode kualitatif dengan mengumpulkan data melalui pembicaraan dan pendapat di sosial media, analisis kebijakan publik, dan diskusi terpumpun pada komunitas pengemudi ODTS di tiga kota. Hasil penelitian menunjukkan bahwa mayoritas pengemudi memiliki persepsi skema insentif sebagai hal yang tidak transparan dan sulit dicapai sehingga berdampak pada ketidakstabilan pendapatan dan meningkatnya tekanan kerja. Akses jaminan sosial yang terbatas juga memperkuat kerentanan ekonomi secara jangka panjang. Selain itu cara komunikasi platform yang cenderung satu arah berkontribusi pada terbentuknya sentiment negative dan rendahnya legitimasi kebijakan. Disis lain, pengemudi memandang upskilling sebagai peluang strategis meningkatkan kesejahteraan dan mobilitas sosial. Temuan ini menegaskan pentingnya integrasi insentif, perlindungan sosial dan komunikasi public yang partisipatif dalam membangun ekosistem kerja gig yg adil dan berkelanjutan di Indonesia.
Co-Authors Adriati, I Gst. Ayu Wirati Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Danuarta, Maulana Ari Darma, I Komang Cahya Patu Desak Made Febri Purnama Sari Dwiya, Ketut Gede Sri Gusti Ayu Alit Cantika Dewi I Gede Fery Surya Tapa I Gede Rangga Weda Adi Nugraha I Gusti Agung Ananda Putra I Gusti Ayu Agung Pradnya Dewi I Gusti Ngurah Widya Hadi Saputra I Made Chandra Mandira I Made Sindhu Yoga I Nyoman Gede Arya Diatmika I Putu Dharmawan Pradhana Jasmin, Ni Putu Ari Aira Julianti, Ni Kadek Raytha Susan Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Gede Sri Dwiya Komang Sri Widiantari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maharani, Ni Putu Ayu Rishya Maria Karina Winny Naro Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Murti, Desideria Cempaka Wijaya Ngakan Nyoman Kutha Krisnawijaya Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Nilna Muna Nuraga, Ketut Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradika, I Gede Odi Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Wuku Anuang Rosalinda Rosalinda Sampurna, I Gede Adimerta Shantika, Budi Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera