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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Bisnis Jagaditha Binus Business Review Ngayah: Majalah Aplikasi IPTEKS Jurnal Pengabdian UntukMu NegeRI Jurnal Mirai Management International Research Journal of Management, IT & Social Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL PENDIDIKAN TAMBUSAI JURNAL AKUNIDA Petra International journal of Business Studies (IJBS) Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ilmiah Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha International Journal of Social Science TIERS Information Technology Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Innovation Research and Knowledge Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Center of Economic Students Journal (CSEJ) Research Horizon Journal of Management, Economic, and Accounting IIJSE Journal of Innovative and Creativity Review of Management, Accounting, and Business Studies ManBiz: Journal of Management and Business Jurnal Cendekia Ilmiah E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Putu Dyah Permatha Korry
Universitas Pendidikan Nasional
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KOMUNIKASI PERSUASIF BALAI TAMAN NASIONAL KOMODO KABUPATEN MANGGARAI BARAT DALAM MENCEGAH PERBURUAN SATWA LIAR Maria Karina Winny Naro; Kadek Devi Kalfika Anggria Wardani; Putri Ekaresty Haes; Putu Dyah Permatha Korry
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study aims to describe the persuasive communication strategies implemented by the Komodo National Park Authority in preventing wildlife poaching in West Manggarai Regency. Wildlife poaching poses a serious threat to the sustainability of Komodo dragons and their primary prey, such as the Timor deer, thereby disrupting ecosystem balance and increasing the risk of human wildlife conflict. Although law enforcement efforts have been carried out, behavioral change within local communities cannot be achieved solely through legal measures without the support of effective and human-centered communication strategies. This research employs a qualitative descriptive approach using in-depth interviews, non-participant observation, and document analysis. The Yale Model of Persuasive Communication serves as the analytical framework to evaluate the effectiveness of the communicator, message construction, communication channels, and the stages of message learning, including attention, comprehension, learnability, acceptance, and retention. The findings indicate that the credibility of communicators such as Forest Rangers and respected community leaders plays a significant role in increasing message acceptance. Messages combining rational appeals with emotional narratives are proven to be more effective in fostering ecological awareness and empathy. Additionally, direct outreach and community-based counseling within conservation areas emerge as the most influential communication channels due to their personal and contextually relevant nature. In conclusion, persuasive communication serves as a strategic tool in building awareness, shaping attitudes, and encouraging behavioral change to reduce wildlife poaching. This study highlights the importance of integrating persuasive communication with conservation management as a long-term preventive strategy
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Pakaian Bekas (thrifting) di platform Instagram @thrjftclub Generasi Z adi, I made guna; Antari, Ni Putu Bayu Widhi; Korry, I Gusti Ayu Tirtayani, Putu Dyah Permatha
Jurnal Mirai Management Vol 11, No 1.1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10461

Abstract

Thrifting atau membeli pakaian bekas telah menjadi tren di kalangan Generasi Z, terutama melalui platform media sosial seperti Instagram. Penelitian ini menganalisis faktor-faktor yang mempengaruhi keputusan pembelian pakaian bekas pada Instagram @thrjftclub. Penelitian menggunakan metode kualitatif dengan teknik wawancara mendalam kepada lima informan yang terdiri dari tiga konsumen Generasi Z yang telah melakukan repeat order, satu pemilik usaha, dan satu admin @thrjftclub. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan dengan uji keabsahan menggunakan triangulasi sumber dan teknik.Hasil penelitian menunjukkan bahwa Generasi Z melakukan thrifting untuk memenuhi berbagai tingkat kebutuhan, mulai dari kebutuhan dasar hingga aktualisasi diri. Faktor-faktor dominan yang mempengaruhi keputusan pembelian meliputi harga terjangkau, keunikan model vintage, kualitas produk, pengaruh lingkungan sosial, gaya hidup hemat, serta pengalaman positif berbelanja online. Proses keputusan pembelian dimulai dari pengenalan masalah, pencarian informasi melalui media sosial, evaluasi alternatif, keputusan pembelian via Instagram, hingga memberikan ulasan positif yang mendorong pembelian berulang.
Determinasi Perilaku Konsumen Generasi Z terhadap Pembelian Produk Glad2Glow Ni Komang Yuni Anita Sari; Putu Ratna Juwita Sari; Putu Dyah Permatha Korry; I Gusti Ngurah Widya Hadi Saputra
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh FOMO (Fear of Missing Out), promosi, dan ulasan produk terhadap keputusan pembelian produk Glad2Glow pada Generasi Z. Latar belakang penelitian ini didasari oleh persaingan industri kecantikan yang semakin ketat dan meningkatnya kecenderungan Generasi Z dalam mengambil keputusan pembelian berdasarkan tren, promosi digital, serta ulasan konsumen. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 160 responden yang termasuk dalam kategori Generasi Z dan pernah mengetahui atau membeli produk Glad2Glow. Data dianalisis menggunakan regresi linear berganda melalui SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial variabel promosi dan ulasan produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan FOMO tidak berpengaruh signifikan. Secara simultan FOMO, promosi, dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian dengan nilai F hitung 79,394 dan signifikansi 0,000. Nilai Adjusted R Square sebesar 0,597 menunjukkan bahwa ketiga variabel bebas memberikan kontribusi sebesar 59,7% terhadap keputusan pembelian. Kesimpulannya, ulasan produk menjadi faktor paling dominan dalam mendorong keputusan pembelian Generasi Z terhadap produk Glad2Glow.
ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN PADA JASA PENGIRIMAN CARGO Gusti Ayu Alit Cantika Dewi; Putu Dyah Permatha Korry; Anak Agung Mia Intentilia; I Gusti Agung Ananda Putra
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Increasingly fierce competition in the cargo delivery service industry requires companies to focus not only on service quality, but also on managing long-term relationships with customers. This study aims to analyze the implementation of Customer Relationship Management (CRM) in building customer relationship quality and its implications for customer loyalty at PT. Tirta Mitra Utama Cargo. This study uses a qualitative approach with a descriptive research type. Data was obtained through in-depth interviews, observations, and documentation of management, operational staff, and selected customers using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman interactive model through the stages of data collection, data reduction, and conclusion drawing. The results show that the implementation of CRM at PT. TMU Cargo has been carried out at the operational level, but it has not been structured and integrated optimally in accordance with Payne and Frow's five core CRM processes, namely strategy development, value creation, multi-channel integration, information management, and performance evaluation. These CRM practices shape the quality of customer relationships, which are reflected in communication skills, company commitment, and customer trust. Responsive and personalized communication is the company's main strength, while limitations in customer data management, information consistency, and performance evaluation have an impact on customer loyalty, which is not yet optimal. This study concludes that a more systematic strengthening of CRM is needed to improve the quality of customer relationships and maintain loyalty in the context of cargo delivery services
Pengaruh Pengalaman Pengguna terhadap Niat Beli melalui Mediasi Kepuasan Pengguna Generasi X pada Aplikasi Shopee Putri, Whitney Rizkia Ananda; Korry, Putu Dyah Permatha
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4711

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pengguna (user experience) terhadap niat beli (purchase intention) yang dimediasi oleh kepuasan pengguna (user satisfaction) pada platform Shopee, dengan fokus khusus pada perilaku belanja Generasi X di Kota Denpasar. Latar belakang penelitian didasari pada pertumbuhan signifikan adopsi e-commerce di Indonesia, di mana Shopee muncul sebagai platform dominan. Meskipun demikian, perilaku belanja digital Generasi X, yang kini semakin aktif secara online, masih menjadi celah penelitian yang jarang dieksplorasi. Generasi X, yang berada di antara generasi pra-digital dan milenial, menawarkan perspektif unik; mereka semakin adaptif terhadap teknologi namun tetap mengutamakan efisiensi, keamanan, dan kemudahan dalam bertransaksi. Kerangka teoretis mengintegrasikan Technology Acceptance Model (TAM) untuk menjelaskan penerimaan awal Generasi X terhadap platform, dan Theory of Planned Behavior (TPB) untuk memahami bagaimana sikap positif yang dibentuk oleh pengalaman dan kepuasan mendorong terbentuknya niat beli. Penelitian ini mengadopsi pendekatan kuantitatif. Data primer akan dikumpulkan dari 150 responden Generasi X yang merupakan pengguna aktif Shopee di Kota Denpasar melalui instrumen kuesioner. Data yang diperoleh akan dianalisis menggunakan teknik Partial Least Square Structural Equation Modeling (PLS-SEM) untuk menguji signifikansi hubungan antar variabel serta peran mediasi kepuasan pengguna. Hasil penelitian ini diharapkan memberikan kontribusi teoretis pada kajian perilaku konsumen digital dan implikasi praktis bagi manajemen Shopee dalam merancang strategi yang lebih tepat sasaran untuk memenuhi ekspektasi Generasi X.
TRANSFORMASI PEMASARAN DIGITAL DI INDUSTRI PERHOTELAN: ANALISIS PERILAKU DIGITAL KARYAWAN HOTEL BERDASARKAN GENERASI DAN KETERAMPILAN DIGITAL DI DEPARTEMEN PEMASARAN Meirayani, Kadek Siska; Korry, Putu Dyah Permata
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 04 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i04.51285

Abstract

Perkembangan teknologi digital telah mendorong perubahan besar dalam strategi pemasaran di berbagai sektor, termasuk industri perhotelan. Transformasi ini menuntut karyawan, khususnya di departemen pemasaran, untuk memiliki keterampilan digital yang adaptif. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan digital, adopsi teknologi, dan pengaruh sosial terhadap perilaku digital karyawan hotel, serta implikasinya terhadap strategi pemasaran digital. Selain itu, penelitian ini menguji peran moderasi perbedaan generasi terhadap hubungan antar variabel tersebut. Penelitian dilakukan pada 135 responden dari unit hotel di bawah naungan Archipelago International Indonesia Timur menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa pengetahuan digital, adopsi teknologi, dan pengaruh sosial berpengaruh signifikan terhadap perilaku digital karyawan, yang pada gilirannya berdampak positif terhadap strategi pemasaran digital hotel. Ditemukan pula perbedaan pola antar generasi, di mana Generasi Z menunjukkan tingkat adopsi dan perilaku digital yang lebih tinggi dibanding generasi sebelumnya. Temuan ini memberikan kontribusi teoretis terhadap pengembangan model TPB dan UTAUT2 dalam konteks perilaku digital karyawan, serta memberikan implikasi praktis bagi pengembangan strategi pelatihan dan pemasaran digital yang inklusif lintas generasi di industri perhotelan.
Peran Customer Engagement Memediasi Augmented Reality Features, Product Personalization terhadap Customer Satisfaction pada Konsumen Pria Gen Z Pengguna Skincare Sari, Desak Made Febri Purnama; Muhammad Ilham Syamputra; Pradhana, I Putu Dharmawan; Korry, Putu Dyah Permatha
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p504-513.55759

Abstract

Perkembangan teknologi digital telah mengubah cara konsumen pria Generasi Z berinteraksi dengan merek skincare, terutama melalui pengalaman digital yang interaktif dan personal. Namun, kajian empiris yang menjelaskan pengaruh fitur Augmented Reality dan personalisasi produk terhadap kepuasan pelanggan masih terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh Augmented Reality Features dan Product Personalization terhadap Customer Satisfaction pengguna skincare pria merek Garnier Men di Provinsi Bali, dengan Customer Engagement sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui perangkat lunak SmartPLS 4. Data dikumpulkan melalui kuesioner daring terhadap 190 responden pria Generasi Z yang telah menggunakan produk Garnier Men dalam enam bulan terakhir. Hasil penelitian menunjukkan bahwa Augmented Reality Features dan Product Personalization berpengaruh positif dan signifikan terhadap Customer Engagement dan Customer Satisfaction. Selain itu, Customer Engagement terbukti memediasi secara parsial hubungan antara kedua variabel tersebut dengan Customer Satisfaction. Temuan ini menegaskan bahwa pengalaman digital interaktif dan strategi personalisasi produk berperan penting dalam meningkatkan kepuasan konsumen melalui penguatan keterlibatan emosional dan perilaku.
Persepsi Kualitas Produk Memoderasi Content Marketing dan Flash Sale terhadap Minat Beli di Ramayana Denpasar Pika, Putu Ayu Titha Paramita; Darma, I Komang Cahya Patu; Korry, Putu Dyah Permatha; Yunita, Putu Irma
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1775

Abstract

The increasingly intense competition in the retail industry has encouraged companies to adopt various digital marketing strategies, such as content marketing and flash sales, to attract consumers’ attention. However, these strategies are not always effective without a positive perception of product quality. This study aims to examine the moderating role of product quality perception in the relationship between content marketing and flash sales toward purchase intention at Ramayana Denpasar. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 110 respondents selected through purposive sampling. The findings reveal that both content marketing and flash sales have a positive and significant effect on purchase intention. Nevertheless, product quality perception does not moderate the influence of content marketing, but it weakens the effect of flash sales on purchase intention. These results emphasize that consistent product quality is essential to ensure digital marketing strategies effectively increase consumer purchase intentions in the retail sector.
Peran Kepercayaan Konsumen dalam Memediasi Pengaruh Harga dan Tingkat Penilaian Konsumen terhadap Minat Beli Busana Adat Bali Julianti, Ni Kadek Raytha Susan; Korry, Putu Dyah Permatha
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1844

Abstract

This study aims to analyze the role of consumer trust in mediating the influence of price and consumer ratings on online purchase intention of Balinese traditional clothing. Using an explanatory quantitative approach, the research was conducted in Badung Regency involving 160 respondents who have purchased Balinese traditional clothing online. Data were collected through questionnaires and analyzed using PLS-SEM. The results show that: (1) price has no significant direct effect on purchase intention; (2) consumer rating has a positive and significant effect on purchase intention; (3) both price and rating have a positive significant effect on consumer trust; and (4) consumer trust has a positive significant effect on purchase intention. Furthermore, consumer trust acts as a full mediator between price and purchase intention, and as a partial mediator between rating and purchase intention. These findings indicate that in the context of digitally marketed cultural products, consumer trust is a key factor more critical than direct price considerations. This study provides a theoretical contribution to digital consumer behavior literature for traditional products and practical implications for MSMEs to build trust through price transparency, improved product quality, and management of positive reviews to enhance purchase intention.
Membangun Loyalitas Karyawan di Lembaga Budaya: Peran Motivasi, Budaya Organisasi, dan Pelatihan di UPTD. Monumen Perjuangan Rakyat Bali Maharani, Ni Putu Ayu Rishya; Adriati, I Gst. Ayu Wirati; Parasari, Nyoman Sri Manik; Korry, Putu Dyah Permatha
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

Differences in treatment between civil servants and contract employees continue to influence work dynamics within public institutions. At the Bali Struggle Monument (MPRB), disparities in employment status, training opportunities, and reward mechanisms have the potential to reduce employees’ sense of fairness and loyalty. This study aims to examine the influence of motivation, organizational culture, and training both individually and simultaneously on employee loyalty. The sample in this research consisted of 82 employees at UPTD Monumen Perjuangan Rakyat Bali. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination, as well as F-tests and t-tests. The findings show that motivation has a positive and significant effect on employee loyalty, organizational culture also has a positive and significant effect, and training likewise demonstrates a positive and significant impact on loyalty. In addition, motivation, organizational culture, and training together significantly influence employee loyalty.    
Co-Authors adi, I made guna Adriati, I Gst. Ayu Wirati Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Caren Angelina Mimaki Danuarta, Maulana Ari Darma, I Komang Cahya Patu Desak Made Febri Purnama Sari Desideria Cempaka Wijaya Murti Dewi, I Gusti Ayu Dinda Kusuma Dharmaswari, Ni Putu Ananda Dwiya, Ketut Gede Sri Gede Sri Darma Gusti Ayu Alit Cantika Dewi I Gede Fery Surya Tapa I Gede Rangga Weda Adi Nugraha I Gusti Agung Ananda Putra I Gusti Ayu Agung Mitha Saritha Dian Ajnya I Gusti Ayu Agung Pradnya Dewi I Gusti Ngurah Widya Hadi Saputra I Gusti Ngurah Widya Hadi Saputra I Made Chandra Mandira I Made Sindhu Yoga I Nyoman Gede Arya Diatmika I Putu Dharmawan Pradhana Jasmin, Ni Putu Ari Aira Julianti, Ni Kadek Raytha Susan Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Gede Sri Dwiya Komang Sri Widiantari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maharani, Ni Putu Ayu Rishya Maria Karina Winny Naro Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Ngakan Nyoman Kutha Krisnawijaya Ni Komang Yuni Anita Sari Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Nilna Muna Nuraga, Ketut Nyoman Sri Manik Parasari Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradika, I Gede Odi Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Irma Yunita Putu Ratna Juwita Sari Putu Wuku Anuang Rafelito Kharisma Rahardjo Rosalinda Rosalinda Sampurna, I Gede Adimerta Shantika, Budi Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera