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All Journal Agrikultura Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agristan JURNAL AGROINDUSTRI HALAL
Erna Rachmawati
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Analisis Keuntungan dan Efisiensi Agribisnis Melon (Studi Kasus di Pesantren Manba’ul Ulum Jamanis Kabupaten Tasikmalaya) Lestari, Auliya Nabilla Noor; Natawidjaja, Ronnie Susman; Rachmawati, Erna; Karyani, Tuti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11420

Abstract

This study aims to determine the added value, profit, and efficiency of the melon business at the Manba'ul Ulum Jamanis Islamic Boarding School. The method used in this study is a qualitative method using primary data through observation, interviews and documentation, and secondary data in the form of scientific journals and literature studies. Based on the research results, it can be concluded that islamic boarding schools get a profit of Rp. 2,334,433.66 from all marketing channels that are passed. The marketing channel that generates the highest profit is modern retail through Asia Plaza and Borma Dakota. Based on the B/C analysis of the melon business at the Manba'ul Ulum Jamanis Islamic Boarding School is efficient with a value of 0.125 with the marketing channel that has the highest efficiency, namely e-commerce of 0.29.
Efisiensi Teknis Usahatani Kentang di Desa Sarimukti Kecamatan Pasirwangi Kabupaten Garut Ashillah, Regita Cahyani Putri; Rachmawati, Erna; Rochdiani, Dini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14557

Abstract

Garut Regency was main centers of potato production in West Java however potato productivity tended to be low because the potential productivity of potatoes was not achieved. The aims of this study were to; 1) analyze the effect of production factors on potato farming production, 2) analyze the level of technical efficiency of potato farming. The sample size was 59 farmers and taken using simple random sampling from a population of 69 farmers. The analytical method used was the stochastic frontier Cobb-Douglas production function. This research was conduct at Sarimukti Village, Pasirwangi Subdistrict as the one of potato production center in Garut District using a survey method. The result showed that; 1) the production factors of land area and seeds had a positive and significant effect on potato farming production, 2) the value of technical efficiency of potato farming tended to be low at 69%. To increase technical efficiency, it was important to implement efficiency-based potato farming activities in accordance with the technical guidelines for potato cultivation.
Pengaruh Co-Branding terhadap Minat Beli Followers Instagram Kedai Kopi FC Hilman, Nasywa Khairunnisa; Rachmawati, Erna; Utami, Hesty Nurul; Wiyono, Sulistyodewi Nur; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14500

Abstract

FC is one of the coffee shop businesses that actively promotes its products on Instagram. However, in terms of the number of followers and brand equity, FC is still far below several other local coffee shops, which has an impact on the lack of purchase intention. To strengthen the brand and increase purchase intention, FC also actively carries out a co-branding strategy and promotes it on Instagram. The purpose of this study is to gain an understanding of the perceptions of FC’s Instagram followers towards the application of co-branding at FC and to determine the effect of co-branding on the purchase intention of FC’s Instagram followers. This study uses a quantitative design with 70 respondents who were selected using simple random sampling technique. The data analysis technique applied is quantitative descriptive analysis and simple linear regression analysis. The results of this study found that (1) Overall, the perception of FC’s Instagram followers towards co-branding is in the very good category. (2) Co-branding has a significant and positive effect on the purchase intention of FC’s Instagram followers. Suggestions for companies that they can add other promotional strategies that can attract consumers to always make repeat purchases at FC, and for further research can add other independent variables that can be studied at FC.
Analisis Pengetahuan Konsumen tentang Green Marketing pada Produk Kopi Work Coffee Indonesia Istiqomah, Nabilla; Saidah, Zumi; Rachmawati, Erna; Pardian, Pandi
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 6 No 2 (2022): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v6i2.2265

Abstract

Responding to environmental problems that occur in all countries in the world, marketing management science responds by developing the concept of green marketing which is now starting to be applied by companies as a marketing strategy as well as corporate responsibility for environmental problems. The application of green marketing by greenpreneur may indirectly affect consumer behavior, ranging from awareness, knowledge, to purchasing decision behavior. Work Coffee Indonesia is one of the greenpreneur that implements green marketing in Bandung. This research aimed to examine and analyze consumer knowledge of the application of green marketing by Work Coffee Indonesia. The research respondents were 100, taken by the accidental sampling method, which are consumers of Work Coffee Indonesia. The results of the questionnaire were taken as primary data and analyzed using quantitative descriptive analysis. The analytical tool used in this research was descriptive statistical analysis. The results showed that consumers have good knowledge about green marketing through the dimensions of green products and green places, namely understanding of raw materials, packaging, and environmentally friendly production waste and understanding of green distribution channels identified through spatial design. Merespons kondisi permasalahan lingkungan yang melanda hampir seluruh negara di dunia, keilmuan manajemen pemasaran mengembangkan konsep green marketing yang saat ini mulai banyak diterapkan oleh perusahaan sebagai strategi pemasaran sekaligus bentuk tanggung jawab perusahaan terhadap permasalahan lingkungan. Penerapan green marketing oleh pengusaha hijau atau greenpreneur secara tidak langsung dapat mempengaruhi perilaku konsumen, mulai dari kesadaran, pengetahuan, hingga perilaku keputusan pembelian. Work Coffee Indonesia merupakan salah satu greenpreneur yang menerapkan konsep green marketing di Kota Bandung. Penelitian ini ditujukan untukmengkaji dan menganalisis pengetahuan konsumen terkait pendekatan green marketing yang diterapkan oleh Work Coffee Indonesia di Kota Bandung. Sampel pada penelitian ini sebanyak 100 orang, diambil dengan metode penarikan sampel accidental sampling, yang mana merupakan konsumen Work Coffee Indonesia. Hasil kuesioner diambil sebagai data primer dan dianalisis menggunakan analisis deskriptif kuantitatif. Hasil penelitian menunjukkan konsumen memiliki pengetahuan baik terkait pendekatan green marketing yang dilakukan oleh Work Coffee Indonesia melalui dimensi green products dan green places, yakni pemahaman akan bahan baku, kemasan, serta limbah produksi ramah lingkungan dan pemahaman akan saluran distribusi hijau yang diidentifikasikan melalui desain tata ruang.
Co-Authors Agriani Hermita Sadeli Agrifa, Athiya Rahma Anne Charina Ashillah, Regita Cahyani Putri Chabibah, Chabibah Dhany Esperanza Dini Rochdiani Drajat, Luthfi Zakaria Eddy Renaldi Ega Putri Salsabila Eliana Wulandari Endah Djuwendah Endah Djuwendah Eti Suminartika Febriani, Alifia Ganjar Kurnia Hepi Hapsari Hesty Nurul Utami Hilman, Nasywa Khairunnisa Istiqomah, Nabilla Julia, Anna Khairunnisa, Afifa Lestari, Auliya Nabilla Noor Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Nahda Amalia Natania, Raden Agrinda Regita Pandi Pardian Rachman, Muhammad Alfi Rani Andriani Budi Kusumo Reza Melvina Aulia Rizki Fatiha Ronnie S. Natawidjaja Sri Fatimah Sulistyodewi Nur Wiyono Trimo, Lucyana Trisna Insan Noor Tuti Karyani Tuti Karyani Wibowo, Bagas Eka Wira Yosini Deliana Yosini Deliana Zumi Saidah