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All Journal Agrikultura Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agristan JURNAL AGROINDUSTRI HALAL
Erna Rachmawati
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Pemberdayaan UMKM Pangan Melalui Peningkatan Customer Value di Desa Cijambu Kecamatan Tanjungsari Kabupaten Sumedang Kusumo, Rani Andriani Budi; Hapsari, Hepi; Kurnia, Ganjar; Charina, Anne; Rachmawati, Erna
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.18213

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) pangan memiliki peran strategis dalam meningkatkan kesejahteraan masyarakat dan mendorong pertumbuhan ekonomi lokal. Namun, UMKM pangan di Desa Cijambu menghadapi tantangan dalam meningkatkan daya saing produk akibat rendahnya customer value. Penelitian ini bertujuan untuk menganalisis hasil kegiatan pemberdayaan UMKM melalui peningkatan customer value. Metode yang digunakan yaitu melalui kegiatan pelatihan dan pendampingan. Materi pelatihan yang diberikan diantaranya adalah strategi pemasaran digital, inovasi kemasan, serta peningkatan kualitas produk dan sertifikasi. Sementara itu, kegiatan pendampingan dilakukan untuk mendampingi peserta dalam mendaftarkan sertifikasi PIRT dan halal, serta pendampingan pemasaran digital. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pemahaman peserta mengenai pentingnya peningkatan customer value, kemasan yang menarik, pentingnya sertifikasi, serta pemasaran digital. Meskipun masih terdapat tantangan seperti keterbatasan akses teknologi, program ini terbukti efektif dalam meningkatkan daya saing UMKM pangan di Desa Cijambu. Keberlanjutan program memerlukan dukungan berbagai pihak guna memastikan dampak jangka panjang bagi pertumbuhan UMKM lokal.
Analisa Kehilangan Hasil Produksi Usahatani Kentang Drajat, Luthfi Zakaria; Noor, Trisna Insan; Rachmawati, Erna; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17829

Abstract

Potatoes is known to have good prospects and potential to be developed in order to spur food diversification programmes. Potato production in Indonesia is increased by an average approximately around 2.34% each year. Garut Regency is one of the district in West Java Province that produces potatoes in Indonesia. One of the areas in Garut that produces potatoes is Sarimukti Village. However, potato production in Garut Regency experiences fluctuations in production due to food loss in potato farming. This research aims to find out how much is food loss in potato farming and the causes of food loss as well as farmers characteristics that influence the food loss in Sarimukti Village, Pasirwangi District, Garut Regency. This research uses the quantitative descriptive method with interview and observation techniques to 55 farmers. Results The results showed that there was a loss of potato yield with an average of 2091,8 kg/ha at the production level. Moreover, there is an influence between the production factors used by Sarimukti Village farmers and the potato yield loss that occurs.potato yield loss that occurs.
Peningkatan Kualitas Produk UMKM Pangan melalui Penerapan Praktik Produksi yang Baik di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang Kusumo, Rani Andriani Budi; Hapsari, Hepi; Rachmawati, Erna
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20547

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) pangan di wilayah pedesaan memiliki peran penting dalam memperkuat ekonomi lokal, menciptakan lapangan kerja, serta mendukung ketahanan pangan masyarakat. Salah satu tantangan utama yang dihadapi oleh UMKM pangan adalah rendahnya kualitas produk akibat belum optimalnya penerapan prinsip Cara Produksi Pangan Olahan yang Baik (CPPOB), khususnya dalam aspek sanitasi, kebersihan lingkungan produksi, dan pengemasan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas produk UMKM pangan yang dikelola oleh perempuan di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang melalui pelatihan dan pendampingan teknis berbasis CPPOB. Kegiatan ini dilaksanakan dengan pendekatan partisipatif, yang mencakup tahapan identifikasi kebutuhan mitra, penyuluhan dan edukasi mengenai prinsip-prinsip CPPOB, praktik penerapan secara langsung di lokasi produksi, serta pendampingan dan evaluasi hasil. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap praktik produksi yang baik. Sebagian besar peserta telah memahami prinsip sanitasi, penggunaan alat pelindung diri, dan pengemasan yang lebih baik. Selain itu, tingkat partisipasi peserta dalam seluruh rangkaian kegiatan juga tergolong sangat tinggi, hal ini menunjukkan antusiasme dan kesadaran pelaku UMKM terhadap pentingnya peningkatan mutu produk. Secara keseluruhan kegiatan ini mampu meningkatkan kapasitas pelaku UMKM dalam menghasilkan produk pangan yang higienis, aman, dan layak pasar.
Penerapan Bauran Pemasaran Olahan Kopi di Data Coffee Kota Bandung Rachman, Muhammad Alfi; Rochdiani, Dini; Rachmawati, Erna; Wulandari, Eliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14675

Abstract

There has been an increase in the trend of people spending time at coffee shops. Bandung is one of the cities where the food and beverage industry is growing rapidly and has become a central hub for coffee shop businesses in West Java. This rising trend requires coffee shops to be competitive within the same market scope, necessitating good management and marketing strategies. The purpose of this study is to analyze and describe the marketing mix that has been implemented by Data Coffee. In this research, the researcher uses descriptive analysis to describe the marketing mix coffee based product that has been implemented. The method used in this study is a case study method with a qualitative approach, and data collection techniques include observation, interviews, and documentation. The results of this study indicate that the marketing mix applied at Data Coffee is quite good, but there are still issues in several aspects of the marketing mix that need improvement and further development.
Persepsi dan Minat Terhadap Penggunaan Green Packaging Pada UMKM Makanan di Kota Bandung Agrifa, Athiya Rahma; Deliana, Yosini; Esperanza, Dhany; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13109

Abstract

Peningkatan jumlah UMKM makanan memberikan dampak positif dan negatif. Salah satu dampak negatifnya adalah peningkatan jumlah sampah, khususnya sampah plastik melalui kemasan plastik. Salah satu solusi untuk mengatasi masalah sampah, khususnya sampah plastik adalah dengan menggunakan green packaging. Penelitian ini bertujuan untuk mengetahui persepsi dan minat mengenai green packaging pada UMKM di Kota Bandung, khususnya di Kecamatan Buahbatu. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan data primer melalui wawancara dan data sekunder berupa jurnal ilmiah dan studi literatur. Berdasarkan hasil penelitian dapat disimpulkan bahwa UMKM Sosis Bakar Frozen Bandung Kasedep Anjeun, UMKM Nanamo Kitchen, UMKM Kika Food, UMKM Kedai Ayam Curinghak, dan UMKM Dapur Chalmira memiliki persepsi bahwa green packaging merupakan kemasan yang terbuat dari bahan yang mudah terurai sehingga tidak berpotensi untuk mencemari lingkungan dan tidak berbahaya untuk kesehatan manusia. Informan juga menunjukan minat terhadap green packaging yang ditandai dengan menggunakan kemasan green packaging serta menunjukan keterlibatan dalam mensosialisasikan green packaging kepada UMKM yang lain.
Minat Generasi Muda Keluarga Petani terhadap Sektor Pertanian di Desa Karangligar, Kecamatan Telukjambe Barat, Kabupaten Karawang Julia, Anna; Heryanto, Mahra Arari; Utami, Hesty Nurul; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13506

Abstract

The current phenomenon of aging farmers continues to occur and has resulted in a crisis of young farmers. It is hoped that through their experiences, farmers' children can become young people who can continue the agricultural sector in the future. This research aimed to analyze (1) the interest of farmer's children in Karangligar Village towards the agricultural sector and (2) the relationship between the interests of farmer's children and the factors influencing interest in the agricultural sector. This research used a descriptive quantitative approach with scoring methods and Spearman rank correlation. A sample of 80 farmer's children aged 16 – 30 years was taken using the Slovin formula and proportional stratified sampling technique. The research results indicate that there is interest from the younger generation of farming families in Karangligar Village, accompanied by low participation and curiosity about agriculture, so policy development and support from various parties is needed. Farmers' income also needs to be considered as an important factor that can support the involvement of the younger generation in the agricultural sector in order to overcome the challenges of aging farmers and the crisis of young farmers.
Social Media Activation Strategy pada Produk Olahan Kelapa Kopyor “Kosudu” Febriani, Alifia; Rochdiani, Dini; Rachmawati, Erna; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14660

Abstract

Coconut is a prospective plantation commodity. Many coconuts are further processed into various processed products, one of which is frozen coconut kopyor. This research aims to determine the implementation of brand activation and determine which social media activation strategy to be implemented in "Kosudu" frozen kopyor coconut. This research was designed with a case study approach in the Unit Usaha Kopyor Bogor. The informants and respondents were chosen through purposive sampling with criteria. The informants were 7 employees who provided information regarding “Kosudu”, while the respondents were 10 consumers who purchased the product. The analysis used in this research is SWOT and QSPM analysis. The research results show the implementation of the "Kosudu" social media activation, there are 8 activities in social media. The brand activation strategy for the Kopyor Bogor Business Unit is (1) Video advertisement (2) User Generated Content (3) Live dan post feed (4) Podcast.
Faktor-faktor yang Memengaruhi Perilaku Konsumsi Mahasiswa dan Estimasi Nilai Ekonomi Food Waste di Kantin Faperta Chabibah, Chabibah; Rachmawati, Erna; Suminartika, Eti; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14529

Abstract

Environmental problems in the form of waste generation globally have increased rapidly, one of which is food waste. Food waste generated will have an impact, both in the form of social, environmental and economic impacts. This study aims to determine (1) Factors that influence food waste consumption behavior of Padjadjaran University students in the BRI Faperta canteen (2) Estimating the value of food waste economic losses in the BRI Faperta canteen due to student food waste behavior. This research is a quantitative study with logistic regression analysis method and raw price approach (FDMM) and mature price approach to determine the estimated value of food waste losses incurred in the BRI Faperta canteen. Determination of respondents was carried out by purposive sampling method as many as 94 people who were consuming heavy food in the canteen. The results showed that there are factors that significantly influence food waste behavior in students in the BRI Faperta canteen, namely gender, habits, income and appetite. In addition, there is food waste that occurs with an estimated economic loss value in the BRI Faperta canteen of Rp1,437,420 / month with the raw weight approach and in the cooked weight approach of Rp2,532,981 / month, thus showing the percentage of economic losses in the BRI Faperta canteen which is 2.42%.
Faktor-faktor yang Memengaruhi Keputusan Konsumen dalam Membeli Kopi di Nurona Space Bandung Khairunnisa, Afifa; Wiyono, Sulistyodewi Nur; Sulistyowati, Lies; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13893

Abstract

The rapid growth of local coffee shops in Bandung has required Nurona Space to get to know its customers. However, in the midst of the rapid growth of the local coffee industry, the biggest challenge faced by Nurona Space is fluctuating sales, which can disrupt the stability of its business. The study aims to describe the characteristics of consumers who purchase coffee and analyze the factors that influence consumer decisions on coffee purchases at Nurona Space Bandung. This study uses a quantitative design with a sample of 120 people taken using accidental sampling technique. The data analysis technique used by researchers is descriptive analysis and factor analysis. Based on the results of the study, it shows that there are seven new factors that influence consumer decisions in buying coffee at Nurona Space, namely, service quality factors, word of mouth, physical evidence, store atmosphere, product prices, product assurance and quality, and reliability and trust. In this study, service quality is one of the most dominant factors in influencing purchasing decisions because it has an eigenvalue of 8.324 and explains 30.829 variations.
Preferensi Konsumen Terhadap Produk Olahan Cabai Berupa Sambal Instan di Kecamatan Andir Kota Bandung Natania, Raden Agrinda Regita; Rachmawati, Erna; Suminartika, Eti; Renaldi, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12293

Abstract

Processed chili products are the choice of the people of Bandung City, supported by a lifestyle that wants everything to be practical, instant, and easy to use, without having to take a long time. One of the processed chilies that has been developed at this time is instant sambal products. In consuming a product, consumers will pay attention to the quality of the product to be consumed, this is also called consumer preference. This research aims to determine consumer preferences for the attributes of price, taste, packaging, and variations of instant sambal and to determine the order of instant sambal attributes based on the level of importance according to consumer preferences in Andir District, Bandung City. The use of quantitative descriptive methods with survey techniques in the form of questionnaires was distributed to 120 respondents in Andir District, Bandung City. The data analysis technique is conjoint analysis. The research results showed that the combination of product attributes that respondents liked most was instant sambal with variations of shrimp paste-based sambal, price less than IDR 30,000, size > 250 gr (large size), jar packaging, with a medium spicy taste and an attribute importance level of the highest value to the lowest in the variation attribute, the price attribute, the size attribute, the taste attribute, and finally the packaging attribute.
Co-Authors Agriani Hermita Sadeli Agrifa, Athiya Rahma Anne Charina Ashillah, Regita Cahyani Putri Chabibah, Chabibah Dhany Esperanza Dini Rochdiani Drajat, Luthfi Zakaria Eddy Renaldi Ega Putri Salsabila Eliana Wulandari Endah Djuwendah Endah Djuwendah Eti Suminartika Febriani, Alifia Ganjar Kurnia Hepi Hapsari Hesty Nurul Utami Hilman, Nasywa Khairunnisa Istiqomah, Nabilla Julia, Anna Khairunnisa, Afifa Lestari, Auliya Nabilla Noor Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Nahda Amalia Natania, Raden Agrinda Regita Pandi Pardian Rachman, Muhammad Alfi Rani Andriani Budi Kusumo Reza Melvina Aulia Rizki Fatiha Ronnie S. Natawidjaja Sri Fatimah Sulistyodewi Nur Wiyono Trimo, Lucyana Trisna Insan Noor Tuti Karyani Tuti Karyani Wibowo, Bagas Eka Wira Yosini Deliana Yosini Deliana Zumi Saidah