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All Journal Jurnal Manajemen Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik BALANCE: Economic, Business, Management and Accounting Journal JBIMA (Jurnal Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ners JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Mandiri Media Ekonomi Review of Applied Accounting Research Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Economics and Management Research International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research Islamic Economics Journal
Erny Rachmawati
Univeristas Muhammadiyah Purwokerto
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The Effect of Service Quality, Servicescape, Brand Image, and Trust on Customer Satisfaction Purnamasari, Imas Ayu; Miftahuddin, Muchammad Agung; Rachmawati, Erny; Suyoto, Suyoto
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13383

Abstract

This study will look at how service quality, servicescape, brand image, and trust affect customer happiness at Burger Bangor Purwokerto. This study employs quantitative methodologies, with data collected via questionnaires disseminated online. The data used is original data, with up to 135 samples. Technical data analysis with SPSS 27. The findings revealed that service quality, servicescape, brand image, and trust all influence consumer satisfaction. Service quality, service landscape, brand image, and trust all have a positive and significant impact on customer satisfaction. The findings of this study can help Burger Bangor Purwokerto better its operational strategy, particularly in terms of service quality, servicescape, brand image, and trust, in order to retain customer loyalty and increase competition in the fast food business.
The Effect of Product Quality, Service Quality, and Trust on Purchasing Decisions for Brother Fish Farm Fish Product Dian, Alvy; Rachmawati, Erny; Alfalisyado; Yusnar Kharismasyah, Alfato
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i2.9210

Abstract

This research aimed to identify the effect of product quality, service quality, and trust on purchasing Brother Fish Farm fish product. This research uses quantitative methods and types of primary data. The population were consumers of Brother Fish Farm fish products, with 107 samples obtained using purposive sampling techniques-test data analysis using the Smart PLS calculation tool. The analysis results show that product quality has a significantly positive effect on purchasing decisions, service quality has a significantly positive effect on buying decisions, and trust has a significantly positive effect on purchasing decisions.
Pengaruh work life balance dan motivasi kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening Wahyudin, Ahmad; Fitriati, Azmi; Darmawan, Akhmad; Rachmawati, Erny
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1802

Abstract

This study aims to examine the effect of work life balance, and work motivation on employee performance with job satisfaction as a mediating variable. This study is quantitative using primary data taken by distributing questionnaires via Google Form. The population in this study was 235 people. The sample collection technique used purposive sampling technique with the criteria of civil servants and a minimum work period of more than 1 year so that a research sample of 192 people was obtained. The analysis tool used in this study was SEM-PLS. The results of this study indicate that work life balance and work motivation have a positive effect on employee performance and job satisfaction. Job satisfaction has a positive effect on employee performance. And job satisfaction can mediate the effect of work life balance and work motivation on employee performance. The R² value of 47% shows that the employee performance variable can be explained by the variables in this study. The implication based on the research conducted is that the company must always maintain employee work life balance in order to provide employee satisfaction while working and provide good performance. In addition, the company is also expected to be able to provide work motivation to employees so that they can work optimally to achieve common goals.
PELATIHAN PEMBUATAN PRAKARYA SNACK BUKET SEBAGAI STIMULUS KREATIVITAS BAGI SISWA SEKOLAH Widyaningtyas, Dian; Zamakhsyari, Luthfi; Rachmawati, Erny; Arofah, Rifka Utami
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 2 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i2.4847

Abstract

Kreativitas merupakan kemampuan penting dalam pengembangan potensi siswa, terutama di tingkat sekolah dasar dan menengah. Namun, kurangnya kegiatan praktik dan pengenalan pada keterampilan wirausaha sering kali menjadi hambatan dalam menstimulasi kreativitas peserta didik. Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan pembuatan prakarya snack buket sebagai media pengembangan kreativitas siswa sekaligus memperkenalkan aspek kewirausahaan sejak dini. Mitra dalam kegiatan ini adalah siswa sekolah dasar dan guru pendamping di lingkungan sekolah. Metode pelaksanaan terdiri dari observasi awal, pelatihan langsung pembuatan snack buket, bimbingan teknis, dan evaluasi hasil karya. Hasil pelatihan menunjukkan antusiasme tinggi dan peningkatan kemampuan siswa dalam merancang dan menghasilkan produk kreatif yang memiliki nilai jual. Kegiatan ini memberikan dampak positif terhadap peningkatan kreativitas siswa dan menumbuhkan jiwa kewirausahaan yang aplikatif. Pelatihan ini direkomendasikan sebagai program rutin sekolah dalam rangka penguatan karakter dan keterampilan abad 21.
Brand Awareness and Sustainability in Shaping Promotion Strategies in Indonesia Rachmawati, Erny; Akbar, Hammad
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24545

Abstract

Research aims: This study aims to investigate the impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and brand advocacy in Indonesia. It seeks to determine the extent to which these factors influence brand image and how brand image mediates their effect on brand advocacy.Design/Methodology/Approach: A quantitative research methodology was adopted, involving the collection of data from 300 respondents in Indonesia. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed to analyze the relationships between the variables. Research findings: The findings reveal that service quality, brand awareness, consumer experience, and environmental sustainability significantly influence brand image, which in turn strongly impacts brand advocacy. Consumer experience has the greatest effect, followed by service quality, brand awareness, and environmental sustainability. While these insights are valuable for the Indonesian market, expanding the study’s geographic or sectoral scope could provide a broader understanding of brand perception and advocacy across diverse cultural and economic contexts, enhancing its global applicability. Theoretical Contribution/Originality: This research contributes to the literature on branding by offering empirical evidence on the combined impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and advocacy in the Indonesian context. It underscores the mediating role of brand image in strengthening consumer advocacy. Practitioners/Policy Implications: For practitioners, the study provides practical insights into how companies can enhance brand image and foster consumer advocacy by improving service quality, raising brand awareness, enhancing consumer experience, and promoting environmental sustainability. This is particularly relevant for businesses in Indonesia aiming to build strong brands and loyal customer base. Research Limitations/Implications: The study is limited to a single country (Indonesia) and specific sectors, which may limit the generalizability of the findings to other regions or industries. Future research could explore additional variables or investigate the effects in other cultural or geographical settings.
PELATIHAN PEMBENTUKAN MEREK PRODUK (BRANDING) Erny Rachmawati; Amir; Achmad Fauzan; Nawalin Nazah; Rifka Utami Arofah
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i6.1396

Abstract

Pelatihan pembentukan merek produk (Branding) memiliki tujuan untuk memberikan panduan atau petunjuk mengenai bagaimana memilih nama merek suatu produk. Pelatihan ini ditujukan kepada para anggota Koperasi Petani Jaya Makmur Indonesia yang bertempat di desaKramat kecamatan Kembaran, kabupaten Banyumas. Pelatihan ini penting dilakukan karena para petani tersebut memiliki hasil pertanian yang dapat diolah menjadi berbagai produk konsumsi dan dijual dengan tanpa merek produk sehingga hanya sekedar  memberi nama atau sebutan familiar sesuai jenis makanan saja. Pelatihan ini dilaksanakan pada hari Minggu 27 Oktober 2024, bertempat di Gedung Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto dengan kehadiran peserta sebanyak sekitar 45 orang. Materi pelatihan berupa pengenalan teori Branding, cara memilih nama untuk merek produk dan pemberian nama/pelabelan pada produknya melalui kemasan produk. Hasil yang diperoleh berupa materi pelatihan, dokumentasi, dan kesadaran para petani untuk memberikan nama merek pada produknya.
Pengaruh Harga, Kualitas Informasi, Dan Persepsi Risiko Terhadap Keputusan Pembelian Pada E-Commerce Shopee Arman, Faris Meirizki; Utami, Restu Frida; Rachmawati, Erny; Rahmawati, Ika Yustina
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 1 No. 3 (2024): Edisi Bulan April 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v1i3.1705

Abstract

Persaingan e-comemerce pada saat ini semakin meningkat, hal ini terbukti dengan semakin banyaknya toko online yang bermunclan. Dalam hal ini mengakibatkan setiap perusahaan harus mempunyai strategi untuk mendapatkan banyak konsumen dimana salah satu caranya yaitu dengan menerapkan variasi harga pada setiap produk yang dijual. Penelitian ini menganalisis pengaruh dari harga, kualitas informasi, dan persepsi resiko terhadap keputusan pembelian secara parsial dan simultan. Teknik pengambilan sampling yang digunakan adalah purposive sampling, dengan kriteria yaitu mahasiswa aktif pada Universitas Muhammadiyah purwokerto, Universitas Jendral Soedirmasn dan Univesitas Islam Negeri Saifudin Zuhri, memiliki dan menggunakan aplikasi shopee dan melakukan transaksi minimal 1 kali. Teknik analisis data yang digunakan dalam penelitian ini yaitu dengan menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi berganda dan uji kecocokan model. Berdasarkan hasil analisis diperoleh hasil bahwa harga, kualitas informasi, dan persepsi risiko secara simultan berpengaruh kepada keputusan pembelian, harga berpengaruh positif terhadap keputusan pembelian, kualitas infomasi berpengaruh positif terhadap keputusan pembelian, persepsi resiko berpengaruh positif terhadap keputusan pembelian.
The Effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on Purchasing Decisions at TikTok Shop Salvati, Adelia; Rachmawati, Erny; Tubastuvi, Naelati; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15046

Abstract

This study aims to examine the effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on purchasing decisions at TikTok Shop. This type of research uses a quantitative approach with non-probability sampling methods and purposive sampling techniques and by collecting data through questionnaires distributed online. The population in this study were students in Purwokerto. The sample obtained was 130 respondents using SPSS 25 analysis. The results showed that online customer reviews, free shipping and live streaming had a positive and significant effect on purchasing decisions. Meanwhile, online customer rating does not have a significant effect on purchasing decisions. This research contributes to business actors to optimize marketing strategies through the use of review features, free shipping and live streaming.
The Influence of Service Quality, Price, Promotion and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Shopee E-Commerce Akbar, Mochammad; Rachmawati, Erny; Purwidianti, Wida; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15052

Abstract

This study aims to analyze the influence of service quality, price, promotion, and electronic word of mouth (e-WOM) on purchase decisions on the Shopee e-commerce platform. A quantitative approach was used by collecting data through questionnaires to 130 students in Purwokerto who had shopped through Shopee in the January-May 2025 period. Data is analyzed using the SmartPLS application 3. The results showed that promotion and e-WOM had a significant positive effect on purchase decisions, while service quality and price did not show a significant influence. These findings confirm the importance of digital promotions and user-generated content in influencing online consumer behavior and providing strategic input for the development  of e-commerce marketing.
PELATIHAN PEMBENTUKAN BRAND IMAGE BAGI PERUSAHAAN Erny Rachmawati; Nawalin Nazah; Rifka Utami Arofah; Dwi Nur Diarosiani; Adin Moza L
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i8.1652

Abstract

Kegiatan SWA merupakan kegiatan anggota perempuan organisasi Muhammadiyah yang disebut‘Aisyiyah. SWA ini dilaksanakan setiap tahun sekali dengan pelaksanaan kegiatan terdiri dari beberapa tim pengabdian pada masyarakat Universitas Muhammadiyah Purwokerto. Tim penyusun laporan ini adalah tim IbM yang turut serta dalam kegiatan SWA tersebut. Kegiatan IbM ini dilaksnakan pada hari Minggu 3 Agustus 2025 bertempat di ruang rapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto. Kehadiran peserta sekitar 37 orang beserta dosen, panitia dari pihak mitar kerjasama yaitu PDA Kabupaten Banyumas dan mahasiswa yang membantu kelancaran kegiatan. ‘Pelatihan Pembentukan Brand Image Bagi Perusahaan’ ini berupa pemberian materi analisis SWOT, materi Kualitas Pelayanan dan materi Brand Image, diakhiri dengan pemahaman keterkaitan masing-masing tersebut bagi perusahaan. Hasil yang diperoleh berupa adanya peningkatan pemahaman setelah mengevaluasi diri melalui Analisis SWOT. Adanya peningkatan pemahaman bahwa kualitas pelayanan memiliki dampak bagi masyarakat dalam menumbuhkan kepercayaan sehingga bisa membangun Brand image diri dan Brand Image bagi perusahaan.
Co-Authors A., Chevy Herli Sumerli Abdul Mughni Ramadhani Azmy Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Amir Amrillah, Habib Andoko Ani Kusbandiyah Anisa Nur Fadilah Antika, Rindi Fitri Arienda Gitty Ramadani Arienda Gitty Ramadani Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Azmi Fitriani Basma Nur Cholifah Cholifah Bima Cinintya Pratama Chevy Herli Sumerli Citadiantoro, Khafifatuzzahra Daniels Marshall Aththarsyach Desi Sukmawati, Desi Diah Retnowati Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Erna Handayani Evanthi, Olivia Dea Fadillah , Elda Nur Fathin, Karina Hardiyani Fatmah Bagis Fatmah Bagis Fitriati, Azmi Frinan Satria Ghina Raudhatul Jannah Hadi Pramono Hadi Pramono Haryanto, Totok Hengky Widhiandono Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Hidayati, Septiana Nur Ika Yustina Rahmawati Ikhsani, Mastur Mujib Inayati, Nur Isna Ira Hapsari Irawan Randiprakarsa Iwan Fakhruddin Jamaluddin Majid Juni Rianti Justiana Astuti, Herni Kharismasyah, Alfato Yusnar Kris Linggardini Latifah, Halim Pandu Luthfi Zamakhsyari Maulida Nurul Innayah Melani, Kiki Merlinda Silfiana Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhamad Farhan Auladi Muhammad Wafiyudin Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Murtafi'atul Khusna Naelati Tubastuvi Naelati Tubastuvi Nawalin Nazah Nawalin Nazah Nazah Nazah, Nawalin Nur Akbar, Gilang Pratama Nur Laeli Apriani Nuryanti Nuryanti Prasetyo, Rizki Galih Purnadi Purnadi purnadi purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Ramdhani Larasati, Lintang Randikaparsa, Irawan Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Roosganda Elizabeth ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia SATRIA, FRIYAN Satria, Muhamad Teguh Wafa Sayidatina, Syahlira Selamet Eko Budi Santoso Septiana Nur Hidayati Siti Nur Azizah Sri Wahyuni Sri Wahyuni Stefani Widodo Subagyo, Dimas Apryansyah Sulfah Anjarwati Suryo Budi Santoso Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Diva Putriyanti Tiara Pandansari Totok Haryanto Tri Septin Muji R Tri Septin Muji Rahayu Rahayu Tri Septin Muji Rahayu, Tri Septin Vera Melia Suci Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Widyaswati, Rahmatya Wina Ayu Isnaeni Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika