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Pengaruh citra merek, harga, kualitas produk dan gaya hidup terhadap keputusan pembelian Hidayati, Septiana Nur; Rachmawati, Erny; Muji R, Tri Septin; Kharismasyah, Alfato Yusnar
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 1 (2023): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.2475

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh citra merek, harga, kualitas produk, dan gaya hidup terhadap keputusan pembelian Tupperware di Kota Cilacap. Sampel pada penelitian sebanyak 125 responden yang merupakan pembeli produk Tupperware, dipilih berdasarkan purposive sampling. Metode analisis data yang digunakan dalam penelitian ini yaitu uji instrumen, statistik deskriptif, uji asumsi klasik, analisis regresi berganda dan uji hipotesis. Hasil penelitian menunjukkan bahwa secara simultan citra merek, harga, kualitas produk dan gaya hidup berpengaruh dan signifikan terhadap keputusan pembelian. Secara parsial citra merek, kualitas produk dan gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial harga berpengaruh positif dan tidak signifikan terhadap keputusan pembelian
The Influence of Leadership Style, Organizational Culture, and Compensation on Employee Performance Through Motivation as an Intervening Variable (at PT. BPR Surya Yudhakencana in Banjarnegara) Triana, Wahyu; Rachmawati, Erny; Hariyanto, Eko; Fakhruddin, Iwan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5016

Abstract

Human resources are one of the resources within a company, namely all the people who carry out activities. The purpose of this research is to analyze the influence of leadership style, organizational culture, and compensation on employee performance through motivation as an intervening variable at PT. The population of this study was employees of PT BPR Surya Yudhakencana Banjarnegara. Sampling in this study used an accidental sampling technique, while the data obtained in this study was processed statistically using Structural Equation Modeling (SEM). The sample obtained was 110 respondents, this research concluded that Organizational Culture and Leadership Style had a positive effect on motivation, while Compensation did not affect Motivation. Organizational culture and leadership style have a positive effect on employee performance, while compensation does not affect employee performance. Motivation has a positive effect on employee performance, organizational culture, and leadership style have a positive effect on performance through motivation as an intervening variable and compensation does not affect employee performance through motivation as an intervening variable. Therefore, researchers suggest adding other variables that can influence employee performance.
Analysis of the Effect of Work Motivation, Competence, Compensation, Workload, and Discipline on Employee Performance (Case Study at PT. Sumber Segara Primadaya (S2P) Cilacap) Syahreiza, Muhammad; Rachmawati, Erny; Purwidianti, Wida; Pratama, Bima Cinintya; Astuti, Herni Justiana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5017

Abstract

This research aims to analyze the influence of work motivation, competence, compensation, workload, and work discipline on employee performance in the S2P Cilacap environment. The data collection method used convenience sampling and obtained a sample of 100 respondents. Data were collected using a questionnaire which was analyzed using Structural Equation Modeling (SEM) PLS version 3.2. Testing results show that compensation, work discipline, and workload have a positive effect on employee performance, but competence and motivation have no effect. However, this study has limitations due to its focus on one location and limited sample size. The results of the analysis show that 86.8% of the variation in employee performance can be explained by the factors studied, while the remaining 13.2% are other variables such as self-efficacy, organizational culture, and work environment, as well as expanding the scope of research locations, by conducting research This is expected to provide benefits for the company.
Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z Citadiantoro, Khafifatuzzahra; Haryanto, Totok; Rachmawati, Erny; Suyoto, Suyoto
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2520

Abstract

This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative. The participants in this study were Gen Z consumers who repurchased Skintific Skincare within the last three months. The number of research samples was 125 respondents. The data collection technique used a questionnaire. The collected data were then analyzed using SMART PLS 3.0. The results of the analysis showed that the five variables, namely brand experience, brand personality, brand trust, brand image, and customer experience, had a positive influence on brand loyalty.
The Influence of Compensation, Work Environment, Work Motivation, Job Satisfaction, and Work Involvement on Employee Productivity in Restaurants in Tegal City Tiara Diva Putriyanti; Erny Rachmawati; Suyoto; Hengky Widhiandono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9328

Abstract

The purpose of this study is to examine the effects of compensation, work environment, work motivation, job satisfaction, and work engagement on employee productivity in restaurants in Tegal City. This quantitative study employed a survey method involving 153 restaurant employees selected through purposive sampling. Data were collected using a structured questionnaire developed based on the indicators of each research variable. Data analysis was conducted using SPSS version 25, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that the five independent variables simultaneously have a significant effect on employee productivity (F = 128.521; Sig. < 0.001), with a coefficient of determination of 0.814, meaning that 81.4% of the variance in employee productivity is explained by the research model. Partially, compensation, work motivation, and work engagement have a positive and significant effect on employee productivity, while work environment and job satisfaction have a positive but insignificant effect. These findings emphasize the importance of integrated and sustainable human resource management in enhancing employee productivity in the restaurant sector
Analysis of Factors Enhancing Green Purchase Intention Among Consumers of Environmentally Friendly Products in Indonesia Satria, Muhamad Teguh Wafa; Haryanto, Totok; Rachmawati, Erny; Endratno, Hermin
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.576

Abstract

This study aims to analyze the factors influencing green purchase intention among consumers of environmentally friendly fashion products in Indonesia, focusing on environmental attitude, green brand image, green perceived value, and green trust. The research employs a quantitative approach through an online questionnaire distributed using purposive sampling, resulting in 118 respondents who met the specified criteria. Data were analyzed using PLS-SEM to evaluate the relationships among variables in the research model. The findings indicate that environmental attitude, green brand image, and green trust have a significant positive effect on green purchase intention, while green perceived value does not have a significant effect on green purchase intention. These results highlight the importance of sustainability values and the credibility of environmental claims in driving purchasing decisions. The study is limited by the scope of product categories and sample characteristics. Future research is recommended to expand the research objects, such as involving multiple brands or fashion products, consider mediating variables, or apply a cross-industry comparative approach.
Investment Manager's Ability and Characteristics of Mutual Funds as Determinants of Sharia Stock Mutual Fund Performance in Indonesia Latifah, Halim Pandu; Hariyanto, Eko; Rachmawati, Erny; Pratama , Bima Cinintya
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52029

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As a country with the largest Muslim-majority population worldwide, Indonesia is the most promising market for Islamic-based products. This study examines the effects of fund manager skills and fund characteristics on Islamic mutual fund performance in Indonesia. Quantitative analysis tested stock selection skill, market timing ability, expense ratio, fund age, and fund size using multiple linear regression on panel data (2018–2022) from 13 purposively sampled funds (65 observations), analyzed with EViews 12. Data sourced from fund reports, Bank Indonesia (BI), and OJK. The Treynor-Mazuy model measured manager abilities; Sharpe ratio assessed performance. Results show stock selection skill (coeff. = 1.198, p = 0.0005) and expense ratio (coeff. = 4.618, p = 0.0905) significantly positively affect performance, with stock selection having the strongest impact. Market timing (p = 0.6861), fund age (p = 0.2336), and size (p = 0.4920) are insignificant. Adjusted R-squared (0.178621) explains 17.8% of variation. Findings urge prioritizing stock selection and research over market timing or size expansion.
Analisis Brand Ambassador, Website Quality, E- WoM Dan Brand Image dalam Mempengaruhi Keputusan Pembelian Pada Traveloka Fathin, Karina Hardiyani; Rachmawati, Erny; Hidayah, Arini; Nazah, Nawalin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2151

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh brand ambassador, website quality, e-wom dan brand image terhadap keputusan pembelian pada aplikasi Traveloka. Penelitian ini menggunakan metode kuesioner sebagai pengumpulan data. Sampel yang dipilih menggunakan purposive sampling. Berdasarkan kriteria diperoleh 133 responden. Penelitian ini menggunakan alat uji SEM PLS 4 untuk analisis deskriptif, evaluasi outer model (convergent validity, discriminant validity, composite reliabity) dan evaluasi inner model (koefisien determinasi, goodness of fit, uji hipotesis). Hasil penelitian menunjukkan bahwa brand ambassador, website quality, e-wom dan brand image positif dan signifikan terhadap keputusan pembelian pada Traveloka. Secara teoritis implikasi hasil penelitian menunjukan bahwa Traveloka perlu memperkuat brand ambassador, meningkatkan website quality, mendorong e-wom positif dan menjaga citra positif Traveloka karena secara signifikan meningkatkan keputusan pembelian tiket transportasi dan hotel di aplikasi Traveloka pada masyarakat Purwokerto. Hasil penelitian ini mendukung bahwa keputusan pembelian terbentuk melalui proses afeksi dan kognitif konsumen dalam merespon berbagai rangsangan pemasaran digital. Secara teoritis implikasi hasil penelitian menunjukan bahwa brand ambassador, website quality, e-wom, brand image memiliki peran strategis dalam membentuk persepsi serta sikap konsumen yang selanjutnya mendorong terjadinya keputusan pembelian.
Intention To Buy: What Drives Muslimah Consumers’ Purchase Intention Toward Fashion Lozy On Tiktok Shop Melani, Kiki; Erny Rachmawati; Herni Justiana Astuti; Purnadi Purnadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7526

Abstract

This study aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth (eWOM), Celebrity Endorsement, and Brand Awareness on Purchase Intention toward Lozy products on TikTok Shop. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 145 respondents residing in Purwokerto who actively use TikTok Shop. The data analysis techniques used include descriptive statistical analysis with the assistance of SPSS, as well as Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS. The results indicate that Social Media Marketing, Electronic Word of Mouth (eWOM), and Brand Awareness have a positive and significant effect on Purchase Intention, while Celebrity Endorsement does not have a effect on Purchase Intention. These findings suggest that effective digital marketing strategies, positive consumer reviews, and a high level of Brand Awareness play an important role in encouraging Muslimah consumers’ Purchase Intention toward Fashion products on the TikTok Shop platform.
DYNAMICS OF EMOTIONAL INTELLIGENCE, SELF-EFFICACY, AND PSYCHOLOGICAL EMPOWERMENT IN ENHANCING HOSPITAL HEALTHCARE WORKERS’ WORK ENGAGEMENT Ghina Raudhatul Jannah; Fatmah Bagis; Erny Rachmawati; Alfato Yusnar Kharismasyah
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18934

Abstract

In healthcare organizations, the emotional and psychological dynamics of the workforce are important factors that determine the quality of work engagement. This study aims to analyze the effect of emotional intelligence on work engagement by including self-efficacy and psychological empowerment as mediating variables among hospital employees in Banjarnegara Regency. This study used a quantitative approach with stratified random sampling, involving 342 respondents from three hospitals and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) 3.0 method. The results showed that emotional intelligence had a positive effect on self-efficacy, psychological empowerment, and work engagement. Psychological empowerment was found to act as a mediating variable that has a direct effect on the relationship between emotional intelligence and work engagement, while self-efficacy did not show a direct effect or mediating effect. These findings confirm that psychological empowerment is a key mechanism that links the emotional abilities of healthcare workers to their work engagement. Practically, these results suggest that hospital management should prioritize strengthening emotional capacity and psychological empowerment conditions to improve employee motivation, dedication, and service quality. Further research is recommended to expand the sector context to gain a more comprehensive understanding.
Co-Authors A., Chevy Herli Sumerli Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Amir Antika, Rindi Fitri Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Bima Cinintya Pratama Citadiantoro, Khafifatuzzahra Diah Retnowati Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Evanthi, Olivia Dea Fadillah , Elda Nur Fathin, Karina Hardiyani Fatmah Bagis Fauzan Putra, Evan Fitriati, Azmi Ghina Raudhatul Jannah Hadi Pramono Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Iwan Fakhruddin Jamaluddin Majid Juni Rianti Kharismasyah, Alfato Yusnar Latifah, Halim Pandu Maulida Nurul Innayah Melani, Kiki Merlinda Silfiana Miftahuddin, Muchammad Agung Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nazah, Nawalin Nur Akbar, Gilang Pratama Prasetyo, Rizki Galih purnadi purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia Satria, Muhamad Teguh Wafa Sayidatina, Syahlira Sri Wahyuni Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Diva Putriyanti Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi