Claim Missing Document
Check
Articles

PENGARUH TERPAAN KOMUNIKASI PEMASARAN MEDIA SOSIAL DAN CITRA MEREK TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA Afi Sultan Ramadhan, Muhammad; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh terpaan komunikasi pemasaran media sosial dan citra merek terhadap minat menggunakan dompet digital Dana. Metode penelitian menggunakan pendekatan kuantitatif eksplanatori dengan populasi individu pengguna dompet digital Dana berusia 17-34 tahun di Kota Semarang. Sampel sebanyak 100 responden dipilih dengan teknik nonprobability sampling, dan data primer dikumpulkan melalui kuesioner. Analisis data menggunakan regresi linier sederhana untuk mengukur hubungan antara terpaan komunikasi pemasaran media sosial, citra merek, dan minat menggunakan dompet digital Dana. Hasil penelitian menunjukkan bahwa terpaan komunikasi pemasaran media sosial dan citra merek memiliki pengaruh positif dan signifikan terhadap minat menggunakan dompet digital Dana. Hal ini dibuktikan melalui nilai signifikansi pada uji regresi linier sederhana yang masing-masing memperoleh nilai 0.017 dan 0.00. Berdasarkan hasil penelitian, dapat disimpulkan bahwa terpaan komunikasi pemasaran media sosial dan citra merek merupakan faktor yang penting dalam mempengaruhi minat menggunakan dompet digital Dana. Oleh karena itu, dompet digital Dana perlu meningkatkan terpaan komunikasi pemasaran media sosialnya agar dapat meningkatkan citra merek dan minat menggunakan dompet digital Dana.
PENGARUH PERSEPSI KEMUDAHAN (PERCEIVED EASE OF USE) DAN TINGKAT KEPERCAYAAN TERHADAP PARTISIPASI BERDONASI GEN-Z MENGGUNAKAN PLATFORM CROWDFUNDING DIGITAL TANPA UANG Nisrina Aulianovanda, Althafa; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z or iGeneration grew up with the internet and made this generation become a cashless society that often uses non-cash systems, one of which is in donating through digital crowdfunding platforms. However, in fact, Generation Z's donation participation still tends to be minimal compared to other generations due to financial problems and trust issues regarding the use of certain donation allocations. Therefore, this study aims to examine whether the perceived ease of use and level of trust affect Gen-Z's donation participation through digital crowdfunding platforms without money. This study is a type of explanatory quantitative research using simple linear regression analysis techniques and non-probability sampling methods, namely purposive sampling with 95 respondents. The results of the study indicate that there is a positive influence between perceived ease of use and the level of trust in Gen-Z donation participation using a digital crowdfunding platform without money. The results and theories used indicate that the influence of variable perceived ease of use on donation participation using the Technology Acceptance Model and Participatory Culture theories shows a moderate influence so that the theory used is quite valid. While the influence of variable level of trust on donation participation using the Fully Functional Society and Participatory Culture theories has a weak effect or the theory is considered invalid to explain its influence. So it can be concluded that the hypothesis tests H1 and H2 are accepted and in line with the Technology Acceptance Model and Participatory Culture theories, but not in line with the Fully Functional Society theory.
Analisis Resepsi “Cyberbullying” Film Budi Pekerti (2023) pada Korban Cyberbullying ABDURRAHIM DJALINS, RAZI; Bayu Widagdo, Muhammad; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing cases of cyberbullying on social media have become a serious concern. Film, as a mass communication medium, often portrays social realities, one of which is the film Budi Pekerti (2023) that addresses issues such as cyberbullying. This research aims to analyze how victims of cyberbullying interpret the messages conveyed regarding the phenomenon of cyberbullying in the film Budi Pekerti. Using Stuart Hall's Reception Theory, this study was conducted through a descriptive qualitative approach and reception analysis method. The researcher interviewed five informants who were victims of cyberbullying and had watched the film Budi Pekerti. The research findings show that the informants gave varied responses to the representation of cyberbullying in the film. Some informants were in a dominant-hegemonic position, where they fully accepted the moral messages conveyed by the film, especially regarding the serious impact of cyberbullying. On the other hand, there were informants in a negotiated position, where they accepted part of the message but with negotiation based on their personal experiences as victims. Lastly, there were also those in an oppositional position, rejecting the message because they felt the representation of cyberbullying victims in the film was not entirely relevant to their experiences. In conclusion, the film Budi Pekerti is generally considered capable of depicting cyberbullying from several aspects, although each informant's interpretation is influenced by social, cultural, and personal factors.
The Attractiveness of Food Images and Attractiveness of Behind The-Scenes in Consumer Engagement in Social Media Dafa H.D, Krisna; Surayya Ulfa, Nurist; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of the attractiveness of food images (X1) and the attractiveness of behind-the-scenes (BTS) food video reels (X2) on consumer engagement in social media. With the rapid development of social media platforms, especially in the food and beverage industry, visual factors have become crucial elements in attracting consumer attention. This research proposal identified that visual content plays a significant role in shaping consumer engagement on social media, with the two main variables being the attractiveness of food images and BTS food video reels. The approach used in this study is multiple regression analysis to measure the extent to which these two independent variables affect consumer engagement on social media. Data were collected through a questionnaire survey distributed to consumers in the food and beverage industry. The results indicate that both independent variables, the attractiveness of food images (X1) and the attractiveness of BTS food video reels (X2), have a significant impact on consumer engagement on social media. Specifically, the attractiveness of food images (X1). This indicates that attractive visual content significantly enhances consumer engagement on social media. The conclusion of this study emphasizes the importance of attractive visual content in social media marketing strategies. Social media account managers in the food and beverage industry are advised to improve the quality of the images and videos they upload, particularly BTS videos, to maximize consumer engagement. This research provides significant contributions to understanding the dynamics of consumer engagement on social media and offers practical guidelines for industry practitioners
WACANA PEMBUNGKAMAN TERHADAP PEREMPUAN SEBAGAI KORBAN KEKERASAN SEKSUAL DALAM FILM PENYALIN CAHAYA (2021) Octari Ambarita, Angelica; Sunarto, Sunarto; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Aduan mengenai kasus kekerasan seksual tercatat masih sangat tinggi sepanjang tahun 2022 dengan mayoritas korbannya adalah perempuan. Para penegak hukum selalu memilih cara penyelesaian kasus secara “damai” dengan tidak memihak pada korban atau terjadi ketidakadilan. Film merupakan wacana yang merepresentasikan realitas sosial. Dengan berlandaskan realitas sosial yang ada, film Penyalin Cahaya diproduksi untuk menunjukkan pembungkaman yang terjadi terhadap para korban kekerasan seksual. Tujuan dilakukannya penelitian adalah untuk mendeskripsikan wacana pembungkaman terhadap perempuan sebagai korban kekerasan seksual yang dimuat dalam film Penyalin Cahaya. Teori Kelompok Bungkam oleh Cheris Kramarae digunakan sebagai teori utama dan didukung oleh aliran feminisme radikal-libertarian. Penelitian ini menggunakan metode analisis wacana kritis milik Sara Mills yang dibagi dalam empat struktur, yaitu karakter, fragmentasi, fokalisasi, dan skemata. Hasil menunjukkan bahwa karakter perempuan dalam film Penyalin Cahaya merepresentasikan perempuan sebagai korban kekerasan seksual. Walaupun mereka memiliki peran yang penting, para karakter perempuan ditunjukkan tetap dibungkam oleh karakter laki-laki. Fragmentasi berfokus pada mimik wajah dari para karakter sehingga menunjukkan rasa marah dan frustrasi dari para korban. Fokalisasi pada film menunjukkan karakter perempuan yang menjadi korban kekerasan seksual sebagai subjek yang aktif. Subjektivitas dari para korban kekerasan seksual juga berorientasi feminin ketika menceritakan pengalaman mereka. Analisis skemata mengungkap ideologi victim blaming bahwa para perempuan yang menjadi korban kekerasan seksual masih sangat sulit untuk mengungkapkan kebenaran dan menemukan keadilan.
Komunikasi Pengambilan Keputusan Selama Pernikahan Pada Laki-Laki yang Menikah di Usia Anak Karena Hamil di Luar Nikah Nurul Syifa, Salsa; Ratri Rahmiaji, Lintang; Hasfi, Nurul
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high rate of child marriage in Indonesia, largely driven by out-of-wedlock pregnancies, has presented a series of complex challenges for the men involved. These individuals face significant emotional, social, and economic pressures, including demands to drop out of school and the risk of experiencing depression and loneliness. Additionally, child marriages are often prone to divorce and domestic violence (DV), primarily due to the lack of emotional maturity and poor communication between partners. This study aims to explore the narrative of decision-making during marriage among men who married at a young age due to out-of-wedlock pregnancies. Through in-depth interviews with three informants who experienced child marriage, this research examines how communication influences the decision to marry at a young age, as well as the decisions made throughout the marriage. The study employs Labov's narrative analysis method to delve into and understand this process. The results of this study show that decision-making among men who marry at a young age involves a series of stages, whether in facing premarital pregnancy, economic crises, family planning, or decisions regarding domestic violence (DV) and divorce. Initially, they experience confusion and uncertainty, but with pressure from family and financial situations, they take steps to adapt to their new responsibilities. Decisions to marry and face economic challenges are made through cooperation and open communication with their partners. In terms of family planning, wives tend to take a more dominant role, while husbands support them through full trust. Furthermore, the rejection of DV and divorce reflects an awareness that conflicts can be resolved through patience and thoughtful discussion, indicating a commitment to the continuity of marriage.
Manajemen Konflik Pasangan Suami Istri yang Menjalani Pernikahan Jarak Jauh Lintas Negara Qonita Andini, Annisa; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Long distance marriage is prone to triggering more complex problems if compared to marriages entered into in the same or close geographical conditions or distance. Especially for married couples who are in long distance marriage that crossing the countries, it will certainly be more complicated because it will impact the intensity and quality of communication between the two, considering that there are differences in time zones and the activities that each of they had. Particularly for couples who have just entered the first 0-5 years of marriage, this condition adding risk to the complexity of the conflicts that occur. This research aims to describe in depth how conflict management strategies are carried out by married couples who are in long distance marriage across countries using Conflict Mode Instrument Theory as the main theory, as well as The Interactional View and Relational Dialectics Theory as supporting theories. This research uses a qualitative method with a phenomenological approach and interpretive paradigm, while the data collection technique used is in-depth interviews. The results of this research showed that the conflict management of long-distance married couples is basically the same as that of live-in couples, but there are differences in the conflict escalation which is greater and more complex. In this study, 2 (two) types of responses were found that emerged during the initial conflict, namely silence and efforts to open up. It can also be seen that all couples seek conflict management with collaboration and compromise, although at the beginning of the conflict there was a temporary avoidance attitude by some informants which then made things worse. The challenges that arise in conflict management efforts are caused by 3 (three) main things, namely the difference in time zones, the husband's busy schedule, and technical signal disruptions that affect the intensity and quality of communication between spouses. Limitations in the distribution of affection and biological needs are also a challenge for couples and it is not uncommon for this to trigger conflict. There are 2 (two) effects of the presence of conflict felt by couples, namely being able to introspect themselves and understand each other better. However, these results only apply in this study and are not necessarily the same as the experiences of other couples in general because differences in couples' responses and conflict management are influenced by internal factors (character) and external (time, opportunity, conditions).
PEMELIHARAAN HUBUNGAN ANTARA ANAK REMAJA DENGAN ORANG TUA YANG BERCERAI Azif, Zahra; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A complete and harmonious family is everyone's dream, but in fact it is not uncommon for incompatibility and problems to lead to divorce. Divorced couples who have children are vulnerable to destabilizing the relationship between parents and children. Parents have an important role to maintain and maintain their relationship with their children so that it continues to run well. Therefore, the role of relationship maintenance is needed to establish the sustainability of a relationship. This study aims to describe how the maintenance of relationships between adolescent children and divorced parents using two main theories, namely Relationship Maintenance Theory and Self-Disclosure Theory. The method used in this research is a qualitative research method with a phenomenological approach to uncover and dig deeper into the unique experiences that children have with divorced parents. This research utilizes in-depth interview techniques as a means of data collection.
Strategi Komunikasi Untuk Mensosialisasikan Program Harmonisasi Kebijakan di BRI Amrina, Afrilla; Naryoso, Agus; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Policies implemented without proper governance and communication strategies often lead to misunderstandings or miscommunications. PT Bank Rakyat Indonesia (Persero) Tbk. has implemented a policy harmonization program aimed at aligning its various policies. This study 1 investigates the internal communication strategy employed by BRI to socialize this program, using the Cultip Center Communication Planning Model as a framework. A qualitative descriptive research method was used, with in-depth interviews as the primary data collection technique. Findings reveal that BRI's policy harmonization program was implemented through four key stages: fact-finding, planning, communicating, and evaluating.
THE INFLUENCE OF PRICE PERCEPTION, ADVERTISING PERCEPTION, AUDIO QUALITY PERCEPTION, MUSIC DOWNLOAD PERCEPTION, AND UNLIMITED SKIP PERCEPTION ON THE DECISION TO USE SPOTIFY PREMIUM APPLICATION Azzahira Putri Zakaria, Grandhis; Pradekso, Tandiyo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explain the influence of price perception, advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application. This research is quantitative research, with the theory used in this research are Theory of Planned Behavior and Marketing Mix Strategy Concept which uses a non-probability sampling technique with purposive sampling. The total number of respondents selected was 106 respondents, lived in Semarang city, aged 18 to 35 years, and used Spotify application. The result of testing the first hypothesis using simple regression linear analysis shows that there is an influence of price perception on the decision to use Spotify Premium application with a significance value of 0,000 means very significant. Meanwhile, the second hypothesis using multiple linear regression analysis shows that there is no influence of advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application with a significance value of 0,234 means not significant. However, if viewed partially, music download perception variable has an influence on the decision to use Spotify Premium application with a significance value of 0,048 means significant. The recommendation given to future researchers is that more comprehensive research is needed using other variables that can influence the decision to use Spotify Premium application.
Co-Authors ABDURRAHIM DJALINS, RAZI Abimanyu Satriyo Wicaksono Ade Armando Adi Nugroho Adi Nugroho Afi Sultan Ramadhan, Muhammad Afiati Tsalitsati, Afiati Afra Widyawiratih Arini Afra, Adeela Afrilia Wening Anindya Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Rahmawati Aisyah Nadhilah Arsyi Malik Akmalia Rasyid, Alifa Alya Azma Fazira Alya Nur Hana Amrina, Afrilla Anastasya Yuca Venina Andre Ghozali Putra Riyadi Anike Puspita Yunita Anissa Meiriam Swastinastiti Antika Yolanza Arbi Azka Wildan, Arbi Azka Arham Syarif, Muhamad Arlinda Nurul Nugraharini Arum Sawitri Wahyuningtias Azalea Puspa Sessarina Azif, Zahra Azzahira Putri Zakaria, Grandhis Bambang Sadono Bambang Sadono Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bethania Swasti Akmarani Chela Merchela Funay Dafa H.D, Krisna Desynta Kurnia Hapsari Dhea Ayu Fairuzha Djoko Setyabudi DR Sunarto Dwi Purbaningrum, Dwi Estadista Herdini, Reyna Faiz Syarafullana, Mirwa Farhan Haritz, Abdullah Fitri Damayanti Frans Agung Prabowo Freshia Trinanda Hamid Geralda Mewengkang, Rafaela Ginting, Stefany Hanifah Widyadhana, Nastiti Hanna Oliviati, Nur Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hasan Hendratmoko Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrianto Noor Ikhwan Herusna Yoda Sumbara I Nyoman Winata Iffah Shofiyah Ariefah Indra Pratama Isti Prabandari, Ayu Josinita Endah Juniarlin Joyo NS Gono Joyo Nur Suryanto Gono Juwita Veronica Kaisya Ukima Tiara Anugrahani Keke Meidyluana Sitalaksmi Kristiawan Agma Bima Setyanto Liza Margaret, Liza M Bayu Widagdo Maria Gabrielle P., Maria Marisa Arum Larasati Mayangsari Cantika Mutiara Mellisa Indah Purnamasari Muhammad Bayu Widagdo Muhammad Imaduddin Naabigha, Tsaabitah Nanda Dwitiya Swastha Nisa Bela Dina, Nisa Bela Nisa Safitri, Aiko Nisrina Aulianovanda, Althafa NUR CAHYANINGSIH, DEWI Nurist Surayya Ulfa Nuriyatul Lailiyah Nurul Hasfi Nurul Syifa, Salsa Octari Ambarita, Angelica Oki Riski Karlisna Osa Patra Rikastana Pehulisa, Karin Primada Qurrota Ayun Puji Purwati Qonita Andini, Annisa Raghabendra, Octova Rakanita Oktaviani Hadi Saputri Rezeki Amalia, Annisa Rieda Anindita Putri, Rieda Anindita Rimadhani Putri Budiana Rizka Rahmawati Rizki Rengganu Suri Perdana Rony Kristanto Setiawan S. Rouli Manalu Sabda Nugraha, Detrina Safira Nurin Aghnia Septiana Hadiwinoto, Jessica Siska Ratih Dewanti Sri Budi Lestari Sri Budi Lestari Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Surya Mutumanikam, Gempita Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Tiara Apriyani Titiek Hendriama Titiek Hendriama, Titiek Tri Fajariani Fauzia Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Turnomo Rahardjo Vivi Yolanda Wafda Afina Dianastuti Warapsari, Dhyayi Wimala Wimardana Wiwid Noor Rakhmad Yanuar Luqman Yoana Putri Elianna Yohanes Erik Wibawa Yoshita Rindha Anggraini Yulistra Ivo Azhari Yunni Wulan Ndari Yunusiah, Septia