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ANALISIS RESEPSI KONTEN SOFT SELLING BERBENTUK PARODI PADA PRODUK TENUE DE ATTIRE DI TIKTOK Pehulisa, Karin; Ratri Rahmiaji, Lintang; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines audience reception of soft selling content in the form of parody for the local fashion brand Tenue de Attire on TikTok. Although intended as promotional content, the audience primarily perceives it as parody, as reflected in their comments. Using qualitative methods and reception analysis based on Stuart Hall's Theory of Reception and Peirce's Semiotics, the research involves in-depth interviews with four male TikTok users. Of the four respondents, two are in the Negotiated Position, initially seeing the content as a parody but recognizing elements of soft selling. One is in the Dominant Position, fully interpreting the content as entertaining parody, while one is in the Opposition Position, viewing it entirely as a soft selling marketing strategy. The study concludes that audience interpretation is influenced by their background and preferences
Social Identity and Political Preferences of First-Time Voters in the 2024 Presidential Election Rahmiaji, Lintang Ratri; Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40921

Abstract

Reaching voters in presidential elections frequently involves using identity politics. On the other side, first-time voters might serve as prospective targets for gaining supporters. This study aims to investigate the link between first-time voters' choices for presidential candidates and the social identities (faith, gender, and ethnicity) of presidential candidates. Social Identity Theory is the leading theory that explains the relationship between social identity and political choice preferences. This quantitative survey study looks at the relationship between political candidates' social identities and the preferences of first-time voters in Indonesia in 2023. The study's findings indicate a connection between the presidential and vice-presidential candidates' social identities and the decisions made by first-time voters. For instance, the political choices of first-time voters are directly correlated with their gender, notably whether they will accept or approve of female presidents and vice presidents. The study's findings indicate that first-time voters are open to electing a female president. An interesting finding to highlight is how new voters tend to be open to the choice of president and vice president of other religions. Most first-time voters (respondents) accept presidents and vice presidents from minority religions such as Catholics, Christians, Buddhists, Hindus, Confucians, and local religions.
The Significance of Culturally Hybrid Religious Artifacts in a Multicultural Society Sulistyani, Hapsari Dwiningtyas; Rahmiaji, Lintang Ratri; Rahardjo, Turnomo
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.29982

Abstract

The Cheng Ho Mosque in Surabaya is the study's main point since it is a cultural artifact with a structural layout and social objectives that combine Chinese and Islamic traditions. The Cheng Ho Mosque is a cultural object, as well as a social arena that represents hybrid culture. The cultural artifact serves as essential for understanding how social interaction takes place in an environment with symbols representing cultural hybridity. This study aims to show how Cheng Ho Mosque, as a cultural artifact, develops significance and becomes part of a cultural group's daily existence. The main theoretical framework used in this study is Cultural Identity Theory. Cultural semiotics is the research method that is being used. The study's findings suggest that the cultural semiotic frame analysis of the artifacts indicates three distinct characteristics of Surabaya's Cheng Ho Mosque: a religious place, a commercial space, and a social space. Worship activities including prayer, reading the Holy Qur'an, and recitation are all part of the interactions in the mosque's main function. The architecture of the buildings surrounding the mosque, meanwhile, was designed to reflect the business culture and network of the Chinese community in Surabaya and the area, including the use of corporate sponsors for events that are not just religious but also for general community activities including sports and gatherings of the Surabaya Chinese community. The Cheng Ho Mosque is an artifact that represents the distinctive features of Chinese Muslims as a subculture.
GEN Z AND RELIGIOUS-BASED SOCIAL DISTANCE Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo; Rahmiaji, Lintang Ratri
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.1970

Abstract

Gen Z is the generation that were born between 1996 and 2015. In this paper the gen z is represented by university students who become the respondents of this research. The main focus of this paper is describing the religion-based social distance among the university students. Social distance is the degree of separation between different social groups. The specific group this paper focuses on is the religion-based groups. The main theory employs in this research is Social Scale theory that provide the basic instrument of social distance measurement. To gather the data this research uses survey and interviews. The result depicts that there are social distances on particular religious groups. The percentages of respondents who feel a distance to certain religious groups are varied. The percentages of respondent who perceived a distance toward Islam is only 7,5 percent. Whereas the percentage that of social distance to local religions, on the other hand, is staggering on the value 84,3 percent. The result signifies that most of respondent feel that they have a social distance to local religious groups. The respondent argues that the main reason for the social distance toward the local religious group is the perception that the local religious believers are more likely to form a cult that might be endangered the social harmony in the university.
Social Identity and Political Preferences of First-Time Voters in the 2024 Presidential Election Rahmiaji, Lintang Ratri; Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 2. December (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40921

Abstract

Reaching voters in presidential elections frequently involves using identity politics. On the other side, first-time voters might serve as prospective targets for gaining supporters. This study aims to investigate the link between first-time voters' choices for presidential candidates and the social identities (faith, gender, and ethnicity) of presidential candidates. Social Identity Theory is the leading theory that explains the relationship between social identity and political choice preferences. This quantitative survey study looks at the relationship between political candidates' social identities and the preferences of first-time voters in Indonesia in 2023. The study's findings indicate a connection between the presidential and vice-presidential candidates' social identities and the decisions made by first-time voters. For instance, the political choices of first-time voters are directly correlated with their gender, notably whether they will accept or approve of female presidents and vice presidents. The study's findings indicate that first-time voters are open to electing a female president. An interesting finding to highlight is how new voters tend to be open to the choice of president and vice president of other religions. Most first-time voters (respondents) accept presidents and vice presidents from minority religions such as Catholics, Christians, Buddhists, Hindus, Confucians, and local religions.
Strategi Komunikasi Penanganan Perempuan Difabel Korban Kekerasan Seksual di SAPDA Yogyakarta Apriyani, Tiara; Rahmiaji, Lintang Ratri
INKLUSI Vol. 8 No. 2 (2021)
Publisher : PLD UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ijds.080207

Abstract

Women with disabilities are a vulnerable group to sexual violence. Handling cases of sexual violence against women with disabilities requires a special approach. SAPDA Yogyakarta is one of the NGOs that focuses on assisting victims of violence among women with disabilities. Using a qualitative approach, this study aims to examine the SAPDA communication strategy as an effort to assist victims. The study revealed that the special communication strategy carried out by SAPDA began by studying the background and condition of the victim to achieve a common understanding. Furthermore, SAPDA cooperates with the victim's family to achieve her consent for counseling. SAPDA also uses non-verbal communication, reduces interpersonal distance, acts as a friend, uses assistive medias, such as images and games, and repeats communication processes. To prevent any cases of sexual violence, SAPDA establishes Peer Counselors with online counseling programs, holds various seminars and trainings and uses SAPDA publications to educate disability issues. Perempuan difabel adalah kelompok yang rentan mengalami kekerasan seksual. Penanganan kasus kekerasan seksual pada perempuan difabel membutuhkan pendekatan khusus. SAPDA Jogja adalah salah satu NGO yang memiliki fokus pendampingan perempuan difabel korban kekerasan. Dengan pendekatan kualitatif, penelitian ini bertujuan mengetahui strategi komunikasi SAPDA sebagai upaya mendampingi korban. Adapun hasil penelitian mengungkapkan strategi komunikasi khusus yang dilakukan SAPDA dimulai dengan mempelajari latar belakang dan kondisi korban untuk membangun pemahaman bersama. Selanjutnya, SAPDA bekerja sama dengan keluarga korban untuk memudahkan penerimaan konseling. SAPDA juga menggunakan komunikasi non verbal, mengurangi jarak inter-personal, dengan berlaku sebagai teman, penggunaan alat bantu gambar serta media permainan, dan proses komunikasi yang dilakukan berulang-ulang. Untuk mencegah terjadinya kekerasan seksual, SAPDA membentuk Konselor Sebaya dengan program konseling-daring, mengadakan berbagai seminar dan pelatihan HKSR serta menggunakan media SAPDA sebagai sarana informasi yang edukatif mengenai isu disabilitas.
Co-Authors ABDURRAHIM DJALINS, RAZI Abimanyu Satriyo Wicaksono Ade Armando Adi Nugroho Adi Nugroho Afi Sultan Ramadhan, Muhammad Afiati Tsalitsati, Afiati Afra Widyawiratih Arini Afra, Adeela Afrilia Wening Anindya Agus Naryoso Agustina Rahmawati Aisyah Nadhilah Arsyi Malik Akmalia Rasyid, Alifa Alya Azma Fazira Alya Nur Hana Amrina, Afrilla Anastasya Yuca Venina Andre Ghozali Putra Riyadi Anike Puspita Yunita Anissa Meiriam Swastinastiti Antika Yolanza Apriyani, Tiara Arbi Azka Wildan, Arbi Azka Arham Syarif, Muhamad Arlinda Nurul Nugraharini Arum Sawitri Wahyuningtias Azalea Puspa Sessarina Azif, Zahra Azzahira Putri Zakaria, Grandhis Bambang Sadono Bambang Sadono Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bethania Swasti Akmarani Chela Merchela Funay Dafa H.D, Krisna Desynta Kurnia Hapsari Dhea Ayu Fairuzha Djoko Setyabudi DR Sunarto Dwi Purbaningrum, Dwi Estadista Herdini, Reyna Faiz Syarafullana, Mirwa Farhan Haritz, Abdullah Fitri Damayanti Frans Agung Prabowo Freshia Trinanda Hamid Geralda Mewengkang, Rafaela Ginting, Stefany Hanifah Widyadhana, Nastiti Hanna Oliviati, Nur Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hasan Hendratmoko Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrianto Noor Ikhwan Herusna Yoda Sumbara I Nyoman Winata Iffah Shofiyah Ariefah Indra Pratama Isti Prabandari, Ayu Josinita Endah Juniarlin Joyo Nur Suyanto Gono Juwita Veronica Kaisya Ukima Tiara Anugrahani Keke Meidyluana Sitalaksmi Kristiawan Agma Bima Setyanto Liza Margaret, Liza M Bayu Widagdo Maria Gabrielle P., Maria Marisa Arum Larasati Mayangsari Cantika Mutiara Mellisa Indah Purnamasari Muhammad Bayu Widagdo Muhammad Imaduddin Naabigha, Tsaabitah Nanda Dwitiya Swastha Nisa Bela Dina, Nisa Bela Nisa Safitri, Aiko Nisrina Aulianovanda, Althafa NUR CAHYANINGSIH, DEWI Nurist Surayya Ulfa Nuriyatul Lailiyah Nurul Hasfi Nurul Syifa, Salsa Octari Ambarita, Angelica Oki Riski Karlisna Osa Patra Rikastana Pehulisa, Karin Primada Qurrota Ayun Puji Purwati Qonita Andini, Annisa Raghabendra, Octova Rakanita Oktaviani Hadi Saputri Rezeki Amalia, Annisa Rieda Anindita Putri, Rieda Anindita Rimadhani Putri Budiana Rizka Rahmawati Rizki Rengganu Suri Perdana Rony Kristanto Setiawan S Rouli Manalu Sabda Nugraha, Detrina Safira Nurin Aghnia Septiana Hadiwinoto, Jessica Siska Ratih Dewanti Sri Budi Lestari Sri Budi Lestari Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Surya Mutumanikam, Gempita Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Titiek Hendriama Titiek Hendriama, Titiek Tri Fajariani Fauzia Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vivi Yolanda Wafda Afina Dianastuti Warapsari, Dhyayi Wimala Wimardana Wiwid Noor Rakhmad Yanuar Luqman Yoana Putri Elianna Yohanes Erik Wibawa Yoshita Rindha Anggraini Yulistra Ivo Azhari Yunni Wulan Ndari Yunusiah, Septia