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ADAPTASI KOMUNIKASI MASYARAKAT PENDATANG DI SLEMAN, YOGYAKARTA PASCA KONFLIK ETNIS BABARSARI “GOTHAM CITY” Rezeki Amalia, Annisa; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Babarsari “Gotham city” ethnic conflict was a conflict involving immigrant ethnic groups, mainly from Eastern Indonesia. The conflict created significant social tensions and affected interactions between local and migrant communities. It created social distance and increased negative stereotypes between the two groups of different ethnicities. As a result, migrants face challenges in adjusting to local norms and values. This then makes a new problem for other immigrant communities to adapt communication with local communities. This research aims to find out the communication adaptation process of immigrant communities in reducing concerns in the Babarsari “Gotham city” conflict by using descriptive qualitative research methods. The data collection technique used is in depth interview. The theories used in this research are integrative communication theory, communication accommodation theory, and adaptation interaction theory. The results of this study explain that the communication adaptation of migrant communities in Sleman, Yogyakarta after the Babarsari Ethnic Conflict “Gotham City” shows that changes in communication behavior by informants by actively participating in social and cultural activities that function as communication accommodation. The results of this study explained that the importance of communication accommodation theory in understanding the dynamics of interaction between immigrant and local communities after ethnic conflict occurred by strengthening social relations and creating harmony in the community.
PENGARUH TERPAAN IKLAN BAREKSA DI INSTAGRAM DAN KREDIBILITAS BRAND AMBASSADOR BOY WILLIAM TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN BAREKSA SEBAGAI PLATFORM INVESTASI ONLINE Farhan Haritz, Abdullah; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Investors in the capital market have experienced significant growth and are projected to continue increasing, with Generation Z dominating this growth. Bareksa, as a pioneering mutual fund investment application, has the potential to become the number one investment platform, especially for Generation Z. Bareksa has engaged in various marketing activities, such as advertising on Instagram and appointing Boy William as a brand ambassador. However, in reality, the majority of Generation Z is more interested in using Bibit rather than Bareksa. This study aims to determine the influence of advertisement exposure and brand ambassador credibility on the interest in using Bareksa. This research utilizes the strong advertisement theory and source credibility theory. The study uses non-probability and purposive sampling techniques with a total of 104 respondents, and data was collected using questionnaires. The data obtained were then tested using simple linear regression analysis. The hypothesis testing results indicate that Bareksa's advertisement exposure accounts for 15.5% with an influence magnitude of 0.063, and brand ambassador credibility accounts for 12.5% with an influence magnitude of 0.090 on the interest in using Bareksa. From the resul of the study, it can be concluded that the higher the advertisement exposure, the higher the interest in using Bareksa. Similarly, the higher the credibility of brand ambassador Boy William, the higher the interest in using Bareksa
ANALISIS RESEPSI KONTEN SOFT SELLING BERBENTUK PARODI PADA PRODUK TENUE DE ATTIRE DI TIKTOK Pehulisa, Karin; Ratri Rahmiaji, Lintang; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines audience reception of soft selling content in the form of parody for the local fashion brand Tenue de Attire on TikTok. Although intended as promotional content, the audience primarily perceives it as parody, as reflected in their comments. Using qualitative methods and reception analysis based on Stuart Hall's Theory of Reception and Peirce's Semiotics, the research involves in-depth interviews with four male TikTok users. Of the four respondents, two are in the Negotiated Position, initially seeing the content as a parody but recognizing elements of soft selling. One is in the Dominant Position, fully interpreting the content as entertaining parody, while one is in the Opposition Position, viewing it entirely as a soft selling marketing strategy. The study concludes that audience interpretation is influenced by their background and preferences
Social Identity and Political Preferences of First-Time Voters in the 2024 Presidential Election Rahmiaji, Lintang Ratri; Sulistyani, Hapsari Dwiningtyas; Rahardjo, Turnomo
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40921

Abstract

Reaching voters in presidential elections frequently involves using identity politics. On the other side, first-time voters might serve as prospective targets for gaining supporters. This study aims to investigate the link between first-time voters' choices for presidential candidates and the social identities (faith, gender, and ethnicity) of presidential candidates. Social Identity Theory is the leading theory that explains the relationship between social identity and political choice preferences. This quantitative survey study looks at the relationship between political candidates' social identities and the preferences of first-time voters in Indonesia in 2023. The study's findings indicate a connection between the presidential and vice-presidential candidates' social identities and the decisions made by first-time voters. For instance, the political choices of first-time voters are directly correlated with their gender, notably whether they will accept or approve of female presidents and vice presidents. The study's findings indicate that first-time voters are open to electing a female president. An interesting finding to highlight is how new voters tend to be open to the choice of president and vice president of other religions. Most first-time voters (respondents) accept presidents and vice presidents from minority religions such as Catholics, Christians, Buddhists, Hindus, Confucians, and local religions.
The Significance of Culturally Hybrid Religious Artifacts in a Multicultural Society Sulistyani, Hapsari Dwiningtyas; Rahmiaji, Lintang Ratri; Rahardjo, Turnomo
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.29982

Abstract

The Cheng Ho Mosque in Surabaya is the study's main point since it is a cultural artifact with a structural layout and social objectives that combine Chinese and Islamic traditions. The Cheng Ho Mosque is a cultural object, as well as a social arena that represents hybrid culture. The cultural artifact serves as essential for understanding how social interaction takes place in an environment with symbols representing cultural hybridity. This study aims to show how Cheng Ho Mosque, as a cultural artifact, develops significance and becomes part of a cultural group's daily existence. The main theoretical framework used in this study is Cultural Identity Theory. Cultural semiotics is the research method that is being used. The study's findings suggest that the cultural semiotic frame analysis of the artifacts indicates three distinct characteristics of Surabaya's Cheng Ho Mosque: a religious place, a commercial space, and a social space. Worship activities including prayer, reading the Holy Qur'an, and recitation are all part of the interactions in the mosque's main function. The architecture of the buildings surrounding the mosque, meanwhile, was designed to reflect the business culture and network of the Chinese community in Surabaya and the area, including the use of corporate sponsors for events that are not just religious but also for general community activities including sports and gatherings of the Surabaya Chinese community. The Cheng Ho Mosque is an artifact that represents the distinctive features of Chinese Muslims as a subculture.
Communication Strategy for Services in Facilitating Business Actors to Register for Halal Certification at the Muhammadiyah Halal Inspection and Halal Thayyiban Studies Agency Akmalia Rasyid, Alifa; Luqman, Yanuar; Ratri Rahmiaji, Lintang
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3862

Abstract

The growing demand for Halal-certified products has intensified competition among Halal certification bodies in Indonesia, particularly between LPH KHT Muhammadiyah and more established institutions like LPPOM MUI. This study aims to analyze the communication strategies implemented by LPH KHT Muhammadiyah to streamline the Halal certification process and enhance service quality. A qualitative research method was employed, utilizing in-depth interviews and document analysis. Data were collected from key informants, including representatives from LPH KHT Muhammadiyah and Halal Centers at Universitas Muhammadiyah in Sidoarjo, Makassar, Surakarta, and Yogyakarta. The findings reveal that LPH KHT Muhammadiyah adopts a multi-channel communication strategy, leveraging social media, websites, and direct engagement to educate business owners about the importance and benefits of Halal certification. The study also highlights the institution's use of bottom-up communication, collaboration with internal and external stakeholders, and adherence to transparency and accountability principles. Challenges such as limited human resources, public skepticism, and competition with other certification bodies persist. To address these issues, the study recommends expanding public outreach, optimizing digital platforms, enhancing human resource capacity, and fostering collaboration with government agencies and community organizations. These strategies are expected to improve public trust, increase MSME participation, and streamline the certification proces
Co-Authors ABDURRAHIM DJALINS, RAZI Abimanyu Satriyo Wicaksono Ade Armando Adi Nugroho Adi Nugroho Afi Sultan Ramadhan, Muhammad Afiati Tsalitsati, Afiati Afra Widyawiratih Arini Afra, Adeela Afrilia Wening Anindya Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Rahmawati Aisyah Nadhilah Arsyi Malik Akmalia Rasyid, Alifa Alya Azma Fazira Alya Nur Hana Amrina, Afrilla Anastasya Yuca Venina Andre Ghozali Putra Riyadi Anike Puspita Yunita Anissa Meiriam Swastinastiti Antika Yolanza Arbi Azka Wildan, Arbi Azka Arham Syarif, Muhamad Arlinda Nurul Nugraharini Arum Sawitri Wahyuningtias Azalea Puspa Sessarina Azif, Zahra Azzahira Putri Zakaria, Grandhis Bambang Sadono Bambang Sadono Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bethania Swasti Akmarani Chela Merchela Funay Dafa H.D, Krisna Desynta Kurnia Hapsari Dhea Ayu Fairuzha Djoko Setyabudi DR Sunarto Dwi Purbaningrum, Dwi Estadista Herdini, Reyna Faiz Syarafullana, Mirwa Farhan Haritz, Abdullah Fitri Damayanti Frans Agung Prabowo Freshia Trinanda Hamid Geralda Mewengkang, Rafaela Ginting, Stefany Hanifah Widyadhana, Nastiti Hanna Oliviati, Nur Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hasan Hendratmoko Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrianto Noor Ikhwan Herusna Yoda Sumbara I Nyoman Winata Iffah Shofiyah Ariefah Indra Pratama Isti Prabandari, Ayu Josinita Endah Juniarlin Joyo NS Gono Joyo Nur Suryanto Gono Juwita Veronica Kaisya Ukima Tiara Anugrahani Keke Meidyluana Sitalaksmi Kristiawan Agma Bima Setyanto Liza Margaret, Liza M Bayu Widagdo Maria Gabrielle P., Maria Marisa Arum Larasati Mayangsari Cantika Mutiara Mellisa Indah Purnamasari Muhammad Bayu Widagdo Muhammad Imaduddin Naabigha, Tsaabitah Nanda Dwitiya Swastha Nisa Bela Dina, Nisa Bela Nisa Safitri, Aiko Nisrina Aulianovanda, Althafa NUR CAHYANINGSIH, DEWI Nurist Surayya Ulfa Nuriyatul Lailiyah Nurul Hasfi Nurul Syifa, Salsa Octari Ambarita, Angelica Oki Riski Karlisna Osa Patra Rikastana Pehulisa, Karin Primada Qurrota Ayun Puji Purwati Qonita Andini, Annisa Raghabendra, Octova Rakanita Oktaviani Hadi Saputri Rezeki Amalia, Annisa Rieda Anindita Putri, Rieda Anindita Rimadhani Putri Budiana Rizka Rahmawati Rizki Rengganu Suri Perdana Rony Kristanto Setiawan S. Rouli Manalu Sabda Nugraha, Detrina Safira Nurin Aghnia Septiana Hadiwinoto, Jessica Siska Ratih Dewanti Sri Budi Lestari Sri Budi Lestari Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Surya Mutumanikam, Gempita Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Tiara Apriyani Titiek Hendriama Titiek Hendriama, Titiek Tri Fajariani Fauzia Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Turnomo Rahardjo Vivi Yolanda Wafda Afina Dianastuti Warapsari, Dhyayi Wimala Wimardana Wiwid Noor Rakhmad Yanuar Luqman Yoana Putri Elianna Yohanes Erik Wibawa Yoshita Rindha Anggraini Yulistra Ivo Azhari Yunni Wulan Ndari Yunusiah, Septia