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Jurusan Ilmu Pemerintahan FISIP Universitas Riau
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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
Komunikasi Politik Pasangan Alfedri-Husni (SAH) Dalam Memenangkan Pemilihan Bupati Dan Wakil Bupati Kabupaten Siak Periode 2021-2024 Sari, Diana; Nasution, Belli; Muchid, Muchid
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 16 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13761804

Abstract

The political communication carried out by the Alfedri-Husni (SAH) pair in winning the election for Regent and Deputy Regent of Siak Regency can be interpreted as successful. Because this pair was able to defeat their political opponents in the 2020 Siak Regency Regional Head Election (Pilkada), by gaining more than 60 percent of the votes outside the target. In the 2020 regional head elections, there were restrictions on campaign activities due to the Covid-19 outbreak which hit the entire country, thus hampering the political campaign activities of each pair of regional head candidates. A grand campaign is one of the events that cannot be carried out during regional head elections, but this does not make the Alfedri-Husni pair and their team silent, this pair carries out structured political communication.The purpose of this research is to determine the Political Marketing and Political Communication Model used by the Alfedri-Husni (SAH) couple in winning the election for Regent and Deputy Regent of Siak Regency. The research is descriptive qualitative research, and these findings are based on the concept of political marketing with the application of 4 (four) marketing mixes, namely product, promotion, price, placement. With direct interview sources, informants, namely the elected Regent Alfedri and Siak Regency Political Figures. The results of this research show that the political communication model of the Alfedri-Husni (SAH) pair includes Who, Says What, In Which Chanel, To Whom, With what effect, 1. using Siak district political figures as communicators 2. political messages conveyed by "SAH" and “For a More Advanced Siak”. Then 3. using limited face-to-face media, using social media, online media to convey political messages 4. political targets at all levels of Siak district society who have voting rights and young generation of first-time voters 5. The political communication effect of the Alfedri-Husni (SAH) pair is won the regional head election of Siak district
Co-Authors ', Erman ', Ishak AA Sudharmawan, AA ACHMAD FAUZI Achmad Fauzi Ade Agus Hartanto Agus Susanto Agus Susanto Ahmad, Zakly Hanafi Akbar, Hapis Alex Sugara Ali Yusri Ambar Setiyani Amrizal Achmad Andini, Mutiara Azzaria Anton Budi Dharma Asta, Refaldo Auradian Marta Auradian Marta Belli Nasution Cantika, Bunga Dadang Mashur Desbanita, Irda Dewi Putri Anggi Diana Sari Edy Kurniadi Efendi, Resty Ardila Efni Noor Salam Eko azi septiawan Eko P Purnomo Erman Fadli Syahputra Febri Yuliani Fitri Ramadani Gagas Tri Anggoro Habibul Wahyudi Handoko, Tito Hasan Sazali Heru Yolanda Iranda Firiansyah Ishak Ismandianto Julfan Dwi Putra Khairani, Sarah Khasna Latifah Lili Suryani Lizbeth Lindrieny Lubis M. Iqbal Vadila Mafatihul Ulum Marlina, Yosi Maulia Putri Mawarni " Meliana Putri, Friska Mohammad Saeri Muhammad Firdaus Muhammad Ikram Muhammadi, Qasem Nanda, Alfrezi Notatema Zebua, Ben Hansel Nugroho, Anong Tri Cahyo Nurdiana " Nurmala Sari Pebriana Marlinda Priandoko " Prima Wahyudi Purba, Elisabet Duma Novita Riandi Adma Tri Saputra Rita Wati Rizki Zukmadianty Putri Rubani, Mardiah Rusmadi Awza Sadriah Lahamid Seno Andri Sinurat, Owen Sri Devi, Sri SRI WULANDARI Sujianto Sujianto Sujianto Suprianti, Najwa Suyanto Suyanto Syahri Ramadhani Sinuraya Tanjung, Hasbullah Tri Joko Waluyo Vadila, M. Iqbal VEGA Wahyuandra, Muhammad Ilham Wasillah, Asiah Wawan Wawan Wicaksono, Luluk Reza Winata, Septiani Putri Winta Pratiwi Zaili Rusli Zukmadianty Putri, Rizki Zulfa Harirah MS Zulkarnain Zulkarnain Zulkarnaini Zulkarnaini