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Journal : Sosiohumaniora

TOURISM COMMUNICATION BASED ON CULTURE, RELIGION AND LOCAL WISDOM OF KUANTAN SENGINGI Ismandianto Ismandianto; Muchid Muchid; Prima Wahyudi
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.33877

Abstract

Tourism competition between regions has recently become increasingly competitive, to be able to compete, an effective strategy is needed to develop the potential and uniqueness of the region to be competitive. For this reason, the development of tourist destinations must be more innovative so that tourists who come are willing to repeat their visits in these tourist areas. The main problem that arises related to tourism in the region at this time is how to increase regional competitiveness so that its potential can be exploited to the fullest. This study aims to determine the tourism communication strategy in developing tourism potential in Kuantan Singingi Regency. This research method is using a qualitative descriptive approach using a constructivist paradigm. Data collection techniques were carried out by observation, interviews, and documentation. To test the validity of the data in the field, a credibility test was conducted.  The results of tourism communication research are the process of delivering image messages that involve the role of stakeholders, both internal and external. The right strategy to be carried out by the Kuantan Singingi Regency government in developing regional tourism potential, elaborating brand image and brand identity, will be able to develop the potential and uniqueness of the region to become a tourism strength. The pattern of communication strategies between local governments and communities lacks synergy, with local tourism communities and human resources that do not have expertise in tourism.
STRENGTHENING COMMUNITY SOCIAL CAPITAL IN PEATLAND MANAGEMENT Zulkarnaini, Zulkarnaini; Sujianto, Sujianto; Wawan, Wawan; Muchid, Muchid; Mashur, Dadang
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.36963

Abstract

People who live on peatlands are very dependent on the values and functions contained by the surrounding ecosystem. They certainly need empowerment to strengthen their social capital in meeting their needs. This study aims to analyze the importance of strengthening community social capital on peatlands. The research method used is qualitative research to describe and explain the observed conditions. The results showed that the pattern of ecosystem management on peatlands did not involve all parties, so that people living on peatlands did not really feel the benefits. Whereas the existence of the community can be relied on in maintaining the ecosystem even though they have reasons to use existing resources to fulfill their daily needs. It is just a matter of how all stakeholders involved can make efforts to empower them so that they have strong social capital to protect the environment. With this, the community will feel they have an interest in using all available resources on peatlands in a responsible and sustainable manner.