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Jurusan Ilmu Pemerintahan FISIP Universitas Riau
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Journal : Kemudi

 1 
PERSONAL BRANDING OF PELALAWAN REGENT H ZUKRI AS A POLITICIAN SERVING THE PEOPLE Tanjung, Hasbullah; Nasution, Belli; Muchid, Muchid
Kemudi Vol 9 No 1 (2024): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v9i1.6862

Abstract

The level of public trust in the political elite is decreasing day by day, so that only a few politicians are able to maintain their image in society, the Regent of Pelalawan H Zukri being one of them. H Zukri's success in the 2009, 2014 and 2019 legislative elections, and continued with his victory in the 2020 Pelalawan Regional Election is an indicator that H Zukri is a figure who truly protects society, including the poor. This of course cannot be separated from H Zukri's personal branding, as a politician who is able to be a beacon of hope for poor people. This research uses a qualitative approach using the concept of personal branding by Montoya & Vandehey. Before becoming a politician, H Zukri was known as a humanist and often paid attention to the poor, and he gave this attention consistently according to his authority, whether direct or policy. It is hoped that this research will provide inspiration and benefits for politicians who want to shape their image and also the results of this research can help H Zukri to evaluate the process of forming his image.
Co-Authors ', Erman ', Ishak AA Sudharmawan, AA ACHMAD FAUZI Achmad Fauzi Ade Agus Hartanto Agus Susanto Agus Susanto Ahmad, Zakly Hanafi Akbar, Hapis Alex Sugara Ali Yusri Ambar Setiyani Amrizal Achmad Andini, Mutiara Azzaria Anton Budi Dharma Asta, Refaldo Auradian Marta Auradian Marta Belli Nasution Cantika, Bunga Dadang Mashur Desbanita, Irda Dewi Putri Anggi Diana Sari Edy Kurniadi Efendi, Resty Ardila Efni Noor Salam Eko azi septiawan Eko P Purnomo Erman Fadli Syahputra Febri Yuliani Fitri Ramadani Gagas Tri Anggoro Habibul Wahyudi Handoko, Tito Hasan Sazali Heru Yolanda Iranda Firiansyah Ishak Ismandianto Julfan Dwi Putra Khairani, Sarah Khasna Latifah Lili Suryani Lizbeth Lindrieny Lubis M. Iqbal Vadila Mafatihul Ulum Marlina, Yosi Maulia Putri Mawarni " Meliana Putri, Friska Mohammad Saeri Muhammad Firdaus Muhammad Ikram Muhammadi, Qasem Nanda, Alfrezi Notatema Zebua, Ben Hansel Nugroho, Anong Tri Cahyo Nurdiana " Nurmala Sari Pebriana Marlinda Priandoko " Prima Wahyudi Purba, Elisabet Duma Novita Riandi Adma Tri Saputra Rita Wati Rizki Zukmadianty Putri Rubani, Mardiah Rusmadi Awza Sadriah Lahamid Seno Andri Sinurat, Owen Sri Devi, Sri SRI WULANDARI Sujianto Sujianto Sujianto Suprianti, Najwa Suyanto Suyanto Syahri Ramadhani Sinuraya Tanjung, Hasbullah Tri Joko Waluyo Vadila, M. Iqbal VEGA Wahyuandra, Muhammad Ilham Wasillah, Asiah Wawan Wawan Wicaksono, Luluk Reza Winata, Septiani Putri Winta Pratiwi Zaili Rusli Zukmadianty Putri, Rizki Zulfa Harirah MS Zulkarnain Zulkarnain Zulkarnaini Zulkarnaini