Article Per Year (5 Year)
p-Index From 2021 - 2026
3.323
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) MANAJEMEN Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal of Economics and Management Research Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen dan Ekonomi International Journal of Management Research and Economics Journal of Management and Informatics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Tintamas: Jurnal Pengabdian Indonesia Emas Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Pemilia Sulistyowati
Sekolah Tinggi Ilmu Ekonomi Modern
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Brand Image, Kualitas Produk dan Gaya Hidup terhadap Keputusan Pembelian Produk Eiger Kota Surakarta Dewi Lestari; Asnawi Hidayat; Titin Hargyatni; Pemilia Sulistyowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10545

Abstract

every purpose this study is investigate every influence of brand image in every decision to buy Eiger products in Surakarta City, every influence of product quality in every decision to buy Eiger products in Surakarta City, every influence of lifestyle in every decision to buy Eiger products in Surakarta City, also every combined influence of lifestyle, product quality, also brand image. This quantitative investigation's sample size was 70 respondents. A multiple linear regression analysis was conducted with IBM SPSS Statistics. Results of this study show that lifestyle has significant impact every decision to buy Eiger products in Surakarta City, that brand image has positive also significant impact every decision to buy Eiger products in Surakarta City, that product quality has significant impact every decision to buy Eiger products in Surakarta City, also that lifestyle, product quality, also brand image all have an impact every decision to buy Eiger products in Surakarta City at every same time.
The Effectiveness of Social Media Marketing Strategies on Purchase Intention in Skincare: A Mediating Role of Brand Image among Generation Z Nita Mardiana Telaumbanua; Edwin Zusrony; Pemilia Sulistyowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8598

Abstract

This research is expected to analyze the impact of social media marketing towards purchase intention with brand image as a mediating variable for users skincare product. The approach employed in this research is quantitatively with primary data collected by using a questionaire distributed to all respondents and assessment parameter with Likert scale 1-5. The research objects were generation Z, namely respondents who are 18-28 years old and have already bought skin care products at least once for the past six months through an electronic commerce application hearth that they live in Semarang Regency. The sample consisted of 80 respondents who were chosen purposively. Analysis was built on the SEM-PLS methodology implemented by SmartPLS software version 4.1.1.2 Data processing technique was SEM-PLS model. The findings of the research indicate that social media marketing has a positive and significant effect on brand image. Purchase intention is positively influenced by social media marketing. Brand image positively influences purchase intention to a great extent. Brand image Your ultimate goal is to use your external corporate identity applications in order to acquire a sustainable and positive brand image among your target audience.
Co-Authors Amalia Febeka Prianggani Arie Atwa Magriyanti Asnawi Hidayat Asnawi Hidayat Asri Winanti Madyoningrum Destia Madiya Ratri Dewi Lestari Dewi Widyaningsih Diah Kusumawati Dwi Astutik Edwin Zusrony Endang Kustami Gibson Manalu Hellen Cahya Permata Hendri Rasminto Heni Susilowati Heri Poerbantaro Heri Poerbantor Heri Poerbantor Hifa Labiba Afi Huwaida Jaelani Jaelani Jaelani Jaelani Kusna Djati Purnama Kusumaningtyas, Dhevi Dadi Miftahurrohman Myra Andriana Nita Mardiana Telaumbanua Puteri Anindya Maulan Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum, Ratnaningrum Reni Veliyanti Risma Nurhapsari Risma Nurhapsari Sefna Efrideyesa use Setia Iriyanto Setia Iriyanto Sherly Dwi Ditzi Savitri Siti mutmainnah Sukamto Sukamto Sukamto Sukamto Sutari Sri Rejeki Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Titin Hargyatni Tri Imaliya Wahyudi Wahyudi Wahyudi Wahyudi Widodo Wibisono Zahra Dinul Khaq