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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) MANAJEMEN Jurnal Kolaboratif Sains Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal of Economics and Management Research Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen dan Ekonomi International Journal of Management Research and Economics Journal of Management and Informatics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Tintamas: Jurnal Pengabdian Indonesia Emas Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Pemilia Sulistyowati
Sekolah Tinggi Ilmu Ekonomi Modern
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Fasilitas, Inovasi, dan Kualitas Pelayanan Terhadap Minat Pengguna Bus Batik Solo Trans : Studi pada Pengguna Bus Trans Solo di Koridor 4 Destia Madiya Ratri; Asnawi Hidayat; Titin Hargyatni; Pemilia Sulistyowati
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8134

Abstract

This study is motivated by the growing public demand for reliable and high-quality public transportation services such as the Trans Solo Bus on corridor 4. The purpose of this research is to analyze the influence of Facilities, Innovation, and Service Quality on User Interest, both partially and simultaneously. This study employs a quantitative method with a sample of 100 respondents who are users of the Trans Solo Bus on corridor 4. Data were collected through questionnaires and analyzed using IBM SPSS Statistics through several tests, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results revealed that Facilities, Innovation, and Service Quality significantly influence User Interest, either individually or simultaneously. These findings imply that improving facilities, implementing continuous innovation, and ensuring high service quality can increase public interest in using Trans Solo Bus services, thus supporting the development of sustainable urban transportation.
Pengaruh Fomo dan Flash Sale Strategy Terhadap Minat Beli Konsumen Shopee: The Influence of FOMO and Flash Sale Strategy on Shopee Consumer Purchase Interest Siti Mei Eka Wati; Pemilia Sulistyowati
Jurnal Kolaboratif Sains Vol. 9 No. 5: Mei 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i5.11020

Abstract

Abstrak ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FOMO) dan Strategi Flash Sale terhadap niat pembelian konsumen di platform e-commerce Shopee di Desa Sadartengah. Shopee, sebagai salah satu platform e-commerce terkemuka, secara aktif menggunakan strategi promosi seperti flash sale dan FOMO untuk meningkatkan niat pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kausal-komparatif. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan pengujian instrumen, pengujian asumsi klasik, dan pengujian hipotesis (uji-t dan uji-F). Hasil penelitian menunjukkan bahwa baik FOMO (Fear of Missing Out) maupun strategi flash sale memiliki pengaruh signifikan terhadap niat pembelian konsumen, baik sebagian maupun secara simultan. Kedua variabel tersebut memiliki pengaruh gabungan yang lebih kuat dalam membentuk perilaku konsumen. Temuan penelitian terbukti valid, dapat diandalkan, dan layak untuk digunakan.
The Influence of Social Media Marketing and Celebrity Endorsements on Consumer Purchase Intention in Makassar City Amalia Febeka Prianggani; Pemilia Sulistyowati
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/qq4b1876

Abstract

This research aims to determine the impact of social media marketing and celebrity endorsements on the purchase intention of skincare products in Makassar. This research uses a quantitative approach. The population in this research is all potential consumers who have a purchase interest in skincare products in Makassar. The sample in this research amounted to 60 respondents taken by convenience sampling method. Data collection used a questionnaire measured on a Likert scale of 1-5 points. Data analysis used multiple linear regression and the data was processed using SPSS version 30. The results of partial testing showed positive and significant results of social media marketing and celebrity endorsement variables on the purchase intention of skincare products in Makassar. The results of simultaneous testing, social media marketing and celebrity endorsement variables were able to significantly explain variations in employee performance on the purchase intention of skincare products in Makassar.
Co-Authors Amalia Febeka Prianggani Arie Atwa Magriyanti Asnawi Hidayat Asnawi Hidayat Asri Winanti Madyoningrum Destia Madiya Ratri Dewi Widyaningsih Diah Kusumawati Dwi Astutik Edwin Zusrony Endang Kustami Gibson Manalu Hellen Cahya Permata Hendri Rasminto Heni Susilowati Heri Poerbantaro Heri Poerbantor Heri Poerbantor Hifa Labiba Afi Huwaida Jaelani Jaelani Jaelani Jaelani Kusna Djati Purnama Kusumaningtyas, Dhevi Dadi Lukmansyah Lukmansyah Miftahurrohman Myra Andriana Nita Mardiana Telaumbanua Puteri Anindya Maulan Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum, Ratnaningrum Reni Veliyanti Risma Nurhapsari Risma Nurhapsari Sefna Efrideyesa use Setia Iriyanto Setia Iriyanto Sherly Dwi Ditzi Savitri Siti Mei Eka Wati Siti mutmainnah Sukamto Sukamto Sukamto Sukamto Sutari Sri Rejeki Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Titin Hargyatni Tri Imaliya Wahyudi Wahyudi Wahyudi Wahyudi Widodo Wibisono Zahra Dinul Khaq