Claim Missing Document
Check
Articles

Found 29 Documents
Search

STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PELALAWAN DALAM MEMPROMOSIKAN WISATA CAGAR BIOSFER DUNIA Hevi Susanti; Nurjanah Nurjanah; Chelsy Yesicha
Jurnal Ilmu Komunikasi Vol 10, No 2 (2021)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v10i2.7474

Abstract

REPRESENTASI KONSEP DIRI ORANGTUA YANG MEMILIKI ANAK AUTIS Hevi Susanti '
Jurnal Ilmu Komunikasi Vol 3, No 1 (2014)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v3i1.2559

Abstract

Penelitian ini bertujuan untuk memperoleh konsep diri diri orangtua penerimaan orangtuaterhadap anak autis. Penelitian ini menggunakan pendekatan kualitatif. Karakteristik subjekpenelitian meliputi orangtua yang memiliki anak yang didiagnosis menyandang autisme. Jumlahsubjek dalam penelitian ini sebanyak 5 orang. Teknik pengumpulan data dengan wawancarasebagai metode utama dan observasi sebagai metode pendukung. Hasil penelitian menunjukkanbahwa secara keseluruhan kelima subjek dapat menerima sepenuhnya kondisi anak merekayang didiagnosis menyandang autisme. Adanya penerimaan dipengaruhi faktor dukungan darikeluarga besar, kemampuan keuangan keluarga, latar belakang agama, tingkat pendidikan, statusperkawinan, usia serta dukungan para ahli dan masyarakat umum. Kelima subjek cukup berperanserta dalam penanganan anak mereka mulai dari memastikan diagnosis dokter, membinakomunikasi dengan dokter, mencari dokter lain apabila dokter yang bersangkutan dinilai kurangkooperatif, berkata jujur saat melakukan konsultasi mengenai perkembangan anaknya,memperkaya pengetahuan, dan mendampingi anak saat melakukan terapi.Kata Kunci: penerimaan orangtua, anak autisme, faktor dukungan
STRATEGI MANAJEMEN EVENT MARKETING DALAM MEMPROMOSI BATIK BONO PELALAWAN Hevi Susanti; Ririn Ratu Sari
Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v11i2.7518

Abstract

PELATIHAN PEMBERDAYAAN GUIDE LOKAL DALAM MEMPROMOSIKAN TRADISI BAKAR TONGKANG DI KABUPATEN ROKAN HILIR Welly Wirman; Genny Gustina Sari; Chelsy Yesicha; Ringgo Eldapi Y; Hevi Susanti
Jurnal Ilmu Komunikasi Vol 6, No 2 (2017)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v6i2.4752

Abstract

Pelatihan guide lokal bagi masyarakat Bagansiapiapi melalui pemahamantentang pentingnya komunikasi yang efektif dalam mempersuasif dan memberikan informasipada pengunjung ritual Bakar Tongkang ini. Pada akhirnya, para pendatangtidak lagi harus kebingungan melihat tradisi Bakar Tongkang tanpa tahu makna dansymbol historis dari setiap gerakan atau aktivitas yang terjadi. Masyarakat local sebagaiguide merupakan perpanjangan tangan pemerintah untuk menginformasikan kepadapara pendatang mengenai tradisi tahunan ini. Dengan menawarkan pelayanan primakepada para pengunjung, masyarakat sebagai guide local tentunya sangat membantupemerintah dalam upaya mempromosikan tradisi ini sehingga menjadi salah satuobjek wisata yang dituju masyarakat luas. Untuk itulah penulis berencana melakukanpengabdian kepada masyarakat BagansiapiapiPemahaman mengenai komunikasi lintasbudaya dan komunikasi pariwisata menjadi pembuka cakrawala mereka dalammenumbuhkan kecintaan mereka untuk menjaga hari wisatawan yang berkunjungke Bagansiapiapi. Pelatihan public speaking dasar juga turun memberikan kesiapanpeserta pelatihan untuk dapat berkomunikasi efektif dan baik sebagai guide. MediaSosial dan Portal menjadi salah satu strategi promosi yang paling tepat digunakan olehpeserta lokal dalam mempromosikan tradisi Bakar Tongkang dan Rokan Hilir pada umumnya.
Pengaruh Kemanfaatan, Risiko, Kepercayaan, dan Kemudahan Terhadap Minat Pengguna Uang Elektronik Susanti, Hevi; Saputra, Agung Joni
Akuisisi: Jurnal Akuntansi Vol 18, No 2 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v18i2.779

Abstract

This research aims to examine the influence of usefulness, risk, trust, and perceived ease of use on interest in using electronic money. The population in this research is the people of Batam City who use electronic money in Batam City. The sample in this study amounted to 180 respondents. perceived usefulness, perceived risk, trust and convenience influence interest in using electronic money by showing the sig value. F (Statistics) of 0.000 is smaller than the significance level of 0.05 and the calculated F value is > from F table, namely 70,384 > 2.42. usefulness influences interest in using electronic money, risk influences interest in using electronic money, trust influences interest in using electronic money, and convenience influences interest in using electronic money, perceived usefulness, perceived risk, trust and perceived ease simultaneously influence interest in using electronic money in Batam City .
STRATEGI KOMUNIKASI PT. PEGADAIAN (PERSERO) CABANG PANAM PEKANBARU DALAM MEMPROMOSIKAN TABUNGAN EMAS KEPADA NASABAH Manurung, Kezia; Susanti, Hevi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Pegadaian employees as communicators have a large role in promoting gold savings in PT. Pegadaian Panam Branch to a wide audience. In carrying out his duties, there is a need for ability and expertise in promoting gold savings and having interesting ways of communication and appearance in order to be able to influence prospective customers. In this script, the author discusses how the communication strategy carried out by PT. Pegadaian in promoting gold savings. The purpose of this study is to find out how communicators strategy, messaging strategy, media selection strategy, and audience selection strategy in promoting gold savings at PT. Pegadaian Panam Branch of Pekanbaru. This research method uses qualitative research methods. This research informant consists of 5 people, namely Branch Leadership, Asistent Marketing Officer, Customer Relations Officer and 2 Customers to support this research. Data collection techniques consist of interviews, observations and documentation, while data analysis techniques use communication strategy models. Data validity checking techniques use extended participation and tringulation. Based on the results of the research that the author has done, the results of the research to identify the problem are that the first communicator in promoting gold savings is that all employees participate but the main key as communicators are employees of the marketing division. And a communicator must have credibility and appeal. The message has 2 forms of messages, namely verbal messages and nonverbal messages. Verbal messages, namely Personal Selling through face to face. And written verbal messages such as brochures, banners, social media. Meanwhile, nonverbal messages can be seen from body language, facial expressions, tone of voice and simple language. The media used offline is face to face which is the main media and print media are brochures, banners/banners. While online, namely electronic media and social media such as WhatsApp, Instagram and Tiktok. Selection of the audience determines the target audience in promoting gold savings ranging from 17-60 years old, and tends to be millennials because millennials currently spend more time and income in places that are not clear, such as hanging out in cafes Keywords: PT. Pegadaian, Gold Savings, Communication Strategy, Promotion
POLA KOMUNIKASI SUPPORTER SEPAKBOLA ULTRAS GARUDA SEZIONE RIAU DALAM MEMPERTAHANKAN SOLIDARITAS ANGGOTA Pasaribu, Raihan Taufik; Susanti, Hevi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This title was raised in accordance with the background thought that basically humans are social creatures, humans essentially have a tendency to live in groups, among others based on hobbies or an activity to fulfill the purpose of these needs by communicating. Thus, the formulation of the problem in this study is: how is the communication pattern of the Garuda Sezione Riau Ultras Supporter community in maintaining the solidarity of its members. This study is purpose to know the communication pattern that happened and developed in Garuda Sezione Riau Ultras Supporter community. This type of research is Descriptive Qualitative research, data collection techniques are carried out by interview, and observation, and documentation. data sources using informants or sources as many as 5 people consisting of coordinators, administrators, and members of the Ultras Garuda Sezione Riau Supporter community which was carried out in a period of 2 months during March to May 2024, with data collection techniques using interviews, documentation and observation. According to the result, it is found that solidarity sense of Garuda Sezione Riau Ultras Supporter member is formed by an intens communication and comprehension about good communication pattern. This matter shows kinship of every member in community Garuda Sezione Riau Ultras Supporter has achieved a deepen level. Communication pattern used by Supporter Ultras Garuda Sezione Riau is the Star model communication pattern or all channels, where all members have the same position in communication activities within the community. While the barriers to ongoing communication are experienced, they do not interfere with the communication process, creating a harmonious and productive environment. Every individual has equal access to information and the opportunity to voice their opinions.
KOMUNIKASI KELUARGA JARAK JAUH ANTARA ORANG TUA DAN ANAK DALAM MENJAGA HUBUNGAN KELUARGA DI DESA CAHAYA BARU KECAMATAN MANDAH KABUPATEN INDRAGIRI HILIR Susilo, Bejo; Susanti, Hevi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Long distance family between parents and children in maintaining family relationships in Cahaya Baru Village. In general, children and their parents have close contact or often communicate face to face because they live in the same house. But other things are similar with parents and children who do not live in the same house or are related long distances. This long distance communication results in unfulfilled needs in the form of emotional relationships that are no longer well established and closeness is reduced resulting in a strained relationship due to lack of communication. This type of research uses qualitative methods with a descriptive approach with the technique of determining research subjects, namely purposive. The author uses data collection techniques through interviews, observation and documentation. The number of informants was 6 people according to the criteria determined purposively. The data analysis technique in this research uses the Miles and Huberman Model and the data validity checking technique, namely triangulation. The research results show that good communication is expected to create the desired communication in long distance relationships between students and their parents. Communication is defined as a form or relationship between two or more people in the process of sending and receiving the right way so that the message in question can be understood. From a communication perspective, the question arises, how does long-distance family communicate with students who come from outside the region
PERAN KOMUNIKASI PERSUASIF GURU DALAM MERUBAH PERILAKU UNTUK BERSEDIA DI VAKSIN COVID-19 SISWA SMA NEGERI 01 SUNGAI APIT KABUPATEN SIAK ', Hardani; Susanti, Hevi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of technological change occurring in the world of education, face-to-face learning carried out in schools suddenly underwent a very drastic change to become online learning. Sungai Apit 01 Public High School will start carrying out face-to-face activities again in February 2021, the start of face-to-face activities requires school students to carry out 3M and take part in the covid-19 vaccination, so there is a need for a role with persuasive communication carried out in order to maximize the program being held . So this study aims to see the credibility of persuaders, the form of messages, the media used by SMA Negeri 01 Sungai Apit and the effect of persuasive teacher communication in providing information and education. This study used a descriptive qualitative research method with a purposive technique in which the informants consisted of school principals, members of the Covid-19 team, homeroom teachers, teachers, students of SMA Negeri 01 Sungai Apit and parents/guardians of SMA Negeri 01 Sungai Apit. Collecting data using unstructured interview techniques, non-participant observation and documentation. The data analysis technique used Miles and Huberman's interactive data model by validating the data using extended participation and triangulation techniques. The results showed that the teachers of SMA Negeri 01 Sungai Apit had the credibility of the persuader, namely, first, the expertise in which the persuader was an education expert, and had gained knowledge about the co-19 vaccination. Second, it can be trusted, where the persuader in conveying the message refers to the health rules and has already carried out the vaccination. The form of the message produced is in the form of a verbal message which includes elements of clarity, straightforwardness and accuracy, as well as nonverbal which shows a style of language that is impressively simple so that it is easy for you to understand and accept. With the media used several media, namely social media in the form of Facebook, Instagram and websites. Outdoor media in the form of billboards and banners. As well as the effects received by students, namely cognition: students observe, see, pay attention to the school in providing information and education. affective: the feeling that students want to take part and be interested in the co-19 vaccination program. conation: students see posters and banners and are moved to vaccinate, there is no coercion from the teacher and the school, learn to receive vaccinations. Keywords: The Role of Communication, Teacher, SMA Negeri 01, Siak Regency
KOMUNIKASI PERSUASIF GURU DALAM MEMBENTUK KARAKTER RELIGIUS SISWA DI SDIT ZAID BIN TSABIT KECAMATAN KERUMUTAN KABUPATEN PELALAWAN Patmawati, Pramadita; Susanti, Hevi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SDIT Zaid bin Thabit is an Islamic-based school which has a vision and mission of intro-ducing and implementing religious habits to students. The focus of this research is the process car-ried out by the teachers at SDIT Zaid bin Thabit in forming religious character in students. such as it is difficult to follow memorization rules and children who enter school cannot yet read the Ko-ran. With the aim of analyzing how the process occurs in persuasive message communication car-ried out by teachers to students and to find out how teachers maintain the effectiveness of persua-sive communication carried out in forming students' religious character and to find out what ob-stacles are faced in the persuasive communication process which was carried out at SDIT Zaid bin Thabit. The method used in this research is qualitative with a descriptive approach. This research was conducted using data collection techniques of in-depth interviews, observation and documen-tation. The selection of informants was carried out using purposive sampling technique. Data col-lection techniques in this research took the form of in-depth interviews, observation and documen-tation. For data analysis techniques the author uses data reduction, data presentation and draw-ing conclusions. The results of the research show that SDIT Zaid bin Thabit teachers use the role model method, wisdom method and halaqoh talqin method, utilize infocus media, speakers and posters in conveying and instilling their teachings and hold a boarding program one night every week where students will be familiarized with the activities of students in carrying out various religious ser-vices, which aim to be implemented in their daily lives. And the obstacles faced are limited time, teaching between school and at home which is sometimes different, students who spend a lot of time playing online games and imitating the words in the game and copying a lot of what they see and hear on social media.