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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA CEMARA Habitat AGRIMOR Agro Ekonomi UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Organisasi Dan Manajemen Jurnal Agribest Jurnal Hexagro Musamus Journal of Agribusiness Jurnal Ilmu Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat J-SEA (Journal Socio Economic Agricultural) Agriecobis : Journal of Agricultural Socioeconomics and Business Community Empowerment Journal of Food System and Agribusiness (JoFSA) Jurnal Dinamika Sosial Ekonomi Management and Accounting Expose Jurnal Perempuan & Anak Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Journal of Farming and Agriculture Environmental and Agriculture Management Assyfa Journal of Farming and Agriculture
Rahayu Relawati
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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WILLINGNESS TO PAY BERAS MERAH ORGANIK “BERASKITA” DI PERUM BULOG SUB DIVRE MADIUN Preliana Dewi, Primatora Citra Eka; Relawati, Rahayu; Mufriantie, Fithri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.54775

Abstract

Organic red rice has many health benefits compared to white rice. Organic rice includes special rice that is not subject to the Highest Retail Price (HET) regulation set by the government, so this rice does not have a maximum price limit.The purpose of this study is to describe consumer market segmentation, analyze the value of consumers’ Willingness to Pay and analyze the factors that influence consumers’ Willingness to Pay. Organic red rice has many health benefits compared to white rice. Organic rice includes special rice that is not subject to the HET (Highest Retail Price) regulation set by the government, so this rice does not have a maximum price limit. The data analysis used is descriptive analysis, Contingent Valuation Method (CVM) analysis and Mutiple Linear Regression analysis. The research was conducted at Perum Bulog Sub Divre Madiun. The sampling method used was the accidental sampling method. The results showed that consumer market segmentation has an influence on determining the value of consumer Willingness to Pay. The Willingness to Pay value for organic red rice “BerasKita” is Rp 23.825, which is higher than the current price. Factors that have a significant effect on Willingness to Pay are attribute of organic red rice. Improvement recommendations should be able to maintain and improve product quality.
Co-Authors Afifah, Miftahul Dewi Anas Tain Angraeni, Siska Pramudya Aniek Iriany Aqil, Hafid Ary Bakhtiar Ayu Fitriani Miftahul Sholehah Bambang Yudi Ariadi Barbara Szymoniuk Barbara Szymoniuk Damat , Damat Damat damat Damat, Damat Dewi Liesnoor Setyowati Dyah Erni Widyastuti Effendi Andoko Eka Miladiana, Yunita Eko Handayanto Fijri Dita Nuralamika Fithri Mufriantie Gede Mekse Korri Arisena Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Hany Handajani Harahap, Burhanuddin Haryanto, Lorenta In Hendro Prasetyo Herman, Amaliavani Trintan Mardiati Hermiandra, Dennis Wara I Ketut Suamba Indah Prihartini Indri Mustikasari Indriani Indriani Isti'anah, Dewi Istis Baroh ISWAHYUDI ISWAHYUDI Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khairunnisa Khairunnisa Lestari R. Waluyati Lestari Rahayu Waluyati Lia Nita Pramudiastuti Lili Dahliani Lili Zalizar Livia Windiana Luh Putu Parendra Indra Devi Lveyre, Eugestin Jions M. Zul Mazwan Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Mita Afista Mohd Fauzi Kamarudin Mona Fairuz Ramli Muhamad Abduh Muhammad Dusturuddin Robbany Nabilah Zhafirah Nabilah Zhafirah Nico Syahputra Sebayang Noor Harini Nur Baladina Nur Kholis Nur Ocvanny Amir Prayoga, Rico Dayu Dwi Preliana Dewi, Primatora Citra Eka R. Waluyati, Lestari Rahmad Pulung Sudibyo Ramli, Mona Fairuz Robbany , Muhammad Dusturuddin Sa'adah, Fachriyah Shania Desty Hariadi Shodiq, Wahid Muhammad Siti Nur Fadlilah Siti Nur Fadlilah Soenarsyach, Sultan Aldavi Sona Minasyan Sustiyana Sutraning Nurahmi Swasono, Agustinus Setyo Syifa Fauzia Syifa Fauzia, Syifa Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wibowo, Dea Ratna Putri Yohana Agustina Yohana Agustina Zalizar , Lili