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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA CEMARA Habitat AGRIMOR Agro Ekonomi UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Organisasi Dan Manajemen Jurnal Agribest Jurnal Hexagro Musamus Journal of Agribusiness Jurnal Ilmu Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat J-SEA (Journal Socio Economic Agricultural) Agriecobis : Journal of Agricultural Socioeconomics and Business Community Empowerment Jurnal Dinamika Sosial Ekonomi Management and Accounting Expose Jurnal Perempuan & Anak Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Journal of Farming and Agriculture Environmental and Agriculture Management Assyfa Journal of Farming and Agriculture
Rahayu Relawati
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN PEMASARAN PRODUK URBAN FARMING DI KELURAHAN PANDANWANGI KOTA MALANG Relawati, Rahayu; Ariadi, Bambang Yudi; Shodiq, Wahid Muhammad
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.55427

Abstract

The Urban Farming Group in Pandanwangi Village, Malang City, produces both agricultural and processed products, however, their marketing is still limited in the local area. This community service program aims to provide training and marketing assistance to expand market reach and increase the income of group members. The procedure of the activity is carried out by training and mentoring methods. The target participants of this program are members of the Urban Farming group in Pandanwangi Village, Malang City. The training covered  product marketing materials, namely direct marketing and digital (online) marketing. The implementation of the next mentoring is focused on digital marketing. Intensive mentoring was conducted  for two months in collaboration with students participating in the PMM (Community Service by Students) program. The results of the activity indicate that the training and mentoring carried out are able to open up broader marketing insights and show great digital marketing potential. The target participants were highly engaged and cooperative during the mentoring process, leading to the creation of a joint platform accessible to all Urban Farming Working Groups. Further community service activities are needed to maintain the sustainability and development of digital marketing, increase viewers and transactions in digital marketing of Urban Farming products. Kelompok Urban Farming di Kelurahan Pandanwangi Kota Malang memiliki produk-produk pertanian dan olahan produk, namun pemasaran masih terbatas di wilayah setempat. Kegiatan pengabdian bertujuan memberikan pelatihan dan pendampingan pemasaran agar lebih luas dan pendapatan anggota kelompok bisa meningkat. Prosedur kegiatan dilakukan dengan metode pelatihan dan pendampingan. Sasaran kegiatan adalah anggota kelompok Urban Farming di Kelurahan Pandanwangi, Kota Malang. Pelatihan diberikan dengan materi pemasaran produk, yakni pemasaran langsung dan pemasaran digital (online). Pelaksanaan pendampingan selanjutnya difokuskan pada pemasaran digital. Pelaksanaan pendampingan secara intensif selama dua bulan dikolaborasikan dengan mahasiswa peserta PMM (Pengabdian Masyarakat oleh Mahasiswa). Hasil kegiatan menunjukkan bahwa pelatihan dan pendampingan yang dilakukan mampu membuka wawasan pemasaran yang lebih luas dan menunjukkan potensi digital marketing yang besar. Mitra sasaran sangat aktif dan kooperatif selama pendampingan hingga terbentuk platform bersama yang dapat dimanfaatkan oleh seluruh Pokja Urban Farming. Kegiatan pengabdian selanjutnya diperlukan untuk menjaga keberlanjutan dan pengembangan pemasaran digital, peningkatan viewer dan transaksi pada pemasaran digital produk urban farming.
The Effect of Online Stores on the Sustainability of Vegetable Traders in Traditional Markets Prayoga, Rico Dayu Dwi; Relawati, Rahayu; Amir, Nur Ocvanny
Jurnal Dinamika Sosial Ekonomi Vol. 26 No. 1 (2025): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v26i1.14783

Abstract

Plumpang Market is the largest village market in the sub-district due to its location near the main road connecting Tuban and Bojonegoro Districts. Over the past decade, online market competition has emerged. This study aims to analyze the differences in average: revenue, costs, and income, as well as to identify which types of vegetables were most affected before and after the introduction of online shops. The research location is the traditional market in Plumpang Village, Plumpang District, Tuban Regency. The analysis method used is quantitative with Paired Sample t test and descriptive quantitative presented in graph. The results show that after the advent of online shops, revenue decreased, costs increased, and income fell. Some vegetables have seen a decline in demand as consumers shop online, such as chilies, long beans, tomatoes, and others. There are also vegetables that have experienced an increase in demand, which is experienced by traditional market vegetable traders who also sell online. The emergence of online shops causes the Plumpang Market to become quiet, and can reduce the revenue and income of vegetable traders. The decline in revenue and income of vegetable traders in Plumpang Market is because some consumers have begun to switch to shopping for vegetables to online shops. Their perception of online shops is more practical and efficient.
Penambahan tepung ubi jalar ungu (Ipomoea batatas L.) terhadap karakteristik puding buah naga putih (Selenicereus undatus) Mujianto, Mujianto; Zalizar , Lili; Damat , Damat; Relawati, Rahayu; Robbany , Muhammad Dusturuddin
Assyfa Journal Scientific Essay Vol 2 No 1 (2024): Assyfa Journal of Farming and Agriculture (November)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajfa.v2i1.860

Abstract

Puding adalah hidangan penutup populer yang dibuat dengan mencampurkan bubuk agar-agar dengan air, susu, dan bubur buah atau sayuran untuk mendapatkan tekstur lembut seperti gel. Namun, buah naga putih (Selenicereus undatus) jarang digunakan dalam puding karena warnanya yang kurang menarik setelah diproses. Penelitian ini bertujuan untuk meningkatkan warna, aktivitas antioksidan, dan kandungan serat puding buah naga putih dengan menambahkan tepung ubi jalar ungu (Ipomoea batatas L.). Penelitian ini menggunakan rancangan acak kelompok lengkap dengan enam konsentrasi tepung ubi jalar ungu yang berbeda: 0%, 5%, 10%, 15%, 20%, dan 25%, masing-masing diulang empat kali. Analisis meliputi kadar air, kadar abu, kadar lemak, kadar serat, aktivitas antioksidan, intensitas warna, tekstur, dan sifat organoleptik (tekstur, rasa, aroma, warna, dan kesukaan) puding. Hasil penelitian menunjukkan bahwa penambahan tepung ubi jalar ungu secara signifikan meningkatkan kadar air, kadar abu, aktivitas antioksidan, intensitas warna, tekstur, dan sifat organoleptik puding. Formulasi tepung ubi jalar ungu 5% (P1) diidentifikasi sebagai campuran optimal, menghasilkan puding dengan kadar air 76,41%, kadar abu 0,28%, kadar lemak 3,56%, kadar serat 0,89%, aktivitas antioksidan 14,33%, serta karakteristik warna dan tekstur yang baik. Hasil uji organoleptik menunjukkan tekstur kenyal, rasa ubi jalar ungu agak hambar, aroma rendah, warna menarik, dan secara umum disukai.
Analisis Kinerja Keuangan Perusahaan Perkebunan Kelapa Sawit: PT. Sinar Mas Agro Resources and Technology Tbk. (SMART) Hermiandra, Dennis Wara; Relawati, Rahayu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18162

Abstract

Around 85% up to 90% of the world's total palm oil production is produced from Indonesia and Malaysia. PT. Sinar Mas Agro Resources and Technology Tbk (SMART) is a public company that has been listed on the IDX since 1992. The objectives of this study are (1) Describe the brief profile of PT. SMART Tbk.; (2) Analyze the development of financial performance; and (3) Analyze the financial health of the company. The study analyzed descriptive and financial ratios.  The results of the study showthat palm oil productivity at PT. SMART Tbk. amounted to 5.5 tons/ha/year, with total CPO and kernel production of 3.8 million tons or around 613.4 thousand tons/year. The trade conflict between the United States and China and non-tariff barriers from the European Union are one of the factors causing the decline in CPO production. PT. SMART Tbk.  Net sales increased from 2017 to 2021 and reached a record high of IDR 57 trillion in 2021.  Netsales decreased in 2019, but there was an increase in net profit to Rp 898.6 billion.  Average NPM value of 3.24/year and average ROI value of 4.20/year; average CR value of 1.33/year and average QR value of 0.86/year; while the average DAR value is 61.04/year and the average DER value is 158.03/year.
Strategi Pemasaran Ekspor Jeruk Siam di PT X Khairunnisa, Khairunnisa; Relawati, Rahayu; Amir, Nur Ocvanny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19762

Abstract

Export activities require the best possible marketing strategy so that the orange commodities offered are able to compete, gain profits and protect the company from competitors. This research aims to determine the company's internal and external factors as well as appropriate export marketing strategies. The research location is in Pontianak, West Kalimantan. The analysis used is SWOT equipped with qualitative descriptive. The biggest strength is that the company has an extensive network with a score of 1.00 and the biggest weakness is the lack of production facilities with a score of 1.00. The greatest opportunity is to have a definite market with a score of 0.9 and the greatest threat to the quality of Siamese oranges with a score of 1.00. The results of the research show that the company is in quadrant I, namely SO (Strength - Opportunity) where strengths are greater than weaknesses and opportunities are greater than threats with a point position of (0,66; 0,82) so that the appropriate strategy is an aggressive strategy, namely utilizing strengths. and opportunities to overcome weaknesses and threats. This position benefits the company because it has great strengths and opportunities
Segmentation of Organic and Inorganic Food Consumers at Kebonsari Village, Sukun District, Malang City Herman, Amaliavani Trintan Mardiati; Relawati, Rahayu; Tain, Anas
Jurnal Dinamika Sosial Ekonomi Vol. 25 No. 2 (2024): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v25i2.13814

Abstract

Consumption of organic food is caused by a variety of factors including sustainability concern, health awareness, environmental considerations, and sensory satisfaction. The research carried out in Malang City - East Java, highlighting the underlying drivers of organic food consumption. This research studies a growing landscape of modern consumer segmentation that increasingly emphasizes food safety and health considerations. The aim of this study is to analyze consumer segmentation based on demographics, compare the value of organic and inorganic rice spending, and compare organic and inorganic vegetable spending. The study was conducted at Kebonsari village, Sukun district, Malang city, using primary data obtained from the distribution of questionnaires and interviews with 60 respondents. The sampling method used is multistage sampling. While data are analyzed with paired sample t-test. The results show that consumers with high income and education have a consciousness of the importance of health so have a willingness to consume organic food. The study results show that consumers with high income and education have awareness of the importance of health, so that they have the willingness to consume organic food. The volume and value of organic and inorganic rice purchase differ between education levels and income. Consumers prefer to consume organic rice and organic vegetables. The difference also occurs in the purchasing value of organic and inorganic vegetables. Consumers with higher incomes tend to buy organic vegetables for daily consumption.
Analisis Kelayakan Finansial CV Astika Rizki Nursery di Kota Batu Angraeni, Siska Pramudya; Relawati, Rahayu; Baroh, Istis
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14652

Abstract

Batu City is recognized as a potentially fertile agricultural area, and the high market demand makes citrus nursery businesses promising. Oranges have a consistent market demand both as a direct consumption fruit and as a raw material for the food and beverage industry. Additionally, technological advancements and changes in consumer consumption patterns also impact the agricultural market, including citrus nurseries. Technical challenges such as seed quality, plant disease management, and other production factors need attention. The sustainability of the citrus nursery business also depends on the availability of local resources, including workforce, water, and agricultural infrastructure support. Financial feasibility analysis becomes a strategic step to evaluate the sustainability and development potential of CV Astika Rizki Nursery's citrus nursery business in Batu City. By understanding market conditions, operational challenges, and resource availability, this analysis is expected to provide a comprehensive and in-depth view to support effective and sustainable business management. Financial feasibility analysis was conducted using the NPV, Net B/C Ratio, IRR, and Payback Period methods. The results indicate that the investment in citrus nursery is feasible to continue, with an NPV value of IDR 867,015,035.71, an IRR of 44%, and a Payback Period of 1 year 2 months. Additionally, other methods such as Gross B/C Ratio and Net B/C Ratio also demonstrate the feasibility of the investment. Thus, this document provides a comprehensive and in-depth perspective to support effective and sustainable business management in the citrus nursery business in Batu City.
Effect of the proportion of stevia leaf extract (Stevia rebaudiana B) on the chemical characteristic properties of functional pudding Mujianto, Mujianto; Zalizar, Lili; Damat, Damat; Relawati, Rahayu; Harahap, Burhanuddin; Iswahyudi, Iswahyudi; Sustiyana, Sustiyana
Environmental and Agriculture Management Vol 1 No 1 (2024): Environmental and Agriculture Management : May 2024
Publisher : Institute for Research and Community Service (LPPM), Universitas Islam Madura, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/eam.1.1.29-40

Abstract

Functional pudding, a popular dessert, has attracted attention in recent years due to its potential as a vehicle for delivering health-promoting ingredients. This study investigates the impact of different proportions of stevia leaf extract (Stevia rebaudiana B) on the physicochemical properties of functional pudding. Stevia leaf extract, known for its natural sweetness and negligible impact on blood sugar levels, holds promise as a low-calorie alternative to traditional sweeteners. Through systematic experimentation, various concentrations of stevia leaf extract are incorporated into pudding formulations, and their effects on water content, ash content, fat content, protein content, and carbohydrate content are evaluated. The results indicate significant alterations in the physicochemical characteristics of the pudding samples, with variations observed in water content, ash content, fat content, protein content, and carbohydrate content. Specifically, sample F6, containing the highest proportion of stevia leaf extract, exhibits notable changes, including a high-water content of 88.31%, low ash content of 0.49%, moderate fat content of 0.81%, elevated protein content of 5.35%, and reduced carbohydrate content of 5.02%. These findings underscore the potential of stevia leaf extract as a functional ingredient in pudding formulations and provide insights for the development of healthier dessert options.
Penambahan tepung ubi jalar ungu (Ipomoea batatas L.) terhadap karakteristik puding buah naga putih (Selenicereus undatus) Mujianto, Mujianto; Zalizar , Lili; Damat , Damat; Relawati, Rahayu; Robbany , Muhammad Dusturuddin
Assyfa Journal Scientific Essay Vol 2 No 1 (2024): Assyfa Journal of Farming and Agriculture (November)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajfa.v2i1.860

Abstract

Puding adalah hidangan penutup populer yang dibuat dengan mencampurkan bubuk agar-agar dengan air, susu, dan bubur buah atau sayuran untuk mendapatkan tekstur lembut seperti gel. Namun, buah naga putih (Selenicereus undatus) jarang digunakan dalam puding karena warnanya yang kurang menarik setelah diproses. Penelitian ini bertujuan untuk meningkatkan warna, aktivitas antioksidan, dan kandungan serat puding buah naga putih dengan menambahkan tepung ubi jalar ungu (Ipomoea batatas L.). Penelitian ini menggunakan rancangan acak kelompok lengkap dengan enam konsentrasi tepung ubi jalar ungu yang berbeda: 0%, 5%, 10%, 15%, 20%, dan 25%, masing-masing diulang empat kali. Analisis meliputi kadar air, kadar abu, kadar lemak, kadar serat, aktivitas antioksidan, intensitas warna, tekstur, dan sifat organoleptik (tekstur, rasa, aroma, warna, dan kesukaan) puding. Hasil penelitian menunjukkan bahwa penambahan tepung ubi jalar ungu secara signifikan meningkatkan kadar air, kadar abu, aktivitas antioksidan, intensitas warna, tekstur, dan sifat organoleptik puding. Formulasi tepung ubi jalar ungu 5% (P1) diidentifikasi sebagai campuran optimal, menghasilkan puding dengan kadar air 76,41%, kadar abu 0,28%, kadar lemak 3,56%, kadar serat 0,89%, aktivitas antioksidan 14,33%, serta karakteristik warna dan tekstur yang baik. Hasil uji organoleptik menunjukkan tekstur kenyal, rasa ubi jalar ungu agak hambar, aroma rendah, warna menarik, dan secara umum disukai.
Co-Authors Afifah, Miftahul Dewi Anas Tain Angraeni, Siska Pramudya Aniek Iriany Aqil, Hafid Ary Bakhtiar Ayu Fitriani Miftahul Sholehah Bambang Yudi Ariadi Barbara Szymoniuk Barbara Szymoniuk Damat , Damat Damat damat Damat, Damat Dewi Liesnoor Setyowati Dyah Erni Widyastuti Effendi Andoko Eko Handayanto Fijri Dita Nuralamika Fithri Mufriantie Gede Mekse Korri Arisena Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Hany Handajani Harahap, Burhanuddin Haryanto, Lorenta In Hendro Prasetyo Herman, Amaliavani Trintan Mardiati Hermiandra, Dennis Wara I Ketut Suamba Indah Prihartini Indri Mustikasari Indriani Indriani Istis Baroh ISWAHYUDI ISWAHYUDI Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khairunnisa Khairunnisa Lestari R. Waluyati Lestari Rahayu Waluyati Lia Nita Pramudiastuti Lili Dahliani Lili Zalizar Livia Windiana Luh Putu Parendra Indra Devi Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Mita Afista Mohd Fauzi Kamarudin Mona Fairuz Ramli Muhamad Abduh Muhammad Dusturuddin Robbany Nabilah Zhafirah Nabilah Zhafirah Noor Harini Nur Baladina Nur Kholis Nur Ocvanny Amir Prayoga, Rico Dayu Dwi Primatora Citra Eka Preliana Dewi R. Waluyati, Lestari Rahmad Pulung Sudibyo Ramli, Mona Fairuz Robbany , Muhammad Dusturuddin Sa'adah, Fachriyah Sebayang, Nico Shania Desty Hariadi Shodiq, Wahid Muhammad Siti Nur Fadlilah Siti Nur Fadlilah Sona Minasyan Sultan Aldavi Soenarsyach Sustiyana Sutraning Nurahmi Swasono, Agustinus Setyo Syifa Fauzia Syifa Fauzia, Syifa Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wibowo, Dea Ratna Putri Yohana Agustina Yohana Agustina Zalizar , Lili