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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Mitra Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Kewirausahaan Didaktik : Jurnal Ilmiah PGSD STKIP Subang Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) ProBisnis : Jurnal Manajemen Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Ekonomi, Manajemen, Akuntansi Tamilis Synex: Multidimensional Collaboration
Panji Suratriadi
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Strategic Role of MSMEs in Advancing a Sustainable and Resilient Global Economy Marthanti, Amas Sari; Rosento, Rosento; Lahat, Mohammad Amas; Sabil, Sabil; Suratriadi, Panji; Adawia, Popon Rabia
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6318

Abstract

Through a systematic synthesis of recent international studies, this article conceptualizes the interconnection between digitalization, sustainability, and the resilience of small and medium-sized enterprises (SMEs), while also outlining prospective research directions related to inclusive and context-sensitive digital transformation models across varied business settings. Employing a systematic literature review (SLR) methodology aligned with PRISMA guidelines, the study critically evaluates contemporary scholarly publications to explore how digital technologies shape sustainable development trajectories and organizational robustness within SMEs. The analysis demonstrates that digital transformation plays a pivotal role in reinforcing SME competitiveness and adaptability, particularly within an environment characterized by globalization pressures and recurrent economic disruptions. More specifically, digital adoption enhances operational efficiency, enables the development of sustainability-driven business models, strengthens supply chain risk management, and promotes deeper customer engagement through improved responsiveness and interaction. Despite these advantages, the review also reveals persistent barriers, including constrained financial and technological resources, internal cultural resistance to change, and substantial deficiencies in digital competencies. Overall, this article offers a conceptual enrichment of existing literature while providing practical insights for business actors, policymakers, and other stakeholders in designing strategic initiatives aimed at reinforcing the long-term competitiveness and resilience of the SME sector.
REPRESENTASI PERJUANGAN SEORANG IBU DALAM FILM NOWHERE ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE Wahyu Alifian; Edward Enrieco, Panji Suratriadi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.8730

Abstract

This research aims to analyze the representation of a mother's struggle in the film Nowhere using the semiotic approach of Charles Sanders Peirce. The film portrays a mother's survival journey with her child under life-threatening and challenging conditions. This study employs a descriptive qualitative method with semiotic analysis based on Peirce’s triadic theory of signs: Representamen, Objeks dan Interpretan. The findings reveal that through the use of visual and narrative signs, Nowhere represents the mother as a strong, self-sacrificing, and resilient figure determined to protect her child. Indexes such as body gestures and extreme actions convey deep love and maternal responsibility. Meanwhile, symbols embedded in dialogues and plotlines reinforce the themes of struggle and resilience. The study concludes that Nowhere effectively constructs a heroic narrative of a mother through the use of semiotic structures.
STRATEGI KOMUNIKASI PEMASARAN CHATIME MELALUI MEDIA TIKTOK DALAM MENINGKATKAN BRAND AWARENESS Erika Tesaloni; Edward Enrieco; Panji Suratriadi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.8740

Abstract

Chatime merupakan sebuah merek minuman teh susu yang cukup dikenal masyarakat, namun seiring berjalannya waktu Chatime mengalami penurunan brand awareness dikarenakan banyaknya kompetitor dengan produk serupa, dalam penelitian ini penulis ingin mencoba menganalisa bagaimana strategi yang digunakan oleh Chatime dalam meningkatkan brand awareness di masa sekarang. Penulis menggunakan metode SOSTAC dari Paul.R.Smith dalam melakukan penelitian ini, SOSTAC sendiri merupakan singkatan dari situation, objective, strategy, tactic, action dan control. Dalam penelitian penulis menemukan bahwa Chatime telah melakukan tahapan – tahapan SOSTAC dalam hal meningkatkan brand awareness di media sossial Tiktok pada setiap konten nya. Tujuan meningkatkan brand awareness menggunakan Tiktok dapat di katakan berhasil dikarenakan dari hasil penelitian setiap konten Tiktok @Chatimeindo mendapatkan jumlah tayang yang cukup bamyak, yang dapat menjadi tolak ukur bahwa pengguna Tiktok mengetahui informasi terbaru selalu dari Chatime.
Management Strategies for Upgrading MSMEs in Facing Economic Uncertainty in Indonesia Sabil, Sabil; Rosento, Rosento; Lahat, Mohammad Amas; Marthanti, Amas Sari; Suratriadi, Panji; Hi Lawu, Suparman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5483

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia's economic stability and growth, yet this sector faces serious challenges due to increasingly complex global and domestic economic uncertainties. In this context, understanding effective management strategies is crucial for MSMEs seeking to upgrade—that is, to transform into more structured, competitive business entities. This study aims to identify and synthesize the management strategies employed by MSMEs in responding to uncertain economic dynamics. Using a systematic literature review approach, this research analyzes 25 relevant open-access scholarly articles published over the past five years, thematically organized based on Porter's generic strategy framework, business resilience theory, and the MSME growth-stage model. The findings reveal that the primary strategies adopted by MSMEs include product differentiation, business process digitalization, and cross-sector collaboration through training, business incubation, and community partnerships. These approaches significantly contribute to enhancing the adaptive capacity and competitiveness of MSMEs amid economic pressures. This article offers conceptual contributions by integrating strategic management theory with the local MSME context in Indonesia, while also providing practical recommendations for policymakers and business practitioners to strengthen systemic and sustainable MSME development models moving forward.
Pola Komunikasi Organisasi Antara Pimpinan Dan Karyawan Di Biro Perencanaan Kementerian Perdagangan Margareth Mewita Dela; Panji Suratriadi; M. Ismail Alif
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.567

Abstract

This study aims to identify and analyze the organizational communication patterns between leaders and employees in the Planning Bureau of the Ministry of Trade of the Republic of Indonesia. The communication patterns identified include the Wheel Pattern, Y Pattern, Chain Pattern, and All-Channel Pattern. This research employs a descriptive qualitative method with observation and interviews as data collection techniques. The data obtained were then analyzed using data reduction, data presentation, and conclusion drawing techniques to obtain a clear picture of the communication patterns implemented in the organization. The results show that organizational communication in the Planning Bureau of the Ministry of Trade is effective with the application of various communication patterns. The Wheel Pattern is used to channel information from the leader to the team leader, who then conveys it to the staff. The Y Pattern shows a clear communication hierarchy, while the Chain Pattern represents horizontal communication that allows information dissemination among individuals in equivalent positions. The All-Channel Pattern is used to maintain communication synergy among all elements within the organization, both formally and informally. However, there are several obstacles in the application of these communication patterns that may reduce the optimal flow of information and employee motivation. Therefore, increasing the effectiveness of communication within the organization is necessary to support the welfare and productivity of the company.
Analisis Semiotika John Fiske dalam Film Just Mom Yana Priana; Irwanto; Panji Suratriadi
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i1.752

Abstract

This family genre film tells the story of the old age of a mother named Siti (Christine Hakim), who feels lonely, because her children are busy with their own affairs. Plus, Siti's body was weakening because she was suffering from cancer. In the midst of longing for her children, Siti takes care of a homeless person named Murni (Ayu Shita) who suffers from ODGJ and is heavily pregnant. His presence made Siti's days more colorful. The film Just Mom shows that work born from the heart will be conveyed to the heart by the unrequited love a mother has for her children. And from humanizing a mother comes her love and affection throughout the masses. Using qualitative methods, this research involves observing films to identify the soul of a mother in her love for humans, both for her children and the people she cares about. This research is very, very important in upholding a mother's love which is not reciprocated by money, in fact mother's love conquers everything and cannot be replaced if mother's love in humanizing humans if one day is gone.
REPRESENTASI BODY SHAMING DALAM FILM ‘YOLO’ Rohmadani; Irwanto; Panji Suratriadi
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2025
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.vi.762

Abstract

Film is a type of work of art that has extraordinary appeal to people throughout the world. Apart from being entertainment, films also function to convey stories, messages and emotions to the audience. This research examines the film YOLO (2024) which raises the issue of body shaming, especially towards individuals with larger body sizes. Body shaming is a social phenomenon that often gives rise to stigma and discrimination and creates a deep negative impact on the mental and emotional health of the individual who is the victim. This research aims to analyze scenes that contain symbolic meaning that reflect negative attitudes and behavior towards the individual, which often causes discomfort and decreased self-confidence in the victim. Using qualitative methods and using a critical paradigm with John Fiske's semiotic analysis, this research involves rare – systematic steps such as film observation, identification of body shaming issues through coding data scenes, and data reduction to focus on related aspects. The research results showed that body shaming behavior depicted in the film caused feelings of discomfort and low self-confidence, thus affecting the victim's ability to socialize and interact with other people around them. This research emphasizes the importance of rejecting such behavior and encouraging inclusive attitudes towards body diversity.
Co-Authors ., Rosento A. Putri Djohar Tenri Waru Agung Raharjo Agus Suhaila Alif , M. Ismail Amas Lahat, Mohammad Amas Sari Marthanti Amini, Khoirunnisa Dwi Putika Sari Edward Enrieco Edward Enrieco Engelica, Putri Erika Tesaloni Eulin Karlina Fajar Diah Astuti Fajar Kurniawan Fitri Rahmiyatun Fitriyanto Fitriyanto Herry herry Hi Lawu, Suparman Idah Yuniasih Intan Leliana Irwanto Jaka Santosa Lahat, Mohammad Amas M. Ismail Alif M. Ismail Alif, M. Ismail Margareth Mewita Dela Mohammad Amas Lahat Ningrum, Endah Aditya Popon Rabia Adawia Ramadhan, Farid Rawit Sartika Rohmadani Rosento Rosento Sabil sabil sabil, sabil Sartika, Rawit Suparman Hilawu Tuty Mutiah Wahyu Alifian Yana Priana Yunita Janah Yusni Mirat La Ode