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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Mitra Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Kewirausahaan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Public Relations (J-PR) ProBisnis : Jurnal Manajemen Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Komunikasi dan Sosial Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Ekonomi, Manajemen, Akuntansi Tamilis Synex: Multidimensional Collaboration
Panji Suratriadi
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Komunikasi Antar Pribadi Guru Dan Siswa Dalam Memotivasi Belajar Siswa SMP Negeri 13 Bogor Sartika, Rawit; Suratriadi, Panji; Diah Astuti, Fajar
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1977

Abstract

Communication is closely related to aspects of education, where education is a process of empowerment that explores human potential as individuals and society and has a function in addition to empowering human potential as well as developing and controlling this potential so that it is beneficial for improving the quality of the human being himself. In the educational aspect, of course, it cannot be separated from the role of educators, or teachers if in a school environment it is usually called a teacher. A teacher basically conducts outreach in the implementation of education. This socialization applies in learning activities, in order to increase student learning motivation. Reciprocal relationship between teachers and students will determine the end result of increased student motivation. The results of this study indicate that interpersonal communication between teachers and students in motivating student learning at SMP Negri 13 Bogor is carried out directly (face to face) or indirectly (through the media). The media used is WhatsApp social media. Through interpersonal communication the teacher tries to direct students to have a high interest in learning. Messages delivered persuasively, messages conveyed by the teacher are directed to achieve the goals to be achieved by students. Keywords: Interpersonal Communication, Teachers and Students, Learning Motivation
The Impact of Organizational Culture, Work Environment, and Wage Levels on Employee Performance in SMEs in Indonesia Amas Lahat, Mohammad; Sabil, Sabil; ., Rosento; Suratriadi, Panji; Sari Marthanti, Amas
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3222

Abstract

This study aims to analyze the impact of Organizational Culture, Work Environment, and Wage Level on Employee Performance in Small and Medium Enterprises (SMEs) in Indonesia. The research method used was quantitative with data analysis using Partial Least Squares (PLS) version 3.0.The number of respondents was 170 from SME employees in Indonesia. The analysis shows that Organizational Culture has a strong positive influence on Employee Performance with a T-statistical value of 6.527 and a P value of 0.000, which indicates a very high statistical significance. The Work Environment was also proven to have a positive influence on Employee Performance with a T-statistical value of 4.478 and a P value of 0.000, which showed very high statistical significance, The relationship between Wage Level and Employee Performance showed weaker results with a T-statistical value of 1.776 and a P value of 0.076. This indicates that this relationship is not statistically significant at the conventional level of significance. Keywords: Organizational Culture, Work Environment, Wage LevelThe analysis shows that Organizational Culture has a strong positive influence on Employee Performance with a T-statistical value of 6.527 and a P value of 0.000, which indicates a very high statistical significance. The Work Environment was also proven to have a positive influence on Employee Performance with a T-statistical value of 4.478 and a P value of 0.000, which showed very high statistical significance, The relationship between Wage Level and Employee Performance showed weaker results with a T-statistical value of 1.776 and a P value of 0.076. This indicates that this relationship is not statistically significant at the conventional level of significance.
Management Strategies for Upgrading MSMEs in Facing Economic Uncertainty in Indonesia Sabil, Sabil; Rosento, Rosento; Lahat, Mohammad Amas; Marthanti, Amas Sari; Suratriadi, Panji; Hi Lawu, Suparman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5483

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia's economic stability and growth, yet this sector faces serious challenges due to increasingly complex global and domestic economic uncertainties. In this context, understanding effective management strategies is crucial for MSMEs seeking to upgrade—that is, to transform into more structured, competitive business entities. This study aims to identify and synthesize the management strategies employed by MSMEs in responding to uncertain economic dynamics. Using a systematic literature review approach, this research analyzes 25 relevant open-access scholarly articles published over the past five years, thematically organized based on Porter's generic strategy framework, business resilience theory, and the MSME growth-stage model. The findings reveal that the primary strategies adopted by MSMEs include product differentiation, business process digitalization, and cross-sector collaboration through training, business incubation, and community partnerships. These approaches significantly contribute to enhancing the adaptive capacity and competitiveness of MSMEs amid economic pressures. This article offers conceptual contributions by integrating strategic management theory with the local MSME context in Indonesia, while also providing practical recommendations for policymakers and business practitioners to strengthen systemic and sustainable MSME development models moving forward.
The Representasi Maskulinitas Pad Video Iklan YouTube “Mudah Kaya Raya”: Analisis Semiotika Roland Barthes Ramadhan, Farid; Enrieco, Edward; Suratriadi, Panji
KOMUNIKA Vol 9 No 2 (2025): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi representasi maskulinitas dalam video iklan “Mudah Kaya Raya” dengan memeriksa makna simbolis yang tertanam dalam elemen visual dan naratifnya. Dengan menggunakan kerangka semiotik Roland Barthes, penelitian ini menganalisis tiga tingkat makna: denotasi, konotasi, dan mitos. Pendekatan ini memungkinkan pemahaman yang lebih dalam tentang bagaimana maskulinitas dibangun dan dikomunikasikan melalui adegan, visual, gaya pakaian, dialog, gerak tubuh, dan tanda-tanda simbolis lainnya yang disajikan dalam iklan tersebut. Penelitian ini mengadopsi metode deskriptif kualitatif, yang berfokus pada pengamatan dan interpretasi detail terhadap isi iklan. Data diperoleh dengan menganalisis secara sistematis adegan-adegan terpilih yang secara menonjol menampilkan atribut maskulin. Pada tingkat denotatif, maskulinitas secara eksplisit direpresentasikan melalui indikator visual seperti penampilan pria, pilihan mode, ekspresi wajah, bahasa tubuh, dan peran naratif yang digambarkan dalam video. Pada tingkat konotatif, representasi ini menyampaikan pesan implisit yang berkaitan dengan kepercayaan diri, otoritas, kesuksesan, ketahanan, dan status sosial, yang umumnya dikaitkan dengan cita-cita maskulin. Lebih lanjut, analisis mitologis mengungkapkan bahwa maskulinitas dalam iklan tersebut tidak digambarkan sebagai konsep tunggal atau kaku. Sebaliknya, maskulinitas dibentuk oleh beragam nilai budaya dan konteks sosial, yang mencerminkan variasi identitas maskulin di berbagai wilayah dan tradisi. Iklan tersebut membangun maskulinitas tidak hanya melalui kekuatan fisik atau penampilan, tetapi juga melalui tanggung jawab, etos kerja, pengendalian emosi, kepribadian, dan sikap terhadap peran sosial. Temuan menunjukkan bahwa iklan “Mudah Kaya Raya” memainkan peran penting dalam memperkuat dan menegosiasikan makna sosial maskulinitas. Studi ini menunjukkan bahwa iklan berfungsi sebagai media berpengaruh yang mencerminkan dan membentuk konstruksi sosial maskulinitas dalam masyarakat, berkontribusi pada pemahaman budaya yang lebih luas tentang identitas dan representasi gender.
The Strategic Role of MSMEs in Advancing a Sustainable and Resilient Global Economy Marthanti, Amas Sari; Rosento, Rosento; Lahat, Mohammad Amas; Sabil, Sabil; Suratriadi, Panji; Adawia, Popon Rabia
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6318

Abstract

Through a systematic synthesis of recent international studies, this article conceptualizes the interconnection between digitalization, sustainability, and the resilience of small and medium-sized enterprises (SMEs), while also outlining prospective research directions related to inclusive and context-sensitive digital transformation models across varied business settings. Employing a systematic literature review (SLR) methodology aligned with PRISMA guidelines, the study critically evaluates contemporary scholarly publications to explore how digital technologies shape sustainable development trajectories and organizational robustness within SMEs. The analysis demonstrates that digital transformation plays a pivotal role in reinforcing SME competitiveness and adaptability, particularly within an environment characterized by globalization pressures and recurrent economic disruptions. More specifically, digital adoption enhances operational efficiency, enables the development of sustainability-driven business models, strengthens supply chain risk management, and promotes deeper customer engagement through improved responsiveness and interaction. Despite these advantages, the review also reveals persistent barriers, including constrained financial and technological resources, internal cultural resistance to change, and substantial deficiencies in digital competencies. Overall, this article offers a conceptual enrichment of existing literature while providing practical insights for business actors, policymakers, and other stakeholders in designing strategic initiatives aimed at reinforcing the long-term competitiveness and resilience of the SME sector.
Co-Authors ., Rosento A. Putri Djohar Tenri Waru Agung Raharjo Agus Suhaila Alif , M. Ismail Amas Lahat, Mohammad Amas Sari Marthanti Amini, Khoirunnisa Astuti, Fajar Diah Diah Astuti, Fajar Dwi Putika Sari Edward Enrieco Engelica, Putri Eulin Karlina Eulin Karlina Fajar Abhirawa Fajar Diah Astuti Fajar Kurniawan Fitri Rahmiyatun Fitriyanto Fitriyanto Herry herry Hi Lawu, Suparman Idah Yuniasih Intan Leliana IRWANTO Jaka Santosa Jaka Santosa Lahat, Mohammad Amas M. Ismail Alif M. Ismail Alif, M. Ismail Margareth Mewita Dela Mohammad Amas Lahat Ningrum, Endah Aditya Popon Rabia Adawia Ramadhan, Farid Rawit Sartika Rohmadani Rosento Rosento Sabil sabil sabil, sabil Sari Marthanti, Amas Sartika, Rawit Suparman Hilawu Tuty Mutiah Yana Priana Yunita Janah Yusni Mirat La Ode