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I Nyoman Yoga Sumadewa
Universitas Bumigora
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Journal : Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya

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Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu Hasbullah, Hasbullah; Sumadewa, I Nyoman Yoga; Satria, Christofer
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4053

Abstract

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.
Co-Authors Anggriani, Rini Anthony Anggrawan Ari Rimbawan Bhayu Julian Purnama Buana, Daffa Satya Jaya Chairina, Indry christofer satria Chritofer Satria Dayani, Aprilia Dwi Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah I Kadek Adi Putra Wijaya I Nyoman Artayasa I Nyoman Subudiarta I Wayan Swandi Irwan Cahyadi Istin Fitriana Aziza Josman, Lady Faerrosa Lazuardi, Ashar Bnyu Lilik Widyawati M. Chothibul Umam Assa’ady Madani , Miftahul Melati Rosanensi Mirnayati Mirnayati Nahdlatuzzainiyah, Nahdlatuzzainiyah Ni Nyoman Diah Suryani Ni Putu Sinta Dewi Ni Putu Sinta Dewi Noviansyah Noviansyah Noviansyah, Noviansyah Qaolan Jadid Subardan Rahmiati, Baiq Fitria Remawa, Anak Agung Gede Rai Rini Anggraini Rini Anggriani Rini Anggriani Sandi Justitia Putra Sari, Ni Luh Kadek Mei Ananda Sasih Gunalan Shafa, Qinan Nazratulya Sidik, Muhammad Alfian Siti Soraya SUBUDIARTHA, I NYOMAN Sugijanto, Peter Wijaya Suria Ningsih Suryani, Ni Nyoman Diah Widia Febriana Widia Febriana Widia Febriana, Widia Widyawati , Lilik Wijaya, I Kadek Adi Putra Zahrah, Zahrah