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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] urnal Interaksi: Jurnal Ilmu Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PETIK Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmu Komunikasi Network Media Jurnal Somasi (Sosial Humaniora Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Komunikasi Islam (J-KIs) JURNAL STUDIA KOMUNIKA Jurnal Digital Media dan Relationship Arus Jurnal Sosial dan Humaniora Journal Media Public Relations Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Indonesia Sosial Sains Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Educatoria : Jurnal Ilmiah Ilmu Pendidikan Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Science and Education Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Jurnal Cendekia Ilmiah PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi All Fields of Science Journal Liaison Academia and Sosiety
Sutisna Riyanto
Department Of Communication And Community Development Sciences, Faculty Of Human Ecology, IPB University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Strategi Perencanaan dan Produksi Konten Feeds Akun Instagram @sabipharma.apotek dalam Membangun Brand Awareness Siti Marsya Asmarjeni Fadilah; Sutisna Riyanto
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.8140

Abstract

The growth of social media, particularly Instagram, has positioned the platform as a strategic medium for healthcare organizations to build brand awareness through well-planned and consistent content. This study aims to describe the planning and production strategy of Instagram feed content on the @sabipharma.apotek account in building brand awareness, as well as to identify the challenges encountered throughout the process. This research employs a qualitative descriptive approach using a case study method, conducted at Apotek Sabi Pharma, East Jakarta branch, from January 26 to May 10, 2026. Data were collected through observation, active participation, interviews with three informants, and literature review, and were analyzed using the Miles and Huberman interactive model with source triangulation as a data validity technique. The findings indicate that content planning was carried out through trend-based ideation and owner direction, supported by the implementation of content pillars and a consistent publication schedule. Content production involves graphic design with consistent visual elements to strengthen brand identity, along with health information validation by a pharmacist to ensure credibility. Content evaluation shows follower growth from 305 to 358 as an early indicator of growing brand awareness. Challenges include limited content ideas, validation complexity, and design adjustments. Overall, the content strategy contributed to building brand awareness from the brand recognition stage toward brand recall
Metode Call-To-Action dalam Unggahan @hopeishere.id terhadap Minat Berkonsultasi melalui Layanan Konseling Halwa Khairani; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.827

Abstract

Social media, especially Instagram, has been widely used by individuals and communities to expand the campaigns they run. Mental health communities such as the House of Psyche (HOPE) through the Instagram account @hopeishere.id are no exception. HOPE provides online mental health counseling services with centralized promotion on social media. This study aims to find out the strength of Call-To-Action (CTA) relationships in @hopeishere.id uploads as well as the most dominant factors that affect followers' interest in consulting. This study uses a quantitative approach with a survey method. Respondents consisted of 33.3% men and 66.7% women, with 38.4% of the total respondents having consulted through HOPE counseling services. The results showed that CTA had a positive relationship with interest in consulting with a connectivity rate of 62%. It is known that the correlation coefficient (r) is 0.788; while the significance was < 0.001 (p < 0.05). These findings confirm that evocative sentences and positive testimonials bring high success in improving the mental well-being of @hopeishere.id followers.
Analisis Kualitas Desain Visual Akun Mobile Legends dengan Alight Motion terhadap Keputusan Pembelian Konsumen Shapta Maulana Febriansyah; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.885

Abstract

The transformation of the Indonesian gaming industry, with the practice of buying and selling accounts worth billions of rupiah, has led to visual editing overcoming the limitations of conventional screenshots. This study aims to analyze the visual design quality of Mobile Legends accounts edited using Alight Motion and its influence on consumer purchasing decisions. A quantitative survey method was used, using a 5-point Likert scale questionnaire, with 38 respondents from a population of 60 consumers/resellers. The analysis results showed high visual design quality (mean 4.06) and high purchasing decisions (mean 3.92), with a significant effect (R² = 19.7%). The conclusion is that investing in visual editing can increase sales conversions.
Ulasan Produk di E-Commerce Shopee terhadap Keyakinan Pembelian Generasi Z di Kota Bogor Shafira Oktaviany; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ulasan produk di platform e-commerce Shopee terhadap keyakinan pembelian Generasi Z di Kota Bogor. Latar belakang penelitian didasarkan pada semakin meningkatnya aktivitas belanja daring serta peran ulasan produk sebagai sumber informasi utama dalam proses pertimbangan konsumen digital. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui penyebaran kuesioner kepada 111 responden Generasi Z. Pengolahan data dilakukan menggunakan SPSS melalui uji validitas, reliabilitas, normalitas, linearitas, heteroskedastisitas, serta analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa seluruh instrumen pada variabel ulasan produk dan keyakinan pembelian dinyatakan valid dan reliabel. Uji normalitas, linearitas, dan heteroskedastisitas juga menunjukkan bahwa model memenuhi asumsi regresi. Analisis regresi mengungkapkan bahwa ulasan produk berpengaruh signifikan terhadap keyakinan pembelian dengan nilai R² sebesar 0,457, yang berarti ulasan produk mampu menjelaskan 45,7% variasi keyakinan pembelian. Koefisien regresi sebesar 0,524 menunjukkan bahwa semakin baik ulasan yang diterima konsumen, semakin tinggi tingkat keyakinan mereka dalam mengambil keputusan pembelian. Temuan ini menegaskan pentingnya kualitas ulasan dalam membangun rasa yakin pada konsumen digital, khususnya Generasi Z yang sangat bergantung pada informasi berbasis pengalaman pengguna lain.
Hubungan Fotografi dengan Representasi Budaya dalam Strategi Komunikasi Digital Pariwisata Abiya Rafa; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Perkembangan teknologi digital telah menghadirkan perubahan signifikan dalam cara masyarakat mengakses informasi dan membangun persepsi tentang destinasi wisata. konteks ini, fotografi berfungsi tidak hanya sebagai sarana dokumentasi, melainkan juga sebagai medium komunikasi visual yang menegaskan representasi budaya lokal. Penelitian ini bertujuan menelaah peran fotografi dalam strategi komunikasi digital pariwisata, menelusuri keterhubungannya dengan representasi budaya, serta mengidentifikasi peluang dan tantangan yang dihadapi oleh pelaku pariwisata, fotografer, dan komunitas setempat. menggunakan pendekatan mixed methods, penelitian ini mengombinasikan analisis kuantitatif berupa data insight Instagram untuk menilai keterkaitan kualitas fotografi dengan interaksi audiens, serta pendekatan kualitatif melalui analisis semiotika visual dan wawancara mendalam guna memahami makna budaya yang terwujud dalam foto. Fokus kajian diarahkan pada konten fotografi pariwisata dalam akun Instagram @abdultaufik_4 pada periode September hingga November 2025.
Penggunaan Brand Ambassador Song Joong Ki terhadap Minat Beli Produk Scarlett di Kalangan Remaja Tenri Fahira Larasati Isma; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Penelitian ini bertujuan menganalisis pengaruh brand ambassador Song Joong Ki terhadap minat beli produk Scarlett di kalangan remaja. Pendekatan kuantitatif digunakan melalui survei terhadap 88 responden berusia 18–25 tahun yang pernah melihat promosi Scarlett yang menampilkan Song Joong Ki. Data dianalisis dengan regresi linier sederhana untuk mengetahui pengaruh variabel brand ambassador terhadap minat beli. Hasil penelitian menunjukkan bahwa brand ambassador berpengaruh positif dan signifikan terhadap minat beli, ditunjukkan oleh koefisien regresi sebesar 0,867 dengan nilai signifikansi 0,000 (<0,05). Nilai R² sebesar 0,423 mengindikasikan bahwa 42,3% variabilitas minat beli dijelaskan oleh persepsi terhadap brand ambassador. Temuan ini mendukung Source Credibility Model dan Match-Up Hypothesis, yang menegaskan bahwa daya tarik, kepercayaan, dan kesesuaian citra endorser berperan penting dalam membentuk minat beli. Penelitian ini memperkuat bukti bahwa penggunaan figur publik global yang kredibel efektif meningkatkan daya tarik merek lokal.
HUBUNGAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM @sekolahvokasiipb DENGAN PEMENUHAN INFORMASI AKADEMIK MAHASISWA KOMUNIKASI DIGITAL DAN MEDIA Alvito Haris; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9525

Abstract

This study examines the relationship between the use of the Instagram account @sekolahvokasiipb and the fulfillment of academic information needs among students of the Digital Communication and Media Study Program. The study is grounded in the Uses and Gratifications Theory, which positions students as active audiences who deliberately select media to satisfy their informational needs, and the Circular Model of SOME, which emphasizes content sharing, optimization, management, and audience engagement in digital communication. A quantitative approach was employed by distributing Likert-scale questionnaires to 84 students who follow the @sekolahvokasiipb Instagram account. Due to non-normal data distribution, the Spearman correlation test was applied. The results indicate that both Instagram usage and the fulfillment of academic information needs are categorized as high to very high. The correlation analysis reveals a very strong and significant relationship between the two variables (r = 0.830; p < 0.001). These findings demonstrate that Instagram functions effectively as a channel for digital academic communication by providing accessible, relevant, and timely information. This study contributes to digital academic communication research by empirically integrating the Uses and Gratifications Theory with the Circular Model of SOME in explaining social media engagement within higher education institutions. Keywords : Uses and Gratifications, Circular Model of SOME, Digital Academic Communication, Instagram
Visual Storytelling on The @Infosvipb Instagram Account as A Social Bridge for Digital Communication and Media Students Gusti Kayleen Nicole; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Indonesia Sosial Sains Vol. 6 No. 12 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i12.2140

Abstract

Visual storytelling is a method of conveying messages through structured visuals elements that enhance audience engagement. Instagram's @infosvipb account is widely used by IPB Vocational School students to share information, educational content, campus promotions, and cross-program interactions. This study examines the relationship between visuals storytelling on @infosvipb and its role US a social bridge for Digital Communication and Media students. Using a quantitative approach, questionnaires were distributed to 77 respondents. The findings show a significant positive relationship between visual storytelling and the formation of social bridges among students, particularly through reels, vocational-themed memes, and collaborative content.
Strategi Press Release Pada Akun Instagram @bemsvipb dalam Meningkatkan Publisitas Kegiatan Kampus Aldy Satya Roosputranto; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal SOMASI (Sosial Humaniora Komunikasi) Vol. 7 No. 1 (2026): Juli 2026
Publisher : CERED Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/js.v7i1.1440

Abstract

Penelitian ini mengetahui bagaimana strategi press release digital melalui akun @bemsvipb mempengaruhi partisipasi mahasiswa dalam kegiatan kampus di Sekolah Vokasi IPB University. Menggunakan metode kuantitatif deskriptif-asosiatif, data diperoleh melalui kuesioner daring. Hasil penelitian menunjukkan bahwa penerapan press release digital yang efektif dapat meningkatkan keterlibatan mahasiswa dan publisitas kegiatan kampus. Konten yang konsisten, interaktif, dan menarik secara visual terbukti memperkuat komunikasi organisasi mahasiswa dengan audiens serta membangun citra positif yang mendorong partisipasi aktif dalam kegiatan kampus.
Dampak Penggunaan TikTok terhadap Gaya Komunikasi Digital di Kalangan Mahasiswa Sekolah Vokasi IPB.: indonesia Indra Nur Ramadhansyah; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal SOMASI (Sosial Humaniora Komunikasi) Vol. 7 No. 1 (2026): Juli 2026
Publisher : CERED Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/js.v7i1.1448

Abstract

Penelitian ini bertujuan untuk menganalisis dampak penggunaan TikTok terhadap gaya komunikasi digital di kalangan mahasiswa Sekolah Vokasi IPB. Kajian ini memiliki ruang lingkup pada pola komunikasi digital generasi Z yang aktif menggunakan media sosial, khususnya TikTok, sebagai sarana ekspresi diri, pembelajaran, dan interaksi sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif untuk menguji hubungan antara variabel penggunaan TikTok (X) dan gaya komunikasi digital (Y). Data dikumpulkan melalui kuesioner daring dengan jumlah responden sebanyak 97 mahasiswa aktif Sekolah Vokasi IPB. Instrumen penelitian dinyatakan valid dan reliabel dengan nilai Cronbach’s Alpha sebesar 0,852 untuk variabel X dan 0,845 untuk variabel Y.
Co-Authors . Dahri Abiya Rafa Abyan, Muhammad Ghaza Adi Firmansyah Aldy Satya Roosputranto Alvito Haris Amirah Inas Amiruddin Saleh Andriana, Amanda Anggi Widia Khairunisa Anggi Widia Khairunnisa Aqsha Assifah Asyifa Rozen, Auliya Auliya Asyifa Rozen Awalina, Salwa Putri Azzahra, Maharani Cahya Pratiwi, Maylani Caroline, Keysha Desianti, Salsa Efliani, Novita Erika Difa Nadia Kharisma Erna Ernawati Erna Ernawati Ernawati, Erna Eziza Rahmi Fadillah, Muhammad Rezky Faisal, M.Fadli Fakhrana, Amanda Putri Febrimasya, Ardilamita Fenny Istiana Fitria Rahma Cahyani Givary Apriman Zulkarnaen Givary Apriman Zulkarnaen, Givary Apriman Gusti Kayleen Nicole Hadiyanto Hakim, Nisrina Nur Halwa Khairani Hari Otang Sasmita Indra Nur Ramadhansyah Kamal, Raden Rubensyach Nalendra Kamila, Fauzia Ayu Kania Syifa Maulida Kesyahda, Meyzal Khairunisa, Anggi Widia Krishandini Krishandini Kurniawan, Ervan Muhammad Putra Leonard Dharmawan Leonard Dharmawan Leonard Dharmawan Lintang Asya Arita Lyra Amanda Putri M. Farhan Manisya, Nabhila Maulania, Maghfira Izzani Maulida, Kania Syifa Meta Meidina Risanti Moenawar, Mohamad Ghozali Mohamad Ghozali Meonawar Mubarok, Tubagus Ahmad Naufal Muhammad Ghaza Abyan Muhammad Rezky Fadillah Mulqi, Aulia Nabhila Manisya Nathaniela Anya Jeconia Manoppo Naufal Rafi Aqil Putra Naura Cantika Nazwa Aureliahermansyah Nida Aminaturrizqi Nurman, Farrel Wiratama Raisyah Putri Awalina, Salwa Putri Eksanika Putri Eksanika, Putri Raffi Andhika Rafli Dwi Prasetya Ramadhani, Azhar Rangkuti, Michelia Aisha Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rully Novianti S. Suparman Salwa Putri Awalina Santoso, Hudi Sasmita, Hari Otang Sawitri, Louisa S U Sekar Kinasih, Prasasti Shabila, Ailsha Shafira Oktaviany Shannia Nada Annafi Shapta Maulana Febriansyah Siregar, Dwita Oktavani Siti Marsya Asmarjeni Fadilah Sufyan , Ahmad Baihaqi Sumardjo Suparman Suparman Suparman Suparman Tenri Fahira Larasati Isma Titania Aulia Tumpak Panggabean, Yohanes Wahyu Budi Priatna Widia Khairunisa, Anggi Winda Lestari Z, R Givary Apriman Zhevio Aufa Amanu