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All Journal Media Ekonomi dan Manajemen Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Alignment: Journal of Administration and Educational Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Procuratio : Jurnal Ilmiah Manajemen Syntax Idea Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Penelitian Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Indonesian Journal of Innovation Studies Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sopyan Saori
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Persepsi Kemudahan Penggunaan Terhadap Minat Menggunakan Alfagift Melalui Persepsi Manfaat Sebagai Variabel Mediasi) Rizky, Wulan Amalia; Komariah, Kokom; Saori, Sopyan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.9047

Abstract

Perkembangan teknologi di zaman sekarang semakin pesat serta padatnya aktivitas masyarakat sehingga mereka menginginkan sesuatu yang membuatnya mudah dalam melakukan hal apapun termasuk dalam berbelanja untuk memenuhi kebetuhannya. Oleh sebab itu PT Sumber Alfaria Trijaya TBK atau yang dikenal dengan Alfamart membuat inovasi terbaru dalam bentuk aplikasi dan diberi nama dengan Alfagift. Penulis melakukan penelitian ini dengan tujuan untuk mengetahui pengaruh persepsi kemudahan penggunaan terhadap minat menggunakan melalui persepsi manfaat sebagai variabel mediasi. Metode penelitian yang digunakan ialah menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif kausal. Untuk penentuan sampel menggunakan teknik non – probability sampling dengan teknik purposive sampling. Teknik analisis data yang digunakan yakni menggunakan path analysis digunakan pengujian regresi serta berupa data interval. Hasil dari penelitian ini menunjukan bahwa persepsi kemudahan penggunaan (X1) berpengaruh signifikan terhadap persepsi manfaat (X2) dengan nilai 0,000 kurang dari 0,05, selanjutnya persepsi manfaat (X2) tidak berpengaruh signifikan terhadap minat menggunakan (Y) dengan nilai 0,221 lebih dari 0,05. Kemudian hasil terakhir yaitu persepsi manfaat dengan uji sobel diperoleh t hitung 1,776. Maka dari itu, dapat diartikan bahwa persepsi manfaat tidak memiliki peran sebagai perantara pada hubungan antara persepsi kemudahan penggunaan dengan minat menggunakan.
ANALYSIS OF PRODUCT INNOVATION, PRODUCT QUALITY AND CUSTOMER SATISFACTION ON COMPETITIVE ADVANTAGE (SURVEY OF MSMEs IN SOEDIRMAN STREET FOOD SUKABUMI) Nurjanah, Disa Siti; Jhoansyah, Dicky; Saori, Sopyan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7431

Abstract

Micro, Small and Medium Enterprises (MSMEs) are types of productive businesses owned by individuals or business entities that meet the criteria as micro businesses. One of them is Soedirman Street Food Sukabumi which is a gathering place for micro, small and medium enterprises (MSMEs) in the food and beverage sector, which has problems in competitive advantage as well as product innovation, product quality and customer satisfaction. The purpose of this study was to determine how product innovation, product quality and customer satisfaction affect competitive advantage. The population in this study were MSMEs at Soedirman Street Food Sukabumi. The sample used amounted to 34 respondents and was obtained through saturated sampling technique. The method used is a quantitative method with an associative descriptive approach. The results of the f test statistics (simultaneously) there is a simultaneous and significant influence of the variables of product innovation, product quality and customer satisfaction on competitive advantage. Based on the statistical results of the t test (partial test) product innovation has a negative and insignificant effect on competitive advantage. While product quality and customer satisfaction have a positive and significant effect on competitive advantage.
Analysis of Entrepreneurial Orientation and Innovation Capability On Competitive Advantage (Study on Satay Culinary MSMEs Registered at DPMPTSP in Sukabumi City) Fitria, Nadella Nur; Mulia, Faizal; Saori, Sopyan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7432

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy. One of the fastest-growing sectors within the MSME category is the culinary industry, including satay businesses, which are a traditional food with high market demand. Sukabumi City, as one of the developing cities in West Java, has many satay culinary MSMEs registered with the Investment and One-Stop Integrated Services Office (DPMPTSP). However, the increasingly intense competition requires MSME actors to possess competitive advantages in order to survive and grow.The purpose of this research is to examine the effect of Entrepreneurial Orientation and Innovation Capability on Competitive Advantage. This study was conducted on satay culinary MSMEs registered with the DPMPTSP of Sukabumi City, involving 86 business owners as respondents. A multiple linear regression analysis approach was used as the research method. The research results, based on SPSS 25 calculations and analysis, indicate that Entrepreneurial Orientation has a positive and significant effect on Competitive Advantage. Furthermore, Innovation Capability also has a positive and significant effect on Competitive Advantage.
Pengaruh Perilaku Keuangan dan Persepsi Risiko Terhadap Keputusan Investasi Emas Di Pegadaian Kota Sukabumi Auliya, Auliya Farreli Irhandi; Nor Norisanti; Sopyan Saori
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of financial behavior and risk perception on customers of Pegadaian in Sukabumi City. The population in this study consists of customers of the Cicil Emas programs (Mulia Ultimate and Emasku) and Gold Savings at Pegadaian Sukabumi City. The population includes all gold investment customers at Pegadaian Sukabumi. The sampling technique used in this study is the Slovin formula, and data were collected using a questionnaire. The sample size of this study is 225 respondents, and the data were analyzed using SPSS version 26. The results show that both financial behavior and risk perception have a significant positive influence on investment decisions. This is supported by the t-test results, which show that the calculated t-value is greater than the t-table value.
The Effect of Financial Literacy, Risk Tolerance on Stock Investment Decisions through Financial Behavior as a Mediating Variable Hafitri, Nisa Elya; Norisanti, Nor; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4807

Abstract

This study aims to analyze the effect of financial literacy and risk tolerance on stock investment decisions, with financial behavior as a mediating variable, on young investors who are members of the stock community on the Twitter application. Using a quantitative approach and causality associative design, this study involved 210 respondents selected through purposive sampling. Data were collected through a Likert scale-based online questionnaire and analyzed using a Structural Equation Modeling (SEM) model based on Partial Least Squares (PLS) through SmartPLS 4 software. The results showed that financial literacy has a significant positive effect on investment decisions, meaning that the higher the financial literacy, the better the investment decision. In addition, risk tolerance also has a significant positive effect, indicating that high risk tolerance encourages bolder investment decisions. Financial behavior is found to have a significant influence on investment decisions, indicating the importance of good financial behavior in improving the quality of investment decisions. Financial behavior is also proven to significantly mediate the relationship between financial literacy and risk tolerance on investment decisions, strengthening the influence of both variables. This study confirms the importance of financial literacy and positive financial behavior for young investors to improve risk analysis skills, avoid illegal investments, and maximize investment profit opportunities. The findings are expected to serve as a reference for the development of financial education and the formation of healthy financial habits among the younger generation.
The Influence of Workload and Reward on Employee Performance (Survey at PT. Bank Syariah Indonesia KCP Cianjur Employees) Kamal, Ananda Rizkia; Mulia Z, Faizal; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4999

Abstract

This study aims to determine how much influence the workload and reward provision have on the performance of employees of PT. Bank Syariah Indonesia Kxp Cianjur. Respondents in this study were 40 people aimed at employees of PT. Bank Syariah Indonesia Kcp Cianjur. This research method uses a quantitative method with a descriptive and associative approach. In this study, a normality test, simultaneous statistical test (F test) and partial statistical test (T test) were carried out. The results of this study indicate that there is a simultaneous positive influence between Workload, Reward Provision and Employee Performance, with a result of 60,556> 2.84 which means that the F Calculation value is greater than the F Table. Meanwhile, partially Workload has a positive and significant effect on Employee Performance, this is evidenced by the value obtained from the T Calculation result which is 5,587 greater than the T Table which is 1,687, with a significance value of 0.000 <0.05. And the provision of rewards has a positive and significant effect on employee performance, this is proven by the value obtained from the results of the T count, which is 5.109, which is greater than the T table, which is 1.687, with a significance value of 0.000 <0.05.
Analysis of Social Media, Entrepreneurial Characteristics and Entrepreneurial Competence on MSME Performance Srimaulani, Vina; Jhoansyah, Dicky; Saori, Sopyan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4738

Abstract

This study aims to determine the effect of Social Media variables, Entrepreneurial Characteristics and Entrepreneurial Competence on MSME Performance in Chicken Porridge MSME Actors in Sukabumi City. The method used in this study is an associative descriptive method with a quantitative approach. The population of this study were Micro, Small and Medium Enterprises (MSMEs) in the Chicken Porridge culinary sector in Sukabumi City. The population members studied were 166 members registered with the Sukabumi City Diskumindag in 2023, using the probability sampling method with a simple random sampling type. This study uses IBM SPSS Version 25 software as a data analysis tool. The results of the study indicate that all hypotheses are accepted, which means there is a positive and significant influence between Social Media on MSME Performance with a t-value of 2.994> t table 1.658 and a significance value of 0.003 <0.05, Entrepreneurial Characteristics on MSME Performance with a t-value of 2.706> t table 1.658 and a significance value of 0.008 <0.05, and between Entrepreneurial Competence on MSME Performance with a t-value of 3.434> t table 1.658 and a significance value of 0.001 <0.05. Thus, Social Media, Entrepreneurial Characteristics and Entrepreneurial Competence affect MSME Performance.
The Effect of Content Marketing on Purchase Intention through Brand Trust as a Mediating Variable in Gen Z Skincare Users Subarkah, Abdul Ilham; Komariah, Kokom; Saori, Sopyan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4848

Abstract

Content marketing has become one of the alternative strategies to increase business value, particularly in building long-term relationships with consumers. Strong brand trust plays an essential role in the success of content marketing and leads to the emergence of consumer purchase intention. This study aims to determine whether content marketing influences purchase intention through brand trust as a mediating variable in skincare product The Originote in Sukabumi City. This research uses a quantitative method with a descriptive approach. The population consists of Gen Z individuals aged 14–28 years who use The Originote skincare products in Sukabumi City. The sample includes 200 respondents, and the data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS version 3. The results show that content marketing has a significant effect on brand trust, brand trust has a significant effect on purchase intention, content marketing significantly affects purchase intention, and brand trust can mediate the relationship between content marketing and purchase intention. This indicates that brand trust is able to mediate the relationship between content marketing and purchase intention among The Originote consumers in Sukabumi City.
Impact of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage: Survey of Beverage MSMEs in Sukabumi City) Noval, Muhammad; Danial, R. Deni Muhammad; Saori, Sopyan
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2660

Abstract

This study aims to determine the influence of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage in beverage MSMEs in Sukabumi City. The respondents in this study were 100 beverage MSMEs in Sukabumi City. This research employed a quantitative method with a descriptive and associative approach. The statistical tests used in this study included simultaneous testing (F-test) and partial testing (t-test). The results of the study indicate that there is a positive and significant simultaneous influence of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage, as evidenced by the F-count value of 13,416 > F-table 3,096. Partially, Digital Transformation does not have a significant positive effect on Competitive Advantage, as shown by the t-count value of 1.152 with a significant value of 0.252 > 0.05. Meanwhile, Differentiation Strategy has a positive and significant effect on Competitive Advantage, which is proven by the t-count value of 4.312 with a significance value of 0.000 < 0.05. Furthermore, Innovation Capability also has a positive and significant effect on Competitive Advantage, with a t-count value of 2.891 and a significance value of 0.005 < 0.05.
ANALISIS BURNOUT DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION DI MASA PANDEMI COVID-19 Exacta, Egivzi Arya; Komariah, Kokom; Saori, Sopyan
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 3 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i3.2092

Abstract

The purpose of this study is to determine the effect of burnout and work life balance on turnover intention. The methods used in this research are descriptive and associative in a quantitative way. The sampling technique used in this study was the saturated sampling technique. The samples selected in this study were 63 employees of Sparks Forest Adventure. The data analysis techniques used in this study are multiple correlation analysis techniques, coefficient of determination analysis, multiple linear regression analysis,partial significant test and simultaneous significant test. Based on the results of the multiple correlation coefficient test, an R value of 0.743 means that there is a strong relationship between burnout and work life balance on turnover intention at Sparks Forest Adventure. The results of the coefficient of determination test were obtained from the acquisition of a value of 0.553, meaning that the relationship between burnout and work life balance on turnover intention at Sparks Forest Adventure was 55.3% and 44.7% influenced by other variables. Based on the results of the analysis, it can be concluded that Burnout and Work Life Balance have a significant effect on Turnover Intention in Sparks Forest Adventure Sukabumi. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh burnout dan work life balance terhadap turnover intention. Metode yang dipakai dalam penelitian ini yaitu metode deskriptif dan asosiatif dengan cara kuantitatif. Teknik pengambilam sampel didalam penelitian ini memakai Teknik sampling jenuh, sampel yang dipilih dalam penelitian ini yaitu sebanyak 63 orang karyawan Sparks Forest Adventure. Teknik analisis data yang dipakai dalam penelitian ini yaitu teknik analisis korelasi ganda, analisis koefisien determinasi, analisis regresi linear berganda, uji signifikan parsial (uji-T) dan uji signifikan simultan (Uji-F). Berdasarkan hasil dari uji koefisien korelasi ganda didapatkan nilai R sebesar 0,743 artinya bahwa ada hubungan yang kuat antara burnout dan work life balance terhadap turnover intention di Sparks Forest Adventure. Hasil uji koefisien determinasi didapatkan dari perolehan nilai (R Square) yaitu sebesar 0,553 artinya hubungan antara burnout dan work life balance terhadap turnover intention di Sparks Forest Adventure terdapat hubungan sebesar 55,3% dan 44,7% dipengaruhi variabel lain. Berdasarkan hasil analisis maka dapat disimpulkan bahwa Burnout dan Work Life Balance berpengaruh signifikan terhadap Turnover Intention pada sparks forest adventure sukabumi.
Co-Authors Adik Anov Permana Adistia Agustiani Sopyan Saori, Sonia Agustiani, Sonia Aldi Rouf Ramdan Alif Piya Nurul Hasanah Alipia, Maya Anak Agung Putu Ayu Anandya Putri, Asqa Anbia ulhaq Angga Maulana Anggraeni, Yovita Annadya Putri, Asqa Ardi Reza Faluvi, Muhammad Arrazi, M Adam Asep Muhamad Ramdan Auliya, Auliya Farreli Irhandi Citradewi, Any Dewi Mayanti, Karina Deya Mentari Octavia Anugerah Dhiniswara Prasetya Dian Fitriani Dian Rahma Putri Dicky Jhoansyah Difa&#039;a Kania R Disa Falentina Emillio Reggy Sanggara Djorghi Erry Sunarya Exacta, Egivzi Arya Faizal Mulia Z Farike Rhava Kusmita Fasmala, Aji Heryana Fazril, M Fazril Feby Helsanti, Neng Fitria, Nadella Nur Fitriani Fitriani Fitrio, Rian Renaldi Muhamad Fuji Siti Nurfitrah Futri Ayu Kartini Ghartiwa, Ghivari Lughi Ghivari Lughi Ghartiwa Hafitri, Nisa Elya Hamdan Yuwafi, Milki Hamidah, Laila Hasan Jaelani, Mochamad Maulana Hopia, Nida Hudaya, Syalva Fauzia Ibrohim Ibrohim Ilham Budiman Ilham Maulana Ilham Maulana Intan Kamil Dwi Permadi Irma Sulastri Joansyah, Dicky Julianti Eka Putri Kamal, Ananda Rizkia Khoirunnisa LMD Kholipah Al Mugni Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Laila Hamidah Leofani Deris Lisda Lisda M Nuralamsyah Maharani, Dewica Marina, Ade Mochamad Iqbal Pratama Mochamad Iqbal Pratama Mochamad Maulana Hasan Jaelani Muhamamd Yuga Pangestu Muhammad Noval Muhammad Reza Muhammad Reza Mutiara Shinta Kusmayadi Najma Alifia Najwa Indah Sari Nor Norisanti Nur Azmi Nur Azmi, Nur Nur Siti Rahma Nurcahya Kamila, Adinda Sofie Nurfatimah, Nyimas Nurhamidah, Nadiza Septiyani Nurjanah, Disa Siti Nurmala, Resa Pasya Prayoga, Fachreza Pebrian, Yuslan Perdiansyah, Rudi Putri Listiawati, Hana R Deni Muhammad Danial Raffi, Muhammad Rahmat Setyo Wicaksono Ramadhani, Alfyan Ramdan Nurul Anwar Ramdan, Aldi Rouf Resa Nurmala Reza Faluvi, M. Ardi Risma Melati Rizky, Wulan Amalia Rositawati, Neng Rosyadi, Puji Atesya Rustaman, Taufik Saftila, Diva Saputri, Wawa Nazwa Sarif Hidayatullah Sela Anjelia Silla Prasasti Solly Aryza Sri Fitri Widianingsih Srimaulani, Vina Subarkah, Abdul Ilham Suci Amanda, Nabila Sunarya, Erry Syiffa Naimah Taopik, Moh. Try Mustika Murty Ulfah Siti Lathiifah Upah Upah Upah, Upah Utari Adetianingsih Vina Srimaulani wahyuni wahyuni Wati, Sukma Septya Zafar, Tetty Sufianty Zidan Zidan Zikrillah Fajari