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All Journal Media Ekonomi dan Manajemen Business UHO: Jurnal Administrasi Bisnis JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Alignment: Journal of Administration and Educational Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Procuratio : Jurnal Ilmiah Manajemen Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Inovasi Penelitian Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Indonesian Journal of Innovation Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Journal of Economics and Management Scienties IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Edueksos: Journal Pendidikan Sosial dan Ekonomi
Sopyan Saori
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analysis Content Marketing On Purchase Intention Through Customer Engagement (Study on @sakinahkonveksi_1803) Angga Maulana; Kokom Komariah; Sopyan Saori
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7042

Abstract

This research aims to examine the influence of Content Marketing on Purchase Intention, with Customer Engagement serving as a mediating variable. In the context of consumer purchase Intention, awareness of content marketing strategies—particularly those emphasizing sustainability—is becoming increasingly essential. The research employed a survey method by distributing questionnaires to 300 followers of the Instagram account @sakinahkonveksi\_1803. The collected data were then analyzed using path analysis to assess the relationships among the variables studied. The findings reveal that Content Marketing exerts a positive and significant impact on Customer Engagement, and in turn, Customer Engagement positively influences Purchase Intention. Furthermore, Customer Engagement is confirmed to act as a mediating variable that reinforces the relationship between Content Marketing and Purchase Intention. These results suggest that well-implemented Content Marketing strategies can boost Customer Engagement, which subsequently enhances consumers' intentions to purchase. This study offers valuable insights for businesses in formulating more effective marketing strategies.
Analysis of Entrepreneurial Orientation And Market Orientation Towards Competitive Advantage (Survey on Coffeeshops in Sukabumi City ) Rositawati, Neng; Komariah, Kokom; Saori, Sopyan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7369

Abstract

This study aims to analyze the influence of entrepreneurial orientation and market orientation on competitive advantage among coffeeshops in Sukabumi City. As the coffee consumption trend continues to rise in Indonesia, coffee shops face increasing competition that demands strategic innovation and market responsiveness to maintain business sustainability and gain a competitive edge. Using a quantitative approach with descriptive and associative methods, data were collected through questionnaires distributed to 42 coffeeshop owners and managers, applying a saturated sampling technique. The research employed multiple linear regression analysis using SPSS v21 software to test the hypothesis. The results show that both entrepreneurial orientation and market orientation are in the high category among coffeeshops in Sukabumi. Furthermore, both variables have a significant and positive effect on competitive advantage. The correlation coefficient indicates a strong relationship (r = 0.866), while the coefficient of determination (R² = 0.750) suggests that 75% of the variance in competitive advantage can be explained by entrepreneurial and market orientation. Partial hypothesis testing (t-test) confirms that both independent variables significantly influence competitive advantage (t-count > t-table). Simultaneously, the F-test also shows significant results (F-count > F-table). The findings imply that coffeeshops with strong entrepreneurial attributes—such as innovation, risk-taking, and proactivity—and market-focused practices—such as customer orientation and competitor awareness—tend to achieve better competitive positioning. This research contributes to strategic management literature and offers practical insights for small business owners in the food and beverage sector to enhance their competitiveness through entrepreneurial and market-driven strategies.
Pengaruh Strategi Bisnis Terhadap Keunggulan Bersaing melalui Media Sosial sebagai Variabel Mediasi (Studi pada UMKM Rumah Makan Kota Sukabumi) Saftila, Diva; Zafar, Tetty Sufianty; Saori, Sopyan
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5477

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi bisnis terhadap keunggulan bersaing melalui media sosial sebagai variabel mediasi pada UMKM rumah makan di Kota Sukabumi. Fenomena digitalisasi dan meningkatnya penggunaan media sosial oleh konsumen mendorong pelaku usaha untuk beradaptasi dalam memanfaatkan platform digital sebagai bagian dari strategi pemasaran. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 100 responden pelaku UMKM rumah makan. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa strategi bisnis berpengaruh positif dan signifikan terhadap media sosial dan keunggulan bersaing. Selain itu, media sosial terbukti memiliki peran sebagai variabel mediasi yang signifikan dalam memperkuat pengaruh strategi bisnis terhadap keunggulan bersaing. Temuan ini menegaskan pentingnya integrasi strategi bisnis dan pemanfaatan media sosial dalam meningkatkan daya saing UMKM kuliner di era digital. Penelitian ini diharapkan memberikan kontribusi teoritis dan praktis dalam pengembangan strategi bisnis berbasis digital untuk sektor UMKM.
Analisis Celebrity Endorsment dan Brand Image Terhadap Buying Decision pada Brand Elzatta Koernia, Zahra Zakiyyah; Ramdan, Asep Muhamad; Saori, Sopyan
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5635

Abstract

Analisis Celebrity Endorsement dan Brand Image Terhadap Buying Decision pada Brand Elzatta di Kota Sukabumi bertujuan untuk mengetahui pengaruh dukungan selebriti dan citra merek terhadap keputusan pembelian produk Elzatta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 400 responden perempuan Generasi Z di Kota Sukabumi. Pengumpulan data dilakukan melalui kuesioner daring dan dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, serta regresi linear berganda. Hasil penelitian menunjukkan bahwa baik celebrity endorsement maupun brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image terbukti memiliki pengaruh yang lebih besar dibandingkan celebrity endorsement. Temuan ini mengindikasikan bahwa penguatan citra merek dan pemilihan selebriti yang tepat dapat meningkatkan keputusan pembelian produk Elzatta. Oleh karena itu, perusahaan disarankan untuk lebih fokus pada strategi pemasaran yang melibatkan selebriti relevan dan membangun citra merek yang kuat untuk memenangkan persaingan pasar fashion muslim di kalangan Generasi Z.
ANALISIS EFEKTIVITAS PENILAIAN KINERJA DAN MOTIVASI PIMPINAN TERHADAP PRODUKTIVITAS KARYAWAN Fazril, M Fazril; Resa Nurmala; Sopyan Saori
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  Penelitian ini bertujuan untuk menguji seberapa besar pengaruh Efektivitas Penilaian Kinerja dan Motivasi Pimpinan Terhadap Produktivitas Karyawan di PT. BPR Supra Artapersada Kota Sukabumi. Metode penelitian yang dilakukan adalah metode asosiatif dengan pendekatan kuantitatif. Sampel pada penelitian ini menggunakan teknik sampling jenuh. Teknik pengumpulan data melalui observasi dan kuesioner yang disebar pada 39 karyawan yang berisikan 27 pernyataan terkait variabel Efektivitas Penilaian , Motivasi Pimpinan , dan Produktivitas karyawan dengan pengukuran menggunakan skala likert. Selanjutnya, data yang diperoleh dilakukan berbagai pengujian seperti uji validitas dan reliabilitas serta pengujian asumsi klasik untuk kemudian dianalisis dengan berbagai pengujian dengan bantuan software SPSS 27 untuk menjawab hipotesis pada penelitian ini. Hasil statistik uji validitas dan reliabilitas menunjukan instrument penelitian layak digunakan. Hasil penelitian menunjukan bahwa efektivitas penilaian dan motivasi pimpinan secara simultan berpengaruh terhadap produktivitas karyawan, sedangkan efektivitas penilaian secara parsial tidak berpengaruh terhadap produktivitas karena t hitung < 0.284 lebih kecil dari t tabel 1.686, dan motivasi pimpinan secara parsial berpengaruh terhadap produktivitas karyawan karena t hitung 5.094 lebih besar dari t tabel 1.686. Penemuan penelitian ini, menambah pemahaman dalam pengembangan strategi dalam mengelola SDM dalam upaya meningkatkan produktivitas melalui efektivitas penilaian dan motivasi pimpinan.
Pengaruh Perilaku Keuangan dan Persepsi Risiko Terhadap Keputusan Investasi Emas Di Pegadaian Kota Sukabumi Auliya, Auliya Farreli Irhandi; Nor Norisanti; Sopyan Saori
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of financial behavior and risk perception on customers of Pegadaian in Sukabumi City. The population in this study consists of customers of the Cicil Emas programs (Mulia Ultimate and Emasku) and Gold Savings at Pegadaian Sukabumi City. The population includes all gold investment customers at Pegadaian Sukabumi. The sampling technique used in this study is the Slovin formula, and data were collected using a questionnaire. The sample size of this study is 225 respondents, and the data were analyzed using SPSS version 26. The results show that both financial behavior and risk perception have a significant positive influence on investment decisions. This is supported by the t-test results, which show that the calculated t-value is greater than the t-table value.
The Effect of Financial Literacy, Risk Tolerance on Stock Investment Decisions through Financial Behavior as a Mediating Variable Hafitri, Nisa Elya; Norisanti, Nor; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4807

Abstract

This study aims to analyze the effect of financial literacy and risk tolerance on stock investment decisions, with financial behavior as a mediating variable, on young investors who are members of the stock community on the Twitter application. Using a quantitative approach and causality associative design, this study involved 210 respondents selected through purposive sampling. Data were collected through a Likert scale-based online questionnaire and analyzed using a Structural Equation Modeling (SEM) model based on Partial Least Squares (PLS) through SmartPLS 4 software. The results showed that financial literacy has a significant positive effect on investment decisions, meaning that the higher the financial literacy, the better the investment decision. In addition, risk tolerance also has a significant positive effect, indicating that high risk tolerance encourages bolder investment decisions. Financial behavior is found to have a significant influence on investment decisions, indicating the importance of good financial behavior in improving the quality of investment decisions. Financial behavior is also proven to significantly mediate the relationship between financial literacy and risk tolerance on investment decisions, strengthening the influence of both variables. This study confirms the importance of financial literacy and positive financial behavior for young investors to improve risk analysis skills, avoid illegal investments, and maximize investment profit opportunities. The findings are expected to serve as a reference for the development of financial education and the formation of healthy financial habits among the younger generation.
The Influence of Workload and Reward on Employee Performance (Survey at PT. Bank Syariah Indonesia KCP Cianjur Employees) Kamal, Ananda Rizkia; Mulia Z, Faizal; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4999

Abstract

This study aims to determine how much influence the workload and reward provision have on the performance of employees of PT. Bank Syariah Indonesia Kxp Cianjur. Respondents in this study were 40 people aimed at employees of PT. Bank Syariah Indonesia Kcp Cianjur. This research method uses a quantitative method with a descriptive and associative approach. In this study, a normality test, simultaneous statistical test (F test) and partial statistical test (T test) were carried out. The results of this study indicate that there is a simultaneous positive influence between Workload, Reward Provision and Employee Performance, with a result of 60,556> 2.84 which means that the F Calculation value is greater than the F Table. Meanwhile, partially Workload has a positive and significant effect on Employee Performance, this is evidenced by the value obtained from the T Calculation result which is 5,587 greater than the T Table which is 1,687, with a significance value of 0.000 <0.05. And the provision of rewards has a positive and significant effect on employee performance, this is proven by the value obtained from the results of the T count, which is 5.109, which is greater than the T table, which is 1.687, with a significance value of 0.000 <0.05.
Impact of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage: Survey of Beverage MSMEs in Sukabumi City) Noval, Muhammad; Danial, R. Deni Muhammad; Saori, Sopyan
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2660

Abstract

This study aims to determine the influence of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage in beverage MSMEs in Sukabumi City. The respondents in this study were 100 beverage MSMEs in Sukabumi City. This research employed a quantitative method with a descriptive and associative approach. The statistical tests used in this study included simultaneous testing (F-test) and partial testing (t-test). The results of the study indicate that there is a positive and significant simultaneous influence of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage, as evidenced by the F-count value of 13,416 > F-table 3,096. Partially, Digital Transformation does not have a significant positive effect on Competitive Advantage, as shown by the t-count value of 1.152 with a significant value of 0.252 > 0.05. Meanwhile, Differentiation Strategy has a positive and significant effect on Competitive Advantage, which is proven by the t-count value of 4.312 with a significance value of 0.000 < 0.05. Furthermore, Innovation Capability also has a positive and significant effect on Competitive Advantage, with a t-count value of 2.891 and a significance value of 0.005 < 0.05.
ANALISIS BURNOUT DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION DI MASA PANDEMI COVID-19 Exacta, Egivzi Arya; Komariah, Kokom; Saori, Sopyan
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 3 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i3.2092

Abstract

The purpose of this study is to determine the effect of burnout and work life balance on turnover intention. The methods used in this research are descriptive and associative in a quantitative way. The sampling technique used in this study was the saturated sampling technique. The samples selected in this study were 63 employees of Sparks Forest Adventure. The data analysis techniques used in this study are multiple correlation analysis techniques, coefficient of determination analysis, multiple linear regression analysis,partial significant test and simultaneous significant test. Based on the results of the multiple correlation coefficient test, an R value of 0.743 means that there is a strong relationship between burnout and work life balance on turnover intention at Sparks Forest Adventure. The results of the coefficient of determination test were obtained from the acquisition of a value of 0.553, meaning that the relationship between burnout and work life balance on turnover intention at Sparks Forest Adventure was 55.3% and 44.7% influenced by other variables. Based on the results of the analysis, it can be concluded that Burnout and Work Life Balance have a significant effect on Turnover Intention in Sparks Forest Adventure Sukabumi. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh burnout dan work life balance terhadap turnover intention. Metode yang dipakai dalam penelitian ini yaitu metode deskriptif dan asosiatif dengan cara kuantitatif. Teknik pengambilam sampel didalam penelitian ini memakai Teknik sampling jenuh, sampel yang dipilih dalam penelitian ini yaitu sebanyak 63 orang karyawan Sparks Forest Adventure. Teknik analisis data yang dipakai dalam penelitian ini yaitu teknik analisis korelasi ganda, analisis koefisien determinasi, analisis regresi linear berganda, uji signifikan parsial (uji-T) dan uji signifikan simultan (Uji-F). Berdasarkan hasil dari uji koefisien korelasi ganda didapatkan nilai R sebesar 0,743 artinya bahwa ada hubungan yang kuat antara burnout dan work life balance terhadap turnover intention di Sparks Forest Adventure. Hasil uji koefisien determinasi didapatkan dari perolehan nilai (R Square) yaitu sebesar 0,553 artinya hubungan antara burnout dan work life balance terhadap turnover intention di Sparks Forest Adventure terdapat hubungan sebesar 55,3% dan 44,7% dipengaruhi variabel lain. Berdasarkan hasil analisis maka dapat disimpulkan bahwa Burnout dan Work Life Balance berpengaruh signifikan terhadap Turnover Intention pada sparks forest adventure sukabumi.
Co-Authors Abdul Zainal Muttaqin Ade Marina Adik Anov Permana Adistia Adistira Fikri Ananta Harun Agustiani Sopyan Saori, Sonia Agustiani, Sonia Aji Heryana Fasmala Aldi Rouf Ramdan Alfyan Ramadhani Alif Piya Nurul Hasanah Alipia, Maya Alisya Rahma Andini Anak Agung Putu Ayu Ananda Muhamad Saputra Anandya Putri, Asqa Anbia ulhaq Angga Maulana Anggraeni, Yovita Annadya Putri, Asqa Aqila Zayyan Ardi Reza Faluvi, Muhammad Arrazi, M Adam Asep Muhamad Ramdan Auliya, Auliya Farreli Irhandi Citradewi, Any Dewi Mayanti, Karina Dewica Maharani Deya Mentari Octavia Anugerah Dhiniswara Prasetya Dian Fitriani Dian Rahma Putri Dicky Jhoansyah Difa&#039;a Kania R Disa Falentina Disa Siti Nurjanah Dita Rizki Nuranisa Emillio Reggy Sanggara Djorghi Erry Sunarya Exacta, Egivzi Arya Fadhli Ahmad Fauzan Faizal Mulia Z Farike Rhava Kusmita Fazril, M Fazril Feby Helsanti, Neng Fitriani Fitriani Fitrio, Rian Renaldi Muhamad Fuji Siti Nurfitrah Futri Ayu Kartini Ghartiwa, Ghivari Lughi Ghivari Lughi Ghartiwa Hafitri, Nisa Elya Hamdan Yuwafi, Milki Hamidah, Laila Hasan Jaelani, Mochamad Maulana Hopia, Nida Hudaya, Syalva Fauzia Ibrohim Ibrohim Iklima Septiani Ilham Budiman Ilham Maulana Ilham Maulana Intan Kamil Dwi Permadi Irma Sulastri Joansyah, Dicky Julianti Eka Putri Kamal, Ananda Rizkia Khoirunnisa LMD Kholipah Al Mugni Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Laila Hamidah Leofani Deris Lisda Lisda Listiawati, Hana Putri M Adam Arrazi M Nuralamsyah Marcherlina Desvianti Milki Hamdan Yuwafi Mochamad Iqbal Pratama Mochamad Iqbal Pratama Mochamad Maulana Hasan Jaelani Muhamamd Yuga Pangestu Muhammad Noval Muhammad Reza Muhammad Reza Mutiara Shinta Kusmayadi Nabila Ramadani Najma Alifia Najwa Indah Sari Nor Norisanti Nur Azmi Nur Azmi, Nur Nur Siti Rahma Nurcahya Kamila, Adinda Sofie Nurhamidah, Nadiza Septiyani Nurmala, Resa Nurul Hermawan Alamsyah Nyimas Nurfatimah Pasya Prayoga, Fachreza Pebrian, Yuslan Perdiansyah, Rudi Putri Listiawati, Hana Putri, Apdhita Seftiantie Rusmaya R Deni Muhammad Danial Raffi, Muhammad Rahmat Setyo Wicaksono Ramadhan, Ihsan Fauzi Ramdan Nurul Anwar Ramdan, Aldi Rouf Ramdhani, Adik Anov Permana Resa Nurmala Revinaldi, Revinaldi Reza Faluvi, M. Ardi Rifky Nandhika Risdi Apriliana Risma Melati Rositawati, Neng Rosyadi, Puji Atesya Rustaman, Taufik Saftila, Diva Salma Afrillia Azzahra Syhab Sarif Hidayatullah Sela Anjelia Silla Prasasti Solly Aryza Sri Fitri Widianingsih Srimaulani, Vina Subarkah, Abdul Ilham Suci Amanda, Nabila Syiffa Naimah Taopik, Moh. Tetty Sufianty Zafar Try Mustika Murty Ulfah Siti Lathiifah Upah Upah Upah, Upah Utari Adetianingsih Vina Srimaulani wahyuni wahyuni Wati, Sukma Septya Wawa Nazwa Saputri Wulan Amalia Rizky Zidan Zidan Zikrillah Fajari