Article Per Year (5 Year)
p-Index From 2021 - 2026
6.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Sosiohumaniora Jurnal Kajian Manajemen Bisnis Ilmu Administrasi Publik Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) The Asian Journal of Technology Management (AJTM) Management Analysis Journal Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research Jurnal Bisnis dan Manajemen MANAJERIAL JURNAL MANAJEMEN MOTIVASI AFEBI Management and Business Review AFEBI Islamic Finance and Economic Review Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Business and Finance Journal MABIS: Manajemen dan Bisnis Jurnal Manajerial Dinasti International Journal of Education Management and Social Science International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Applied Business and International Management Journal of International Conference Proceedings Economics and Business Journal Eduvest - Journal of Universal Studies IIJSE International Research Journal of Business Studies Society
Popy Rufaidah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 67 Documents
Search

 3   4   5   6   7 
THE INFLUENCE OF LIVE STREAMING ON VIRTUAL EXPERIENTIAL MARKETING MEDIATED BY FOMO: A BIBLIOMETRIC ANALYSIS USING VOSVIEWER Salimah, Salma; Rufaidah, Popy
Jurnal Bisnis dan Keuangan Vol 10 No 1 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i1.6765

Abstract

This study aims to propose a model that portrays the influence of live streaming through Fear of Missing Out (FOMO) on Virtual Experiential Marketing (VEM). The focus of this study is to highlight the dimensions involved in each variable that emerged from previous studies and find out the indicators related to the dimensions of live streaming, FOMO, and VEM. This study uses the Systematic Literature Review (SLR) method, which is then tested using Publish or Perish and Vosviewer software to explore new indicators of the dimension. In addition, this study utilizes Scopus, Science Direct, Emerald Insight, and other relevant journal databases to enhance the comprehensiveness of the literature review. The study discusses the findings of the similarities and differences of the dimensions that shaped the study's variables as well as the indicators to measure the dimensions of the variables. Therefore, this study proposes that the research model that exposes the influence of live streaming through FOMO on VEM can be applied by combining dimensions in the literature review and indicators from the results of the bibliometric map. The indicators to measure the above variables are: firstly, live-streaming is e-commerce, performance, and perspective; secondly, FOMO is a mental health role, social media fatigue, and addiction. Lastly, VEM is behavior, brand experience, and experiential marketing purchase intentions. This research contributes to a better understanding of the influence of live streaming through FOMO on VEM. This study applies marketing theory and consumer behavior in formulating managerial recommendations supported by empirical evidence.
The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify Luthfiyyah, Adinda Rizki; Rufaidah, Popy
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.217

Abstract

This study aims to examine the influence of marketing content dimensions—namely product content, service content, advertising content, and brand culture—on customer loyalty toward Spotify, which encompasses cognitive, affective, conative, and action loyalty. A quantitative research approach was employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) and bootstrapping techniques, with data collected from 145 Spotify users through an online survey. The findings reveal that not all marketing content dimensions exert a significant impact on every facet of customer loyalty. Service content and brand culture emerged as the most influential factors in driving action and conative loyalty, whereas product content predominantly affected cognitive and affective loyalty. This research underscores the critical need for tailored content strategies to effectively foster specific types of customer loyalty within the digital streaming service context. The managerial implications of these results provide a foundation for developing more effective, user experience-oriented marketing content strategies.
Women’s customer trusts in hospital's inpatient services Zubaedah, Cucu; Rufaidah, Popy; Aripin, Dudi; Tjahajawati, Sri
Padjadjaran Journal of Dentistry Vol 31, No 3 (2019): November 2019
Publisher : Faculty of Dentistry Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjd.vol31no3.25135

Abstract

Introduction: Customer trust is a tribute to officers or institutions performances and sacrifices. In the health marketing system, the relationship among health workers, doctors, patients or health service users is essential. The declining of women’s health will have an impact on the overall life qualities of the community and eventually will decrease the Indonesian Human Development Index. The purpose of this research was to analyze the customer trust of women’s inpatient in hospitals at West Java and determine the most influential dimensions and indicators of the women’s inpatient customer trust. Methods: This research was explanatory research conducted with the survey method with the sample size of 398 respondents. The unit of analysis was a hospital in West Java, while the observation unit was the inpatient community group which considers inadequate and gets health financing subsidies from the government in 42 hospitals from 28 cities or regencies in the West Java provinces. The sampling method was multistage sampling and the research tool was a questionnaire. Customer trust variable had two dimensions: honesty and benevolence; each with five indicators. The statistical analysis method used in this research was the Wilcoxon test and partial least square test. Results: Both dimensions were dominant in measuring the customer trust variables with loading factor values which relatively similar to 0.831 for benevolence and 0.831 for honesty. Hospital staff as a dominant indicator of benevolence, given the loading factor value at 0.819 and R2 value at 0.480; hospital staff with integrity as a dominant indicator for honesty, given the loading factor value at 0.825 and R2 value at 0.472.  Conclusion: Women’s customer trust of inpatient services in hospitals at West Java is in good condition. Honesty and benevolence dimension also has the same value in measuring women’s customer trust. The most dominant indicator in measuring the dimension of benevolence is hospital staff and hospital staff with integrity for the honesty dimension.Keywords: Customer trust, women, inpatient service, hospital.
A Multidimensional Approach to Digital Customer Engagement: Empirical Study of Live-Streaming Communication Attributes Fadhiilah, Putri Farah; Rufaidah, Popy
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6030

Abstract

This study examines the impact of live-streaming on digital customer engagement by focusing on three key communication attributes: communication immediacy, interactivity, and visualization. The research investigates how these attributes influence cognitive, emotional, and behavioral engagement. A quantitative method was employed, using data collected through an online survey distributed to users who interact with brands via live-streaming platforms. The dataset was analysed using Partial Least Squares Structural Equation Modelling (SEM-PLS). The results indicate that communication immediacy and interactivity significantly affect all three dimensions of digital customer engagement. In contrast, visualization only has a significant impact on emotional engagement, while its influence on cognitive and behavioral engagement is not supported. These findings suggest that not all live-streaming features equally drive customer engagement. The study contributes to the growing literature on digital engagement and provides practical insights into how brands can strengthen real-time interactivity and emotional resonance to foster deeper consumer involvement.
The influence of luxury brand selfies on luxury brand preference Zalfa, Velian; Rufaidah, Popy
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.950

Abstract

In today’s digital era, the growing phenomenon of luxury brand selfies has sparked interest in understanding their impact on consumer attitudes. This study explores how sharing selfies featuring luxury brands on social media influences consumers’ preferences toward those brands. Employing a quantitative approach, data were collected through an online survey distributed to 225 respondents who had purchased luxury brands and actively shared brand-related selfies. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research tested the effect of three dimensions—narcissism, materialism, and selfie posting behavior—on luxury brand preference. The findings reveal that among the three variables, only materialism significantly affects luxury brand preference. In contrast, narcissism and selfie-posting behavior show no meaningful influence. This suggests that highly materialistic individuals are more likely to prefer luxury brands, as these brands align with their desire for symbolic status. The study provides insight into consumer-brand interaction in the digital space. It encourages future research to include additional psychological or cultural variables to better understand brand-related behavior in online environments.
Pengaruh Micro Influencers Terhadap Customer Online Engagement Wyanda, Egidya; Rufaidah, Popy
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p739-752

Abstract

This study aims to investigate the influence of micro influencers on customer online engagement by examining key dimensions that define influencer effectiveness. Specifically, the research evaluates two main dimensions of micro influencers: Influencer Attractiveness (IA) and Follower Self-Assessment (Emotional Attachment), and their influence on three components of customer online engagement: Cognition, Affection, and Activation. A quantitative method was employed using SEM-PLS approach to test the proposed hypotheses. A total of 232 responses were collected through an online survey distributed to social media users who engage with micro influencer content. The analysis reveals that both Influencer Attractiveness and Emotional Attachment have a significant and positive impact on customer cognitive, affective, and active engagement. These findings highlight the strategic importance of selecting micro influencers who not only appeal visually but also build emotional connections with their audience. The study provides practical insights for marketers to strengthen their digital campaigns by leveraging emotionally resonant and attractive micro influencers to enhance brand engagement.
The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information Purwandari, Fani Mutyaning; Rufaidah, Popy
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.217-235

Abstract

This study originates from a question regarding what shapes brand strength in the minds of customers, particularly in the context of mortgage products (KPR) offered by bank. Customer experience, product features, and digital information are considered key interrelated factors. The study involved 100 mortgage customers of bank and employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer experience and product features have a strong influence on customer-based brand equity (CBBE), while digital information did not show a significant direct effect. Product features such as competitive interest rates and an easy application process were found to play a dominant role in shaping brand perception. Furthermore, customer experience influences CBBE indirectly through perceptions of product features. These findings emphasize that brand building is not solely about promotion, but also about delivering real customer experiences, offering clear product value, and implementing effective digital communication strategies.
Live Streaming Of Skincare Products: The Role Of Celebrity Endorses On Impulsive Buying Ramdani, Luki; Rufaidah, Popy
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1142

Abstract

The purpose of this study is to identify the influence of live streaming and celebrity endorsers on impulse buying among skincare users. This research was conducted to the users of skincare products with a total sample of 130 respondetns using purposive sampling techniques and applying descriptive quantitative-based research methods with data processing involving the use of statistical analysis methods through the SEM-PLS programme.  The results of this study reveal that the live streaming variable (? = 0.242 p-value <0.01) has a positive and significant effect on impulse buying among users of the skincare products and celebrity endorsers (? = 0.418, p-value <0.01) have a positive and significant effect on impulse buying among users of the skincare products. Thus,H1 and H2 are accepted. From a theoretical point of view, the results provide a new angle that combines live streaming content and celebrity endorsers in increasing customers' impulse buying, where the more often audiences see, hear, and absorb information about skincare products delivered by celebrities, the more likely they are to make impulse buying
BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk. Addinna, Dian; Prasetyo, Andreas Recki; Rufaidah, Popy
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.74

Abstract

The purpose of this paper is to explore the business advantages of a company engaged in the field of food through its core competency. This paper provides results of core competency analysis of PT. Japfa Comfeed Indonesia, Tbk (JPFA). The research method used a case study that serves to express information in factual, structure, and accurate about the object study. This paper used the information and data obtained from Annual Report of JPFA and related records. This paper identifies a number of core competency factors based on finance performance analysis, business function analysis, and internal analysis & external factor summary (IFAS and EFAS). The based concept of the core competency refers to model that consists of capability, competence, and resource. The results of this paper show the core competency of JPFA in the capability of the company is able to produce products with good quality. In competence, the company is a market leader in its field by being able to dominate the market for animal feed products and DOC, synergy and efficiency in marketing product supported by the distribution network spread throughout Indonesia, and biosecurity such as isolation, fumigation, and farm management to guarantee quality of the product. In the resource, the company has professional and competent human resources. This paper provided managerial impact to company to maintain and develop business profits through its core competency.
Peran Virtual Experiential Marketing dan Brand Trust terhadap Brand Loyalty: Peran Virtual Experiential Marketing dan Brand Trust terhadap Brand Loyalty khoirunissa, Alvi diani; Rufaidah, Popy
Jurnal Sosioteknologi Vol. 23 No. 1 (2024): MARCH 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.1.2

Abstract

The purpose of this study is to analyze the role of virtual experiential marketing and brand trust in brand loyalty among virtual try-on cosmetic filter users in Indonesia. An online tool made using Google Forms and shared on social media was used to perform the research. SEM-PLS was the statistical method employed to examine 287 convenience sample data. The results showed that virtual experiential marketing has a positive impact on brand loyalty, and brand trust has a positive impact on brand loyalty. The study recommends the most effective indicators of virtual experiential marketing, identifying external factors that influence a cosmetics brand's strategy in Indonesia in forming trust and loyalty, and using the virtual try-on filter feature to build trust through positive virtual experiences.
Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andre Bagus Pramudita Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Anna Destriana Firmialy Samsura Apriharviyanto, Raden Muhammad Firdaus Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Budiman, Muhammad Fatiha Rizki Cucu Zubaedah Dandi Ramadhan, Muhammad Dudi Aripin Edy Supriyadi Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauziah Nur Septiani Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani I Gusti Ngurah Bagus Sucitra Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nathan Giharis Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Pauziah, Stani Sahala Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Saajida, Alya Salimah, Salma Salma Dhianita Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani