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All Journal Jurnal Manajemen dan Organisasi Sosiohumaniora Jurnal Kajian Manajemen Bisnis Ilmu Administrasi Publik Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) The Asian Journal of Technology Management (AJTM) Management Analysis Journal Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research Jurnal Bisnis dan Manajemen MANAJERIAL AFEBI Management and Business Review AFEBI Islamic Finance and Economic Review Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Business and Finance Journal MABIS: Manajemen dan Bisnis Jurnal Manajerial Dinasti International Journal of Education Management and Social Science International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Applied Business and International Management Journal of International Conference Proceedings Economics and Business Journal Eduvest - Journal of Universal Studies IIJSE International Research Journal of Business Studies Society
Popy Rufaidah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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TikTok Customer Engagement Behavior Based on User-Generated Content of Fashion Products in Indonesia Natalia Mega Prasanti; Popy Rufaidah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2893

Abstract

The study aims to assess the influence of user-generated content (UGC) of fashion products in Indonesia on TikTok customer engagement behavior. Quantitative method was employed in this study. Its involved 230 TikTok users that interacted with fashion content in Indonesia as respondent. Data analysis was conducted using a Structural Equation Modeling approach with Partial Least Square analysis. The result of the study reveals that UGC has a significant effect on customer engagement behavior. These results highlighted the important role of UGC as an important factor in that impacting the customer engagement on social media.  
Shopping Orientation and Self-Congruence in Shaping Emotional Brand Attachment Among Uniqlo customers in Indonesia Nursyamsi, Yusriyah Amelia; Rufaidah, Popy
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5181

Abstract

This study analyzes the impact of shopping habits and brand attachment on brand liking among Indonesian Uniqlo customers. The study utilized quantitative data gathered by 220 respondents who do have purchased or used Uniqlo products. The outcomes, fulfilled through Partial Least Squares Structural Equation Modeling (PLS-SEM), draw that customers exhibiting strong task-oriented and experiential shopping orientations tend to form deeper emotional bonds by Uniqlo, as their shopping occasions align closely by their expectations and preferences. Furthermore, when customers perceive a strong congruence among the brand and their actual self, ideal self, social self, or ideal social self, they occasion heightened keepings of pride, correlation, and loyalty toward the brand. The R-squared of 0.800 draws that these issues describe 80% of the variance in emotional brand attachment. These findings handle fill some gaps in earlier studies, that rarely looked at these issues together, especially inside of Indonesia’s fashion market. The study draws that Uniqlo could boost customer loyalty by creating shopping occasions and messages that connect by how customers shop and how they see themselves. Overall, this study offers useful ideas both for theory and for real-world fashion brands working in emerging markets.
The Effect of Innovation Ability and Green Innovation on Business Performance Moderated by Competitive Advantage Pauziah, Stani Sahala; Rufaidah, Popy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.5049

Abstract

Indonesia’s property sector grapples with fierce competition and rising expectations for sustainable practices, making it tough for housing developers to boost business performance. Developers must sharpen innovation skills and embrace green approaches to stay ahead. This study investigates how innovation capability and green innovation affect business performance among housing developers under Real Estate Indonesia’s West Java branch, with competitive advantage acting as a potential moderator. Using a quantitative explanatory design, data came from online questionnaires completed by 144 purposively selected managers. Partial Least Squares–Structural Equation Modeling analyzed the responses via SmartPLS. Results show that innovation capability significantly and positively drives business performance. Green innovation has a positive yet insignificant impact. Competitive advantage strongly and directly enhances performance. However, it does not meaningfully moderate the links from innovation capability or green innovation to performance. Superior performance hinges mainly on strong internal innovation and a solid competitive edge. Green initiatives need deeper strategic embedding to unlock their full potential. These insights equip West Java developers with clearer paths to craft smarter innovation strategies and build lasting advantages in a demanding market.
Click, Gift, Love: Mapping the Influence of Virtual Gifts on Brand Love: A PLS-SEM Analysis in the Context of Live-Streaming Platforms Apriharviyanto, Raden Muhammad Firdaus; Rufaidah, Popy
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 14 No. 1 (2026):
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v14i1.376

Abstract

This study aims to map the influence of virtual gifts on brand love in the context of live streaming platforms. With a quantitative approach using PLS-SEM, data were collected from 200 respondents who are active users of platforms such as tiktok, youtube, and so on. The results show that the virtual gift dimensions of identification (IDE), incentive (INC), and initiative (INI) significantly influence brand love dimensions such as affection & connection (AF), commitment (COM), and consumer-brand identification (SEL). Meanwhile, direction (DIR) and constraint (LIM) dimensions had limited influence. The findings indicate that virtual gift personalization, functional incentive integration, and symbolic interaction play a critical role in building brand love. The limitation of the study lies in the dominance of the younger generation sample in West Java, so generalization requires further study. This study contributes to the digital marketing literature by mapping the multidimensional relationship between virtual gifts and brand love.
The Effect of Live Streaming Commerce on Electronic Word-of-Mouth Mediated by Brand Image: A Study Among Digital Fashion Consumers in Jakarta Budiman, Muhammad Fatiha Rizki; Rufaidah, Popy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9063

Abstract

This study aims to analyze the influence of live streaming commerce on electronic word-of-mouth with brand image as a mediating variable among young consumers in Jakarta. The study focuses on the local fashion industry, with local fashion industry the research object. The research employed a quantitative approach with an explanatory design, using a survey method involving 435 respondents who have watched live streaming commerce on various e-commerce platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. The results show that live streaming commerce has a positive and significant effect on brand image as well as on electronic word-of-mouth. In addition, brand image also has a positive and significant influence on electronic word-of-mouth. The mediation analysis indicates that brand image partially mediates the relationship between live streaming commerce and electronic word-of-mouth. These findings reveal that interactive experiences in live streaming commerce can strengthen brand perception among young consumers, which in turn encourages them to share positive experiences and product recommendations online. Overall, the results of this study emphasize the important role of brand image in strengthening the impact of live streaming commerce strategies on young consumers’ communication behavior in the digital era. These findings provide practical implications for e-commerce practitioners and local fashion brands to optimize live streaming as an effective interactive promotional medium for building brand image and enhancing electronic word-of-mouth organically.
The Effect of Hedonic Shopping Motivation and Fear of Missing Out (FOMO) on Impulsive Buying Behavior: A Study of Tiktok Shop Twin Date Sales Andre Bagus Pramudita; Popy Rufaidah
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.415

Abstract

This study explores how hedonic shopping motivation and fear of missing out influence impulsive buying during the Twin Date TikTok Shop event in Indonesia. Using the adapted dimensions of hedonic shopping motivation and fear of missing out (FOMO), this study examines the behavior of TikTok Shop consumers in Indonesia upon encountering this promotional event. The primary objective is to examine and analyze consumer hedonic shopping motivation and fear of missing out and their impact on impulsive buying during the Twin Date TikTok Shop Indonesia promotion, using a set of indicators adapted from previous research. Data were collected through a survey administered to 114 TikTok Shop consumers participating in the Twin Date event. This study used Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that fear of missing out significantly influences impulsive buying, while hedonic shopping motivation influences the effect, albeit in the opposite direction. However, a limitation of this study is its focus solely on hedonic shopping motivation and fear of missing out on impulsive buying. This study ignores other potential influencing variables, such as price, product quality, and consumer preferences. Therefore, this study shows that Hedonic Shopping Motivation and FOMO contribute to Impulsive Buying during the Twin Date event on TikTok Shop in Indonesia.
Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andre Bagus Pramudita Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Apriharviyanto, Raden Muhammad Firdaus Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Budiman, Muhammad Fatiha Rizki Cucu Zubaedah, Cucu Dandi Ramadhan, Muhammad Dudi Aripin Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauzi, Miftah Fauziah Nur Septiani Giharis, Nathan Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Pauziah, Stani Sahala Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Salimah, Salma Salma Dhianita Samsura, Anna Destriana Firmialy Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati, Sri Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani