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Popy Rufaidah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
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TikTok Customer Engagement Behavior Based on User-Generated Content of Fashion Products in Indonesia Natalia Mega Prasanti; Popy Rufaidah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2893

Abstract

The study aims to assess the influence of user-generated content (UGC) of fashion products in Indonesia on TikTok customer engagement behavior. Quantitative method was employed in this study. Its involved 230 TikTok users that interacted with fashion content in Indonesia as respondent. Data analysis was conducted using a Structural Equation Modeling approach with Partial Least Square analysis. The result of the study reveals that UGC has a significant effect on customer engagement behavior. These results highlighted the important role of UGC as an important factor in that impacting the customer engagement on social media.  
Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Cucu Zubaedah, Cucu Dandi Ramadhan, Muhammad Dudi Aripin Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauzi, Miftah Fauziah Nur Septiani Giharis, Nathan Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Salimah, Salma Salma Dhianita Samsura, Anna Destriana Firmialy Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati, Sri Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani