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All Journal Jurnal Manajemen dan Organisasi Sosiohumaniora Jurnal Kajian Manajemen Bisnis Ilmu Administrasi Publik Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) The Asian Journal of Technology Management (AJTM) Management Analysis Journal Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research Jurnal Bisnis dan Manajemen MANAJERIAL AFEBI Management and Business Review AFEBI Islamic Finance and Economic Review Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Business and Finance Journal MABIS: Manajemen dan Bisnis Jurnal Manajerial Dinasti International Journal of Education Management and Social Science International Journal of Business Studies International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) International Journal of Applied Business and International Management Journal of International Conference Proceedings Economics and Business Journal Eduvest - Journal of Universal Studies International Research Journal of Business Studies Society
Popy Rufaidah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Analisis Rantai Nilai Industri Ritel Elektronik (Studi Kasus: PT. Electronic City Indonesia Tbk) Dandi Ramadhan, Muhammad; Valiri Zulfikar , Iqbal; Rufaidah, Popy
Jurnal Manajemen dan Organisasi Vol. 14 No. 3 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i3.47168

Abstract

This research aims to produce a map of the industrial value chain at PT. Electronic City Indonesia Tbk uses the industrial value chain analysis model. Researchers use the case study method, an empirical investigation method that examines a recent case or phenomenon in depth and reality, especially when the boundary between wonder and context is unclear. The subject of this research is PT. Electronic City Indonesia Tbk. The results of the research yield information on a list of companies engaged in the Indonesian electronics retail industry, a list of companies as product suppliers for the Indonesian retail sector where they are part of the product manufacturer and assembler industry (PT. Sony Electronics Indonesia, PT. Samsung Electronics Indonesia, PT. Sharp Electronics Indonesia, PT. LG Electronics Indonesia, and others) and a list of companies that are suppliers to the product assembly industry in Indonesia located outside Indonesia (Samsung Electronic, Sharp Corporation, LG Group, and Sony Corporation and others). The value chain of the e-commerce industry conducted by PT Electronic City Indonesia Tbk is relatively simple because it only has links with producers/suppliers and end consumers. There are four actors in the value chain of the retail electronics industry: component or raw material supplier companies, manufacturing companies, retail electronics companies, and end consumers. PT. Electronic City Indonesia Tbk has no products produced under its brand and does not carry out a value-added process. This can be a threat if manufacturers or suppliers experience production problems because it will hinder product sales in the retail electronics industry.
The Digital Service Innovation of Access by KAI Aplication on Customer Perceived Value Sarwono, Karenina Tryagustian; Rufaidah, Popy
Journal of Disruptive Learning Innovation (JODLI) Vol 5, No 2 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um072v5i22024p70-80

Abstract

This study examines the effect of digital service innovation on customer perceived value (CPV) of the Access by KAI application. The population in this study were consumers of the Access by KAI application. This study uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 3 to analyze data and bootstrapping techniques to test hypotheses. Data were collected based on judgmental sampling through an online survey of 266 consumers who have transacted in the Access by KAI application. The results showed that digital service innovation significantly positively affects customer perceived value. These findings provide important insights for similar applications to continue optimizing their digital features to create better-added value for users. The study also provides valuable lessons learnt to enhance digital learning based on CPV.
Industry analysis of PT. Mayora Indah, Tbk. (Case Study). Indradi, Dimas Ariowibowo; Ningsih, Ayu; Rufaidah, Popy
Jurnal Kajian Manajemen Bisnis Vol 12, No 1 (2023): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.12368300

Abstract

This study aimed to examine forces that determined the strategic position of PT. Mayora Indah Tbk competes in the Indonesian food and beverage industry by using the modified Porter's five forces model. This model assists in analyzing the industry based on the positioning of the companies strategically based on the strength of industry stakeholders, competition between existing companies, bargaining power over buyers and suppliers, the threat of new entrants and substitute products or services, and the forces from other stakeholders. This research employed the case study method, focusing on a particular case requiring careful observation and analysis. The results indicated that the food and beverage industry relied on a company's ability to maintain a substantial competitive advantage and business profitability in the Indonesian food and beverage industry. Hence, the company could preserve its position in the market and have the opportunity to continue its growth in the future. This study combines Porter’s five forces and financial analysis as the case study in external factors industry analysis of PT Mayora Indah Tbk. Porter's forces analysis revealed that PT Mayora had a solid and quite profitable competitive advantage in Indonesia's food and beverage industry. Therefore, the company could maintain its position in the market and have the opportunity to continue growing
Turnaround Strategy Of Pt Indofarma Tbk Maria Prisila Paru; Popy Rufaidah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6121

Abstract

PT Indofarma Tbk experienced a decline in financial performance from 2016 to 2022 leading to corporate strategy implementation. This study aims to analyze the suitability of the strategy implemented by PT Indofarma to the theory of corporate alternative strategy. This study involved a case study method utilizing annual reports and financial statement data. BCG Matrix was applied as a portfolio analysis tool. PT Indofarma Tbk was identified in the BCG matrix in a low growth and market share quadrant. The strategy implemented by PT Indofarma to recover the company’s performance was identified as a turnaround strategy which aligns with the recommended strategy for a company that experienced low growth and low market share in the BCG matrix. This study concluded that the implementation of the turnaround strategy at PT Indofarma Tbk aligns with the recommendations by researchers for effective turnaround strategy implementation
The Brand Trust As The Impact Of The Service Recovery Of The International Fast Food Restaurant Muhammad Daffa Lazuardi; Popy Rufaidah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6451

Abstract

This study aims to determine the influence of service recovery on brand trust among international fast-food restaurant customers in Bandung City. The service recovery variable encompasses distributive justice, procedural justice, and interactional justice. In contrast, the brand trust variable comprises two dimensions: fiability and intentionality. This study employs primary data gathered through an online survey of 215 respondents who are consumers of international fast-food restaurants and have experienced inappropriate service with an international fast-food chain outlet. The proposed hypothesis was tested using structural equation modeling (SEM). Based on the results of R-squared tests, path coefficient analysis, and SMARTPLS 3.0 software measurements, service recovery significantly and positively impacts brand trust for customers of international fast-food restaurants in Bandung City.
Application of TIROCA Model at PT SPINDO Khoirun Nisa Bahri; Nadia Meirani; Popy Rufaidah
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i1.383

Abstract

This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR.
Development Global Competitive Advantage at PT Tiphone Mobile Indonesia, Tbk Case Study using 4C’s Framework Model Aryo Wicaksono; Rivaldi Arissaputra; Popy Rufaidah
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.75

Abstract

This paper discusses about the application of global competitive advantage with the 4C's Framework model (Hao Ma, 2004) that consists of Creation, Competition, Cooperation and Co-option variables in PT Tiphone Mobile Indonesia, Tbk.. The research method used is case study and SWOT Analysis method. The research provides a managerial impact to the company that is under study, namely the implementation of 4C’s Framework model so the company has the advantage of competing globally. The Company achieves global competitive advantage based on ownership-based, access-based, and proficiency-based through the implementation of Creation and Innovation, Competition, Cooperation, and Co-option.
The Influence of Augmented Reality Experience on Customer Loyalty Paru, Maria Prisila; Rufaidah, Popy
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p283

Abstract

Indonesian online customers identified as lacking loyalty. A company should be able to invest in certain aspects to cultivate customer loyalty. This study explored the influence of Augmented Reality (AR) experience on customer loyalty. Specifically, we focus on the context of the AR makeup feature experience. We examined whether each dimension of the AR experience influences customer loyalty. The four dimensions of AR experience applied in this study were environmental embedding, perceived enjoyment, interactivity, and telepresence. This study applied a quantitative approach and employed the non-probability convenience sampling technique (273 respondents). Partial Least Square – Structural Equation Modelling (PLS-SEM) using SmartPLS 4 was utilized for path analysis and hypothesis testing. The model's explanatory power was measured by the R-square and was categorized as moderate (continuance intention R2=0.643 and WOM R2=0.605). The model demonstrated large predictive accuracy, as indicated by a Q2 value (WOM= 0.590 and a ZCI= 0.63). Our findings confirmed that each dimension of the AR experience positively influences customer loyalty, reflected in continuance intention and WOM. Keywords: Augmented reality experience; Environmental embedding, Perceived enjoyment, Interactivity, Customer loyalty
The Influence of Social Media Communication Towards Customer-Based Brand Equity on Netflix Eka Putri, Laila Febriyuni; Rufaidah, Popy
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.185-198

Abstract

This study aims to analyze how social media communication seen from user-generated content, firm-generated content, and distribution intensity affects customer-based brand equity on Netflix. Respondents in the study were 321 Netflix subscribers. This study uses a lower-order construct as a research model. Based on the results of research that has been conducted, show that firm-generated content (FGC), user-generated content (UGC), and distribution intensity (DI) affect customer-based brand equity (CBBE) at different levels. Although UGC has a smaller effect size compared to FGC, it still has significant relevance. Distribution intensity is important for increasing brand awareness and loyalty, although it has no direct impact on perceived quality. This in-depth understanding can guide marketing and brand management decisions to effectively utilize these components.
BCG Matrix Indonesia Food Industry: Strategy PT. Rajawali Nusantara Indonesia (Persero) Fauzi, Miftah; Rufaidah, Popy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7207

Abstract

The purpose of this research is to find out the position of companies in the food industry in Indonesia and recommend alternative strategies that can be applied to enhance the company’s performance. PT Rajawali Nusantara Indonesia (Persero) or RNI based on the BCG (Boston Consulting Group) matrix approach. This study uses a case study research method which functions to reveal factual, structured and accurate information about the research object. This study maps company performance based on growth and relative market share which is mapped through the BCG matrix to determine the company's position in the quadrants, so that it can produce alternative strategies that the company can use. The research results show an alternative position for the company in the question marks quadrant which indicates the company is in the growth stage, market share is still low and requires large funds for growth and increasing its market share. The proposed recommendation is to increase the Intensive strategy (market penetration, market development, or product development) or sell it.
Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Cucu Zubaedah, Cucu Dandi Ramadhan, Muhammad Dudi Aripin Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauzi, Miftah Fauziah Nur Septiani Giharis, Nathan Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Salimah, Salma Salma Dhianita Samsura, Anna Destriana Firmialy Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati, Sri Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani