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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Sinkron : Jurnal dan Penelitian Teknik Informatika Primanomics : Jurnal Ekonomi & Bisnis WIDYABHAKTI Jurnal Ilmiah Populer JSHP (Jurnal Sosial Humaniora dan Pendidikan) GANEC SWARA Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Tata Sejuta STIA Mataram Madaniya Journal of Community Service and Empowerment Pariksa: jurnal Hukum Agama Hindu Jurnal Bisnis dan Kewirausahaan Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Penjaminan Mutu Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Dan Bisnis Ekonomi Neraca Manajemen, Akuntansi, dan Ekonomi Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Proceeding Maritime Business Management Conference
Made Ayu Jayanti Prita Utami
Politeknik Negeri Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Strategi Digital Marketing dalam Meningkatkan Minat Kunjungan Wisatawan pada Kawasan Wisata Pura Uluwatu Ni Putu Widya Anggreni; Made Ayu Jayanti Prita Utami; Laily Fauziah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7761

Abstract

This study aims to analyze the digital marketing strategy implemented by the Management Board of the Uluwatu Temple Tourism Area in increasing tourists' visit intention, identify the obstacles encountered during its implementation, and examine the optimization efforts undertaken to improve marketing effectiveness. This research employed a descriptive qualitative approach. Data were collected through interviews, observations, documentation, and literature review involving seven purposively selected informants consisting of management staff and tourists. Data analysis was conducted through data reduction, data presentation, conclusion drawing, and triangulation to ensure data validity. The findings indicate that digital marketing has been implemented through Instagram, TikTok, and Facebook by promoting tourist attractions, cultural performances, and destination information. Based on the AIDA model, the strategy has succeeded in attracting tourists' attention and generating interest. However, its implementation has not yet been fully optimized due to inconsistent content uploads, limited audience engagement, and inadequate human resources. To address these issues, the management has developed several optimization efforts, including establishing a content calendar, improving content quality, increasing interaction with followers, enhancing staff competencies, and maximizing social media features. These strategies are expected to strengthen digital promotion and contribute to sustainable growth in tourists' visit intention. The results of this study provide practical recommendations for tourism destination managers in developing more effective digital marketing strategies.
Pengaruh Workload dan Job Stress terhadap Burnout Working Moms pada Perusahaan Ani Bertha Yuniarvia Darmawan; Made Ayu Jayanti Prita Utami
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12208

Abstract

Peningkatan partisipasi perempuan dalam pekerjaan formal menempatkan Working Moms pada situasi peran ganda yang menuntut pemenuhan tanggung jawab profesional sekaligus domestik. Kondisi tersebut berpotensi meningkatkan beban kerja, stres kerja, dan risiko burnout, terutama pada organisasi navigasi penerbangan yang memiliki tuntutan akurasi, konsentrasi, dan keselamatan operasional tinggi. Penelitian ini bertujuan menganalisis pengaruh workload dan job stress terhadap burnout pada Working Moms di Perusahaan ANI. Penelitian menggunakan pendekatan kuantitatif asosiatif kausal dengan teknik sampling jenuh terhadap seluruh 50 Working Moms. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 26 setelah melalui uji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan bahwa workload berpengaruh positif dan signifikan terhadap burnout dengan nilai t sebesar 3,080 dan signifikansi 0,003. Job stress juga berpengaruh positif dan signifikan terhadap burnout dengan nilai t sebesar 2,231 dan signifikansi 0,030. Secara simultan, workload dan job stress berpengaruh signifikan dengan nilai F sebesar 20,507 dan signifikansi 0,000. Nilai R Square sebesar 0,467 menunjukkan bahwa kedua variabel menjelaskan 46,7% variasi burnout, sedangkan workload merupakan variabel yang paling dominan. Temuan ini menegaskan perlunya distribusi beban kerja yang proporsional, pengaturan waktu pemulihan, dukungan atas konflik peran, serta program pengelolaan stres yang terstruktur untuk menjaga kesejahteraan psikologis dan keandalan kerja Working Moms.
PERILAKU SEKRETARIS BERKORESPONDENSI DIGITAL PADA PT ANGKASA PURA I BALI PERSPEKTIF TAKSONOMI BLOOM I Gusti Lanang Suta; Anjli Purnama Sari; Made Ayu Jayanti Prita Utami; Cokorda Istri Sri Widhari
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 10 No 1 (2024): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v10i1.633

Abstract

Digital correspondence is an activity of creating, sending, receiving and replying to letters by utilizing digital communication technology. There were 41 respondents who filled out the questionnaire completely. The 41 respondents work as secretaries or do secretarial tasks. The observed behavioral domains of the research are based on the classification developed by Bloom, namely, knowledge, attitudes and practices. The analysis technique used in this study is multiple linear regression which aims to obtain an overall picture of the relationship between variables. Furthermore, using other analyze to interpret descriptive analysis data, classical assumption tests, and hypothesis testing partially and simultaneously. The results of the study show that knowledge, attitudes and practices have a positive and significant effect on secretary behavior in digital correspondence. Knowledge has a partial effect on Secretary Behavior in Digital Correspondence with a value of 9.204 > 1.683 Attitude has a partial effect on Secretary Behavior in Digital Correspondence with a value of 28.637 > 1.683 Practice has a partial effect on Secretary Behavior in Digital Correspondence with a value of 10.569 > 1.683 Knowledge, Attitudes, Practices simultaneously influence the Secretary's Behavior in Digital Correspondence with a value of 505.627 > 2.859. The predictive ability of these three variables on secretarial behavior in digital correspondence is 97.6 % while the rest is influenced by other factors outside the research model.
Co-Authors Anjli Purnama Sari Bertha Yuniarvia Darmawan Chaurasiya, Sneha Cokorda Istri Sri Widhari Gede Pradiva Adiningrat HAPSARI, Yulia Tria Herna Lastari, Ni Kadek I Gede Iwan Suryadi I Gusti Lanang Suta I GUSTI MADE DENDY PRANATHA MAHARDIKA I Made Bimas Cass Tanjung I Made Widiantara I Made Widiantara I Putu Okta Priyana I Putu Okta Priyana I Putu Yoga Laksana I Wayan Eka Dian Rahmanu I Wayan Wirga Ida Bagus Putra Astika Ida Bagus Sanjaya Idil Akbar Fatwa Kadek Narindra Asri Putria Daniswara Ketut Vini Elfarosa Laily Fauziah Majid Wajdi Maria Meiatrix Ratna Sari Ni Kadek Herna Lastari Ni Nengah Lasmini Ni Putu Maha Lina Ni Putu Rita Sintadevi Ni Putu Widya Anggreni Ni Wayan Sriastini PRATIWI, NI PUTU EKA Putu Wira Widiantara Rahmanu, I Wayan Eka Dian Saputra, Upayana Wiguna Eka Sari, Anjli Purnama Sedana Wibawa SINTADEVI, NI PUTU RITA Suta, I Gusti Lanang Tri Tanami Sukraini Wayan Eny Mariani Wayan Tari Indra Putri Wayan Tari Indra Putri Wibawa Yasa, Gede Sedana