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Analisis Inklusi Keuangan dan E-Commerce terhadap peningkatan Usaha Mikro Kecil dan Menengah Studi Kasus Usaha Mikro Kecil dan Menengah Kota Medan Andira, Ayu; Nasution, Mardiah Hasanah; Purjianto, Purjianto
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14386

Abstract

Kendala pengusaha sering ditemukan dalam memanfaatkan peluang untuk modal usaha, pelaku usaha belum berani memanfaatkan pinjaman yang dapat menjamin kebutuhan modal usaha karena memiliki keraguan akan pembayaran dan jaminan yang dipertaruhkan. Begitu juga dengan pemasaran, banyak pelaku usaha yang belum memahami bahwa kini telah hadir aplikasi di tengah-tengah mereka untuk memasarkan produk yang bahkan dapat digunakan tanpa memiliki modal atau gratis, selain itu minimnya pengetahuan dan know-how dalam memanfaatkan teknologi informasi juga sering menjadi kendala pelaku usaha. Metode analisis data dalam penelitian ini menggunakan regresi linier berganda dengan populasi penelitian terdiri dari 232unit usaha mikro, kecil dan menengah yang ada di kota Medan yang berada di kecamatan Medan Marelan. Teknik pengambilan sampel menggunakan rumus Slovin dengan tingkat kesalahan 5% sehingga diperoleh sampel penelitian sebanyak 147unit usaha. Hasil penelitian ini menunjukkan bahwa inklusi keuangan berpengaruh signifikan terhadap peningkatan usaha mikro, kecil dan menengah, E-Commerce memiliki pengaruh terhadap peningkatan usaha mikro, kecil dan menengah dan secara simultan inklusi keuangan dan E-Commerce memiliki pengaruh terhadap peningkatan usaha mikro, kecil dan menengah.
PEMBERDAYAAN MAHASISWA MENJADI SEORANG WIRAUSAHA MANDIRI DI LINGKUNGAN KAMPUS ITSI Pulungan, Delyana R; Saragih, Dina Arfianti; Rangkuti, Ika Ucha Pradifta; Aznur, Tifany Zia; Purjianto, Purjianto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24653

Abstract

Hadirnya perguruan tinggi baik swasta dan negeri memberikan sumbangan tenaga ahli lulusan mahasiswa di setiap tahunnya, akan tetapi dengan predikat sarjana hal tersebut belum tentu menjanjikan untuk mendapat pekerjaan yang sesuai, terkadang dari banyaknya lulusan tak semua terserap di lapagan pekerjaan yang menyebabkan pengangguran. Pemberdayaan mahasiswa dan lulusan melalui kewirausahaan dianggap sebagai salah satu solusi untuk mengurangi pengangguran. Kegiatan pengabdian ini dilakukan bertujuan untuk memberikan ilmu pengetahuan, informasi tentang wirausaha, minat untuk berwirausaha, menyampaikan secara nyata manfaatnya dalam mencegah pengangguran di kalangan mahasiswa/lulusan. Kegiatan pengabdian ini dilaksanakan dengan beberapa tahapan yaitu, pembekalan dari mata kuliah Technopreneur dan Pemasaran Produk Perkebunan yang berisi mulai dari dasar-dasar entrepreneurship, perencanaan bisnis, manajemen keuangan, pemasaran, inovasi, keterampilan komunikasi, hingga membuat satu proposal bisnis yang produknya dijual pada kegiatan bazar di kampus pada bulan Juli 2023 yang dibagi ke dalam 8 kelompok. Dari kegiatan pengabdian ini diketahui bahwa mahasiswa ITSI memberikan tanggapan yang positif dan memiliki keinginan untuk berwirausaha sebagai alternatif setelah lulus selain mencari pekerjaan sebagai pegawai di perusahaan. Terdapat 90% menyatakan setuju bahwa mereka ingin membangun usaha sendiri dengan harapan dukungan dari lingkungan keluarga dan modal yang cukup sehingga mereka bisa menciptakan lapangan kerja bagi diri sendiri maupun masyarakat.
HUMAN RESOURCE DEVELOPMENT STRATEGIES IN OIL PALM PLANTATION COMPANIES: A SWOT ANALYSIS APPROACH Delyana Rahmawany Pulungan; Muhammad Ari Nasution; Junita Elisabeth; Dina Arfianti Saragih; Tifany Zia Aznur; Wahyudi Maherza; Suhendri Suhendri; Purjianto; Lendra Faqrurrowzi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3609

Abstract

X is a company that has shifted its commodity from rubber to oil palm plantations. The company faces many challenges and difficulties in increasing the capacity and competence of its employees to support company productivity. The development of quality Human Resources (HR) can support various operational aspects. This study was conducted to analyze the factors influencing HR development at PT X using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This study uses the SWOT analysis method to evaluate internal and external factors influencing HR development. Data were obtained through questionnaires and employee interviews at the company. A descriptive approach was used to provide an in-depth overview of the condition of HR development in the company. This study was conducted from August to October 2024. The results show that the condition of Human Resources in the company is in quadrant I, which leads to an aggressive strategy of using strengths to seize opportunities. HR development strategies include increasing training and technical assistance, focusing on modern cultivation skills, forming work groups, and increasing land productivity for optimal and sustainable results
Pengembangan Sumber Daya Manusia (Terintegrasi Melalui Career Development, Talent Management, Succession Planning, Dan Talent Mapping 9-Box Matrix) Ansella Yoanda; Bangun Hatoguan Simanihuruk; Hapzi Jamil; Arjun Sofianto; Heri Daman Huri Lubis; Marzuti Isra; Suhendri Suhendri; Purjianto Purjianto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5872

Abstract

Human resource (HR) development is a strategic factor in improving organizational performance and sustainability. This paper aims to examine the concepts and practices of HR development, including career development, talent management, succession planning, training and development, talent mapping using the 9-Box Matrix, workforce diversity, and affirmative action. The method used in writing this paper is a qualitative approach through a literature review, reviewing various books, scientific journals, and relevant sources. The results of the study indicate that planned career development, systematic talent management, and sound succession planning play a crucial role in ensuring the availability of competent and sustainable HR. Training and development programs tailored to organizational needs can improve employee competence and productivity. Furthermore, the implementation of talent mapping using the 9-Box Matrix helps organizations objectively identify high-potential employees, while the application of diversity principles and affirmative action encourages the creation of an inclusive and equitable work environment. Thus, integrated HR development is key to increasing organizational competitiveness and sustainability.
Perencanaan Msdm Secara Global dan Perbedaan Praktik di Berbagai Negara, Aktivitas Bisnis Internasional Mempengaruhi MSDM Iskandar Muda Nasution; Suhendri Suhendri; Marzuti Isra; Purjianto Purjianto; Diki Surya Darma; Muhammad Darmawansyah; Muhammad Teguh Juliansyah; Nicolas Sinaga; Frenly Ricardo Simamora
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5873

Abstract

This study examines global Human Resource Management (HRM) planning, the differences in HRM practices across countries, and the impact of international business activities on HRM management strategies. The method used is a literature review with a qualitative descriptive approach through an analysis of literature related to Strategic Human Resource Management (SHRM). The results show that SHRM plays a vital role in aligning HRM strategies with organizational business strategies amidst global challenges. Human resource development, job analysis, and workforce forecasting are found to be key factors in improving organizational effectiveness. Furthermore, the application of the principle of equal employment opportunity contributes to the creation of a fair and professional work environment. Overall, strategic and integrated HRM planning is a crucial element in increasing organizational competitiveness in the era of globalization, where flexibility and responsiveness to market and technological changes are key to success in HRM management at the international level.
Analisis Manajemen Sumber Daya Manusia: Keterkaitan Rekrutmen, Analisis Jabatan, Penilaian Kinerja, dan Kompensasi Karyawan Cut Zaara Nazwa Shafina; Marzuti Isra; Suhenri Suhenri; Purjianto Purjianto; Ariga Kus Arindra; Farhan Wahyudi; Adi Prana Jaya; Ariq Ahmad Fauzan; Jaksa Fahrezi Siregar
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1281

Abstract

Human resource management plays a strategic role in supporting the achievement of organizational goals through integrated and sustainable workforce management. This study aims to analyze the relationship between recruitment, job analysis, performance appraisal, and employee compensation as an integrated system in human resource management. The research approach used is a literature study by reviewing various scientific literature, textbooks, and previous research results relevant to the topic of human resource management. The results of the analysis show that an effective recruitment process is highly dependent on the clarity of job analysis, which includes job descriptions and specifications as the basis for appropriate workforce placement. Furthermore, performance appraisal serves as an evaluation tool to measure the achievement of employee work analysis based on standards set in the position. The research findings also reveal that a fair and competitive improvement system is closely related to performance appraisal results, thereby increasing motivation, job satisfaction, and overall employee performance. Thus, the integration of recruitment, job analysis, performance appraisal, and employee compensation is a key factor in creating effective and competitive human resource management. This study is expected to contribute academically and serve as a practical reference for organizations in designing and implementing human resource management policies.
Manajemen Sumber Daya Manusia untuk Peningkatan Kemitraan Smallholder: Model untuk Keberlanjutan Perkebunan Kelapa Sawit Widi Amalia; Marzuti Isra; Suhendri Suhendri; Purjianto Purjianto; Agung Rizky Syah Alam Harahap; Asri Ansya Ritonga; Bayu Saksena; Fatur Rahman Hasibuan
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 1 (2026): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i1.1280

Abstract

The development of the palm oil industry in Indonesia typically relies on collaboration with smallholder farmers, but this collaboration often faces various problems such as poor cultivation techniques, lack of technical guidance, unclear administrative matters, and limited access to certification and markets. This study aims to develop a specific human resource management model to support collaboration with smallholder farmers, thereby improving production yields, sustainability, and engagement in the palm oil supply chain. The method used is a desk study, namely by analyzing and reconstructing information from research results, industry reports, and palm oil certification and sustainability policies. Based on the analysis, a career structure and Human Resource Management functions are proposed, consisting of collaboration supervisors, field officers, capacity training officers, collaboration administration staff, and collaboration/certification managers. This model allows for technical and administrative assistance, training for farmers, collaboration coordination, and certification and compliance management. The implementation of this model is predicted to improve cultivation quality, improve smallholder access to certification and markets, and strengthen the stability and sustainability of the supply chain. Thus, the HR model for smallholders offers a strategic solution to the various challenges of working with smallholders and supports the development of a socially, economically, and environmentally sustainable palm oil agribusiness sector.