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All Journal JURNAL ADMINISTRASI BISNIS Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Istiqro' JMM (Jurnal Masyarakat Mandiri) RJABM (Research Journal of Accounting and Business Management) CARADDE: Jurnal Pengabdian Kepada Masyarakat Etika Demokrasi International Journal of Community Service Learning JOURNAL OF APPLIED BUSINESS ADMINISTRATION PINISI Discretion Review PLAKAT : Jurnal Pelayanan Kepada Masyarakat JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Psikoborneo : Jurnal Ilmiah Psikologi Forum Bisnis dan Kewirausahaan Pinisi Business Administration Review JKTP Jurnal Abdi Masyarakat Indonesia Jurnal Pemberdayaan Pariwisata JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Dulang: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Islamic Economics and Finance Jurnal Indonesia Sosial Sains Jurnal Administrasi Bisnis Keyboard Jurnal Pengabdian Masyarakat
Arwin Sanjaya
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Mulawarman
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Journal : JURNAL ADMINISTRASI BISNIS

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Pengaruh Celebrity Endorser dan Iklan Media Sosial Instagram Terhadap Keputusan Pembelian: (Studi Pada Pengguna Scarlet Whitening di Kota Samarinda) Karmila; Sanjaya, Arwin
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.116-120

Abstract

The purpose of this research is to find out and analyze the effect of celebrity endorsers and Instagram social media ads on purchasing decisions for scarlet whitening products. The method used for this study was a quantitative method with 100 respondents in the city of Samarinda who used scarlet whitening products. The data was collected via a questionnaire. The data was then analyzed using validity and reliability testing techniques, classical assumption test, multiple linear regression, t-test, and f-test. The results of the study show that celebrity endorsers and Instagram social media advertisements have a significant effect on purchasing decisions on scarlet whitening products. Simultaneously, the variable celebrity endorser and Instagram social media advertising also significantly influence the purchasing decision of Scarlett Whitening products.
Co-Authors A. Ismail Lukman Adriansyah, Muhammad Ali Afifah Afifah Ahmad Sidik Aidah Nafisah Anwar Alfaini, Fadhila alfira, alfira Althalets, Fareis Ananta, Ramadhanti Andreas Ongko Wijaya Andriana, Ana Noor Aransyah, Muhammad Fikry Arif Maulana Ramdhani Arif Maulana Ramdhani Aris Baharuddin Arisma, Ayu Damaiyanti, Diah Deby Riska Sonia Defrilia Syumber Melinda Dharma Saputra Dharma Saputra, Dharma Dian Dwi Nur Rahmah Dyan Wulan Sari Dzulfa Alya Edo Dermawan Fadhila Alfaini Fajar Lutfi Nursandy Febriana, Wahyuni Finnah Fourqoniah Fitri Fitri Fitri Fitri Frilia Yuwana Irwandi Hetami, Adietya Arie I Ketut Gunawan Indri Kristiani Matangkin Indriani Intan Thania Amelia Irpan Irpan Isnawati Isnawati Jemminastiar, Rafly Joana Oktavia Sapan Juwita Z Juwita Z Karmila Kurnia Himawan Sandy Laily Fadhilah Laksono Trisnantoro Laura Viviana Ardiansyah Laura Viviana Ardiansyah Iryanto Lisvia Lisvia M. Tommy Fimi Putera Mansyur Mansyur Mansyur Mansyur Maria Uba Dosi Marlinda, Nanda Marnala Joshua Hutajulu Muhammad Fikri Aransyah Muhammad Irfan Shalahudin Muhammad Izharul Laily Salam Muhammad Zaini Murni Murni Mustafa, Kemala Nadratul Naima Nadratul Naima Natania Ibrahim, Sabina Nazar, Nasril Nindy Pertiwi Novan Fransa Nanda Novia Arija Nur Fadillah, Nur Nurjannah Nurjannah Purnamasari, Retno Putra, Nur Astaman Rahayu, Erdina Rahmayana Rahmayana Salmi Taedy Setya Maulana Pratama Setya Maulana Pratama Setya Maulana Pratama Silvi Elvara Sitti Hardiyanti Arhas Sri Wahyuni Stefany Komala Sukapti Tri Yuliyasari Trisda Derama Trisna Pitaloka Wulan Dari Trisna Pitaloka Wulan Dari Wediawati, Tuti Wira bharata Yolanda Syifa Nurlita Yuliyasari, Tri