Claim Missing Document
Check
Articles

Found 25 Documents
Search

Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Development of Interactive Teaching Materials Based on Moodle, Automation of Facilities and Infrastructure Management Rotua SP Simanullang; Ellys Siregar; Gartima Sitanggang; Aurora Elise Putriku
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/53xym874

Abstract

The availability of interactive teaching materials to support students' understanding of the automation of infrastructure management is needed. For this reason, the development of interactive teaching materials based on Moodle was carried out to be used in the teaching and learning process in the classroom. This research is a R&D (Research and Development) development research referring to the ADDIE development model with stages of analysis, design, development, implementation and evaluation. The research subjects were one media expert and one material expert, with 3 students for individual testing, 12 students for limited testing and 30 students for field testing consisting of 1 class. The results of the study showed (1) validation from media experts 88.33% in the very feasible category and the results of validation from material experts 84.33% in the feasible category. (2) The results of individual trials were 83.99% and the results of limited trials were 85.44%, which means that the interactive teaching materials based on Moodle that were developed were feasible and could be used for students with different abilities. (3) The results of the N-gain test in the class using interactive teaching materials based on Moodle that were developed were 0.77 in the high category, meaning that the interactive teaching materials based on Moodle that were developed were proven to be effective in improving student learning outcomes in the automation of infrastructure management course.
Implementation Of Archive Training Model To Improve The Competence of Teachers and Students of SMK N1 Kisaran Rotua SP Simanullang; Sri Mutmainnah; Ellys Siregar; Gartima Sitanggang; Aurora Elise Putriku
Outline Journal of Community Development Vol. 2 No. 3: March 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/66bzdb40

Abstract

The subject of Archives, which is an essential part of the Office Management Expertise Program Curriculum is required for students, focuses on developing archive management skills through various storage methods. This Community Service Activity will be carried out in an effort to improve the professionalism of teachers in the Office Administration Archives training course, designing RKBM, teaching materials, learning media. Community service activities at SMK Negeri 1 Kisaran are focused on developing teacher and student competencies in the field of archives, by utilizing innovative approaches that support learning based on the Independent Curriculum. The outputs produced from this activity include several important aspects. First, training modules and guides for managing electronic and conventional archives are specifically designed to improve teacher skills in managing archives in accordance with the standards of the National Archives of the Republic of Indonesia (ANRI). In addition, learning tools such as the Teaching and Learning Activity Plan (RKBM), teaching modules, and project-based evaluation instruments are also prepared to enrich the archiving learning process in schools.
Study Tour of the Development of Tourism Business on the Mangrove Beach of Nipah Village, Sei Nagalawan, Serdang Bedagai Rotua SP Simanullang; Ellys Siregar; Gartima Sitanggang; Aurora Elise Putriku
Outline Journal of Community Development Vol. 2 No. 3: March 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1ve8z176

Abstract

This activity aims to establish cooperation between the Office Administration Education Study Program in the Tourism Business course with the Community Group managing the Nipah Village Mangrove Beach in Sei Nagalawan Serdang Bedagai. Students learn to build a business spirit from the speakers who manage the mangrove beach from zero to the current semester conditions and partners will benefit from students helping to promote this mangrove beach through their social media and providing ideas for the development of Sei Nagalawan mangrove tourism through the contribution of creative ideas from the current generation through input on the engineering of ideas provided. help partners in promoting the mangrove beach. This activity took place on Thursday, October 9, 2024 for 1 full day. The targets and forms of activities are: 1) Dialogue and discussion with the speaker Mr. Tris as the head of the Sei Nagalawan Community group; 2) Mini Research by dividing teams into groups accompanied by one campus team leader and 1 assistant from the tourism manager; 3) Formulation of results and development of ideas; 4) Joint presentation of results and provision of recommendations The main targets of this activity are: 1) the production of recommendations for developing ideas from each group for the development of the Sei Nagalawan Mangrove Beach and 2) Promotional media produced by students on social media in the form of travel notes.
PENGARUH KREATIVITAS DAN MENTAL BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN BISNIS STAMBUK 2022 FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Friska Octaviani Br Samosir; Aurora Elise Putriku
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.38446

Abstract

This study aims to analyze the influence of creativity and entrepreneurial mindset on entrepreneurial interest in Business Education students of the 2022 Stambuk Program, State University of Medan. This study uses a quantitative approach with an ex post facto method. The study population consisted of 63 students, all of whom were sampled using a total sampling technique. The data collection instrument used was a research questionnaire on creativity, entrepreneurial mindset, and entrepreneurial interest in the form of a likert scale, each with 20 items. The results of data analysis using multiple regression and hypothesis testing concluded that creativity and entrepreneurial mindset on entrepreneurial interest. This can be seen from the results of multiple linear regression obtained the equation Y = 20.785 + 0.462 (X1) + 0.234 (X2) + e. Furthermore, data were collected using a Likert scale questionnaire and analyzed by multiple linear regression through the t test, F test, and coefficient of determination (R²). The results of the study show that creativity has a positive and significant effect on entrepreneurial interest (tcount > ttable where. 5.431 > 2.000 with a significant value of 0.000 < 0.005. Likewise, entrepreneurial mentality also has a positive and significant effect on entrepreneurial interest (tcount > ttable where 2.654 > 2.000 with a significant value of 0.000 < 0.005. Simultaneously, both variables have a positive and significant effect on the interest in becoming a teacher (Fcount > Ftable where 61.903 > 3.15 and a significant value of 0.000 < 0.05 so that it can be done that the hypothesis is accepted. Thus, creativity and entrepreneurial mentality have a positive and significant effect on the entrepreneurial interest of business education students, batch 2022, Faculty of Economics, State University of Medan.