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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat PLAKAT : Jurnal Pelayanan Kepada Masyarakat Nusantara Science and Technology Proceedings ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Nirta: Studi Inovasi IIJSE International Journal of Theory and Application in Elementary and Secondary School Education (IJTAESE) Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki PESHUM
Virginia Mandasari
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA NBTRANS TOUR AND TRAVEL Alfi Rizka; Ugy Soebiantoro; Virginia Mandasari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1462

Abstract

This study aims to analyze the extent to which Service Quality and Word of Mouth influence consumer decisions in using NBTrans Tour and Travel services in the Sidoarjo area. This research uses a quantitative approach. The sample selection was carried out through purposive sampling technique, with a population consisting of the Sidoarjo community and a total of 110 respondents. Data were collected through field observations, interviews, distributing questionnaires, and literature studies. Data analysis was carried out using the Structural Equation Modeling (SEM) method on a component basis through the Partial Least Square (PLS) approach. The results of the analysis show that Service Quality has a positive and significant effect on decisions in using services, as well as Word of Mouth which also has a positive and significant effect on consumer decisions on the selection of NBTrans Tour and Travel services.
Co-Authors Adelya Putri Mahardhika Adia Hilar Hilabi Adji Setya Wardana Alfi Aulia Majid Alfi Rizka Alfiandi Imam Mawardi Anindya Benita Fawwaz Hidayat Anisa Fitria Utami Annisa Aprilia Husnul Khotimah Arif Noer Vikri Ayundha Evanthi Ayundha Evanthi Ayundha Evanthy Cherryl Tasya Puspita Sari Daisy Marthina Rosyanti Daisy Marthina Rosyanti Damayanti, Devina Maulidya Danurwenda Permana Erlushandy Della Ayu Minarni Devinta Nur Arumsari Dewangga Jana Prasetya Dewangga Jana Prasetya Dian Novia Listiarini Diky Arif Widodo Divva Grizelda Meisari Dominikus Aditya Fitriyanto Dwi Zhaafira Pratiwi Dyna Arofatul Baiyinah Eka Selfi Nur Jayanti Eka Sulistya Anggraeni Eni Indarwati Fairuz Mutia Fani Khoirotunnisa Fauzatul Laily Nisa Fiorentina Amanda Argawandani Firdaus Rezando Rohman Hardjati, Susi Harmunisa, Yusvika Ratri Hery Pudjoprastiono Hery Pudjoprastyono Holisatul Amalia Ilham Naufal Indi Arimawasti Insania Machmuda Jasmine Sabrina Islamy Jessica Maylaffazyza Larasati, Farah Allysha Masrifatul Roidha Mentari Clara Dewanti Mentari Clara Dewanti Meylaffena Fernanda Moch. Nur Samsudin Muchlisiniyati Safeyah Muhadjir Anwar Muhammad David Khalik Nafida, Yusri Nanda Wahyu Indah Kirana Nanik Hariyana Nurjanti Takarini Nurkholish Majid Putri Ariska Rahmawati Ramadhani Mahendra Kusuma Regina Deti Rina Andriani Ripka Suliandari Rizky Dwi Setiawan Romadhona, Mahimma Shelly Muharrafa Hendine Sugeng Purwanto Tedy Dwi Yuliansya Thalita Alsa Dilla Putri Tsaqif Fadhlilhaq Ugy Soebiantoro Wiwik Handayani Zidane Fernanda Kusuma