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Journal : Mediagro

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TEH CAP BANDULAN DI KABUPATEN PEKALONGAN Safira Dwi Hanggraeni; Kustopo Budiraharjo; Siswanto Imam Santoso
MEDIAGRO Vol 17, No 2 (2021)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.166 KB) | DOI: 10.31942/mediagro.v17i2.4486

Abstract

Loyalitas konsumen merupakan sifat positif dari konsumen terhadap suatu merek yang ditandai dengan penggunaan produk tertentu dalam jangka waktu yang panjang atau melakukan pembelian berulang secara teratur. Penelitian ini dilakukan untuk menganalisis loyalitas konsumen produk Teh Cap Bandulan serta faktor-faktor apa saja yang mempengaruhi loyalitas konsumen terhadap produk Teh Cap Bandulan di Kabupaten Pekalongan. Penelitian dilakukan pada bulan Juli – Agustus 2020 di beberapa kecamatan terpilih yaitu Kedungwuni, Wonopringgo, Karangdadap, Bojong, dan Doro di Kabupaten Pekalongan. Metode penelitian yang digunakan adalah metode survei menggunakan kuesioner. Pengambilan sampel dilakukan menggunakan metode accidental sampling dimana peneliti bertemu secara kebetulan atau insidental dengan responden dengan jumlah sampel sebanyak 100 orang. Metode yang digunakan dalam pengumpulan data adalah wawancara dan observasi. Metode analisis data dilakukan menggunakan piramida loyalitas dan analisis regresi linear berganda. Hasil analisis piramida loyalitas sudah cukup baik dengan tingkatan loyalitas konsumen Teh Cap Bandulan terbesar dikarenakan faktor kesukaan terhadap merek produk (liking the brand) yaitu sebesar 57%. Hasil analisis regresi linear berganda menerangkan bahwa kepuasan konsumen dan citra merek berpengaruh secara parsial terhadap loyalitas konsumen sedangkan kualitas produk dan harga produk tidak berpengaruh secara parsial terhadap loyalitas konsumen Teh Cap Bandulan. Kepuasan konsumen, citra merek, kualitas produk dan harga produk secara simultan mempengaruhi loyalitas konsumen Teh Cap Bandulan sebesar 46,5%.
ANALISIS TINGKAT PENDAPATAN USAHATANI ALPUKAT DI KELOMPOK TANI KABUPATEN SEMARANG Dytanti Ilmiansi Tamalia; Siswanto Imam Santoso; Kustopo Budihajo
MEDIAGRO Vol 14, No 1 (2018)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.307 KB) | DOI: 10.31942/mediagro.v14i1.2613

Abstract

The purpose of this research is to know the level of avocado farm income and to know the influence of production quantity, labor cost, fertilizer cost, and selling price of avocado to farmer's income in Bandungan and Sumowono District, Semarang Regency. The study was conducted from January to March 2017 in Bandungan and Sumowono Districts. The method used in this research is survey method. The method used in determining the location of the research is purposive and the sampling method using random sampling method, and the number of respondents is determined by quota of 20 farmers in Bandungan and 20 farmers in Sumowono District. The analysis used is income analysis, profitability, one sample t-test, and multiple linear regression analysis. The results showed that the average income of farmers per year amounted to Rp 32,881,705.00, the average of profitability is 7.72%, and one sample t-test showed that the significance level is 0.044, so it can be concluded that avocado farming that is done by farmers is generate profitable income, while the result of production factors that positively affect the net income of avocado farmers is the amount of production, labor cost, and selling price of avocado. The fertilizer cost factor does not positively affect the net income of avocado farmers.Keywords: Income, Profitability, Production quantity, Production cost, Avocado.
ANALISIS KOMPUTASI PENDAPATAN BREAK EVEN POINT (BEP) DAN R/C RATIO PETERNAKAN AYAM PETELUR RENCANG GESANG FARM DI DESA JANGGLENG KECAMATAN KALORAN KABUPATEN TEMANGGUNG Rinto Rinto; Siswanto Imam Santoso; Rina Muryani
MEDIAGRO Vol 13, No 2 (2017)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.509 KB) | DOI: 10.31942/mediagro.v13i2.2159

Abstract

This study aims to determine the value of Break Even Point (BEP), the value of R/C  Ratio and counting Computing revenues in poultry Rencang Gesang Farm Polutry. The research was conducted on January 18, 2016 - February 22, 2016 in the village of Janggleng, Kaloran District, Temanggung District, Central Java. This study uses the case study method. The collection of data used in the study was done by  direct interview and observation. These data consist of primary data and secondary data. Primary data were obtained by direct interviews with respondents, managers and workers of companies which are based on a questionnaire. Secondary data were obtained from the accounting records at the Rencang Gesang Farm Polutry Farm for 36 months (2013-2015), which includes the cost of feed, labor costs, egg production and the selling price of eggs. In addition, secondary data obtained from departments or agencies associated with this research. The conclusion of this study showed that the level of profitability in the poultry farm Rencang Gesang Polutry Farm for 3 years (2013-2015), namely 26.97%, 14.65% and 14.29%. Value Break Even Point (BEP) units a year (2013-2015), namely 55 099 kg, 56 979 kg and 52 825 kg while the value of the break even point to prices in (2013-2015) is Rp 2,299,611,164, Rp 3,207,697,510 and Rp 3,452,146,815. Rated R/C Ratio Rencang Gesang Farm Polutry profitable because the value of R/C Ratio is more than 1. Keywords: Break Even Point (BEP), R/C Ratio, Laying Hens.
Co-Authors A.A. Ketut Agung Cahyawan W Afidah, Zahrotul Agus Setiadi Aldonny Nurdiansyah Anistyaningsih, Lita Ardelia, Claresta Yosephine Argi Argiris Ariel Putra Saksono Bakhtiar Dwi Zentiko, Bakhtiar Dwi Bambang Mulyatno Setiawan Bekti Noviana Ulfa Btari Sukmastika Hemas Carolus Valesaka Wangsa Deputra Dewi Setyaningsih Dhita, Laurent Dwi Kristiana Dytanti Ilmiansi Tamalia Edjeng Suprijatna Edy Kurnianto Edy Prasetyo Edy Prasetyo Ekowati, Titik Enggar Prasetyo Fatmawati, Eka Rizky Harun Rekso Utomo, Harun Rekso Hendi Nursodik Hendi Nursodik Heni Risqiati Hery Setiyawan Hikmah Izzatin Nisa huda, muhammad syamsul Humairo Shidiq Abdat Hutami, Etika Dwi Indrarosa, Dwita Irwan Tri Mulyo Joko Mariyono JOKO MARIYONO Kadhung Prayoga Khofiatun Nida Khoiriyyah, Iffatul Khowarizi, Wildan Hilal Kristiana, Dwi Kustopo Budihajo Kustopo Budiraharjo Kustopo Budiraharjo Limbang Kustiawan Nuswantara LINDA APRIYANTI, LINDA Luluk Parwati Manurung, Putri Beata Marpaung, Rachel Angelica Putri Mety Rachmasari Migie Handayani Mukson Mukson Mukson Mukson Mukson Mukson Nabilla Pratya Augustin Naufal Fadhil Heriawan Nida, Khofiatun Nurfadhilah, Suryani Nurfadillah, Suryani Nurul Aisyah Nugrahaeni Paramitha, Saffana Zahra Permata Dewi, Raddin Syabania Prasetyo, Dimas Adhi Pratiwi, Kusuma Ratna Pratiwi, Pusdima Rahma Pusdima Rahma Pratiwi Rachmasari, Mety Rangganata, Anugrah S. Reka Listiani Rina Muryani Rinto Rinto Roessali, Wiludjeng Safira Dwi Hanggraeni Saksono, Ariel Putra Sarjana, Teysar Adi Septia Ayu Permatasari Setiawan, Bambang Mulyatno Sintiyah Ari Murti Siti Fatimah Erniasari Siti Susanti Siwi Gayatri Sudiyono Marzuki Suryani Nurfadillah Suryani Nurfadillah Sutaryo Sutaryo Syam Lingga Wijaya Teysar Adi Sarjana Theo Adrian Healthon Titik Ekowati Tri Aryanto, Tri Tri Puspita Ganes Agustina Ulfa, Zulanda Wahyu Dwi Suci Damayanti Wahyu Dyah Prastiwi Warsono Sarengat Willdan, Meylinda Yon Supri Ondho Yudi Wahyu Satrio, Yudi Wahyu Zahran, Muhammad Hafidz Zahrotul Afidah Zulfiana Choirunisa