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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Manajemen Teknologi Journal of Education and Learning (EduLearn) Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Ilmiah Ekonomi Islam Jurnal Bisnis dan Manajemen Jurnal Ekonomi dan Bisnis Jurnal ICMES: The Journal of Middle East Studies Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Social Science Jurnal Pengabdian Masyarakat Madani Jurnal Impresi Indonesia ZAD Al-Mufassirin Journal of Islamic Economics Lariba Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis International Journal of Entrepreneurship and Sustainability Studies Journal of Social Science Warta LPM JPNM : Jurnal Pustaka Nusantara Multidisiplin Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance Jurnal Inovasi Global Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Kajian Budaya dan Humaniora (JKBH)
Vita Sarasi
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran
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Strategi Meningkatkan Daya Saing Produk Bumbu Rempah Indonesia Dengan Memanfaatkan Perjanjian Perdagangan Internasional IUAE CEPA Fadhilah Salsabila; Vita Sarasi
Jurnal Inovasi Global Vol. 3 No. 10 (2025): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v3i10.447

Abstract

Penelitian ini menganalisis peran dan tantangan pemanfaatan IUAE CEPA serta merumuskan strategi peningkatan daya saing ekspor bumbu rempah pada PT Citra Roepa Rasa. Data dikumpulkan melalui triangulasi wawancara dengan perusahaan, FTA Support Center, dan ITPC Dubai, kemudian dianalisis secara berjenjang menggunakan SWOT yang dikonversi ke IFAS dan EFAS untuk pembobotan dan penilaian faktor, dilanjutkan perhitungan IFE dan EFE serta pemetaan pada Matriks IE dan perumusan TOWS. Hasil menunjukkan nilai IFE 2,85 dan EFE 2,93 yang menempatkan perusahaan pada Kuadran V Hold and Maintain. Manfaat IUAE CEPA tidak hanya pada preferensi tarif nol persen tetapi juga pada kepastian proses asal barang, pelabelan dwibahasa, dan registrasi produk. Tantangan utama berada pada kepatuhan Rules of Origin dan penerbitan SKA tepat waktu, kesiapan dokumen per SKU, penyesuaian label Arab dan Inggris, kontinuitas pasok dan kapasitas, serta rekam jejak logistik dan pipeline buyer yang masih terbatas. Strategi prioritas berfokus pada pembentukan PIC dan SOP ekspor yang ringkas, kesiapan CEPA per SKU, penguatan pasok melalui dual sourcing dan persediaan pengaman, akuisisi B2B digital, serta pilot shipment selektif. Roadmap bertahap diharapkan menaikkan skor IFE dan EFE menuju kisaran tiga sehingga perusahaan siap beralih ke fase pertumbuhan.  
Selection of Official and Unofficial Lemon Raw Material Suppliers (Case Study of Tasikmalaya City Branch Mixue) Ibnu Rismayadi, Muhammad Al-Gibran; Sarasi, Vita
Jurnal Impresi Indonesia Vol. 3 No. 7 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i7.5304

Abstract

Mixue is one of the most popular contemporary drink brands in Indonesia. One of the important raw materials for Mixue is lemon. In Indonesia, there are two types of lemon raw material suppliers, namely imported suppliers and local suppliers. This research aims to examine and compare the use of lemon raw materials from official suppliers of PT. Zhisheng Pacific Trading (MIXUE) imports raw materials from local suppliers in the context of use by Mixue retail stores operating in the food and beverage sector. This research uses mixed methods between qualitative methods and quantitative methods. Data collection techniques in this research were observation, interviews and questionnaires. Mixue is one of the most popular contemporary drink brands in Indonesia. Based on the results of this research, it can be concluded that local suppliers are superior to most of the factors considered than official suppliers. There is positive interest from experts involved in research regarding the use of lemon raw materials from local suppliers. From this research, recommendations and suggestions were obtained to consider updating policies related to regulations on the use of raw materials from third parties by considering all the advantages possessed by local suppliers in various factors. The results of this research state that local suppliers are superior in price and logistics efficiency. Official suppliers offer stable and reliable product quality.
PEMBERDAYAAN MASYARAKAT MELALUI EVALUASI PELATIHAN UMKM BERBASIS DIGITAL: PEMBERDAYAAN MASYARAKAT MELALUI EVALUASI PELATIHAN UMKM BERBASIS DIGITAL Joeliaty, Joeliaty; Sya’diah Arrifin, Sri Djatnika; Sarasi, Vita
Jurnal Kajian Budaya dan Humaniora Vol 5 No 1 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i1.107

Abstract

Pengabdian pada masyarakat merupakan bentuk kegiatan wajib yang dilakukan oleh setiap dosen dalam menjalankan tridharma Perguruan Tingginya, dengan tujuan mengimplementasikan teori dan membantu serta memberi masukan pada masyarakat dalam memecahkan permasalahan yang dihadapi masyarakat. Pengabdian Pada Masyarakat tahun ini dilakukan secara virtual atau daring karena adanya pandemi covid-19 yang mengharuskan dosen melakukan proses pelaksanaan Program Pengabdian Kepada Masyarakat (PPM) di rumah masing-masih sesuai aturan yang diberikan oleh Universitas. Semenjak pandemi COVID-19, teknologi memiliki peran yang besar dalam berbagai kegiatan, salah satunya bisnis bagi pelaku Usaha Mikro Kecil Menengah (UMKM). Melalui penggunaan media sosial dane-commerce, pemasaran online dapat menjangkau konsumen lebih luas.Sehingga apabila pelaku UMKM dapat memaksimalkan penggunaan media sosial dan e- commerce, maka pendapatan akan meningkat dan produknya akan dikenal keseluruh daerah. Oleh karena itu, diperlukan adanya pelatihan berbasis digital yang ditujukan untuk membantu para pelaku usaha untuk mendapatkan ilmu dan memiliki keterampilan dalam menggunakan platform digital. Melalui PPM ini, kami melakukan evaluasi pelatihan berbasis digital yang telah diikuti para mitra UMKM. Program pengabdian kepada masyarakat ini dilaksanakan secara virtual mulai tanggal 10 Juli 2021–11 Agustus 2021. Secara teknis, pelaksanaan program ini dilakukandari tahap pencarian mitra UMKM, penyebaran kuesioner, hingga mengolah data kuesioner untuk mengevaluasi dampak dari pelatihan berbasis digital yang diikuti para mitra UMKM.
RANCANGAN STRATEGI PEMASARAN DURIAN INDONESIA: PENDEKATAN SWOT DAN STP PADA TARGET PASAR TIONGKOK Khoer, Miftahul; Sarasi, Vita
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pemasaran durian Indonesia yang efektif dan berkelanjutan guna meningkatkan daya saing di pasar ekspor Tiongkok melalui integrasi analisis SWOT dan pendekatan STP. Latar belakang penelitian ini adalah rendahnya penetrasi ekspor durian Indonesia meski merupakan produsen durian terbesar dunia, serta adanya peluang pasar akibat dinamika perdagangan dan regulasi impor Tiongkok. Metode yang digunakan adalah campuran kualitatif dan kuantitatif dengan data diperoleh dari studi pustaka, publikasi resmi, dan wawancara praktisi industri. Analisis SWOT digunakan untuk menilai kekuatan kelemahan, peluang, dan ancaman dari empat varietas durian terpilih, sementara pendekatan STP digunakan untuk menentukan segmen, target, dan strategi positioning sesuai preferensi konsumen Tiongkok. Hasil penelitian diharapkan memberikan kontribusi terhadap strategi ekspor berbasis potensi varietas lokal serta rekomendasi kebijakan dan pemasaran untuk memperkuat posisi durian Indonesia di pasar global. This study aims to formulate an effective and sustainable marketing strategy for Indonesian durian to increase its competitiveness in the Chinese export market through an integration of SWOT analysis and the STP approach. The background of this study is the low penetration of Indonesian durian exports despite being the world's largest durian producer, as well as the market opportunities arising from trade dynamics and Chinese import regulations. The method used is a mixture of qualitative and quantitative, with data obtained from literature studies, official publications, and interviews with industry practitioners. The SWOT analysis is used to assess the strengths, weaknesses, opportunities, and threats of four selected durian varieties, while the STP approach is used to determine segments, targets, and positioning strategies according to Chinese consumer preferences. The research results are expected to contribute to export strategies based on the potential of local varieties, as well as policy and marketing recommendations to strengthen Indonesia's durian position in the global market.
From Qur’anic Values to Entrepreneurial Impact: Field-Based Case Studies of Islamic MSMEs in Indonesia and Nigeria Sarasi, Vita; Fadillah, Afrizal; Anwar, Khairul; Abdullahi, Nazifi Dahiru; Setiono, Muhammad Fahri; Aswandari, Desi
ZAD Al-Mufassirin Vol. 7 No. 2 (2025): Zad Al-Mufassirin
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) ZAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55759/zam.v7i2.313

Abstract

This study explores the application of Qur’anic values in entrepreneurial practices and their implications for micro and small enterprises (MSMEs) in Indonesia and Nigeria. Using a qualitative field-based approach supported by library research, five institutions were examined: KOMIDA, Pesantren Daarut Tauhiid, Warteg Syariah, Kampung Marketer, and Jaiz Bank. Findings show that values such as ṣidq (honesty), ʿadl (justice), amanah (responsibility), taʿāwun (mutual assistance), prohibition of riba, and pursuit of barakah are operationalized through mechanisms including interest-free microfinance, group accountability, transparent pricing, faith-based entrepreneurship education, and inclusive institutional financing. In Indonesia, these practices foster trust, solidarity, and sustainability among MSMEs, while in Nigeria, Jaiz Bank demonstrates institutional commitment by expanding sector-specific support. The study’s novelty lies in bridging normative Qur’anic ethics with cross-country empirical evidence, positioning Islamic entrepreneurship as an alternative development paradigm balancing profitability, sustainability, and spiritual accountability. The comparison specifically focuses on dialectics of applying Qur’anic values across different ecosystem dimensions in two distinct context. Practical recommendations include: 1) embedding Qur’anic ethics in entrepreneurship education, SME training, and halal branding and 2) emphasizing policy reforms such as zakat and waqf digitalization, Islamic microfinance strengthening, and aligning regulation with maqāṣid al-sharīʿah. These insights highlight the transformative potential of Qur’anic values in shaping ethical, inclusive, and resilient economic ecosystems.
The Impact of Employer Branding Towards Intention to Apply on Novo Club Community Batch 1 with Corporate Reputation as Mediation Variable Shofia Mumtaz Alifa; Vita Sarasi
Journal of Social Science Vol. 4 No. 3 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i3.576

Abstract

This study aims to examine the effect of employer branding on the intention to apply by mediating variable corporate reputation in Novo Club Community Members Batch 1. The data in this study were tested using the SEM-PLS (Structural Equation Modeling-Partial Least Square) method by sampling using purposive sampling techniques to 157 respondents who were active members of Novo Club Batch 1. The data in this study was obtained through questionnaires that were distributed using the help of google forms and processed using SmartPLS 3.0 software. The result of this study is that employer branding through corporate reputation has no positive and significant effect on the intention to apply with T-statistical values of 1,485<1.96 and P-values of 0.138>0.05. Therefore, ParagonCorp needs to carry out a new strategy that is more targeted and measurable to improve the company's good reputation.
Analisis Pengaruh Labelisasi Halal, Harga Dan Desain Kemasan Terhadap Pembelian Mie Instan Impor Vita Sarasi; Arief Helmi; Andry Fitriani Burhanudin
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.7885

Abstract

This study aims to examine how the influence of packaging design, halal labels, and prices on the purchase decision of imported instant noodles. The research method used was quantitative in the form of distributing questionnaires using a purposive sampling technique to 160 Muslim students at various universities in the city of Bandung. Data collection was carried out using Google Forms and processed using SEM-PLS. The results of the study show that packaging design, halal labels, and prices have a positive and significant effect on the purchase decision of imported instant noodles. Imported instant noodle producers are expected to pay more attention to these three factors in their marketing techniques. The public is also demanded to be wiser in choosing imported instant noodle products because not all of them are labeled as halal, have informative packaging, and are affordable prices. Further researchers are advised to add other variables that have an influence on purchasing decisions.
Dampak Kenaikan PPN 12% terhadap Pengeluaran Rumah Tangga: Perspektif Ekonomi Islam Sarasi, Vita; Anwar, Khairul; Fadillah, Afrizal
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 02 (2025): JIEI : Vol. 11, No. 02, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji dampak kenaikan Pajak Pertambahan Nilai (PPN) sebesar 12% terhadap indikator-indikator makroekonomi serta mengevaluasi efektivitas instrumen syariah sebagai alat mitigasi. Temuan menunjukkan penurunan signifikan pada konsumsi rumah tangga (-1,6%) dan investasi (-2,7%) akibat tekanan ekonomi yang meningkat. Data dari kuesioner menunjukkan bahwa sebagian besar responden merasakan penurunan daya beli yang cukup parah. Namun, penerapan instrumen syariah, termasuk zakat dan wakaf produktif, menunjukkan potensi dalam menstabilkan perekonomian. Hasil simulasi memperlihatkan peningkatan konsumsi rumah tangga sebesar 0,8%, investasi sebesar 0,9%, dan belanja pemerintah sebesar 1%, yang mencerminkan kemampuan instrumen syariah dalam meredam dampak kebijakan fiskal. Studi ini memperkenalkan integrasi inovatif antara kebijakan fiskal dan solusi berbasis syariah, yang menawarkan strategi ekonomi yang berkeadilan sosial dan berkelanjutan. Rekomendasi menekankan pentingnya dukungan regulasi untuk mengoptimalkan peran zakat dan wakaf dalam memperkuat pemulihan ekonomi.
Co-Authors Abdullahi, Nazifi Dahiru Afrullah, Yunardi Akhmad Yunani Andry Fitriani Burhanudin Aswandari, Desi Aulia, Sulthonul Budi Harsanto Chaerudin, Iman Deny Saefulhadjar Desita Astira Kusnadiuthor Destiana Ayuningtyas Zahra Dhimas Bramantyo Panji Pangarso Dina Yulianti, Dina Dwina, Rebeca Fadhilah Salsabila Fadillah, Afrizal Fahri Setiono, Muhammad Hilmiana Hilmiana Ibnu Rismayadi, Muhammad Al-Gibran Iman Chaerudin Iman Chaerudin Iman Chaerudin Iman Chaerudin Iman Chaerudin Iman Chaerudin Ina Primiana Irhaz Aulianandatama Sundoro I’Shmah Zakiyyatun Nisa Jasmine Hanjani Putri Joeliaty Joeliaty Joval Ifghaniyafi Farras Khairul Anwar Khoer, Miftahul Masnu'ah, Siti Merita Bernik Muhammad Aqshel Revinzky Nisrina Nur Aini Marwah Nugraha, Denny Sidharta Nugroho Djati Satmoko Nugroho Djati Satmoko Nur Hasanah Nurul Wahidah Oman Abdurahman Oom Oman Abdurrahman Putra, Iqbal Maulana Anggara R. Arief Helmi Reinhard, Welly Setiono, Muhammad Fahri Shofia Mumtaz Alifa Sri Djatnika Sya'diah Ubaidillah Ubaidillah Umi Kaltum Vivian Winita YAYAN FIRMANSYAH, YAYAN Yudi Azis Yulius, Gustav