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From Qur’anic Values to Entrepreneurial Impact: Field-Based Case Studies of Islamic MSMEs in Indonesia and Nigeria Sarasi, Vita; Fadillah, Afrizal; Anwar, Khairul; Abdullahi, Nazifi Dahiru; Setiono, Muhammad Fahri; Aswandari, Desi
ZAD Al-Mufassirin Vol. 7 No. 2 (2025): Zad Al-Mufassirin December 2025
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) ZAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55759/zam.v7i2.313

Abstract

This study explores the application of Qur’anic values in entrepreneurial practices and their implications for micro and small enterprises (MSMEs) in Indonesia and Nigeria. Using a qualitative field-based approach supported by library research, five institutions were examined: KOMIDA, Pesantren Daarut Tauhiid, Warteg Syariah, Kampung Marketer, and Jaiz Bank. Findings show that values such as ṣidq (honesty), ʿadl (justice), amanah (responsibility), taʿāwun (mutual assistance), prohibition of riba, and pursuit of barakah are operationalized through mechanisms including interest-free microfinance, group accountability, transparent pricing, faith-based entrepreneurship education, and inclusive institutional financing. In Indonesia, these practices foster trust, solidarity, and sustainability among MSMEs, while in Nigeria, Jaiz Bank demonstrates institutional commitment by expanding sector-specific support. The study’s novelty lies in bridging normative Qur’anic ethics with cross-country empirical evidence, positioning Islamic entrepreneurship as an alternative development paradigm balancing profitability, sustainability, and spiritual accountability. The comparison specifically focuses on dialectics of applying Qur’anic values across different ecosystem dimensions in two distinct context. Practical recommendations include: 1) embedding Qur’anic ethics in entrepreneurship education, SME training, and halal branding and 2) emphasizing policy reforms such as zakat and waqf digitalization, Islamic microfinance strengthening, and aligning regulation with maqāṣid al-sharīʿah. These insights highlight the transformative potential of Qur’anic values in shaping ethical, inclusive, and resilient economic ecosystems.
The Impact of Employer Branding Towards Intention to Apply on Novo Club Community Batch 1 with Corporate Reputation as Mediation Variable Shofia Mumtaz Alifa; Vita Sarasi
Journal of Social Science Vol. 4 No. 3 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i3.576

Abstract

This study aims to examine the effect of employer branding on the intention to apply by mediating variable corporate reputation in Novo Club Community Members Batch 1. The data in this study were tested using the SEM-PLS (Structural Equation Modeling-Partial Least Square) method by sampling using purposive sampling techniques to 157 respondents who were active members of Novo Club Batch 1. The data in this study was obtained through questionnaires that were distributed using the help of google forms and processed using SmartPLS 3.0 software. The result of this study is that employer branding through corporate reputation has no positive and significant effect on the intention to apply with T-statistical values of 1,485<1.96 and P-values of 0.138>0.05. Therefore, ParagonCorp needs to carry out a new strategy that is more targeted and measurable to improve the company's good reputation.
Analisis Pengaruh Labelisasi Halal, Harga Dan Desain Kemasan Terhadap Pembelian Mie Instan Impor Vita Sarasi; Arief Helmi; Andry Fitriani Burhanudin
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.7885

Abstract

This study aims to examine how the influence of packaging design, halal labels, and prices on the purchase decision of imported instant noodles. The research method used was quantitative in the form of distributing questionnaires using a purposive sampling technique to 160 Muslim students at various universities in the city of Bandung. Data collection was carried out using Google Forms and processed using SEM-PLS. The results of the study show that packaging design, halal labels, and prices have a positive and significant effect on the purchase decision of imported instant noodles. Imported instant noodle producers are expected to pay more attention to these three factors in their marketing techniques. The public is also demanded to be wiser in choosing imported instant noodle products because not all of them are labeled as halal, have informative packaging, and are affordable prices. Further researchers are advised to add other variables that have an influence on purchasing decisions.
Dampak Kenaikan PPN 12% terhadap Pengeluaran Rumah Tangga: Perspektif Ekonomi Islam Sarasi, Vita; Anwar, Khairul; Fadillah, Afrizal
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 02 (2025): JIEI : Vol. 11, No. 02, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji dampak kenaikan Pajak Pertambahan Nilai (PPN) sebesar 12% terhadap indikator-indikator makroekonomi serta mengevaluasi efektivitas instrumen syariah sebagai alat mitigasi. Temuan menunjukkan penurunan signifikan pada konsumsi rumah tangga (-1,6%) dan investasi (-2,7%) akibat tekanan ekonomi yang meningkat. Data dari kuesioner menunjukkan bahwa sebagian besar responden merasakan penurunan daya beli yang cukup parah. Namun, penerapan instrumen syariah, termasuk zakat dan wakaf produktif, menunjukkan potensi dalam menstabilkan perekonomian. Hasil simulasi memperlihatkan peningkatan konsumsi rumah tangga sebesar 0,8%, investasi sebesar 0,9%, dan belanja pemerintah sebesar 1%, yang mencerminkan kemampuan instrumen syariah dalam meredam dampak kebijakan fiskal. Studi ini memperkenalkan integrasi inovatif antara kebijakan fiskal dan solusi berbasis syariah, yang menawarkan strategi ekonomi yang berkeadilan sosial dan berkelanjutan. Rekomendasi menekankan pentingnya dukungan regulasi untuk mengoptimalkan peran zakat dan wakaf dalam memperkuat pemulihan ekonomi.
Implementation of lean process to solid waste management in Bandung, Indonesia Vita; Iman; Ina; Akhmad; Joval Ifghaniyafi Farras; Sarasi, Vita; Chaerudin, Iman; Primiana, Ina; Yunani, Akhmad
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 12 No 2 (2022): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.12.2.210-227

Abstract

Sampah rumah tangga di Kota Bandung menjadi masalah karena peningkatan sampah yang dihasilkan oleh masyarakat dari tahun ke tahun dan terbatasnya lahan atau Tempat Pembuangan Akhir (TPA) di Kota Bandung. Kapasitas lahan di TPA Sarimukti setiap tahunnya menurun bahkan timbulan sampah mencapai 9 meter. Hal ini terjadi dikarenakan tidak adanya teknologi pengelolaan sampah yang efektif dan efisien. Untuk mengatasi timbulan sampah tersebut, penelitian ini dilakukan untuk mengetahui bagaimana pengolahan sampah rumah tangga saat ini, mengidentifikasi lean operation dari pengolahan manajemen sampah zero, melakukan simulasi teknologi manajemen sampah zero menggunakan sistem dinamis, membandingkan total biaya yang dibutuhkan dengan total manfaat yang diterima bila menggunakan teknologi manajemen sampah zero, serta merancang model lean canvas bisnis pengolahan manajemen sampah zero. Penelitian ini menggunakan metode cost benefit analysis dengan pendekatan sistem dinamis dalam melakukan simulasi model serta merancang model lean canvas bisnis manajemen sampah zero. Hasil penelitian terdiri dari tiga skenario yaitu skenario pesimis, most likely dan optimis, masing – masing skenario menunjukkan bahwa Kota Bandung dapat mencapai kondisi zero waste pada tahun kelima uuntuk skenario most likely dan tahun keempat uuntuk skenario optimis kecuali skenario pesimis, analisis cost benefit analysis menunjukkan nilai Benefit Cost Ratio bagi skenario pesimis 0,660, skenario Most likely 0,767, skenario optimis 1,172 Metode ini memungkinkan terjadinya lean operations pada pengelolaan sampah yang ditunjukkan oleh diagram alur dengan mengeliminasi kegiatan yang tidak memiliki nilai tambah. Selanjutnya untuk mendukung operasional dari penelitian ini disusun sebuah rekomendasi berupa lean operations menggunakan 5S pada perilaku pemilahan sampah rumah tangga dan penyusunan model lean canvas business agar pelaksanaan manajemen sampah zero menjadi optimal.
Boosting Circular Economics On Municipal Waste Management: Case Study In, West Java Iman Chaerudin; Vita sarasi Vita sarasi
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 2 No. 6 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i6.44

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The economic development and population rapid growth has led to the uncontrolled increase of Municipal Solid Waste (MSW) generations in West Java since around half of the world’s waste production is MSW from the residential, commercial, and service sectors. Currently, the government implements some actions of MSW management, such as composting programs, recycling programs, and MSW banks. Although the programs run well they can only reduce 18% of MSW every day. Thus, the government is still facing MSW problems while landfill, as the most common waste disposal practice, is considered unsustainable. Now the government is trying to shift its mind that sound waste management should generate economic, social & environmental value while offering great opportunities to the private sector for revenue-making business instead of a cost center. The purpose of this study is to develop a circulating economic business model on the recycling and recovery system of MSW using green technology to create alternative sustainable products for social development business as a circulating economy. This is applied research that uses the qualitative analysis method to get a zero household waste management model based on secondary data (from the period of 2019-2022) from the pilot project at the Nambo site, Cirebon plant, and Cibiru site. The result of the study is beneficial for the government in supporting its policies to recycle & recover MSW. Moreover, the integrated business process of MSW will encourage the private sector to invest in sustainable waste management businesses.
Implementing Circular Supply Chains in Indonesia: The Case of Rekosistem and Implications for FMCG Companies Jejen Zauharudin; Hervina Dwi Yuniar; Luthfi Farizky Supriyono; Marsya Heilma Aulia; Vita Sarasi; Budi Harsanto
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9684

Abstract

The transition from linear to circular supply chains is increasingly recognized as a strategic necessity rather than merely a corporate social responsibility initiative (MahmoumGonbadi et al., 2021; Mishra et al., 2023; Montag, 2023). This paper examines the implementation of sustainable and circular supply chains in Indonesia by using Rekosistem as the primary case study and Danone and Nestlé as examples of corporate partners within the circular ecosystem. Conceptually, circular supply chains build upon the principles of closed-loop supply chains, reverse logistics, and the circular economy, emphasizing material recovery, value recapture, and the integration of forward and reverse flows to generate economic, social, and environmental value simultaneously (MahmoumGonbadi et al., 2021; Mishra et al., 2023). In Indonesia, the need for circular supply chains is driven by persistent plastic waste challenges, the critical role of the informal sector, limited recycling infrastructure, and growing corporate sustainability commitments (Iacovidou et al., 2025; Pambudi et al., 2025). This paper argues that successful circular supply chain implementation in emerging markets depends on three interrelated factors: data visibility, effective coordination between formal and informal actors, and corporate demand driven by ESG objectives and Scope 3 decarbonization targets (Danone Group in Indonesia, 2023; Nestlé, 2025; Simonetto et al., 2022).
Brokerage in Property Business According to DSN-MUI Fatwa No. 9 Aqly Mubarak; Afrizal Fadillah; Vita Sarasi
Iqtisad: Journal of Islamic Economic and Civilization Vol. 2 No. 1 (2026): Iqtisad : Journal of Islamic Economic and Civilization (In Progress)
Publisher : PT. Student Rihlah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61630/ijiec.v2i1.19

Abstract

This research analyzes the legal framework that governs the operation of intermediaries in the property sector through the lens of sharia economic law, emphasizing the regulatory function of DSN-MUI Fatwa No. 93/DSN-MUI/IV/2014 on intermediaries (wasathah). In the modern property market, brokerage services are essential to speed up transactions and improve market efficiency; however, their acceptance under Islamic law depends on a well-defined contractual framework and adherence to Sharia norms. This study uses a normative juridical method through a qualitative doctrinal examination of Islamic legal sources, DSN-MUI fatwas, and related legislative restrictions. The results show that property brokers are legally acceptable under Islamic law when executed through genuine Sharia contracts, specifically wakalah bi al-ujrah, ju'alah, or samsarah. These contractual agreements require transparency, mutual agreement, explicitly defined payments (ujrah), and exclusions of unfairness, fraud, or exploitation. The analysis shows that DSN-MUI Fatwa No. 93/2014 establishes a normative basis for brokerage practice by highlighting the mutual benefits (maslahah) for property owners, buyers, and intermediaries. This essay improves Islamic economic law by explaining the validity of property brokerage law and emphasizing its significance in promoting equality, legal certainty, and efficiency in contemporary property transactions.
Selection of Official and Unofficial Lemon Raw Material Suppliers (Case Study of Tasikmalaya City Branch Mixue) Muhammad Al-Gibran Ibnu Rismayadi; Vita Sarasi
Jurnal Impresi Indonesia Vol. 3 No. 7 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i7.5304

Abstract

Mixue is one of the most popular contemporary drink brands in Indonesia. One of the important raw materials for Mixue is lemon. In Indonesia, there are two types of lemon raw material suppliers, namely imported suppliers and local suppliers. This research aims to examine and compare the use of lemon raw materials from official suppliers of PT. Zhisheng Pacific Trading (MIXUE) imports raw materials from local suppliers in the context of use by Mixue retail stores operating in the food and beverage sector. This research uses mixed methods between qualitative methods and quantitative methods. Data collection techniques in this research were observation, interviews and questionnaires. Mixue is one of the most popular contemporary drink brands in Indonesia. Based on the results of this research, it can be concluded that local suppliers are superior to most of the factors considered than official suppliers. There is positive interest from experts involved in research regarding the use of lemon raw materials from local suppliers. From this research, recommendations and suggestions were obtained to consider updating policies related to regulations on the use of raw materials from third parties by considering all the advantages possessed by local suppliers in various factors. The results of this research state that local suppliers are superior in price and logistics efficiency. Official suppliers offer stable and reliable product quality.
PEMBERDAYAAN RUMAH TANGGA MELALUI ECOLOGICAL LITERACY DAN PRODUKSI ECO-DETERGENT DI DESA JATIROKE, SUMEDANG, JAWA BARAT Sarasi, Vita; Yulianti, Dina; Saefulhadjar, Deny; Aswandari, Desi
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v9i2.67627

Abstract

Single-use detergent packaging has become a serious environmental and economic issue for rural communities. This condition is further exacerbated by the low level of ecological literacy and the high dependence of households on industrial detergent products. In response to this issue, this community service activity, conducted through the Integrative Student Community Service–Community Learning and Empowerment Program (KKN–PPM) of Universitas Padjadjaran, aimed to improve ecological literacy while strengthening household economic resilience through training in the production of eco-detergent. The activity was carried out in Jatiroke Village, Sumedang Regency, using a Participatory Action Research (PAR) approach involving residents, local groups such as PKK and Karang Taruna, and university facilitators. The training materials included education on the environmental impacts of plastic waste, household financial literacy, and practical sessions on producing eco-detergent using natural ingredients, such as coconut-based surfactants and fruit enzymes. The novelty of this program lies in its integration of ecological literacy, household economic efficiency, and locally based eco-detergent production practices within a participatory empowerment model. The results showed a reduction in household detergent expenditure of up to 50% and a decrease in plastic waste of 90–95%. In addition, the program improved participants' understanding of sustainable consumption and encouraged the formation of community groups capable of producing eco-detergent independently. These findings indicate that households can serve not only as targets of environmental education but also as key actors in developing sustainable consumption practices that are economical, practical, and potentially replicable in other villages.Kemasan deterjen sekali pakai menjadi salah satu persoalan lingkungan sekaligus ekonomi yang cukup serius bagi masyarakat pedesaan. Kondisi tersebut diperparah oleh masih rendahnya literasi ekologis serta tingginya ketergantungan rumah tangga terhadap produk deterjen industri. Berangkat dari kondisi tersebut, kegiatan pengabdian kepada masyarakat melalui Program Kuliah Kerja Nyata–Pembelajaran dan Pemberdayaan Masyarakat (KKN–PPM) Integratif Universitas Padjadjaran ini dilakukan dengan tujuan untuk meningkatkan literasi ekologis sekaligus memperkuat ketahanan ekonomi rumah tangga melalui pelatihan pembuatan eco-detergent atau deterjen ramah lingkungan. Kegiatan ini dilaksanakan di Desa Jatiroke, Kabupaten Sumedang, dengan menggunakan pendekatan Participatory Action Research (PAR) yang melibatkan warga, kelompok lokal seperti PKK dan Karang Taruna, serta fasilitator dari universitas. Materi pelatihan mencakup edukasi mengenai dampak limbah plastik, literasi keuangan rumah tangga, serta praktik pembuatan eco-detergent berbahan alami, seperti surfaktan kelapa dan enzim buah. Kebaruan kegiatan ini terletak pada integrasi antara literasi ekologis, efisiensi ekonomi rumah tangga, dan praktik produksi eco-detergent berbasis bahan lokal dalam satu model pemberdayaan partisipatif. Hasil kegiatan menunjukkan adanya penurunan pengeluaran deterjen rumah tangga hingga 50% serta pengurangan limbah plastik sebesar 90–95%. Selain itu, program ini juga meningkatkan pemahaman peserta tentang konsumsi berkelanjutan dan mendorong terbentuknya kelompok warga yang mampu memproduksi eco-detergent secara mandiri. Temuan ini menunjukkan bahwa rumah tangga tidak hanya berperan sebagai sasaran edukasi lingkungan, tetapi juga sebagai aktor utama dalam membangun praktik konsumsi berkelanjutan yang ekonomis, aplikatif, dan berpotensi direplikasi di desa lain.