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All Journal Jurnal SOLMA Proceeding of National Conference on Accounting & Finance Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review JPM: JURNAL PENGABDIAN MASYARAKAT JRAM (Jurnal Riset Akuntansi Multiparadigma) JRMB (JURNAL RISET MANAJEMEN & BISNIS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Balance : Jurnal Akuntansi dan Manajemen Asian Journal of Management Analytics Regress: Journal of Economics & Management Journal of Education Technology and Civic Literacy (JET CIVIL) Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Zenni Riana
Universitas Islam Sumatera Utara
Religion Aerospace Engineering Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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The Influence of Organizational Culture, Communication and Work Environment on Organizational Commitment at the East Medan Pratama Tax Service Office Sijabat, Melani Bono; Rinaldy, Fery; Lumban Tobing, Mannaria Nita; Hasian, Andi; Riana, Zenni; Suprayitno, Edi
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8172

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, komunikasi dan lingkungan kerja terhadap komitmen organisasi pada Kantor Pelayanan Pajak Pratama Medan Timur. Metode survei digunakan dengan responden dari karyawan aktif. Hasil analisis regresi menunjukkan bahwa budaya organisasi, komunikasi dan lingkungan kerja berhubungan signifikan terhadap komitmen organisasi. Budaya organisasi dan komunikasi memegang peranan dominan dalam membentuk komitmen. Temuan ini menyoroti pentingnya penguatan budaya positif dan komunikasi efektif dalam meningkatkan komitmen karyawan. Implikasi manajerial dan rekomendasi bagi praktisi disajikan untuk meningkatkan kualitas lingkungan kerja dan kinerja organisasi secara keseluruhan.
The Effect of Job Placement, Compensation, and Job Training on Employee Performance at the Medan Polonia Primary Tax Service Office Sinaga, Andi; Siregar, Adrian Batara; Agusriza, Agusriza; Sugianto, Andrew; Supriadi, Supriadi; Riana, Zenni
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8641

Abstract

This study aims to determine the effect of work placement, compensation and work training partially and simultaneously on the performance of employees work in the Kantor Pelayanan Pajak Pratama Medan Polonia. The study was conducted at the Kantor Pelayanan Pajak Pratama Medan Polonia Jalan Sukamulia No. 17A Medan, with a population of 111 people, and a study sample. of 53 people. The data analysis technique used is multiple regression analysis using the IMB Statistics computer program for Product and Service Solution (SPSS) version 24.Based on the analysis results obtained work placement has a effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Polonia, this is supported by the results of t count analysis > t-table (5,235 > 2,010) at n = 53 at 95% significance level
Pengaruh Program Flash Sale dan Live Streaming Shopping terhadap Purchase Intention dengan Impulsive Buying sebagai Variabel Mediasi (Studi Kasus pada Pengguna Platform Shopee) Damayanti, Noviana; Riana, Zenni; Fahmi, Nur Augus
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9377

Abstract

This research aims to determine the influence of flash sales and live streaming on impulsive buying and live streaming on Shopee e-commerce users and to determine the influence of flash sales, live streaming and impulsive buying on purchase intention on Shopee e-commerce users. The research population was undergraduate (S1) students from the Management study program, Faculty of Economics and Business, Islamic University of North Sumatra, class of 2020, totaling 160 people. Sampling in this study used probability sampling with a sampling technique, namely simple random sampling. The data collection technique used was a questionnaire. Data analysis techniques include data quality testing, validity and reliability testing. Based on the analysis results, flash sales have an effect on impulsive buying and purchase intention both simultaneously, partially and also have a significant effect. Live streaming has an effect on impulsive buying and purchase intention both simultaneously, partially and also has a significant effect. Impulsive buying has a significant effect on purchase intention
Pelatihan Online Citation dan Reference Manager dengan Menggunakan Aplikasi Mendeley dalam Meningkatkan Kualitas Penulisan Karya Ilmiah Mahasiswa Fakultas Ekonomi Sri Elviani; Ramadona Simbolon; Zenni Riana; Yusrita; Nur Augus Fahmi
Jurnal SOLMA Vol. 11 No. 1 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i1.7872

Abstract

Background: Tindakan plagiasi sering sekali dilakukan secara tidak sengaja oleh mahasiswa dalam menulis karya ilmiah ataupun tugas akhir seperti skripsi. Hal ini terjadi disebabkan karena mahasiswa belum memahami bagaimana membuat sebuah sitiran yang baik dan benar. Untuk memberikan pengetahuan dan pemahaman dalam dalam membuat sitasi dibutuhkan sebuah aplikasi yang berfungsi sebagai citation dan refernce manager. Mendeley adalah salah satu aplikasi "citation dan reference manager” yang penggunaannya mudah dipahami. Kegiatan pengabdian kepada masyarakat (PKM) ini dilaksanakan dalam bentuk pelatihan yang bertujuan untuk melatih dan mendampingi mahasiswa Fakultas Ekonomi Universitas Islam Sumatera Utara, Universitas Muslim Nusantara dan Universitas Budi Darma dalam menambah pengetahuan dan meningkatkan ketrampilan meraka membuat sitasi dan daftar pustaka dengan menggunakan mendeley. Metode: Metode yang digunakan dalam kegiatan ini adalah ceramah yang dilakukan oleh pemateri, demostrasi oleh pemateri, praktek dan latihan oleh peserta dan pendampingan oleh pemateri. Hasil: setelah mengikuti pelatihan mahasiswa memahami dan terampil dalam mengaplikasikan mendeley, sehingga memudahkan mereka membuat sitasi dan reference manager dalam menulis karya ilmiah. Dengan pemahaman dan keterampilan dalam membuat sitasi dan reference manager akan menghindari mahasiswa dalam praktik Tindakan plagiarism yang dilakukan secara tidak sengaja dalam menghasilkan sebuah karya ilmiah. Kesimpulan: Mahasiswa Fakultas Ekonomi dapat menggunakan aplikasi Mendeley dan terampil dalam membuat sitasi dan reference manager dalam menghasilkan sebuah karya ilmiah.
Pengembangan UMKM Naik Kelas Berbasis Manajemen Usaha Pada Kelompok Usaha Kuliner di Desa Ladang Bambu Kecamatan Medan Tuntungan Yusrita; Zenni Riana; M. Endang Asmara; Muhammad Prasetyo Wibowo; Cornelia Ivani
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i1.749

Abstract

The function and role of SMEs is currently felt to be very important. Aside from being a source of livelihood for many people, it also provides direct employment for the majority of the population. As a small business group, SMEs are always trapped in the problem of limited capital, inaccurate distribution, inefficient financial management, lack of innovation, not yet maximizing online marketing, bookkeeping is still manual, time management, does not have permits as an effort to improve the capabilities of small businesses in the context of expanding its role in the national economy, a series of integrated and sustainable development is needed to overcome various problems. External factors consist of government policies in the public sector, social, cultural and economic aspects, as well as aspects of the role of related institutions. MSME actors in the Kampung Bambu Village, Medan Tuntungan District, are housewives who use their time at home to generate income to supplement their family's income. There are 47 business actors in the Kebun Bambu Village who become a business group. Judging from the age at which they started doing business, the business actors in the bamboo farming village should have graduated, considering that this business group is part of the local government program, namely One Kelurahan, One Entrepreneurship Center.
Marketing Plan for MSMEs to Improve the Performance of MSME Businesses: A Literature Review Asmara, Muhammad Endang; Riana, Zenni
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.861

Abstract

Micro, Small, and Medium Enterprises operate in increasingly volatile and digitally driven markets where informal marketing practices often limit strategic growth. Although marketing planning has long been acknowledged as a critical managerial function, fragmented empirical findings and the absence of integrative synthesis leave its role in enhancing small enterprise performance conceptually underdeveloped. This study addresses this gap by conducting a systematic literature review of recent Scopusindexed publications to critically examine the relationship between marketing planning and business performance in small enterprises. Following a structured review protocol, selected studies were evaluated and synthesized thematically to identify dominant dimensions, mechanisms, and performance implications. The findings reveal that structured marketing planning—anchored in market analysis, segmentation, strategic positioning, and performance monitoring consistently strengthens both financial and nonfinancial outcomes. Moreover, integration with digital capabilities and market orientation amplifies its performance effects. The review advances the literature by consolidating dispersed insights into a coherent conceptual understanding of marketing planning as a strategic capability rather than a procedural activity. Practically, it underscores the necessity for small enterprises to institutionalize systematic marketing planning to achieve sustainable competitiveness in dynamic environments
Marketing Plan for MSMEs to Improve the Performance of MSME Businesses: A Literature Review Asmara, Muhammad Endang; Riana, Zenni
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.861

Abstract

Micro, Small, and Medium Enterprises operate in increasingly volatile and digitally driven markets where informal marketing practices often limit strategic growth. Although marketing planning has long been acknowledged as a critical managerial function, fragmented empirical findings and the absence of integrative synthesis leave its role in enhancing small enterprise performance conceptually underdeveloped. This study addresses this gap by conducting a systematic literature review of recent Scopusindexed publications to critically examine the relationship between marketing planning and business performance in small enterprises. Following a structured review protocol, selected studies were evaluated and synthesized thematically to identify dominant dimensions, mechanisms, and performance implications. The findings reveal that structured marketing planning—anchored in market analysis, segmentation, strategic positioning, and performance monitoring consistently strengthens both financial and nonfinancial outcomes. Moreover, integration with digital capabilities and market orientation amplifies its performance effects. The review advances the literature by consolidating dispersed insights into a coherent conceptual understanding of marketing planning as a strategic capability rather than a procedural activity. Practically, it underscores the necessity for small enterprises to institutionalize systematic marketing planning to achieve sustainable competitiveness in dynamic environments
The Effect of Promotional Strategies, Pricing Strategies, and Perceived Product Quality on Consumer Purchase Intention of Glad2Glow Products via TikTok Shop as a Digital Marketing Platform Putri Leoni; Septia Angraini Barus; Trendy Gabriel Sihombing; Ricky Rafii Ritonga; Zenni Riana
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of promotional techniques, price considerations, and perceived product quality on consumer purchase intentions for Glad2Glow products through TikTok Shop. The study population consisted of individuals who had seen Glad2Glow product advertisements through TikTok Shop. Sampling was conducted purposively, involving 120 respondents. Data were collected using a survey and analyzed using multiple linear regression using SPSS software. The results showed that promotional techniques, pricing, and perceived product quality significantly influenced consumer purchase intentions. These findings indicate that purchase intentions can be enhanced through more effective digital marketing strategies, competitive pricing, and improved perceptions of product quality. These research findings offer important implications for marketing managers. First, companies need to focus on implementing attractive and relevant promotional techniques through digital platforms like TikTok Shop to attract consumers' attention. Second, competitive pricing that aligns with consumers' perceived value can increase product appeal and increase purchase intentions. Finally, companies should improve consumer perceived product quality, as perceived quality can strengthen loyalty and increase repeat purchases. Managers can leverage consumer data to optimize more personalized and effective marketing strategies on digital platforms.
Exploring the Effects of Price, Service Quality, and Promotion on Customer Satisfaction among TikTok Shop Student Users in Medan City Kevin Putra Leonardo Nababan; Sinta Amanda br bangun; Risca Atania Br Gurusinga; Ricky Rafii Ritonga; Zenni Riana
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of social commerce has transformed consumer shopping behavior, particularly among university students who actively use digital platforms such as TikTok Shop. This study aims to examine the effects of price, service quality, and promotion on customer satisfaction among active TikTok Shop student users in Medan City. A quantitative approach was employed, with data collected from 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression to determine both partial and simultaneous effects among the variables. The findings reveal that price has a positive and significant effect on customer satisfaction, as indicated by a t-value of 3.285 and a significance value of 0.009. Service quality also has a positive and significant effect on customer satisfaction, with a t-value of 3.697 and a significance value of 0.000, making it the most dominant variable in this study. Furthermore, promotion has a positive and significant effect on customer satisfaction, with a t-value of 3.027 and a significance value of 0.003. These results indicate that affordable and appropriate pricing, responsive service, and attractive promotional offers play important roles in shaping students’ satisfaction with TikTok Shop. Simultaneously, price, service quality, and promotion have a positive and significant effect on customer satisfaction, as shown by an F-value of 29.674 and a significance value of 0.000. The coefficient of determination shows that the three independent variables explain 48.1% of the variation in customer satisfaction, while the remaining 51.9% is influenced by other factors not examined in this study. The descriptive analysis further indicates that students’ perceptions of price, service quality, promotion, and customer satisfaction are generally in the high category.
Digital Retail Transformation: The Influence of E-Commerce, Digital Marketing, and Service Quality on Purchasing Decisions Tarigan, Ekel Jadi Lapenta; Safutri, Mega Ruslina; Salsabila, Yolanda; Ritonga, Ricky Rafii; Riana, Zenni
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3782

Abstract

This study examines the effect of e-commerce, digital marketing, and service quality on purchasing decisions at PT Gramedia Asri Media, a retail company. The study employed a quantitative approach with descriptive and associative characteristics. The population consisted of customers of PT Gramedia Asri Media, based on 86,085 customer transactions. The sample was determined using the Slovin formula, and 120 respondents were obtained during the data collection process. Data were collected through a Likert-scale questionnaire distributed via Google Forms and were analyzed using multiple linear regression with IBM SPSS. The results showed that, partially, e-commerce had a positive and significant effect on purchasing decisions with a t-value of 2.731 and a significance value of 0.007, digital marketing had a positive and significant effect with a t-value of 2.652 and a significance value of 0.009, and service quality had a positive and significant effect with a t-value of 3.988 and a significance value of 0.000. Simultaneously, e-commerce, digital marketing, and service quality had a positive and significant effect on purchasing decisions with an F-value of 84.105 and a significance value of 0.000. The Adjusted R Square value of 0.677 indicated that 67.7% of purchasing decisions could be explained by the three independent variables, while the remaining 32.3% was influenced by other variables outside this study
Co-Authors Agusman, Dedy Agusriza, Agusriza Amirulsyah Amirulsyah Andrianta Bangun, Nugraha Asmara, Muhammad Endang Ayu Indriani Bambang Bambang Clarissa Cornelia Ivani Dadang Suhardi Damayanti, Noviana Dawi, Umar Desember, Anita Desfika, Rama Diawati, Prety Efendi, Junior Ahmad Eli Agustami Elviani, Sri Evi Susilawati Evi Syuriani Harahap Fahmi, Nur Augus Farida Khairani Farida Khairani Lubis Fauzi Fauzi Hadi, Sofian Harahap, Ahmad Rizki Hasian, Andi Hendy Tannady Heny Triastuti K Imamul Khaira Kaban, Maju Kevin Putra Leonardo Nababan Lady Vini Maharani Lubis Lubis, Hasrita Lulu Nada Lubis Lumban Tobing, Mannaria Nita M Endang Asmara M. Endang Asmara Mhd SyaifulAmri Sinaga Muhammad Endang Asmara Muhammad Prasetyo Wibowo Nababan, Bernandus Ningsih, Heny Triastuti Kurnia Nur Augus Fahmi Nur Augus Fahmi Pane, Sri Gustina Purba, Bintang Jamudra Putri Leoni Ramadona Simbolon Ricky Rafii Ritonga Rinaldy, Fery Risca Atania Br Gurusinga Ritonga, Ahmad Fauzi Ritonga, Zulham Efendi RR. Ella Evrita Hestiandari Safrida Safrida Safutri, Mega Ruslina Salsabila, Yolanda Septia Angraini Barus Siahaan, Samuel Fiktor Sijabat, Melani Bono Simatupang, Ahmad Ramadan Simatupang, Paisal Amir Sinaga, Andi Sinta Amanda br bangun Sirait, M. Sumihar Siregar, Adrian Batara Sri Puspa Dewi Sri Puspa Dewi Sri Puspa Dewi Sri Rahayu SRI RAHAYU Sugianto, Andrew Suprayitno, Edi Supriadi Supriadi Supriadi Surya Ridhoansyah Syamsul Effendi Tarigan, Ekel Jadi Lapenta Teuku Mirza, Teuku Trendy Gabriel Sihombing Ulva Ayuningtias Tarigan Wahyuni, Rahayu Wasesa, Supar Yusrita Yusrita . Yusrita, Yusrita Zufrizal