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All Journal Inersia : Jurnal Teknik Sipil dan Arsitektur JOURNAL OF COASTAL DEVELOPMENT TEKNIK MODUL RUANG: JURNAL LINGKUNGAN BINAAN (SPACE: JOURNAL OF THE BUILT ENVIRONMENT) KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JEJAK Jurnal Teknik Sipil dan Perencanaan Jurnal Ruas (Review of Urbanism and Architectural Studies) Jurnal Tataloka Nature: National Academic Journal of Architecture ARTEKS : Jurnal Teknik Arsitektur Jurnal Arsitektur ARCADE LANGKAU BETANG: JURNAL ARSITEKTUR Astonjadro Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Jurnal Arsitektur ZONASI Jurnal Permukiman Region : Jurnal Pembangunan Wilayah dan Perencanaan Partisipatif Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Abdi Insani International Islamic Medical Journal Borobudur Arsitekta Dinamika Lingkungan Indonesia Jurnal Arsitektur ARCADE
Suzanna Ratih Sari
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Islamic Medical Journal

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Literature Review: Green Marketing Strategy and Green Hospital to Achieve Sustainable Competitive Advantage Lestari, Marselli Widya; Sari, Suzanna Ratih; Arso, Septo Pawelas
Jurnal Medis Islam Internasional Vol 4 No 1 (2022): December
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/iimj.v4i1.3854

Abstract

Background : The concept of green hospital and green marketing is still rarely applied to hospitals in Indonesia. Even though this strategy is a very good potential. In addition to playing a role in environmental conservation, hospitals can achieve Sustainable Competitive Advantage. Objective : The aim of this article is focused on green marketing and green hospital strategies and their role in increasing sustainable competitive advantage. Methods : This article is a literature review of 7 journals from several sources such as Google Scholar, SINTA Journal, and pubmed in the last 10 years. Result : The core concept of green hospitals focuses on the production and use of energy, water resources, the use of solar energy for electricity and reducing electricity use, good aeration, climatic features, green open spaces and the long-term impact of building materials. The concept plays a role in improving public health while reducing the environmental impact around it. Green marketing is one of the strategies that the hospital marketing team uses today as the key strategy for SCA. Conclusion : In the end, this concept has 2 goals, improving environmental quality and customer satisfaction. Thus, the implementation of green marketing into a marketing strategy can be the key in achieving sustainable competitive advantage in hospitals.
Co-Authors -, Sukawi Abdillah , Rangga Fajar Adlina, Zata Izzati Agung Budi Sardjono Agung Budi Sardjono Agung Dwiyanto Andriani, Risa Arieska Avianda Rachmayanie Arnis Rochma Harani, Arnis Rochma Aseani, Wingky atik suprapti Aulia, Faricha Putri Bambang Setioko Basalamah, Huda Muhammad bio bhirawan Carina Sarasati Cia, Helen Dea Shamara, Dea Desetyaningrum, Imbar Devara, Hafiz Rama Dhanoe Iswanto Diananta Diananta Dika Fitriyati Diliawan, Yudha Bhakti Diwangkara, Naufal Kresna Djoko Indrosaptono Edward Endrianto Pandelaki Edward endrianto Pandelaki Edy Darmawan Effendi, Setyo Erni Setyowati Eva Artmey Mangedaby Fahmi Arifan Fariz Hilmy , Muhammad Fitriyati, Dika Fuad Muhammad Gunawan, I Gusti Ngurah Anom Hasritanto, Bangun IR. Henry Soleman Raubaba, Henry Soleman Hermin Werdiningsih Hilba Yoga Pratama, Hilba Yoga Pratama Hilmy, Muhammad Fariz Ibrahim, Stefanus Peter Ikhsani, Muhammad Azmy IRH, Bangun Iskandar, Puteri Ismail, Nurwidyah Azizah Isna Pratiwi, Isna Joenso, Reivandy Christal Kamalia, Assa Kusumastuti, Diana Leony, Melinda Lestari, Kristiani Budi Lestari, Marselli Widya Lestari, Ria Ripardi Wahyu Mira Fitriana Mohammad Debby Rizani Muhammad, Fadhil Mujiono, Untung Murtiono, Hendro Nindyo Suwarno Niswah, Ulfatun Pratama, Bagus Iqbal Adining Putri, Dwiani Intan Kartika R Siti Rukayah Rachmayanie, Arieska Avianda Rahardjo, Pudji Teguh Rara Sugiarti Risdian, Happy Rizkiyanto, Resha Rohman Eko Santoso Rukayah, Raden Siti Septo Pawelas Arso Setiyawan, Alfanadi Agung Shafa, Astrihasna Shafar, Muhammad Uliah Sudarsono, Henry Sukawi , Sukawi sukawi sukawi Sutirto, Tunjung Wahadi Sutirto, Tunjung Wahadi Triyono Triyono Wahyono, Sharfina Bella Pahleva Widya Prasongko, Datta Sagala Wijayanti , Wijayanti Wijayanti Wijayanti Windu Nuryanti Wuryaningsih, Teti Indrawati Wuryaningsih, Teti Indrawati Yandri, Sepli