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Journal : JEJAK

Value Chain Analysis on Handmade Batik Products Sari, Suzanna Ratih; Arifan, Fahmi; Triyono, Triyono; Niswah, Ulfatun
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 13, No 1 (2020): March 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v13i1.21771

Abstract

Since the recognition of batik by UNESCO, the batik market has expanded throughout the world. This is marked by the increase in the value of batik exports to various countries. In the midst of increasingly fierce trade competition, industries are demanded to be capable and have high competitiveness. Although batik is considered as one of the strategic industries, in terms of development, batik still faces several problems both internally and externally. The purpose of this research is to discuss about the solution to develop batik in Cibelok Village, Pemalang Regency by analyzing the value chain so that it increases the selling value of written batik. This study used a value chain analysis approach, Competitiveness Diamond, and Critical Success Factor Value. Based on the results of the analysis, it was found that the profit generated per onefabric production is Rp74,700. Increasing profit margins can be done by considering the role of several activities in the batik business process. The activities to consider are operations, followed by marketing and sales, as well as inbound logistics. In addition, product quality and innovation in batik patterns are needed in an effort to increase sales.
Co-Authors -, Sukawi Abdillah , Rangga Fajar Adlina, Zata Izzati Agung Budi Sardjono Agung Budi Sardjono Agung Dwiyanto Andriani, Risa Arieska Avianda Rachmayanie Arnis Rochma Harani, Arnis Rochma Aseani, Wingky atik suprapti Aulia, Faricha Putri Bambang Setioko Basalamah, Huda Muhammad bio bhirawan Carina Sarasati Cia, Helen Dea Shamara, Dea Desetyaningrum, Imbar Devara, Hafiz Rama Dhanoe Iswanto Diananta Diananta Dika Fitriyati Diliawan, Yudha Bhakti Diwangkara, Naufal Kresna Djoko Indrosaptono Edward endrianto Pandelaki Edward Endrianto Pandelaki Edy Darmawan Effendi, Setyo Erni Setyowati Eva Artmey Mangedaby Fahmi Arifan Fariz Hilmy , Muhammad Fitriyati, Dika Fuad Muhammad Gunawan, I Gusti Ngurah Anom Hasritanto, Bangun IR. Henry Soleman Raubaba, Henry Soleman Hermin Werdiningsih Hilba Yoga Pratama, Hilba Yoga Pratama Hilmy, Muhammad Fariz Ibrahim, Stefanus Peter Ikhsani, Muhammad Azmy IRH, Bangun Iskandar, Puteri Ismail, Nurwidyah Azizah Isna Pratiwi, Isna Joenso, Reivandy Christal Kamalia, Assa Kusumastuti, Diana Leony, Melinda Lestari, Kristiani Budi Lestari, Marselli Widya Lestari, Ria Ripardi Wahyu Mira Fitriana Mohammad Debby Rizani Muhammad, Fadhil Mujiono, Untung Murtiono, Hendro Nindyo Suwarno Niswah, Ulfatun Pratama, Bagus Iqbal Adining Putri, Dwiani Intan Kartika R Siti Rukayah Rachmayanie, Arieska Avianda Rahardjo, Pudji Teguh Rara Sugiarti Risdian, Happy Rizkiyanto, Resha Rohman Eko Santoso Rukayah, Raden Siti Septo Pawelas Arso Setiyawan, Alfanadi Agung Shafa, Astrihasna Shafar, Muhammad Uliah Sudarsono, Henry Sukawi , Sukawi sukawi sukawi Sutirto, Tunjung Wahadi Sutirto, Tunjung Wahadi Triyono Triyono Wahyono, Sharfina Bella Pahleva Widya Prasongko, Datta Sagala Wijayanti , Wijayanti Wijayanti Wijayanti Windu Nuryanti Wuryaningsih, Teti Indrawati Wuryaningsih, Teti Indrawati Yandri, Sepli