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All Journal Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Mantik JURNAL MUTIARA MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Peradaban Masyarakat (JPM) Media Bina Ilmiah Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia
Sri Aprianti Tarigan
Institut Bisnis Informasi Teknologi Dan Bisnis
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Identification of Tourism Product Marketing Strategy Plans to Foreign Markets Efforts to Increase Income in the Era of Regional Autonomy Sri Aprianti Tarigan; Juliana Juliana; Tina Linda; Bestadrian Prawiro Theng; Edward Harnjo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2468

Abstract

This tourism study analyzed the evidence of studies to identify marketing strategies for tourism products to foreign markets through the study and analysis of several international publications that discuss tourism promotion and marketing issues. The tourism business is the same as other businesses where it is very much tied to promotion and marketing in order to be able to survive and develop quickly to be known by potential foreign tourists. Therefore, we collected literature with the help of internet searches on some well-known publications such as Sagepub, Google Scholar, and other publications published in the last ten years. Then we analyzed it with a phenomenological approach starting from the data coding system, interpretation and evaluation until we found data findings that answered the core problem of this tourism study with the principle of high validity. Because this study depends on the literature, all of our data is found electronically following health protocol where there are public restrictions on Covid-19 response efforts. Based on the data and discussion, we conclude that the findings include tourism promotion and marketing strategies based on experts, an innovative and productive way to believe via the internet with several social media platforms and other websites. Thus, this finding becomes a significant contribution for many people.
Co-Authors Agus Susanto Agus Susanto Agus Susanto Aifin Assaly Albert Albert Ali Syah Putra ARIFIN Arifin Assaly, Arifin Benny Lim Bestadrian P.Theng Calen Calen Djakasaputra, Arifin Eddy Eddy Eddy, Eddy Eddy Gunawan Eddy Gunawan Edward Harnjo EDWARD HARNJO Edward Harnjo Elyzabet Wijaya Elyzabeth , Elyzabeth Erina Alimin Erina Alimin Erni Dewi Munte Felix Leonardi IKA PUSPA SATRIANNY Javerson Simamora Javerson Simamora Juliana Juliana Juliana, Juliana Kosasih, Hengky Lim, Benny Linda, Tina Mardaus Purba Monang Tarigan Nikous Soter Sihombing Rosita Rosita Sahat Simbolon Solly Aryza Susanto SUSANTO Susanto Susanto Susanto Theng, Bestadrian Prawiro Tina Linda Tina Linda Wijaya, Elyzabeth Wivenny