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Mohammad Saleh
Business And Economic Faculty, Jember University, Jember, Indonesia
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Economic Behavior Changes On Organic Food Consumption In Pandalungan Community Harisandi , Yudhistira; Saleh, Mohammad; Cahyo Diartho, Herman; Soeparjono, Sigit
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.500

Abstract

The districts of Situbondo, Bondowoso and Jember are the centers of residence for the Pandalungan community. Pandalungan community is a society with mixed cultures, namely Java and Madura. Most of them live in urban areas. Like other community entities, some of these communities have not consumed organic food plants, given the scarcity of information about organic plants. The objectives of this study were: (1) to determine the effect of plant organic food product attributes as healthier food plants, and the discomfort caused by organic food plants on the motivation to shift consumption through the attitude of shifting non-organic food plant products to organic food plants. ; (2) to determine the effect of moderating motivation to elaborate information on the effect of product attributes and discomfort on product switching attitudes. The analytical method used is Structural Equation Modeling (SEM) with AMOS applications, the research sample of 250 respondents selected from the three research areas, with proportional random sampling method. The results of the study show that product attributes have a positive and significant effect on product switching attitudes, as well as their influence on the motivation to shift consumption to organic food crops. Meanwhile, discomfort has a significant negative effect both on product switching attitudes and on motivation for shifting consumption. Product switching attitude has a positive and significant effect on the motivation to shift in consumption. The moderating effect of motivation on elaborating information strengthens the effect of product attributes on product switching attitudes, but the moderating effect of motivation on elaborating on information through discomfort is proven insignificant. The interactive structural equation function mathematically can be written as follows: (1) SK = 1,420 AT– 0.773 KN + 0.278 ATml - 0.198 KNml + e3; and (2) NI = 1.366 AT - 1.466 KN + 0.768 SK + 0.425 ATml - 0.787 KNml + 0.570 SKml + e4. shows that product attribute improvements can be widely and continuously informed to the public so that people will know and be able to make comparisons with competitors' products. This will motivate more wisely towards product switching. This finding related to the limited alternative product choices; product constraints are difficult to find, high prices (Zanoli & Naspetti; 2002, and Chinnici, and friends; 2002). Low availability in the market (Kalafatis, and friends;, 2009: Magnusson, and friends; 2012, Vindigni, and friends; 2002, Tarlanen & Sundqvist; 2005, Chen; 2009); and the minimum number of alternative options (Chinnici, and friends; 2002) as well as the cost of switching (Anton, and friends; 2007).
Co-Authors Abdul Khair Abraham Kekka Aisah Jumiati Andi Dewi Primayanti Andrew Wijaya Anggraeni, Yustina Anwar, Habib Arif Sandjaja Baydoun, Safaa Borjac, Jamilah Carmadi, Carmadi Diana Sulianti K Tobing Dwi Fajar Ardiyanto Esti Ayu Hutami Falikhatun - Falikhatun Falikhatun Harisandi , Yudhistira Hastacya, Dimas Jovanka Herman Cahyo Diartho Hermansyah Hermansyah Isir, Jehuda Ismail Ismail Kafrawi Kafrawi Lutfiani, Hilda Mappiasse, Asdar Maria Belgis Mau, Hedwig Adianto Maulana, Muhammad Rafi Mochammad Dwi Ainoer Rizzal Moehammad Fathorrazi Mohamad Safrin Mostafa, Wael Muhammad Irdyan Soewatijo Munir, Akhmad Naidha, Indi Ninik Alfiyah Nursiah Moh. Yunus Nurwijayanti Nuzul Shinta Nur Rahmasari Oktaviasari, Awanda Cindy Perryawan, Eko Rachmania Nurul Fitri Amijaya Rahmia Rachman Riska Yulianti, Riska rori, As S, Irzha F. Sa'diah, Azimatus Salman, Hisham Sandjaja, Arif Sarkawi Sarkawi Sartika, Dede Dewi SENO, PUTHUT BAYU Sigit Soeparjono Sri Iswati Suarlan Suhadi Suhadi Suparman Syakila, Rima Mangheskhar Tahir, Maulana Amin Widodo, Agnes Visca Hemaskesuma