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All Journal Melintas An International Journal of Philosophy and Religion Arete Jurnal Etika Respons Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) JISIP: Jurnal Ilmu Sosial dan Pendidikan Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA International Journal of Environmental, Sustainability, and Social Science Respons: Jurnal Etika Sosial PROPAGANDA FOCUS: Journal of Social Studies Jurnal Penelitian Inovatif Indonesian Journal of Social Science Research Journal of Mandalika Literature Jurnal Global Ilmiah HUMANUS : Jurnal Sosiohumaniora Nusantara INTERACTION: Jurnal Pendidikan Bahasa
Alexander Seran
Universitas Katolik Indonesia Atma Jaya
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Semiotika Ferdinand de Sausure: Gaya Komunikasi Koboi Menteri Keuangan Purbaya di Era Presiden Prabowo Ahmadi, Muhammad Didi; Seran, Alexander
Jurnal Penelitian Inovatif Vol 6 No 1 (2026): JUPIN Februari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.2065

Abstract

Penelitian ini bertujuan untuk membedah konstruksi makna dan sistem tanda dalam gaya komunikasi koboi yang ditampilkan Menteri Keuangan Purbaya pada era pemerintahan Presiden Prabowo melalui perspektif semiotika Ferdinand De Saussure. Penelitian ini menggunakan pendekatan kualitatif interpretif dengan metode analisis semiotika, menggunakan paradigma konstruktivis, yang memandang realitas komunikasi sebagai konstruksi sosial yang terus dinegosiasikan melalui tanda. Tradisi yang digunakan tradisi semiotic, yaitu menelaah relasi antara signifier (penanda) dan signified (petanda) yang muncul dalam ujaran, gestur, gaya berpakaian, serta strategi retorika Purbaya dalam ruang publik. Metode yang digunakan adalah analisis semiotika Saussure, yang dioperasionalisasaikan melalui identifikasi unit tanda, pengkodean makna, serta interpretasi relasi simbolik dalam konteks politik ekonomi kontemporer. Data diperoleh melalui dokumentasi pidato, wawancara media, konten audiovisual, serta liputan berita yang menampilkan persona koboi sebagai bentuk gaya komunikasi politik. Hasil penelitian ini menunjukkan bahwa gaya komunikasi “koboi” yang ditandai dengan retorika lugas, tindakan spontan, dan sikap tanpa kompromi berfungsi sebagai signifier yang membawa signified berupa pesan ketegasan fiskal, efisiensi anggaran, dan kebaranian melawan praktik korupsi. Secara semiotis, gaya ini merupakan bentuk sinkronisasi terhadap bahasa politik Presiden Prabowo yang patriotic dan berorientasi pada tindakan nyata. Simpulan penelitian menegaskan bahwa gaya komunikasi Koboi bukan sekadar ekspresi temperamental, melainkan sebuah instrumen strategis yang sengaja dikonstruksi untuk memperkuat kepercayaan pasar dan legitimasi publik terhadap kebijakan ekonomi pemerintah. Penandaan ini berhasil menciptakan identitas birokrasi baru yang lebih dinamis dan solutif dalam menghadapi tantangan ekonomi nasional yang kompleks.
The Distinction Among Political Humor Meme Creators in the Political Field of The 2019 Presidential Campaign for The Jokowi-Amin Pairing on Twitter Febriana, Ajeng Iva Dwi; Wahid, Umaimah; Seran, Alexander
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.06

Abstract

Political meme creators play an important role in conveying political messages, shaping public opinion as well as the practice of decision making through the political memes produced. Political memes circulating on various social media during the campaign period of the 2019 Presidential Election 2019 largely contain hate speech, hoax and character assassination. Nearing the grand campaign for the 2019 presidential election, political memes were popping up everywhere, containing humorous narratives in conveying political messages and support to the 2019 Jokowi-Amin pairing, which were distinct when compared to political memes in general. This study aimed to explore distinct actions by political humor meme creators around the grand campaign for the 2019 presidential election for the 2019 Jokowi-Amin pairing on Twitter. This study used a qualitative approach with the case study method. Primary data were obtained from observations and in-depth interviews with political humor meme creators who produced political humor memes nearing the grand campaign for Jokowi-Amin. Secondary data were sourced from digital materials (political memes, political humor memes, videos, and digital media). The results showed that the distinct behaviors displayed by these political humor meme creators influenced by habitus and capital aspects which aim to describe tastes and form classes in their social structure. Tastes are not only limited to consumption patterns of food, clothing and culture, but also include political ways of political humor meme creators who use humorous narratives in political memes to show their social class by not resorting to hate speech in winning the Jokowi-Amin pairing.
Understanding the Recognition of Occupational Safety and Health: A Critique of Corporate Culture Kusmayadi, Yadi; Ronda, Andi Mirza; Seran, Alexander
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.12

Abstract

In the era of globalization, in the face of industrial competition, companies are attempting to instill a culture of Occupational Safety and Health (OSH) as a symbol and image of their existence. However, it is unfortunate that the presence of OSH in the company does not always serve as a barometer of the company's normative compliance with OSH. In practice, the rules governing worker behavior still show varying degrees of permissiveness. The practice of OSH must be accompanied by moral values in order to achieve the desired condition. Therefore, there are two behavioral approaches in OSH communication practices in companies: (1) do the things right, which means following the rules. This does not necessarily resolve OSH problems, as ‘rules’ at the minimum only regulate employee behavior and (2) do the right things, which is moral in nature, which allows workers to act and behave according to their nature because what is outlined in the rules does not always reflect free will, so in the end each worker must find a way to do what’s best. The critical-interpretive approach with phenomenological method in research focuses on the meaning and awareness of OSH caused by communication distortion in the company on workers' behavior towards social reality as something complex, continuously evolving and full of meaning. In the development of Axel Honneth's conceptual dimensions of recognition theory (love, rights and solidarity) has a central role and solution in the distortion of corporate communication, especially in the implementation of OSH programs that emphasize the importance of recognizing worker relationships and developing self-confidence, self-respect and self-esteem, in the context of Good Corporate Governance (GCG) and Governance Risk and Compliance (GRC), recognition theory provides implications for the importance of recognizing workers’ contributions to the goals achieved in the company, thereby increasing workers' dignity and individual values in the company. Without social recognition, OSH will not be able to serve as operational barometer of a start-up company. It will only serve as a framing to protect the company, “as if” it already fulfills its legal obligations towards OSH.
Co-Authors Ajeng Iva Dwi Febriana Alo LILIWERI Amalia Setiawati, Amalia Ani Purwati, Ani Anna Kurniawati Aristyavani, Inadia ASSEGAFF, Syafiq B. Edi Nurwahyu Julianto, Edi Nurwahyu Febriana, Ajeng Iva Dwi Geofakta Razali hadi, marwan Hasan Mukti Iskandar Henry Sianipar Hermawan Yulianto Indah Suryawati Irmawati Oktavianingtyas Kusmayadi, Yadi Liliweri, Alo MOERFIQIN, Lucky Ali Muhammad Didi Ahmadi Ridzki Rinanto Sigit Ridzki Rinanto Sigit Ronda, Andi Mirza Ronda, Mirza Ruslita, Gita Sumarni, Lilik Umaimah Wahid Umaimah Wahid Wira Krida, Graha Wulan FURRIE Yadi Kusmayadi